CPAs in Construction

Today, business accounting is one of the significant challenges many constructors face in the construction industry. Construction companies are associated with laborers and costs, material costs, overhead expenses, project completion time, and other supplier-related costs. These all require business accounting management to run and build the project efficiently with little expense without compromising on quality. You can only achieve this success with the help of Chartered Public Accountants (CPAs).

Chartered public accountants (CPAs) specialize in construction accounting and know how to plan successfully for the construction business. CPAs help contractors complete the entire project without burden. They tell the constructor which projects are profitable and how much expense will be generated, and they provide the whole statement, which includes financial reporting to complete the project.


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Working with a construction-oriented CPA is a golden chance for a construction company to win several profitable projects with the projection of cash flows. A constructor can quickly obtain the needed line of credit with surety for large and long-term projects by the guidance of CPAs who know how well and are experts in getting maximum credit from financial institutes. Meanwhile, many construction companies face the problem of how and where to invest and the selection of projects. Hence, an experienced CPA solves this problem as CPAs decide on investment and selection through capital budgeting tools and by looking into past financial information reports.

However, if you want to know the golden benefits of CPAs, stay focused. Here is a list of the benefits that you need to know.

Successful Financial Advice 

Please stay connected with CPAs as they evaluate and analyze the company’s internal procedures and finance-related functions to assess where the problem exists or how much betterment is still required. They also help you understand your company’s financial statements and interim or quarterly-based financial reporting. As experts in construction accounting, they advise tackling resources efficiently, limiting expenses, and controlling costs.

 We will guide you to minimize your current and future taxes through different strategies and cash flow management, such as how much cash you need in your hand during the project completion process. After an analytical calculation on capital budgeting, we will select the project, which helps the constructor with selection criteria and gives an idea about the profit percentage. These are all core things that the constructor needs to know before getting the project.


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Helps to Obtain Bond and Line of Credit

Construction CPAs understand well what financial institutes and bond sureties’ companies would see in your financial statements to give you credit. To earn the confidence of the surety bond company, CPA prepares a financial report with pertinent information and a good personal credit score before underwriting a surety bond. If needed, they guide you to structure large transactions if you want to invest in a capital asset such as equipment or machinery or wish for debt financing to heighten the bonding credit line.

Update Overdue and Collect Overdue Receivables 

Many construction companies have done the whole project without taking a single penny from the owner. This sometimes implies that the constructor is using overhead money, which is already outdated from the aggregate impact of many small businesses, which will increase the overhead expense. So, it is the responsibility of the CPA to make an accurate report, keep an eye on overhead costs, and record it in the information to build the trust of owners in the constructor.

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CPA holds weekly meetings for project payments until they collect the entire amount. They notify the project owner if the due date exceeds the payment date. They try every viable way to recover receivables as soon as possible.

High Chances to Win Project Bids 

The public construction project is highly profitable and challenging to manage as it requires special bond surety. However, bidding on the general scheme is done through a unique process where several competitive contractors and their sub-contractors put every effort into winning the bid. But if you work with CPAs, they know very well about winning-bid tricks as it is a highly burdensome process in which you cannot afford a single mistake in your financial statements and accounting records. Only a construction expert CPA helps you avoid disqualification and ensure the bid meets your job requirements.

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Accounting Cycle Closure

Like everything else, an accounting cycle also has a specific time when a business owner must close it down. This is a necessary step in keeping a company’s accounting system free from complexities, but not all business owners understand this.

Closing an accounting cycle helps you smooth out any wrinkles and define the balances left at the end of the process. It allows you to stay coordinated with all the stakeholders.

When you begin closing an accounting cycle, you must follow specific steps. It would be best to go about it systematically to avoid any inconveniences later. But before jumping into that topic, we must first understand an accounting cycle.

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What is an Accounting Cycle?

An accounting cycle records all the company’s financial data saved, analyzed, and recorded over time. In an accounting cycle, all the data, including payrolls, investments, payments to be made, profits, and any losses the business may have sustained in a specified period.

It assists a business owner in identifying all transactions revolving around the business, helping them analyze them, sort them out, and highlight the trial balance. Keeping the company’s finances clean and clear through an accounting cycle would allow the business owner far more than they can imagine.

Closing an Accounting Cycle and Why It Is Important 

The process of closing all accounting entries begins once an accounting cycle ends. Each accounting cycle stays in use for a specific amount of time before it is time to bring it to a conclusion. The job of closing entries is to clear out any dues and balances before a new cycle begins.

