Author: Complete Controller

By: Jennifer Brazer

Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.

Fact Checked By: Brittany McMillen

Building Community Through Augmented Reality Innovation

Augmented reality community building transforms physical spaces into interactive hubs where people connect, collaborate, and create shared experiences that strengthen social bonds. As the founder of Complete Controller, I’ve spent over 20 years helping businesses leverage technology for growth, and I’m witnessing AR’s incredible power to turn passive audiences into engaged communities. The data speaks volumes: 73% of community organizers report higher engagement when using AR, while global mobile AR users are projected to reach 1.19 billion by 2028. This article reveals how AR innovation is reshaping human connection, from civic planning to social gatherings, and provides actionable strategies for launching your own AR community initiatives.

What is augmented reality community building, and why does it matter?

• Augmented reality community building uses AR technology to overlay digital elements onto real-world environments, creating immersive shared experiences that foster deeper connections and collaborative action
• AR breaks down geographical barriers by allowing remote participants to engage with physical spaces through their mobile devices
• Communities using AR see up to 60% higher engagement rates and 45% greater retention compared to traditional methods
• Unlike virtual reality, AR enhances rather than replaces real-world settings, making it accessible across diverse age groups and abilities
• Organizations gain data-driven insights through AR analytics, tracking user behavior to optimize experiences and measure community impact

The Foundation: How AR Transforms Community Engagement

Augmented reality fundamentally changes how people interact with spaces and each other by adding digital layers to physical environments. When Pokémon GO launched in 2016, it demonstrated AR’s potential by bringing 232 million users into real-world locations for shared experiences. Modern AR applications build on this foundation by adding civic purpose and sustainability goals.

AR community building works through three core mechanisms. First, it creates persistent digital overlays that transform everyday spaces into interactive canvases. Second, it enables real-time collaboration where multiple users can simultaneously interact with the same digital elements. Third, it provides immediate feedback loops that reward participation and track collective progress toward community goals.

Creating immersive experiences through gamification

Gamification drives AR engagement by turning community participation into rewarding experiences. Music festivals using AR navigation apps reduced crowd congestion by 30% while increasing attendee satisfaction through interactive maps and artist information overlays. Retail spaces leverage AR with 55% of applications in 2024, achieving 40% higher conversion rates than non-AR experiences.

The success stems from AR’s ability to blend digital rewards with real-world actions. Leaderboards, achievement badges, and collaborative challenges motivate continued participation. Communities report that AR scavenger hunts and location-based challenges increase event attendance by 83%, particularly among younger demographics who expect interactive digital experiences.

Encouraging participation through accessibility features

AR democratizes community involvement by removing traditional barriers. Voice-controlled AR interfaces enable visually impaired users to participate through audio descriptions of virtual elements. Location-based AR works effectively even without high-speed internet, as offline-first apps store content locally for rural deployment.

When co-designed with community input, intuitive icon-based interfaces show 92% adoption rates across age groups. This inclusive approach transforms AR from a tech-focused tool into a universal platform for connection, particularly valuable for mobility-challenged individuals who can engage with civic planning from home.

Case Studies: AR Community Building in Action

Real-world implementations demonstrate AR’s transformative impact on community engagement across diverse contexts and scales.

Project Portland: Empowering civic participation

Portland’s groundbreaking AR app enabled residents to reimagine public spaces through interactive design challenges. Over 1,200 community members submitted proposals for abandoned lots and hazardous areas, visualizing sustainable park layouts and eco-friendly solutions through their smartphones. The gamified approach included sustainability-themed competitions that rewarded innovative designs with recognition and prizes.

The project’s success led directly to the city’s $2 million waterfront revitalization, with AR-generated proposals informing final design decisions. Participants reported feeling more connected to their community and empowered to influence urban development, demonstrating AR’s capacity to transform abstract planning processes into tangible civic action.

Oslo’s youth tree-planting initiative

Norway’s capital engaged youth in planning the placement of 100,000 trees through an innovative AR application. Over five weeks, participants used iPads to visualize virtual trees in real locations, testing different configurations and learning about urban ecology. The initiative achieved remarkable results: 89% of participants reported improved understanding of urban planning concepts, while 85% felt stronger community connections.

Technical challenges emerged during implementation, particularly with GPS accuracy affecting tree placement precision. These limitations highlighted the importance of robust location tracking systems for outdoor AR applications, leading organizers to implement beacon triangulation for improved accuracy in future projects.

Waterfront redevelopment success sories

Multiple cities have leveraged AR for waterfront revitalization projects, allowing residents to visualize proposed changes before construction begins. AR overlays show planned walkways, green spaces, and community facilities in their actual locations, generating more informed public feedback than traditional 2D renderings. These implementations typically see double the public approval rates compared to conventional planning presentations.

Step-by-Step Guide to Launching Your AR Community Project

Starting an AR community initiative requires strategic planning and phased implementation to maximize impact while managing resources effectively.

Identifying opportunities and setting goals

Begin by analyzing your community’s specific needs and digital readiness. Survey potential participants about smartphone ownership, comfort with technology, and preferred engagement methods. Pilot projects typically start at $5,000-$20,000, with costs reducing by 40% through reusable frameworks as you scale.

