COVID-19 has significantly impacted global activities, especially in the economies of different countries, due to the hindrance businesses face. There are a lot of restrictions put on business operations, which are decreasing their sales; unemployment has increased globally during the pandemic, causing people to spend less, resulting in fewer sales for most businesses in different sectors. According to various research, the most challenging goal for companies to achieve during the pandemic is finding new customers for the industry, especially for new and startup businesses. Finding new customers is not the only challenge for new companies, but having existing customers revisit their businesses is tricky. Finding funds and sources of finance is also quite a challenge for new and established businesses. Even some stable companies find it hard to get references for finance to expand during the pandemic. Keeping up with laws and other policies and regulations was also very hard for new business owners. Another big problem businesses are facing is finding the right people for their business during COVID-19.
Many startup businesses cannot find a good HR team due to the lack of funds in the company, and they end up with no professional help to recruit employees, especially during the pandemic, which forces the entrepreneurs to do this job themselves. For an inexperienced recruiter, understanding all the rules and laws for employees, shortlisting applications, interviewing candidates, and running a background check can be extremely hectic and challenging. Finding the right people to operate the business is significant as a business’s real success depends on its staff’s productivity and behavior. Staff recruitment issues that are happening in startup businesses during the COVID-19 are listed below.
No Human Resources (HR) Team
Due to the lack of funds in the business, startups usually cannot hire a whole recruitment team that comes under the HR department. That means the business owner will have to recruit the employees by themselves, which takes up a lot of time and creates high costs. During the pandemic, it is already hard for entrepreneurs to make decisions as they are always worried about making the wrong move, resulting in disasters and failures.
Strict Checks on Employees
After the world has been affected by COVID-19, new rules and regulations are starting to happen. For example, the recruiter should ensure their employees are vaccinated, follow the COVID regulations, and wear masks. It would also be the recruiter’s job to provide leave to the affected employees and bear the cost of the time they will not be working.
Not Finding the Right Match
Due to facing a lot of financial struggles and losses during COVID-19, startup businesses prefer employees who are not demanding pay that could cost you an arm and a leg. But due to the sudden price increase worldwide, the employees would want enough salary to meet their ends. Finding the right candidate for your business during COVID-19 is quite challenging.
Frequent Changes and New Regulations
As the new Delta variant has emerged globally, the governments of different countries are putting up new rules and restrictions to prevent the spread of it. The new changing rules result in a change in consumer demand, which means you cannot predict how much staff you need to operate your business and meet the requirements to generate sales. This pressure can significantly affect your and your employees’ mental health.
Conclusion
Entrepreneurs who have started new businesses during COVID-19 should consider staffing tips and find ways to overcome the issues they face to make their businesses successful during this crucial time. It is challenging for new companies to survive during the pandemic, but it will not be hard to make their business successful and stable if they follow the right tactics. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
Unlock Top Cloud Hosting Benefits for Your Business Success
Cloud hosting benefits include enhanced scalability, cost savings through pay-as-you-go models, enterprise-grade security, and superior performance that directly impact your bottom line. These advantages transform how modern businesses operate, cutting infrastructure costs by up to 66% while delivering 99.9999% uptime reliability.
When I migrated Complete Controller to cloud hosting in 2023, we slashed server costs by 40% and achieved the kind of uptime that once seemed impossible for a mid-sized financial services firm. Over my 20 years as CEO, I’ve guided hundreds of businesses through digital transformations, and cloud hosting consistently delivers the most dramatic operational improvements. This article reveals the specific strategies that make cloud hosting your competitive advantage—from the scalability secrets that helped Stripe process $3 billion daily to the remote work capabilities that boost team productivity by 25%.
What are the key cloud hosting benefits for modern businesses?