Clearing any due payments means that the balances are presented clearly, so no doubts are left in the equation. Closing an accounting cycle is one of the essential parts of having a successful accounts system for your business. Although accounting is based on sorting and keeping the finances organized, clearing dues and balances is an equally major step that would keep the company in excellent financial health.

Closing entries also highlight the company’s progress. Once the cycle is closed, all remittances are calculated, which can then be compared to the past year. It would be vital for the business owner to conduct their expenses if they know their company’s performance.

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Steps to Close an Account Manually

  1. The first step in closing entries for an accounting cycle is for the accountant or business owner to identify and locate all the revenue accounts under the company’s name.
  2. Once located and identified, the accountant must calculate each entry made in the accounting journals for each account so that you can calculate the credit and trail balance.
  3. At this step, the accountant is expected to return the accounts to zero credit so that you can clear the report.
  4. The next step would be to locate all accounts that deal with expenses. Once these accounts have been discovered, as with the revenue accounts, the accountant must calculate each entry for all the expense accounts to bring the credit down to zero.
  5. The calculations then move towards the income summary accounts. If there is a credit balance by the time the charges are cleared, that would mean that the company has profited. But if the balance is in deficit, the company has suffered a loss during that cycle.
  6. Finally, the accountant must turn their attention towards the dividend as well as the savings accounts. Once these have been cleared, the company’s net income can be calculated.

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Let the Software Do the Job

With the world undergoing a technological revolution, life has never been easier. Companies now invest in accounting and financial software to cater to their needs. The software does the job without making you go through the hassle of all the calculations, making the situation complex. Now is the time to invest in accounting software to make the job easier and save you the cost of employing an accountant.

Conclusion

In conclusion, closing an accounting cycle is crucial for maintaining financial clarity and organization. It ensures that all dues and balances are cleared, highlighting the company’s progress and aiding in better decision-making. Streamlining this process, whether through manual steps or software solutions, is essential for business success in the modern era. 

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Efficient Business Finance Management

As a business owner, you expect your employees to maximize profit on their total efficiency. Unfortunately, employees are stuck sitting in front of a computer entering data, checking, and rechecking the entered data, and managing that data for hours on end, which not only prevents them from working on their total efficiency but also wastes time that could have been used elsewhere and helped the business. Managing a company’s finances can be a challenging and time-consuming task, especially when doing it manually. 

Therefore, you need accounting software for your business. Accounting software helps you track and record your company’s money as it flows in and out of your accounts and examines your financial condition. Accounting software programs reduce employees’ time entering the data into the system and make tasks like invoicing, report generation, inventory management, and tracking expenses effortless. Here are a few reasons to use an accounting software program for your business.

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Automated Invoicing and Payments

Creating invoices can be exhausting for employees, considering most businesses have to make hundreds of invoices, many of which are recurring. Accounting software programs let you automate invoicing and payments. Payments can be processed quickly, reminders can be sent to vendors or customers for their pending charges and unpaid invoices, and digital fees can be tracked. Automated invoicing and payment can cut down on critical business time.

Maintain Control of Finances

Accounting software stores and organizes a company’s data in one place and lets you get a complete view of your company’s financial performance in real time. Instead of using Excel to create a financial statement, you can now use accounting software that includes all the relevant templates. You can easily automate your accounts for you, which is time-saving and eliminates human error.

Report Generation and Analysis

You can integrate your online accounting software with your business bank accounts, enabling you to track expenses, sales, and inventory. You can also generate reports like cash flow, balance sheets, and income statements. Another example of report generation is preparing each employee’s attendance sheet; this will save the time spent preparing the attendance sheets manually.

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Inventory Management

Running out of a hot-selling product can be a nightmare for a business. At the same time, ordering products already languished on the shelves will be a waste of money. You need to track your sales and inventory and make sure you do not run out of a hot-selling product, as being sold out of a currently in-demand will leave a wrong impression on the customers.

Accounting software can help with that. Accounting software tracks sales and inventory and can automate ordering to avoid stock falling below the 
safety margin. It can also generate reports on which product is doing well and track all the products sold. It will prevent a business from being sold out of a product that is doing well and hoarding a product that is not doing well.


Track Expenses

Accounting software programs can automate expense tracking and track the cash flow from your bank accounts. It can also scan and record receipts, preventing any cash flow shortage.