Define measurable objectives aligned with community values. Whether increasing civic participation, fostering cultural exchange, or promoting environmental awareness, clear goals guide technology choices and design decisions. Successful projects start small, often with 50-100 early adopters, before expanding based on feedback and results.

Choosing the right tools and platforms

Platform selection depends on your audience and objectives. Unity with AR Foundation provides cross-platform compatibility for iOS and Android devices, essential for community-wide adoption. For city-scale projects, specialized tools like Augmentecture offer urban planning features including 3D mapping and infrastructure visualization.

Consider development complexity versus user experience. While custom apps offer maximum control, existing platforms like Instagram and Snapchat provide AR creation tools that reduce technical barriers. Many communities achieve strong results using hybrid approaches, combining social media AR filters for awareness with dedicated apps for deeper engagement.

Designing for accessibility and inclusivity

Universal design principles ensure AR experiences welcome all community members. Implement multiple input methods including touch, voice, and gesture controls. Provide text alternatives for audio content and visual descriptions for graphics. Test with diverse user groups including seniors, people with disabilities, and non-native speakers.

Cultural sensitivity matters in AR design. Avoid assumptions about technological familiarity and provide multilingual support where needed. Community co-design sessions generate valuable insights about local preferences and potential barriers, leading to higher adoption rates and sustained engagement.

Tracking Impact: Metrics for AR Community Engagement

Measuring AR effectiveness requires both quantitative data and qualitative insights to understand the full community impact.

Key engagement metrics to monitor

Track user behavior through built-in AR analytics measuring dwell time, interaction rates, and completion percentages. Successful AR experiences see 70% longer engagement compared to traditional events, with participants spending average sessions of 15-20 minutes actively interacting with content. Social sharing rates provide organic reach indicators, with AR experiences generating 55% more community visibility through user-generated content.

Conversion metrics reveal AR’s practical impact. Communities report 40% higher volunteer sign-ups through AR-assisted registration forms and 60% increased event attendance when using AR promotional campaigns. Geographic heat maps show participation patterns, helping organizers optimize future AR placement for maximum accessibility.

Converting data into community insights

Raw metrics transform into actionable insights through systematic analysis. Segment user data by demographics, location, and engagement patterns to identify underserved groups. Time-based analysis reveals peak usage periods, informing staffing and resource allocation for AR-supported events.

Combine quantitative data with qualitative feedback through in-app surveys and focus groups. Oslo’s tree-planting initiative discovered that while 95% found AR intuitive, specific technical frustrations around GPS accuracy significantly impacted user satisfaction. These insights drove iterative improvements that increased completion rates by 35% in subsequent deployments.

Beyond AR: Integrating VR and AI for Richer Communities

Advanced technologies amplify AR’s community-building potential through intelligent personalization and expanded virtual spaces.

Blending AR with virtual reality for hybrid spaces

Hybrid AR-VR experiences connect local and global participants in unprecedented ways. Virtual town halls allow remote attendees to join via VR headsets while local participants use AR overlays to visualize shared data and proposals. Fitness communities host hybrid classes where neighborhood runners compete against virtual participants worldwide, fostering both local and global connections.

The convergence enables scalable community experiences. Small towns can host world-class speakers through holographic projection while maintaining intimate local gatherings. Cultural festivals blend physical performances with virtual attendees, expanding reach while preserving an authentic community atmosphere.

AI-driven personalization in community building

Artificial intelligence enhances AR experiences through predictive analytics and personalized content delivery. AI algorithms analyze user preferences to suggest relevant community events, volunteer opportunities, and social connections. Conference networking apps using AI-powered AR report 50% increases in meaningful professional connections by matching attendees with compatible interests and goals.

AI integration benefits crowd management. Predictive models anticipate movement patterns during large gatherings, dynamically adjusting AR wayfinding to prevent congestion. Natural language processing enables multilingual AR experiences that automatically translate community content, breaking down language barriers in diverse neighborhoods.

Conclusion

At Complete Controller, we believe technology’s greatest value lies in strengthening human connections and empowering collective action. Augmented reality community building represents this philosophy in action, transforming everyday spaces into collaborative canvases where neighbors become co-creators of their shared future. From Portland’s civic redesign to Oslo’s youth-driven urban forestry, AR proves that innovation thrives when it serves community needs.

The path forward is clear: AR will become as commonplace in community building as social media is today. With mobile AR users approaching 1.2 billion by 2028, the infrastructure for widespread adoption already exists. The question isn’t whether to embrace AR, but how to harness its potential for your unique community goals. Ready to explore how cutting-edge technology can transform your organization’s community engagement? Visit us at Complete Controller to discover expert insights and proven strategies for leveraging innovation in meaningful ways.

Frequently Asked Questions About Augmented Reality Community Building

What equipment do I need to start an AR community project?

Basic AR projects require smartphones or tablets with ARCore (Android) or ARKit (iOS) compatibility. For development, platforms like Unity or specialized tools like Augmentecture work well for city-scale projects. Most modern devices from 2018 onward support AR features.