Cloud hosting benefits encompass scalability, cost-efficiency, security, performance optimization, and reliability for business growth
Businesses scale resources on-demand, paying only for actual usage without overprovisioning
Enhanced security protocols include encryption, DDoS mitigation, and compliance frameworks that exceed traditional hosting
Performance improvements deliver faster load times and minimal downtime through distributed server networks
Remote teams access data seamlessly from anywhere, accelerating collaboration and operational efficiency
Scalability: Your Growth Engine Without Limits
Cloud hosting transforms your infrastructure into an elastic resource that expands and contracts with your business needs. Unlike traditional hosting that locks you into fixed server capacity, cloud platforms automatically adjust computing power, storage, and bandwidth based on real-time demand.
Major providers like AWS and Google Cloud distribute your workload across multiple servers, eliminating the bottlenecks that crash websites during traffic surges. This distributed architecture means your e-commerce store handles Black Friday traffic spikes without manual intervention—the system simply allocates more resources as customers arrive.
Dynamic resource allocation
Modern cloud platforms use intelligent load balancing to route traffic across available servers instantly. When your marketing campaign goes viral or seasonal demand peaks, the infrastructure scales up within seconds, not hours.
Hostinger’s cloud hosting demonstrates this with PHP worker allocation that adjusts based on concurrent visitors. A boutique store handling 200 daily visitors can suddenly accommodate 10,000 during a flash sale without crashing or slowing down.
Cost implications of scaling
Pay-as-you-go pricing revolutionizes how businesses budget for growth. DigitalOcean’s pricing model charges only for resources consumed, eliminating the waste of idle server capacity.
Traditional hosting: $500/month for servers that sit 70% idle
Cloud hosting: $150/month average, scaling to $400 only during peak days
Result: 30-40% annual savings redirected to marketing and product development
According to CloudZero’s 2025 market analysis, 94% of large enterprises already use cloud hosting, with 60% of all organizations running over half their workloads in the cloud.
Unmatched Cost Efficiency: Transform Your IT Budget
Cloud hosting converts unpredictable capital expenses into manageable operational costs. This fundamental shift frees up cash flow for strategic investments rather than server purchases.
Cyber Command’s research shows businesses reduce compute and storage costs by up to 66% after cloud migration, with 80% of companies reporting significant financial benefits. These savings compound over time as providers continuously optimize their infrastructure.
CapEx to OpEx transformation
Traditional server purchases demand $15,000-50,000 upfront, plus ongoing maintenance contracts. Cloud hosting replaces these capital expenditures with predictable monthly fees starting at $10 for small businesses.
HP’s small business study documented 47% savings post-migration, allowing companies to reallocate funds toward revenue-generating activities. The financial flexibility proves especially valuable for startups and growing businesses that need every dollar working toward growth.
Hidden savings beyond infrastructure
The true cost benefits extend beyond server fees:
No hardware replacement cycles every 3-5 years
Zero maintenance staff requirements
Automatic software updates included
Energy costs absorbed by the provider
Disaster recovery built into the service
Constellation Energy’s analysis found businesses reduce IT overhead by 67% when factoring in these hidden expenses. For every dollar spent on cloud migration, companies gain $3.86 in benefits according to Nucleus Research—a 12.5% increase from previous years.
Enterprise-Grade Security in the Cloud
Cloud providers invest billions in security infrastructure that small and medium businesses could never afford independently. This democratization of enterprise security protects your data better than any on-premise solution.
CISA’s cloud security guidelines highlight how major providers exceed traditional security standards through continuous monitoring, threat intelligence, and automated responses. Your data benefits from the same protection used by Fortune 500 companies.
Built-in security measures
Modern cloud platforms deploy multiple security layers:
AI-driven firewalls blocking threats before they reach your applications
SSL encryption for all data transmissions
DDoS protection absorbing attacks up to 100Gbps
Automated backups every 6 hours with point-in-time recovery
Isolated environments preventing cross-contamination between clients
Regulatory compliance becomes manageable when providers handle the technical requirements. NIST cloud computing guidelines ensure providers maintain:
HIPAA compliance for healthcare data
PCI DSS for payment processing
GDPR for European customer information
SOC 2 Type II auditing
Geographic data sovereignty options
Real-World Success: How Businesses Leverage Cloud Power
A 200-product boutique e-commerce store migrated to Hostinger’s cloud platform and transformed their holiday season performance. Previously crashing at 500 concurrent visitors, they now handle 10,000 monthly visitors with sub-2-second load times.