Easy Collaboration

When you use accounting software, all your financial statements are organized in one location and are up to date. It includes scanned receipts, tracked inventory, balance sheets, cash flow statements, and tax forms. All employees must log in to the software and access up-to-date information to access this information. Moreover, many employees can work on the software simultaneously without getting in each other’s way. It will also be easier for employees and accountants to collaborate when everyone can access the data in real time.

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Around-the-clock Access

All accounting software requires is an internet connection. If you have a good internet connection, you can access your account and salesaccept payments, and generate reports whenever you want and wherever you are. You will always have access to the software.


Conclusion

In conclusion, adopting accounting software streamlines financial management boosts efficiency, and empowers businesses to make informed decisions. Overall, with automated processes, real-time insights, and easy collaboration, accounting software becomes vital in driving growth and success for businesses of all sizes.

Download A Free Financial ToolkitAbout Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.LastPass – Family or Org Password Vault

Mastering the Cash Conversion Cycle

The assets convertible into cash without the slightest decrease in market price is a company’s liquidity cash. Running a business sounds great, but it is a bed of thrones equally decorated with benefits and drawbacks. Moreover, a precise evaluation of a company’s liquidity is vital because a decline in liquidity leads to a higher chance of bankruptcy. 

A company without revenue is as motionless as a paralyzed person. Liquidity is an imperative factor for a business to operate successfully. Financiers and bankers traditionally look to the company’s financial and balance statement to estimate the synchronous or expeditious ratio to gauge liquidity. However, another lesser-known metric is the cash conversion cycle (CCC), sometimes called the net operating cycle.

The cash conversion cycle is a metric that calculates the number of days or time required for a company to convert its investment into valuable assets and merchandise from the generated sales. Although, you can calculate the cash conversion cycle by employing the following:

  • How long does it take to promote and sell your business goods?
  • How quickly can you gather accounts receivable?
  • What is the turnaround time for reimbursing bills payable?

Three factors are involved with each cash conversion cycle:

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Day’s Inventory Outstanding (DIO)

DIO is the average time required for a company to convert its merchandise into competitive market goods and then sell them in the market. Overall, the calculation of DIO is uncomplicated. You must exert the aggregate of your inventory, divide it by the cost of goods sold, and multiply it by 365.

Day’s Sales Outstanding (DSO)

DSO is the average number of days required to collect your account receivables. To calculate the DSO, take the average of the days needed to manage the receivables of the amount, divide it by the net credit sales, and multiply it by 365.

Days Payable Outstanding (DPO)

DPO involves the average number of days required for your business to purchase merchandise from vendors and then make their receivables. Moreover, the end amount received is divided by the cost of sold goods and 365.

You can calculate the Cash Conversion Cycle of your company using the following basic formula given below:

CCC = DIO+DSO−DPO

Here:

  • DIO = Days of inventory outstanding (also known as days sales of inventory)
  • DSO = Day’s sales outstanding
  • DPO = Day’s payables outstanding

​ 

Importance of Cash Conversion Cycle

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Estimation of the Cash Liquidity

The cash conversion cycle’s prime focus is its crucial role in estimating a business’s financial condition and credit health. Overall, the entire process has also been proven to detect any industry’s liquidity and goods assessments.

Low Cash Conversion Cycle

A low or negative cash conversion cycle indicates that you are working very well in converting your investment to merchandise and later into revenue. Furthermore, it also proves that you are striving competently.

High Cash Conversion Cycle

A too-high or positive cash conversion cycle indicates that your business is struggling with operational issues and that market demand for your product is rapidly declining. 

Estimation of Cash That You Can Ask for Lending

The cash conversion cycle is critical because it is a step ahead in providing ease to business owners despite countless downsides. Overall, this cycle helps to evaluate the amount of cash you can borrow from the lenders to score higher in the corporate world. 

To Maintain the Cash Collection Method of the Company

Internal management is the base of a sustainable and profit-generating business. Therefore, the Cash Conversion Cycle maintains the company’s core aspects and helps adjust lenders’ credit statements. 

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Sum-up

The cash conversion cycle estimates the time required for the production and sales process before it gets changed into cash received. The conversion of each net dollar is linked to CCC. Overall, the calculation of CCC involves three main steps, as it involves the aggregate time spent in the entire process of liquidity of cash of a successfully operating business.