How much does it cost to implement AR for community building?

Pilot projects typically range from $5,000 to $20,000 for initial development. Costs decrease by approximately 40% when scaling up due to reusable frameworks and templates. Many communities start with free AR creation tools on social platforms before investing in custom solutions.

Can older adults and non-tech-savvy people use AR effectively?

Yes, studies show 92% adoption rates across age groups when AR apps use intuitive, icon-based interfaces and are co-designed with community input. Voice controls and simplified gestures make AR accessible to users with varying technical skills.

Does AR work in areas with poor internet connectivity?

Many AR applications function offline by storing content locally on devices. This offline-first approach is crucial for rural deployment and ensures consistent experiences regardless of connectivity, though some features like real-time collaboration may require internet access.

What are the privacy concerns with AR community applications?

Privacy protection involves implementing opt-in data collection, anonymizing user information, and transparent data policies. Best practices include allowing users to control what information they share and providing clear explanations of how location and usage data improve community experiences.

Sources

• Amra and Elma. (2025, May 15). “TOP AUGMENTED REALITY MARKETING STATISTICS 2025.” https://www.amraandelma.com/augmented-reality-marketing-statistics/
• Augmentecture Blog. (2025). “Waterfront Redevelopment with AR.”
• Business of Apps. (2025, January 22). “Pokémon Go Revenue and Usage Statistics (2025).” https://www.businessofapps.com/data/pokemon-go-statistics/
• City of Oslo. (2021). “Oslo Trees Plan: Participatory Design Framework.”
• FasterCapital. Reynolds, Ava. (2025). “AR Metrics for Campaign Analytics.”
• FRNWH. (2025, March 28). “How Pokémon GO Fostered Community Engagement.” https://www.frnwh.com/2025/03/how-pokemon-go-fostered-community-engagement-a-brief-but-harmonious-period/
• Hernandez, Marco. (2019). “Project Portland: AR Civic Engagement Case Study.” UX Planet, August 27, 2019.
• Liu, Wei. (2023, February 13). “Youth Participation in Urban Planning via AR.” Frontiers in Virtual Reality. https://www.frontiersin.org/journals/virtual-reality/articles/10.3389/frvir.2023.1055930/full
• Moldstud Research. (2025). “Gamification in Location-Based AR.”
• Statista. (2025, February 26). “Mobile augmented reality (AR) users worldwide 2023-2028.” https://www.statista.com/statistics/1098630/global-mobile-augmented-reality-ar-users/
• Tchop Community Glossary. (2025). “Augmented Reality for Community Engagement.”
• Threekit. (2021, January 19). “27 Augmented Reality Statistics You Should Know in 2024.” https://www.threekit.com/23-augmented-reality-statistics-you-should-know-in-2023
• UX Planet. (2019, August 27). “Case Study: Augmented Reality Community App.” https://uxplanet.org/case-study-ar-community-app-fa7a6f93e4bd

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Design an Overall Strategy

As with conventional, offline marketing, digital marketing necessitates the development of a plan (even if you later feel the need to revise it – we all know that in the world of communication, where everything changes so rapidly, adaptability is the watchword). Set KPIs, quarterly, semiannual, or annual targets, and gather your team for a brainstorming session to create personas and design an end-to-end digital strategy.

Make Benchmarking

Copy, never; gather inspiration and study best practices every time. Check how your competitors and partners are communicating across different digital channels.

Join Inbound Marketing

Put Content Marketing to work for you. Inbound Marketing, also known as attraction marketing, focuses on recognizing people’s current requirements and developing a communication channel to give a solution to their aspirations. Instead of one-way advertising, we can increase our internet visibility, conversions, and sales by establishing dialogue.

Invest in your Website

The website is the Internet’s calling card for every initiative or business. Whether your brand’s content is more professional or informal, utilize the website to demonstrate your distinct element. Concentrate on more than just the homepage: establish landing pages regarding specialized content to attract leads and provide a pleasant experience with a pleasing design and navigation.

Don’t Neglect the SEO

No Digital Marketing strategy does not include SEO (Search Engine Optimization). Discover some SEO concepts and how to stay at the top of Google search results in this article.

Maintain Consistency on Social Media

While social media provides a unique opportunity to communicate with potential consumers, limit your presence to those relevant to your company. Once there, attempt to produce material with a purpose and keep consistency. Make sure to pay attention to community management, build long-term connections, and constantly try to reply to inquiries, complaints, praises, and other interactions from followers.

Update your Databases

Collaborate with commercial and public relations colleagues and pay attention to customer, partner, or lead databases. In this field, contacts are gold. Comply with the General Data Protection Regulation (RGPD) rules.

Bet on E-commerce

Online shopping was one of the variables in the digital revolution that surged the greatest during the pandemic, but it was already a trend before it. If your company sells items, try investing in the newest online store management software, continuously updating the website, or even recruiting e-commerce specialists (one of the professions with the highest growth prediction in the future).