Payment processor Stripe achieved 99.9999% uptime during Black Friday 2022, processing over $3 billion daily. This translates to just 31 seconds of downtime annually—reliability that builds customer trust and maximizes revenue.
Why I Champion Cloud Hosting: A Founder’s Perspective
At Complete Controller, our cloud migration journey taught valuable lessons about implementation strategy. We reduced bookkeeping errors by 27% through automated backups and real-time collaboration features that keep our distributed team synchronized.
The migration challenged our assumptions about data control. Initially worried about security, we discovered cloud providers offered better protection than our on-premise servers ever could. Multi-factor authentication, encryption at rest, and activity monitoring caught suspicious behavior we’d previously missed.
My advice for fellow founders: Start with non-critical workloads to build confidence. We piloted with our internal documentation system, then gradually moved client-facing applications as we verified performance improvements. This phased approach minimized risk while proving the technology.
Your 90-Day Cloud Migration Roadmap
1st Phase: Assessment (Days 1-15)
Audit your current infrastructure to identify migration priorities:
Catalog all applications and their dependencies
Document average traffic patterns and peak loads
Calculate current total cost of ownership
Identify compliance requirements
Select pilot applications for initial migration
Compare providers based on your specific needs. Bluehost offers free migration services ideal for WordPress sites, while AWS provides enterprise-grade flexibility for complex applications.
2nd Phase: Execution (Days 16-60)
Begin migration with proper planning and testing:
Set up development environments in the cloud
Migrate data using automated tools during off-peak hours
Fine-tune your cloud environment for maximum efficiency:
Enable auto-scaling rules based on traffic patterns
Implement CDN caching for static content
Optimize database queries for cloud architecture
Set up monitoring dashboards and alerts
Document disaster recovery procedures
Remote Work Revolution: Cloud as the Great Enabler
Cloud hosting powers the modern distributed workforce with seamless access to business applications from any location. Research shows companies using cloud solutions report 25% higher performance, 30% better collaboration, and 20% lower operating expenses for remote teams.
A tech firm with 50 remote developers reported 33% productivity gains after adopting cloud-based development environments. Latency dropped from 200ms to under 50ms globally, making real-time collaboration finally practical.
The cloud eliminates VPN bottlenecks and provides:
Direct application access via secure browsers
Real-time file synchronization across devices
Video conferencing integration
Mobile-optimized interfaces
Activity tracking for compliance
Transform Your Business with Cloud Hosting Today
Cloud hosting delivers measurable advantages that compound over time. From 66% cost reductions to 99.9999% uptime, the benefits translate directly to your bottom line. Small businesses gain enterprise capabilities without enterprise budgets, while established companies unlock agility to compete in fast-changing markets.
The migration process, while requiring planning, pays dividends through operational efficiency and customer satisfaction. Every day you delay is money left on the table and opportunities missed.
Take the next step toward transforming your business infrastructure. Visit Complete Controller to speak with our cloud migration experts who understand the unique challenges facing growing businesses. We’ll assess your current setup and create a customized roadmap that maximizes your cloud hosting benefits while minimizing disruption.
Frequently Asked Questions About Cloud Hosting Benefits
What is cloud hosting and how does it work?
Cloud hosting distributes your website or application across multiple connected servers instead of one physical machine. When visitors access your site, the closest or least busy server responds, ensuring fast performance and preventing downtime if one server fails.
Is cloud hosting secure for sensitive financial data?
Yes, cloud hosting provides superior security for financial data through AES-256 encryption, isolated environments, and compliance certifications like SOC 2 and PCI DSS. Major providers invest more in security than most businesses could afford independently.
How much does cloud hosting cost for small businesses?
Entry-level cloud hosting starts at $10-20 per month for basic needs, scaling to $200-500 for growing businesses. You pay only for resources used, typically saving 30-40% versus traditional dedicated servers.
Can cloud hosting handle sudden traffic spikes?