ADP. Payroll – HR – BenefitsAbout Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.Download A Free Financial Toolkit

Fraud Detection & Prevention

All businesses operating in a market face fraud at least once. Sometimes, even businesses commit fraud when paying taxes, providing financial information to investors, or advertising false images of their products. They do this to decrease their costs of taxes, attract investors, and trick consumers into buying their products to increase their sales revenue. According to the Association of Certified Fraud Examiners (ACFE), businesses lose around five percent of their funds or payments from fraud. The types of scams a business faces are as follows:

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Inventory Theft

A business can face inventory theft from the employees in the industry. The company’s employees steal the inventory existing in the industry without paying for it. 

Expense Account Theft

Employees may record their expenses in the company’s expenses account and could represent them as the business’s expenses.

Cash Theft

Some employees steal the cash existing in the industry or may not record revenue and take the money themselves. 

Commission Fraud

Some employees could overstate their sales to gain more commission than they are supposed to earn.

Money Fraud

Sometimes, even the customers perform imitations. This type of fraud includes customers using counterfeit and fake receipts or bills to exchange or purchase.

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Fraud Warning Signs

Due to multiple types of fraud occurring within a business, detecting or identifying them becomes difficult, so they face unnecessary or unknown losses. Sometimes, business authorities even fail to recognize the signs of fraud and ignore the source of the losses they face. At the same time, it is imperative to identify and acknowledge these frauds. Here are a few warning signs indicating your business is facing fraud.

Unbalanced Cash Accounts

When the cash accounts are not balanced, bookkeepers or accountants understand irrecoverable debts and record the unbalanced amount in those ledgers to balance out the debit and credit at the end of the calculations of all the transactions in the double-entry system. If your Accountant or bookkeeper is not even trying to identify the bad or irrecoverable debt, it could mean that they are stealing or committing fraud.

Protests Over Strict Rules and Having a Reporting System

Some businesses set up an anonymous reporting system to ask employees to report suspicious activity or fraud without revealing their identity. If some employees are unwilling to follow these practices and rules, then it is time to monitor them and observe their activities to detect any suspicious activity.

Signs of Over-efficiency

Suppose employees take up all the tasks for themselves and do not let other workers perform them. In that case, it could be a giant red flag for you that they are not trying to be productive but hiding their questionable acts. 

Track Down the Expenditure of Your Workers

Suppose your employee(s) is spending on expensive materials like cars and properties, which cost more than they are being paid. In that case, you must run a background check on them and interrogate how they can afford such expensive purchases. This could indicate that your worker is stealing money or committing any other fraud in the business.

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Unusual Prohibitive Costs or Expenses

Suppose you notice a sudden increase in your costs and fees without a solid explanation or reasoning. In that case, it could mean someone on your staff is overstating the expenses or stating their costs in your business’s costs account. If partners run your business, then they can also commit this fraud. 

Secret Agreements with Suppliers or Customers

Sometimes, the employees dealing with the third party, such as suppliers and customers, make deals with them. They let the suppliers overcharge the business and then take a percentage of their gain. They may also give “discounts” to customers by agreeing with them to pay a part of their payment to the worker.

Conclusion

In conclusion, detecting and preventing business fraud is crucial for safeguarding a company’s financial integrity and reputation. With various types of fraud posing threats, it’s essential to remain vigilant and proactive. By recognizing warning signs, implementing robust internal controls, and fostering a culture of transparency and accountability, businesses can mitigate the risk of fraud and protect their assets. Regular monitoring, thorough investigations, and adherence to ethical standards are vital for ensuring business integrity and long-term success.

Complete Controller. America’s Bookkeeping ExpertsAbout Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.ADP. Payroll – HR – Benefits

Terminating Employees: 5 Steps

Terminating an employee is undoubtedly one of the most challenging tasks for any employer. However, handling it professionally and sensitively is essential to avoid potential problems or legal issues. Here are some crucial steps to ensure a smooth transition and minimize organizational disruption.

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Navigating Employee Terminations with Professionalism and Compassion

Firstly, it’s vital to establish clear expectations from the outset when hiring an employee. Conduct thorough research to ensure the job description accurately reflects the responsibilities and required skills. This clarity helps prevent misunderstandings and ensures that employees understand what is expected of them.

When it comes time to terminate an employee, approach the situation with grace and dignity. Be direct and transparent when communicating the decision, ensuring the employee understands the reasons for their termination. Just as you wouldn’t want to be blindsided by bad news, employees deserve honesty and clarity when facing termination. Please address any questions or concerns they may have, including details about their final paycheck, unemployment benefits, and health insurance coverage.