Consider Organizing a Webinar or Creating a Podcast

In keeping with point 2, focus on Content Marketing and give unique, instructive, and fascinating materials that do not always reference purchases and sales. All options are joining trendy formats, hosting a webinar, inviting leads and partners, or launching a podcast on your brand’s worldwide topic. You’ll see that it attracts new consumers!

Monitor the Results

One of the significant advantages of the digital universe is the ease with which we can analyze behavior and measure results. Tools like Google Analytics or the statistics pages of website management systems and social networks can be extremely useful in calculating the success of one campaign and implementing improvements in the next.

Redesign your Company’s Website

According to research, an intriguing and well-structured website significantly influences client perception of the brand. Invest in the development of a high-quality website to instill greater trust in your business, which will lead to an increase in purchases.

Use Call to Action (CTA) buttons on your website, whether for an essential page, an offer, or a capture form in the ideal location on your website, where visitors will have the first contact and first impressions. This section should also include your fundamental value proposition and a message explaining what the site is about and who it is for so that the visitor gets a clear picture of what they will receive and what they can anticipate.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Are you curious to get a broader perspective on your role and how it fits into the world of marketing and sales? In this article, we discuss the modern marketing plan and discuss many of the most critical company growth and success issues.

In this article, I have compressed frameworks, models, and working methods I encountered as a researcher’s sounding board and inspirer for companies. In recent years, I have researched and considered what every ambitious marketer must understand and present in the modern marketing plan.

To understand the whole in marketing and sales and who wants to take your marketing plan to new heights or your entire team or department looking for extra knowledge and inspiration.

This article contains a few crucial points of utmost importance in a marketing plan.

Do Not Overestimate Yourself, Your Product, or Your Market

It is easy to think: “Uh, this marketing thing, I can do it with one hand.” In addition, you are sitting on the best thing in the world; of course, people will flock to buy it. It cannot be that difficult, can it?! But yes! It is silly. So, start from the idea that no one knows who you are. Nobody knows what you are doing. And absolutely no one understands why they should support you and your company. It may sound not overly optimistic, but I promise: this approach will help you!

Focus Your Time and Create a Strategy

It requires and should require the absolute most of your working hours, especially if you have a start-up company that few or no one knows about. Set aside time in your calendar, plan, and strategy.

Decide on a few things, preferably 1-3 activities, that you should give yourself the phase of doing well—the best way to achieve a result. And remember, the best and only marketing result is whether others have seen and heard you! And the more diverse things you do, the less impact it will have. So, focus, do, and then evaluate.

I have evaluated most things, which you should do, too. You can never know if it is right for you or not. But also, be quick to think about whether it is worth it. These are three things that, for example, did not work for me when I had my jewelry brand: fairs, Google Adwords, and competitions. And I know that after testing (though I could have saved a lot of money if I had assessed a little less),

Do Not Wait

One thing that is so easy to do is to wait with the marketing until one thinks that everything is in place. But do not do it! Even if not everything is what you want, you should start spreading the word. 

You will never be ready. Running a business is an ongoing journey, constantly evolving and never genuinely reaching a final destination. You may be perpetually unsatisfied with the webshop that once brought you joy as your knowledge expands, perspectives change, and insights emerge through conversations with others.

Get Feedback from Customers

You also get a valuable response by ensuring more people open their eyes to your work. What do people like? What do you need to change? Is there something unclear that many do not understand? Good, fix it. What is your brand, and how do you convey it? Please evaluate this by asking a few people what they think you stand for and represent. Is it far from what you want to tell and be? Well, something needs to change in your communication.

The More You Transfer, The More You Learn

The more times you have had to talk about what you do, the better you will be able to present briefly and concisely. You become even better at what you do only by genuinely throwing yourself out. And it is, quite seriously, in the very meeting with those you think are your customers that you get to know whether they are.

Be Honest

Being as pleasant as possible is part of my marketing strategy. The world becomes a little more glorious because people are naughty and naughty and because it increases the probability that others will help you and recommend what you move on. And, of course, it is essential to be completely honest and genuine in this (falsehood is always seen through and will bite you in the butt!), While others must not run over you.

And Yes, You Can Learn Everything

Running your own business is about learning many things while not being an expert in anything. So, it is easy to think that others who claim to be professionals always are and thus can do something much better than you. It is a point I have struggled with quite a bit (and sometimes still do).

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

A Financial Institution makes a mortgage loan to a person who aspires to acquire a house, allowing him to cover the purchase expenses. The guarantee of said loan is the ownership of the property. Many families do not have the sum of money that requires the purchase of a house, so the loan provides the necessary amount.

After the loan is approved, the monthly installment payments by the applicant can last several years or decades, depending on the conditions under which those Who requested the loan are due. Applying for a mortgage loan to purchase your home is considered the most changing and transcendental decision in every individual’s life.

If it is the first time buying a real estate property, some basic mortgage loan steps can be confusing. For example, What does obtaining a mortgage loan approval from a financial institution take? How is the loan paid? This article explains all the information you need to consider below.

Mainly, we will clarify the following basic terms: When you apply for a loan to buy real estate, you should know the main words.