Absolutely. Cloud hosting automatically scales resources during traffic surges, with providers like AWS handling millions of concurrent users. Auto-scaling prevents crashes during viral campaigns or seasonal peaks.
What’s the difference between cloud hosting and shared hosting?
Cloud hosting provides dedicated resources across multiple servers with guaranteed performance, while shared hosting partitions one server among many users. Cloud hosting eliminates “noisy neighbor” slowdowns and offers 10-50x better performance.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
Jennifer BrazerFounder/CEO
Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.
Brittany McMillen is a seasoned Marketing Manager with a sharp eye for strategy and storytelling. With a background in digital marketing, brand development, and customer engagement, she brings a results-driven mindset to every project. Brittany specializes in crafting compelling content and optimizing user experiences that convert. When she’s not reviewing content, she’s exploring the latest marketing trends or championing small business success.
Here are expert guidelines for launching your new business successfully.
Starting a new business requires much hard work and effort as you must deal with many legal, financial, sales, marketing, human resources, and other issues. But without this struggle, you cannot turn your idea into a successful business.
In this article, we will give you some expert tips for entrepreneurs who are starting a new business.
How to Start a New Business
In the beginning, you might be wondering where to start. What should be the name and logo of your business, and how to tackle your business structure? It might not seem easy to know the proper steps to take. But don’t worry, that’s fine and happens to everyone. Starting your new business is about trial and error, and you must work to find out how that works for you and your customers.
Following are the steps you can take to help you kick-start the development of your business.
Determine What You Want
Before starting and launching your business, taking stock of yourself and your situation is essential.
Ask yourself the following questions:
What is your reason for starting a new business?
Which skills do you have?
What do you know about different industries?
Are you going to provide a service or a product?
How much money do you have to invest?
Will it be a part-time or full-time business?
What do you like to do?
The answers to these questions will help you choose better options.
Conduct Self-Assessment
Before starting, you must plan, set goals, and know yourself. Try to analyze your strengths and weaknesses and how they will affect your day-to-day operations.
As your business grows, it will probably dominate your life, so make sure that what you do is challenging but not entirely outside your expertise. You will be in this phase for a long time, so choose wisely. It is better to ask the following questions from yourself on this step:
What would you like to do if money was not an issue?
Which is the one thing that matters the most to you?
Is your family supporting you? Especially your immediate family? These people must make sacrifices at the beginning of your business, so they are there to help you.
According to you, is money necessary? If it is crucial for you, you will cut out several options.
Conduct Market Research
Once you decide on the business that fits your goals and lifestyle, it’s time to evaluate your idea. Who is going to buy your products or services? Who will be your competitors? It will help you address your opportunity, competition sections, and your lean plan market size.
You can do this in several ways, including:
Perform general Google searches.
Talk to people already working in the relevant industry.
Read a book by the people belonging to your industry.
Research key people
Read relevant industry magazines and news sites.
If possible, take one or two classes.
Note Down Your Business Plan
A business plan is a necessity if you are seeking outside financing. A business plan will help you if you will finance the venture yourself. It will also help you figure out how much money you need to get started and how to make your business profitable. This business plan will be a road map to help you chart your progress and show you the right direction. It will also highlight what you need to do to reach your goals. Instead of using this plan only once, utilize it as a tool to help you manage your business and achieve your goals faster.About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
Recording all the economic data of a business relating to the company’s financial health is known as accounting. The accounting side of a business is what makes or breaks an organization.
A company’s accounting system includes a set pattern of recording all the data: the investment, the cost, profit, loss, or an asset. All this information is noted in different avenues of the accounting system of a business; this would include a balance sheet, an income statement, a profit & loss report, and cash flow statements. These financial calculations allow a business owner to judge their business and assess its progress in the market.
But first, let us understand why you should keep paying attention to bookkeeping. Those business owners who do not pay any heed to business accounting and do not have a proper bookkeeping system could be in deep trouble. You should be a better business owner and keep your accounting system in check.
Why Is Accounting Important?
Accounting refers to jotting down all the transactions that make for the stability of your business. Setting up an inventory, sales, management, and every other aspect of business under the sun that has been added to your business plan to complete it needs to be identified and noted.