It’s essential to recognize that the impact of termination extends beyond the individual employee. Other team members may feel unsettled or anxious about their job security, especially if they have personal or professional connections with the departing employee. To maintain morale and trust within your team, handling terminations discreetly and professionally is crucial. Avoid discussing sensitive personnel matters in public or front of other employees, as this can undermine morale and erode trust in leadership.

In addition to the emotional impact on employees, terminations can also affect your organization’s overall productivity and culture. By handling terminations respectfully and efficiently, you can minimize disruption and maintain a positive work environment for remaining employees. Provide support and guidance to help the team navigate any changes or challenges that may arise due to the termination.

Ultimately, while terminating an employee is never easy, it’s essential to approach the process with empathy, professionalism, and integrity. By following these steps and prioritizing clear communication and respect for all parties involved, you can navigate the complexities of employee terminations with confidence and compassion.

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Conduct the Investigation

When you feel you should fire someone, start by investigating their performance to see if you have genuine reasons. It should include documented interviews with supervisors and colleagues and a study of employee performance. If you are considering dismissal because the employee committed a fault or violated company policies, continue to the second step.

Document the Violations

If an employee commits a fault or is not doing his job, it is not enough to reprimand him. It is also necessary to document what happened in writing. It is advisable to write a memo and add it to the personal file of the worker with his knowledge. This type of evidence will allow you to formulate reasons for a dismissal free of lawsuits or any complaint by the worker.

Ensuring Fair and Legal Terminations

The law penalizes dismissals based on race, disability, and gender reasons. Before thinking about a release, know if exceptional circumstances may affect the process. If so, consult a lawyer who can support you to avoid legal problems.

Notify the Employee

Even if it is not your legal obligation, it is better to let the person know if they are not performing correctly and improve. A common complaint in wrongful termination lawsuits is that the employee was never told he was doing something wrong. In the same way, if an employee has violated any company policy or committed another fault, let them know that they could be grounds for dismissal.

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Be Brief and Precise

If, after you give him a second chance to improve the employee, he does not, it is time to end the relationship with dignity and in a professional manner. You must make layoffs in privacy with at least one witness but far from other employees. Keep the conversation brief and precise, get ready by listing the points to play with the worker, and let this be your guide during that conversation.

Conclusion

In conclusion, navigating employee termination is undoubtedly challenging for employers. However, following the five essential steps outlined, you can ensure the process is conducted professionally and by legal requirements. Conducting thorough investigations, documenting violations, understanding legal implications, communicating effectively with the employee, and handling the termination meeting with brevity and precision will help mitigate risks and avoid potential legal issues. Ultimately, approaching terminations thoughtfully and respectfully is crucial for maintaining a positive work environment and safeguarding the interests of the employer and the employee involved.

Complete Controller. America’s Bookkeeping ExpertsAbout Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.Cubicle to Cloud virtual business

Small Business Accounting Essentials

When joined together, several different avenues form a foundation for a successful business. Marketingmanagementsales strategies, and budgeting are all different compartments of the same company. All of these bring bits and pieces to the table to give a finished look to the business. Similarly, accounting is another compartment that deals with the organization of the financial side of your business.

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Accounting
 is based on a thorough analysis of all profits and losses, loans, investments, payrolls, and the inflow and outflow of cash. Accounting is one of the most stabilizing departments of a business that assists it in staying afloat as the market fluctuates.

It is no secret that businesses with a practical working system pay close attention to sorting their financial affairs. Accounting is a stepping stone for success, whether the business owner wishes to cater to these themselves or have a whole team to look after their financial affairs.

So, read on to understand why your small business needs accounting.

Remember: your choices today will inevitably impact the success of your business.

Strategize Your Decisions

With your financial situation in front of you, you would see any loopholes in the system. This includes different routes to help you make tiny changes to the business model to attain maximum profit. Likewise, you could shuffle a few things around to save your business from facing a massive loss shortly.

Accounting allows you to strategize your decisions according to the needs of the hour. Finances are the wheels of a business, which means that the company starts crumbling when the finances become a mess. If you want a snapshot that would allow you to predict the future of your business, you must take the time out for accounting.

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Budgeting

budget refers to an expenditure put aside to cater to monetary requirements. When the company’s financial health can be analyzed shortly, one takes extra measures to ensure that the funds cover all the costs they have set aside.

Finances and all monetary affairs are sorted as a part of accounting. This provides ample information regarding the costs that may be incurred in the future. For this purpose, the business owner must consider all requirements and produce a budgeting plan that would be better suited for their business.