• Initial Amount: 
  This is the sum of money you give in advance to show the financial entity that you are interested in the business. The most advisable thing is to collect 20% of the price of the house (for example, $40,000 for a home of $200,000). The initial amount will allow you to avoid an additional charge called PMI (Private Mortgage Insurance). However, suppose you do not have the opportunity to have the whole initial amount. In that case, lenders accept less than initial amounts, such as 10%, 5%, or up to 0%, to be advanced based on certain circumstances. Also, loans include the payment of the closing costs of the business and additional fees that the processing of the credit entails.
• Principal:
  It is the amount of money you are borrowing and must pay, which translates into the cost of the house, deducting the amount of the initial, for example, from a home that costs $200,000 or $40,000 of initial, the principal loan. It would be $160,000.
• Interest rate: 
  The financial entities do not lend the money without any interest in return. They do it to obtain money for this service since you must pay the funds provided for the purchase of the house plus interest, which is a percentage of the amount financed. The interest rate varies according to the loan entity and your circumstances.

Loans are paid gradually in the form of a monthly payment, which combines the expense of the principal amount plus interest.

Another amount that You must ensure in the mortgage payment is the amount to pay property taxes and insurance premiums. These funds are set separately in a rigorous account that the loan entity will use to pay these bills as they are present.

 

When to Apply for a Mortgage Loan?

It would be best to have the loan application ready before you start searching for the house since many sellers are interested in knowing that you are pre-approved for a loan and that a financial entity will secure their money for the home sale. We assure you that the pre-approval of the credit is not as fun as the search for the house, but it is more important.

In this pre-approval process, the financial entity will review your credit record, reports, income, expense summary, tax payments, and other aspects of your financial profile. This process has two purposes: first, it will let you know the maximum price you can pay for a house, and second, and more importantly, the pre-approval shows sellers that your intentions are profound regarding business, which is particularly crucial in a highly competitive market.

You must know the difference between pre-approval and prequalification. At first sight, the prequalification of a mortgage loan implies the ability of the lender to obtain a loan without the paperwork to back it up. For example, prequalification is an easy and fast way to get an approximate amount of up to how much you can aspire to pay without guaranteeing that you will effectively obtain the loan from a said financial entity. So do not let expectations excite you unless you are pre-approved.

Another easy first step is to enter your information into a system of calculating economic accessibility for home purchases, which will give you an idea of ​​how much your loan can be.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Managing your finances is challenging, especially when saving money within a certain period. There are many ways to manage your finances; however, here we remind you of the critical points you should remember when managing your finances.

1. Learn to manage your finances

When you want to give a personal finance organization, one of the main recommended points is to research and educate yourself on handling money more efficiently, according to your income and lifestyle.

Whether you are a multimillionaire or just starting your professional career, personal finance management requires a basic knowledge of the best ways to handle money and an analysis of your current financial situation to make a better decision.

Determining to address your financial problems to respond and pay attention to the economic needs of your life is another crucial point to leading an excellent financial administration.

Organize a weekly time frame to review your finances. Being aware of your economic situation and making decisions that help you streamline your management is very beneficial.

2. Give actual value to things

We often organize and manage our finances based on what we want to buy. We look at the prices of the number of products or services that we want to acquire and make a total, believing that these are the total expenses we need to consume.

Although it is wise to list the recurring and extraordinary expenses we present during the month, it is essential to decipher the actual value of the products we wish to acquire.

Although it may seem like a savings opportunity, a new TV on offer, we must ask ourselves if we need to buy that product.

Doing that type of analysis will allow you to save much more money than you imagine. You can also focus on the money saved in the needs you have given more significant value to when managing your finances.

3. Review your finances and make decisions on time

Performing a personal balance of all your income, expenses, assets, and debts will allow you to know your actual economic situation and make decisions to free you from a future financial crisis.

Add all your income and real estate and subtract all monthly debts and expenses. It will allow you to validate your financial balance. You can measure your position monthly and compare the extent to which you had programmed the financial plans you set when you decided to manage your finances.

You can quickly develop this organization in an Excel spreadsheet. Noting monthly or even daily, all your income and expenses. It will allow you to visualize your finances better, make it much easier to include or cut costs, and validate how that affects your monthly economy.

4. Saving is better than spending

After applying your first economic strategies to improve your finances, save the money left over from your monthly expenses.

It is best to allocate them for savings to avoid generating unnecessary new expenses from your monthly finances. Having extra money available makes you prone to spend it on new products outside your administration. That could unbalance your accounts in the future or leave you without any source of savings from any unforeseen event.

It is preferable that you manage your expenses with the regular budgeted income and any extra income received or surplus from the expense plan created you dedicate to the savings.

5. Pay your debts

Paying all your debts will give you the economic freedom to manage your finances with a positive balance. You can schedule the installments of the credits or payment terms of your loans within your monthly expense organization, so remember to make payments on time, avoid paying higher interest, and eventually pay off all debts incurred. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

The goal of an agency is to find the best tenant for a property in the shortest possible time so that the owner is satisfied with our rapid management. At the same time, real estate maintains a continuous flow of properties without accumulating in a portfolio and occupying agents’ time in visits and promotion.