Noting down all the transactions done for the sake of the business plays a pivotal role in allowing the stakeholder to prepare their future decisions strategically. These decisions could potentially change the future of the company.
This data also proves vital when a business owner is acquiring an investor. Accounting information reflects the company’s financial health and would cater to the organization’s future needs. The competition in the market is challenging, so the business owner needs to be fully equipped for the competitive air out there. To do this, the caretakers of the business must stay ahead in their accounts and have a correctly set system in place so that they do not have to deal with a plethora of calculations.
Start From Day One: When you enter the market, you will receive a massive list of unsolicited advice, likely from those whose businesses have already drowned. Be smart and throw the list away because that list expects to be the suggestion: accounts can be taken care of later, do not worry.
The fact is it cannot take care of accounts later. A wise businessperson would always start on the first day of their business. Know that bookkeeping is just as essential for the business as setting up an inventory is.
Do Not Mix Personal with Professional
You should create a separate bank account that would solely be for the finances of your business. If you do this right from the beginning, you will never face economic confusion because your personal and financial data will neverintermingle.
To open a business account, you could use your social security number (if you are the sole proprietor of your business).
Create a Budget
Yes, we know finances can be tight when starting a new business. To keep yourself and your business in check, develop a straightforward budget to help you assess your company’s requirements.
Once you have a budget set, the accounts clear by the end of the year. You can compare the two and see how your business has performed according to what you had in mind for it.
A Bookkeeper or a Bookkeeping Software?
Business owners often make a mistake: they go into the business thinking they will be available 24/7 to cater to the company’s needs. It means they also decide to do the bookkeeping, which never happens.
It would help to get a bookkeeper immediately before your financial records become a hot mess. A bookkeeper would oversee keeping your business accounts straight.
You could also get bookkeeping software, which does the job automatically after being fed the required data.
We hope you have read this article before diving into your business because now you know why you should pay heed to an accounting system. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
Procuring capital for your brand-new venture could be one of the most challenging tasks on this planet. Assessing your business, hatching up a plan, and contacting investors could be strenuous, especially if you are new to this stream. The pressure mounts on the business owner as it is their job to land an astounding pitch that would get them the investment they need for the progress of their venture.
The company’s growth depends on the investor’s interest in your business. Regardless of where the funding comes from, the entrepreneur must devise an effective strategy to capture the investor’s attention by sharing the best bits about their business with them. Financial support plays a principal role in how the business plan evolves.
If you are new to this business, you may want to stick around to read about the foolproof ways to grab the investor’s attention.
Memorize Your Pitch By Heart
Just know that you get one chance at it.
Practice your pitch to the point that you know it by heart. While this would put your memory to evaluate, a unique angle would also beg your vocal expressions and gestures to stand out. The purpose of a pitch is to grab an investor’s attention just enough to get them to schedule a meeting with you. It would also mean that you would have to go over the minute details and instead focus on the solid facts about your business plan that make it unique.
Failing your pitch equates to you failing to land that specific investor. So, get into the rhythm and prepare an angle that would blow everyone’s minds.
Present Financial Evidence
Keep one thing in mind: numbers are everything.
You grab the investor’s attention when you start speaking in numbers. Let us get this straight: the investor is only interested in the numbers (in other words, money) you can fetch through the progress of your business.
It is vital that you set the financial records straight in front of the investor. It would give them plausible evidence to base their decision on. If your previous numbers are impressive, you can procure the check from the investor.
Know Your Audience
While pitching your idea to an investor, be smart and identify your audience. If your idea is rock solid but not pointed in the right direction, your business will fail, and the investor will not be interested in investing.
Whatever service or product you are trying to induct into the market, you should have an audience. This audience is a targeted group of people who would ideally be interested in your business plan. If you are confident about your audience, this will amplify the investor’s trust in you and your venture.
Have a Plan
A well-rounded plan would include an insight into the future of how the entrepreneur wishes to take things forward. A method for the next five years would be an excellent place to start. It would include the marketing plan, innovations for the product/service, sales target, and goals, short-term and long-term.