Record of Inflow/Outflow

Consider accounting for a history of all the transactions made in a specific period. Transactions include customer payments, any loans to be returned, payrolls, and investments. Keeping a record of these in a systemized manner would save you from any fraud in the future. Moreover, this record would also aid you in being aware of all the inflow and outflow of cash that would otherwise not be recorded.

Performance

How your business performs can be investigated through the scenario set by the accounting department. Key indicators help the business owner identify their progress or the lack thereof.

It would also assist business owners in comparing their progress to their past results to understand if the business has been performing better or would still require improvements. Overall, the performance could be improved if appropriate changes are made to the business model.

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Legal Matters

Businesses are required by the law to be noticeably clear and concise regarding their financial matters to avoid getting into a legal fix. Keeping their accounting department tucked would help business owners prepare for their taxes when it is time. Furthermore, this also ensures accountability on the part of the business owners to remove doubt for the equation altogether.

Conclusion 

These are just the five reasons you need a proper accounting system for your business if you do not. There are many reasons why you should not take accounting as a nuisance; instead, you should consider it a safety net that could potentially save you from fraud and losses. Overall, staying vigilant and being aware of their business’s financial situation has always given business owners an advantage.

Download A Free Financial ToolkitAbout Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.ADP. Payroll – HR – Benefits

The Selfie and its Place in Marketing

The selfie image takes many shapes, from Ellen DeGeneres’ star-studded Oscar selfie to astronaut Chris Hadfield’s truly out-of-this-world reflecting space snap. Since the advent of social media, the selfie has flourished and, in many ways, irrevocably transformed how we view photography. But when did it all begin, and how did it become so famous quickly? Is the selfie still important today, particularly for marketers, or was it just a fad?

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The History of The Selfie

Historians think a Philadelphia resident named Robert Cornelius took the world’s first selfie in 1839 using a daguerreotype camera.

While the selfie in its contemporary version is regularly used as a scapegoat for our digital vanity, it appears that Cornelius just wanted to see what he looked like, utilizing photography’s new capability to repeat centuries of artists producing self-portraits. Proof that, as humans, we have always wanted to capture a snapshot of ourselves.

Fast-forward to the smartphone era, and the selfie received an official place in the Oxford lexicon in 2013. Since then, the usage of the phrase on the Internet has risen by around 17,000%. The simplicity of smartphone photo-snapping fueled the growth in self-taken images, generating a fad that reversed the visual script.

With the advancement of ever-cheaper international travel and the popularity of the visual network Instagram, selfies have expanded internationally. Indeed, the site gave birth to the first hashtag-based selfie trends, such as #duckface and #IWakeUpLikeThis.

Selfies Meet Marketing

The emergence of selfie-driven hashtag trends and the format’s rising popularity provided a new perspective for businesses and marketers wanting to engage with their target audience on a whole new level.

Around 57 million #selfie hashtags were introduced into the social media in 2013. The selfie’s visual magnificence, sheer creative breadth, and possibility for engaging user-generated content (e.g., Dunkin Donuts’ 2014 Shark Week selfie campaign) became appealing to businesses across sectors.

In recent years, there have been several selfie-centric digital marketing campaigns or advertisements—here are a few hand-picked examples:

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The Walking Dead

The Walking Dead is one of the most well-known zombie dramas on television. What began as cult programming rapidly became a flesh-hungry global craze, becoming one of the most-watched series in television history. This is partly due to the show’s spectacular substance and its network’s astute digital marketing tactics.

To generate interest in the show, the AMC Network created an app that turns Walking Dead fans into flesh-eating zombies. AMC garnered a good amount of interaction with terrifying user-generated material by advertising its app across social media and encouraging users to post zombified images on Instagram using the hashtag #deadyourself.

Beats By Dre

Beats By Dre joined the selfie trend in 2014 to advertise its new Solo2 headphones, drawing inspiration from Karen X. Cheng’s famous film, ‘The doughnut selfie.’ Beats By Dre immediately broke through the clamor by motivating influencers, celebrities, and fans alike to mimic the donut-style selfie, adding their creative take while wearing a pair of Solo2s. The ad song’s enticing melodies and appealing substance captivated the minds of many, earning the brand 10.6 million campaign views in a couple of weeks—a perfect storm of creativity and execution.Download A Free Financial Toolkit

Volvo

Volvo started its #SelfieForSafety campaign in 2019 to highlight its safety-first brand strategy. The automobile maker urged customers to upload a selfie wearing a seatbelt inside their parked cars using the campaign’s hashtag. Volvo’s effort garnered a fair degree of customer support, but more significantly, the brand used it for critical research. Volvo determined that four out of ten individuals wear their seatbelts improperly by studying the images—a revelation essential in the brand’s future advancements—a testimony to the selfie’s adaptability.