 

Publication in Real Estate Portals

 

The greater the exposure, the greater the likelihood that the ideal client will find what they seek. Today, someone looking for a rental apartment usually goes to the real estate portals to avoid wasting time searching the real estate pages.

That does not mean we do not stop exposing the house, which should appear on our website and other media, such as advertisements in the office window.

Publication in Social Networks

 

Another of the places where to expose the house is in our social networks. Usually, those who follow our page on Facebook, Instagram, Twitter, etc., are because they are looking to buy or rent a property. You will not hesitate to contact us if we announce one that falls within your interests.

On the other hand, we must not settle for announcing the flat in our accounts. Let us try to create a community by forming groups of followers who want to rent, buy, and sell. The greater the interaction, the greater the visibility.

 

Include Virtual Visits!

 

Do you know about virtual tours for real estate? It is a multifunctional tool that allows you to display property in 360º view. In this way, the interested party can immerse themselves in the house by traveling at will and without leaving any details to display.

Being able to see every aspect and particularity of the apartment without having to visit it in person and with greater realism and information than the videos and photographs that are inserted in the files, the possible tenant will clear all your doubts without having to contact, make a visit, ask the agent, and waste time throughout this process.

 

Solve Doubts at a Distance

 

As we indicated regarding virtual tour software, the more we abbreviate the “traditional” and standard processes that follow to rent a flat, the sooner it will cease to be part of our portfolio of properties successfully.

Within these processes, going to the agency and commenting on the aspects we are looking for on the floor, as well as possible inconveniences, etc., is one of the biggest “robatiempos”: you must make an appointment at the agency, find a place, have available the agent who showed the house, consult the owner …

If we resolve all these doubts through other more agile means such as WhatsApp, we will avoid wasting time you can use to convince the potential tenant or capture others with a more excellent disposition.

 

Optimize Visits

 

If we answer questions, we have indicated it as one of the greatest “robatiempos.” The kings are the visits to the property. There are so many steps, and the difficulty of setting an agenda that reducing unproductive visits has become necessary for any real estate agent.

You can solve unproductive visits by tuning in with the profile chosen to arrange a visit. Suppose we know in advance that a property will not be liked by the type of tenant interested in it. In that case, we must offer you as much information as possible to go to the visit only if there are accurate probabilities of keeping the rental contract.

On the other hand, virtual tour technology allows the potential tenant to obtain this information and arrange remote online visits through videoconferencing, which an unlimited number of interested parties can attend.

Thus, to make approximately four visits in two hours, we can show the apartment to as many as we want in just the time you need to detail everything.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Many individuals assume life insurance is beyond their financial grasp because they lack an understanding of the elements that influence the cost. On the other hand, life insurance is among the most cost-effective components of a sound financial strategy. Because cost misconceptions are a big reason individuals don’t get life insurance, let’s look at what goes into the pricing.

Do you want to see whether you can get a reasonable price on life insurance? When trying to determine how to obtain the best deal on a policy? Some essential elements influence how your insurance provider calculates your rates.

Age

One of the essential elements that determine life insurance prices is age. The older you are, the higher your life insurance premiums will be. According to the same LIMRA and Life Happens research, 40% of insured customers wish they had purchased their life insurance policy when they were younger.

Younger applicants obtain the most excellent deal because they pose less risk to insurers. They’re more likely than older applicants to outlast their term life insurance or make additional payments on a permanent policy before dying. Purchasing a $300,000 25-year term life insurance policy in your 30s rather than your 40s, e.g., might save you hundreds of dollars in premiums throughout the policy’s lifetime.

Gender

Because women have a higher life expectancy, they usually pay less than males. This is excellent news if you’re a woman searching for a low-cost policy.

However, several states are moving toward unisex law, which prohibits insurance firms from basing pricing on gender. (It’s already unlawful in Montana to charge males more than women.) It’s also crucial to understand that insurance companies cannot base premium prices on race or ethnicity.

Weight and Height

Your size and form also influence your life insurance prices. Insurance companies use these figures to estimate your general health and the likelihood that you may develop an illness that will shorten your life.

Certain insurers use the body mass index (BMI) to determine the cost of life insurance. It measures a person’s body fat based on height and weight. A higher BMI can suggest an increased risk of certain illnesses, such as high blood pressure, heart disease, gallstones, malignancies, and Type 2 diabetes. However, BMI isn’t a perfect system. Athletes, for example, may have a larger muscle-to-fat ratio, which raises their weight but does not increase their risk of health problems.

Medical Background

Your health and age are the most critical factors in determining your rates. Because healthier people are less likely to die while their life insurance policy is active, they are usually approved for cheaper life insurance premiums.

When applying for a policy, your life insurance provider will inquire about your health history. In some situations, you may also be required to ask for a medical examination. These tests will examine your medical history, prescription medication, and nicotine use.

The insurance carrier will consider any chronic ailments you have, such as high blood pressure, high cholesterol, or respiratory issues. All these factors will influence the price of your insurance coverage.