The investor wishes to know your plan to weigh your business’s success in the market competition. You will not get that investment if your business plan is inadequate or lacks prioritization. Ensure that your business plan checks all the boxes. It would increase the investor’s confidence in your business and credibility.
Research the Market
Make sure that you go into the conference room well-prepared.
Adequate knowledge about the market would prepare you for the worst as you expect the best. Chances are, there is already healthy competition in the field you are preparing to step into. Understanding the selling points of all your counterparts would prepare you to tackle them. Present this knowledge to the potential investor to let them know you are serious about business and give anything to take it forward.
These five steps could be your gateway to acquiring the attention of your potential investors. Despite there not being a guarantee of getting that check, your chances would significantly increase if you took the steps mentioned above.i. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
For any business operation or working relationship to work, you must follow specific rules and regulations to avoid loss and reap maximum benefit. Particularly in finance management, following a strict set of guidelines is crucial for any business. Failure to implement such rules can result in severe financial losses and even bankruptcy. It is why audits take place.
The finance department of a company, particularly its accountants and bookkeepers, has a crucial responsibility of correctly managing the financial data and reporting discrepancies without bias. Finance professionals must adapt to a strict code of conduct for their credibility as an accountant and its benefits.
This is why companies have a particular set of professional and ethical guidelines for the accounting department.
What are Accounting Ethics?
Since the individuals working in the finance department of a company have access to sensitive data, all such individuals must be bound by a code of conduct that restricts them from leaking data or manipulating the numbers in the balance sheets. This is where accounting ethics come into play.
Accounting ethics are a set of strict rules implemented for the accounts professionals of the company. Every company either creates its guidelines for the finance department or follows the standards set by the various associations of Certified Public Accountants.
Most ethics established by global bodies focus on the responsibilities of the CPAs and put a lot of stress on the academic and professional qualifications of every working individual in the finance department. A certified public accountant must lead the finance department to adhere to the state’s regulations and not succumb to the pressures of taxes, interests, and financial manipulations.
Here are some generalized accounting ethics that every company implements for its finance department.
Independent and Unbiased Accounts Operations
One of the critical issues companies face regarding finance management is the dependence and lack of objectivity among the accountants at work. As an accountant, it is essential to set aside personal priorities and manage the company’s accounts independently and objectively. Biasedness can lead to manipulating the numbers and cause long-term losses for the company. Thus, independence and objectivity are the primary elements in accounting ethics.
Integrity
Often, finance professionals fail to distinguish between what’s right by them and what’s right by the company. It is why integrity is one of the basic elements of accounting ethics. Accountants must dissociate themselves from factual information and report discrepancies without bias, especially when the case is about fraudulent information or malicious omission of essential details, which could significantly impact their financial standings.
Professionalism
The code of professionalism binds every accountant, and any intentional act of misjudgment or misinterpretation can put a question on the entire profession. Accountants need to adhere to state laws and comply with all regulations enforced within the company’s jurisdictions. This professionalism is the key to delivering the best accounting practices.
Competence and Expertise
While it is already necessary for accountants to have a proper academic qualification before starting a professional career in finance management and accounting, several other things come into play. Since the industry is evolving rapidly, accountants must keep up with the pace and remain updated with new regulations, tax laws, compliances, and technological advancements in accounting and bookkeeping tools. Many changes in the state regulations can change the outcome of an accountant’s analysis of financial statements. Thus, an accountant must have the right expertise and undergo proper training before being appointed to a professional organization.
Confidentiality
It is one of the most critical elements of accounting ethics. Since accountants have access to all the data and financial statements of a company, they must ensure confidentiality and make sure that no such data or information about a company is shared with or discussed with a competitor or any other irrelevant person.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
Creating a household budget may not be the easiest thing in the world, but let us assure you one thing: it is certainly not the hardest either.
If this is your first time creating a household budget, the task may seem daunting, but it is not. All you need to do is track your income, identify your expenses, and create an expenditure plan for yourself.
Before we get down to business, let us understand why you need a budget to run a household smoothly.