Selfies Today

Before the global lockdown, the quantity of traveling selfies wore the medium a bit thin. However, given our present COVID-19 environment, selfies have witnessed something of a revival, with individuals photographing themselves in more stylish masks (photos now known as ‘maskies’). In addition, to combat the surge in online fraud during the epidemic, organizations such as banks have used photos to authenticate official clients.

As technology evolves, we find new and exciting ways to express our creativity and connect with one idea. For years now, the selfie has been a unique form of self-expression. Even with the rise of apps such as TikTok, it does not seem like this will change anytime soon.

ADP. Payroll – HR – BenefitsAbout Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.LastPass – Family or Org Password Vault

Finance Experts: Boost Business

Often, start-ups and small business owners prefer to get involved in every aspect of their business operations, from selecting the type of coffee machine to doing the company’s payroll taxes. Many entrepreneurs struggle to delegate tasks to their employees or external consultants. However, if you are an entrepreneur and spend too much time on unessential business activities, you can get assistance from financial consultants. 

Partnering with financial consultants to craft intelligent business strategies for a fraction of the cost is significant for a business’s long-term success. With the growing competition among companies worldwide, SMCs also prefer hiring a professional consultant to manage specific monetary tasks. They desire to seek specialized individuals for their consultation. 

However, they mostly had scarce resources, which kept them from hiring an accountant consultant. It would be safer to say that cost-effectiveness and time are the two significant driving forces behind the motivation for hiring in-house accounting consultants

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The Growing Financial Requirements of SMCs 

Every business requires someone to manage their financial accounts and utilities and send invoices, bank statements, and debtors swiftly and efficiently from a small business to a large enterprise. However, maintaining individual finance departments to operate financial matters is not only a nuisance and a costly chore. It is the primary reason most businesses outsource their accounting matters. For them, an accounting consultant is more like a requirement than a desire. 

Business Accountancy Services for SMCs 

Many business success stories represent the level of commitment and dedication of the individuals involved, guaranteeing a secure company future. An experienced consultant offers appropriate requirements with creativity and wisdom to make sound financial decisions. 

Beating the competitors motivates entrepreneurs to get external help, which means you will require accurate accounting tools and versatile strategies to get ahead of other business ventures. Business accounting and bookkeeping consultants’ services provide valuable insights that help your business improve its financial health. 

Whether you are starting up a new business or having an established company, the need for experienced accountants never dies. Many small businesses and successful enterprises felt unenthusiastic while getting such services because they feared sharing the internal financial data they highly prioritized. Some other concerns include qualification or expertise dilemmas that a customer does not find satisfying. 

Services of an Accounting Consultant

Many start-ups lack ideal cash flow management, which is a crucial reason they could not succeed. This act kicks them out of the competition race, allowing other companies to capitalize on the vacant area. Therefore, businesses try to acquire the services of a professional consultant, which helps them comprehend various monetary operations and make better decisions. 

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Accounting Consultants Can Help You in the Following Ways

  1. Financial forecasting and tactics. 
  2. Analyzes financial statements on behalf of business owners and suggests ways to solve cash flow problems. 
  3. Calculate the profitability of your business. 
  4. Monitor cash flow both internally and externally and help you implement the strategies at the right place. 
  5. Expand your business with significant financial insights and knowledge. 
  6. It saves valuable time and money and lets you focus on important content. 
  7. They help manage payroll taxes, debt repayments, and so much more. 

Choosing the Right Accountancy Consulting Services for Your Business

Accounting consultants certainly have better acknowledgment and understanding of financial matters than many business owners. They know the tips and tricks and can solely modify the entire fate of a company with sensible strategies and wise decision-making; precisely, they are the experts in the game. When you assign them authority, you expect them to do their tasks professionally and efficiently

If you wish to grow your business in such a competitive business industry, you must appoint the best accounting consultants in the town to ensure the business’s long-term success. 

A typical small business consultant is a finance professional who can analyze your business’s problems and provide workable advice and strategies. Additionally, they can design marketing tactics for your company from social media platforms, including website and blog promotions, newspaper ads, and seminars.