History of the Family

What part does your family have in the cost of your life insurance? Insurance companies value family health history since it might provide insight into your health in the future. Insurance providers use that information to assess your eligibility and set your prices.

Tobacco Use and Smoking

You’ll pay for life insurance if you smoke, chew tobacco, or vape than if you don’t. Even if you smoke once a day, it might affect your life insurance premiums.

The same is true if you use marijuana recreationally or for medical purposes. While insurance companies have eased limits on plans for marijuana users, your eligibility for coverage and the prices you pay may still be affected.

Hobbies and Occupation

High-risk jobs are among the most courageous and vital careers available. They’re also a bit of a gamble. As a result, life insurance plans for persons in these professions can be more challenging, and when they do, they can be more costly.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

E-commerce Platform

An essential tool for your eCommerce business should be an eCommerce platform. Many such platforms are now available to you. The primary purpose of these platforms is to make eCommerce more accessible for you.

E-commerce systems frequently come with various tools and resources you can utilize to build your website, regardless of whether you are technically skilled. You can quickly start an online store, select a theme, and design your unique website using these platforms. The best thing about these websites is that they assure your payments are safe and secure, which answers a significant concern that hinders most customers from purchasing online. BigCommerce is a well-known e-commerce platform that is making noise in the industry. Because of the functionality, SEO optimizations, security, and ease of use it provides is a popular option among both novice and experienced users.

Inventory Management Tool

Every successful retail business relies on suitable inventory management methods. Your inventory level swings within seconds as you expand. At this point, depending on manual procedures might be a risky approach. As a result, investing in an inventory management system that integrates seamlessly with your platform is recommended.

These tools provide a plethora of functions. When the final item in their inventory, for example, is sold, they will continue showing an out-of-stock notice until it is back in stock. You may also sync your offline and online channels, providing greater leeway to experiment with omnichannel selling.

Payment Processing Systems

If you have an e-commerce website, it signifies that your items are available for purchase. Unlike in a physical business, where you may accept cash or credit card purchases, online payments can be a source of dispute for many.

As an internet retailer, you must deal with security, dependability, and trustworthiness. Fortunately, there are now various trustworthy third-party programs from which to pick. These solutions make handling payments simple, and customers trust most of them.

One of the most famous digital payment processing systems is PayPal. Using this tool, you can easily offer card payments to your customers. PayPal also facilitates refunds, an important aspect that you should not forget. That’s because easy refunds will help you gain confidence and bring back customers, no matter the experience.

Digital Marketing Tools

Going digital with your marketing efforts is advisable when opening an e-commerce business. There are several digital marketing tools available. These tools, from complete SEO tools to social media scheduling tools, make digital marketing easier to handle. You’ll locate your target audience where your store is: on the internet.

Digital marketing is what will help you stand out from the pack. Competition is raging in the world of e-commerce. You’ll confront a slew of opponents at every step. Using digital marketing tools guarantees that you do not lag behind the competition. These techniques ensure that you are consistent and constantly giving your best effort. Using a few tools, you can develop content, schedule articles, learn which SEO strategies will help your site rank higher, and even identify the best-performing sites for backlinking.

You may also employ social media listening tools. These tools will help you interact with your audience in real-time. They assist you in locating and dealing with unfavorable comments on social media sites, regardless of where they occur.

Email Marketing Tools

Emails are excellent for not just advertising your e-commerce platform but also for establishing key partnerships. Marketers may use email marketing software to send consumers automated promotional campaigns and instructional information. Allow me to give you an example.

Assume you own an online clothes store. You don’t need to limit yourself to only offering discounts or sending sales emails. Instead, you may advise your consumers about fashion trends or how to wear specific apparel. You’ll need the necessary tools to launch these email blasts. It will take time to send emails one at a time. Fortunately, there are several email marketing products available on the market.

Sendinblue is one of the most cost-effective methods to get started with email marketing. Using this tool, you can quickly modify your emails, schedule them, send various emails to different persons based on their responses to your previous emails, and much more. You may send up to 300 emails daily on your free plan without spending a thing.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Consider the following scenario: you’ve just arrived in a strange city and must immediately drive a rental car to your hotel. Do you like to drive, or do you want a car with GPS navigation? Seriously, how difficult can it be to navigate Hong Kong?

A net worth calculation acts as a navigation system for your retirement funds. It shows you where you are now and which direction you must travel to reach your objective.

Key Points to Remember

• Sum up your assets and remove your liabilities to calculate your net worth.

There’s no hard and fast rule for calculating your “correct” net worth, but you should know if it’s on track to provide you with a secure future.

If not, it’s time to cut costs, pay down debt, or do both.

You can calculate your current net worth in the table below. Then, you can figure out how to put this calculation to good use in your retirement planning.

How to Calculate Your Net Worth

Net worth is the difference between the total dollar value of all assets and the total dollar value of all liabilities. It’s a metric for assessing financial wellness that may be used by corporations and individuals alike. The formula is straightforward: it consists of two columns of numbers, with the following events occurring in each column.

Assets

You have assets that are both liquid and illiquid. Liquid assets are investments or possessions that can be rapidly converted into cash and cheaply. This includes bank accounts, certificates of deposit, equities, bonds, mutual funds, and other similar investments.

Investments or possessions that are difficult to convert into cash fast are illiquid assets. They are difficult to exchange for cash. Your home is an illiquid asset like any other real estate, retirement savings plan balance, and business partnership. Most personal belongings, such as furniture, automobiles, and clothing, should be excluded. They may have been costly but are unlikely to be valuable if resold. Works of art or collectibles with a high investment value may be considered.

Determination of Liabilities

Your debts are listed on the other side of the ledger. This includes credit card balances, auto loans, home mortgages, overdue educational debt, and company loans. Any personal loan counts as well.

Your current net worth is calculated by adding all your assets and subtracting your obligations.

Where Are You Located?

Based on data from a Federal Reserve study, compare your net worth to the values in the chart below, which show all Americans’ median and average net worth by age group. The number in the middle is the median. Half of the group has a lower net worth, while the other half has a higher net worth. The average net worth is the number in the center.

Concerning these figures, don’t place too much emphasis on your entire net worth. There is no demographic split in the data because it is national. For example, living in the Northeast versus the South nearly doubles net worth. In general, people in the Northeast earn more and pay more to maintain a similar standard of living.

Take note of the significant variances in average and median net worth by age group. Keep in mind that the middle number is the moderate number. A small number of wealthy individuals can skew the average. This could explain why Americans aged 18 to 24 have an average net worth of $90,000. The median of $4,395 may more appropriately reflect the net worth of younger Americans, at least in this age group.

The Ideal Number

How much do you think you’re worth? No single, globally acceptable figure exists because everyone’s lifestyle and expectations differ. The authors of The Millionaire Next Door, Thomas Stanley and William Danko, proposed this method as a rule of thumb:

Net Worth=Age

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

1. Media display

In digital marketing, online display media is not a new marketing tactic. Ads were sold as traditional media in the early 2000s by impressions, and monitoring was low or non-existent, as was the usage of demographic data. Display media is now essential to a successful digital marketing effort.

You may hire sponsored links on the display network in two ways: through Google AdWords or another ad platform. Cost per click and cost per acquisition are also factors to consider. In other words, the brand only pays when someone clicks on the ad or does the requested action, like completing a form.

2. Email marketing

Email marketing, unlike SPAM, is only delivered to those who have agreed to accept communication from a firm. As a result, the odds of him opening the email and learning about the brand’s content are higher. An intelligent email marketing strategy must include segmented email lists, which categorize consumers based on their interests and attributes; this is an excellent idea for cultivating relationships and engaging your consumers.

A capture page is one of the most excellent methods to build a solid email list. Only individuals who are genuinely interested in that business will receive more information in this manner. Furthermore, you may measure the outcomes of an email marketing campaign from the moment a Marketing automation technology is deployed. It is possible to determine how many emails are going out, how many individuals got them, how many people read the material, and how many people clicked on it. You must study this data afterward to ensure the campaign can provide marketing value; otherwise, suspending it and making changes is better.

In 2020, Rock Content reinforced research that humanization will be the best way for this digital marketing strategy to be efficient. Therefore, there is nothing like starting to put it into practice right at the beginning of a campaign. It is necessary to invest in three main points: ethics, empathy, and emotion to reinforce the point that people carry out every commercial negotiation. And that makes all the difference for good results.

3. Native advertising

Translated into Portuguese, native advertising (or native ads) is publishing articles and posts in the middle of the website or social network content, such as sponsored content, which is an advertisement but mixes with the other posts. Each platform determines native advertising policies.

Users tend to ignore sponsored links and banners; native advertising appears as an alternative to this scenario. The concept is similar to the editorial used in magazines, newspapers, and blogs. In them, the advertiser offers valuable content within the user experience. Advertisers can use it within a company’s communication channels; this is an ideal digital marketing strategy to start planning. Native advertising also works well for mobile device users, who rarely click on banners.

4. Guest post

Guest Posts are articles written by guest authors who are not part of the content production team of a blog or website, for example. Just as there are advantages for sites that use Guest Posts, there are also advantages for writers of this type of article. It allows the page to gain more credibility with users, as it brings an expert to speak to the public. Anyone who generates quality content can write on a website. And you can become known with the help of your articles.

5. Remarketing

The final, but not least crucial, approach is remarketing. The Google AdWords technology tags and corrupts website visitors, causing advertising to appear more frequently on the Google display network. It’s called Retargeting on other platforms, but it works the same way.

This proposition is highly frequent and required in electronic trade. Taking advantage of this method in immediate conversion is a powerful current, especially when brand recognition — Branding.

6. Sponsored links

Sponsored links are one of the essential digital marketing methods nowadays. They do well on the Google search page and social media platforms like Facebook. Investing in sponsored links has several advantages. One of them, for example, is the return on investment. The ad boosts the conversion odds because it shows precisely when the user searches for a specific term.

Another advantage is promoting through display networks on Google-affiliated websites and blogs, such as Gmail and YouTube. Targeted sponsored links produce qualified leads.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.