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Conclusion

In conclusion, the intricate demands of managing a business lead entrepreneurs to become deeply involved in every aspect of their operations, including financial matters. However, this tendency to oversee everything can hinder efficiency and growth. Recognizing the importance of delegating tasks, particularly in finance, can significantly benefit businesses in the long run. Financial consultants offer valuable expertise and strategic guidance, enabling entrepreneurs to focus their time and resources on core business activities.

Despite concerns about cost and resource constraints, the growing financial requirements of small and medium-sized enterprises (SMEs) underscore the necessity of leveraging external expertise for effective
 financial management. By partnering with experienced accounting consultants, businesses can gain access to specialized insights, optimize financial health, and confidently navigate competitive landscapes. Ultimately, choosing the right consulting services tailored to the specific needs and goals of the business is essential for ensuring long-term success in today’s dynamic business environment.

Download A Free Financial ToolkitAbout Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.Complete Controller. America’s Bookkeeping Experts

Essential Reasons for a Business Loan

Every stage of business considers getting a business loan to meet their financial requirements. Also, your hired accountants and bookkeepers will suggest you get a business loan rather than reinvesting your profits. There are numerous reasons why a business prioritizes a business loan. However, not everyone can quickly obtain financing from banks or other sources. 

As a business owner, whether you want to expand the company, hire fresh employees, or develop the inventory, a business loan has you covered. However, if you are afraid of taking this leap while having insufficient capital to meet the business’s requirements, here is a list of six smart reasons why taking a business loan might be mandatory. 

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Expanding the Location

When starting a new business venture, every entrepreneur dreams of turning it into a successful enterprise one day. Still, when the time arrives, it becomes impossible to make it a reality because of insufficient funds, which results in a lost opportunity. 

With the growing competition in the business world, there comes a time when expanding a business becomes a necessity for overtaking the competitors. No matter if you are a small business owner or run a successful enterprise, the act of business loan implementation suits everywhere. 

Expanding a business means more employees will join your team, and you might have to enlarge the workplace. Regardless of the requirements, if you wish to expand your business, a business loan will assist in covering the expenses. 

Improving the Credit Score for Future Purposes

Business loans help you enhance your credit score for future purposes. As a business owner, you are responsible for building versatile business credit. Small business ventures and fresh start-ups often face difficulty qualifying for a bank loan due to lower credit scores and revenue. It is because these companies do not have a strong credit history. Thus, a business loan will help you improve your credit score if you plan for long-term financing. 

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Purchasing Equipment

Purchasing new equipment for your business improves your work efficiency and your offerings. You must reserve enough capital to buy new equipment and update the older ones for emergencies. Business owners often use several business loans, including equipment finances, for inventory and machinery purchases. In such a loan type, the equipment and inventory will serve as collateral, so you will not be worried about offering your business assets for security purposes. 

However, before considering equipment financing, you must acknowledge your business’s requirements and the consequences. 

Cash Flow Management

For every small business, cash flow is always a daunting situation. It can become a permanent problem, mainly when you deal with clients who do not pay for the services timely or when you’ve unsold equipment that needs to be dumped to bring in new ones. These obstacles become more problematic when dealing with the regular costs of your machinery, staff, utilities, and rent. 

A business loan provides money for regular operational costs and can help your business run when profits are low. Keeping a good cash flow through your business can constantly bring in new clients to drive profitability while covering the other losses. 

To Avail of a New Business Opportunity

Being a business owner brings several challenges. It also brings abundant opportunities to your plate that is too beneficial to ignore. These opportunities appear occasionally. For instance, the inventory that you need for a long time is available at a discounted price. Thus, it is essential to capitalize cash for such occasions as they would not appear constantly. Additionally, such advantageous experiences have fewer risks. 

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Increasing Employees

Whether you are an entrepreneur or own a successful enterprise, you must wear multiple hats simultaneously. Indeed, it is not possible to manage all the responsibilities, including bookkeeping, marketing, and fundraising. Your business will require talented individuals and professionals to help you run the company smoothly. Getting a business loan will help you cover all the employees’ initial salary expenses without compromising quality and quantity.

Conclusion

In conclusion, securing a business loan can be crucial for various stages of business growth and development. Whether expanding operations, improving credit scores, purchasing equipment, managing cash flow, seizing new opportunities, or hiring employees, a well-timed loan can provide the necessary financial support to propel your business forward. It’s important to carefully assess your needs and consider the potential benefits of obtaining a business loan to ensure long-term success and sustainability.

ADP. Payroll – HR – BenefitsAbout Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.LastPass – Family or Org Password Vault