Why is Budgeting Important?
Before you get down to business, you must understand why you need a budget for your domestic requirements. A budget is a financial plan that clearly states and divides the usage of money for the household.
When one starts taking up these adult responsibilities, it could get overwhelming to take time and do the math to create a budget. That is why you should sit down once and for all to analyze how you wish to manage your spending by following the five easy steps below.
Track Your Income
The first step for creating a household budget is to track the amount rolling into your bank account every month. It is your income and decides how much you can spend monthly.
If you know how much you are earning after paying all your taxes, you can create the ultimate plan to cover all your monthly expenses and may even leave you some money to save up, depending on your priorities.
Identify Your Expenses
Once you have the base amount you are dealing with, you should start identifying your monthly expenses. It could include your rent, groceries, utilities, transportation expenses, money spent on hobbies, and other channels.
One tip that may significantly impact your spending would be categorizing and prioritizing your expenses. Highlighting how much you are spending on each channel will help you realize where you may need to curb your costs. It is a significant step for those who may be looking to have some savings to their name.
Create a Plan
Now that you know your net income and have narrowed down your monthly expenses, you should start creating a plan that would aid you in spending the rest of your month smoothly without worrying about any financial crisis.
It would help if you began by separating the fixed and variable expenses. The fixed costs can easily be catered to as you can always identify them by tracking your previous records and spending habits.
A plan should help you differentiate between your ‘wants’ and ‘needs.’ For example, getting the groceries done is a ‘need,’ which is why you cannot save up in this department, but getting a Netflix subscription is a ‘want,’ which is why you could always choose not to get it if you are a little tight on money.
Have Goals
Budgeting may seem like just another household chore, but it could assist you in achieving your dreams.
Before you start implementing your budgeting plan, sit down and make a list of all your financial goals that you wish to achieve in the short term and long term. Your short-term goals should be ones you would accomplish within the next year, whereas you could set long-term goals for the distant future. For example, your short-term goal is buying a new television, but your long-term goals include your child’s education and a retirement plan.
Adjust Accordingly
Any budgeting plan created is never set in stone. Priorities change over time, as may your income. It is why you must be ready to make the changes in your household budget as per the hour’s requirement to cater to all your needs accordingly.
Having a budget could bring a sense of properness to the financial situation as it would help you soothe any wrinkles stopping you from making sound financial decisions. Ensure that the plan you have created is not too unrealistic and has enough room for slight variations.About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
Like everything else, an accounting cycle also has a specific time when a business owner must close it down. It is a necessary step in keeping the accounting system of a company free from any complexities. But this is not something that all business owners understand.
Closing an accounting cycle helps you smooth out any wrinkles and define the balances left at the end of the process. It enables you to stay coordinated with all the stakeholders.
You must follow specific steps when you begin closing an accounting cycle. It would help if you went about it systematically to avoid any inconveniences later. But before jumping into that topic, we must first understand an accounting cycle.
What is an Accounting Cycle?
An accounting cycle records all the company’s financial data saved, analyzed, and recorded over time. In an accounting cycle, all the data, including payrolls, investments, payments, profits, and any losses the business may have sustained in a specified period.
It assists a business owner in identifying all transactions revolving around the business and helps them analyze them, sort them out, and highlight the trial balance. Keeping the company’s finances clean and clear through an accounting cycle would allow the business owner far more than they can imagine.
Closing an Accounting Cycle and Why It Is Important
The process of closing all accounting entries begins once an accounting cycle ends. Each accounting cycle stays in use for a specific amount of time before it is time to bring it to a conclusion. The job of closing entries is to clear out any dues and balances before a new cycle begins.
Closing an accounting cycle is one of the essential parts of having a successful accounts system for your business. Clearing any due payments means that the balances are all presented clearly, so no doubts are in the equation. Although sorting and keeping the finances organized is what accounting is based on, clearing due and balances is an equally crucial step that would keep the business in excellent financial health.
Closing entries also highlight the progress of the company. Once the cycle is closed, all remittances are calculated and compared to the past year’s. It would be vital for the business owner to conduct their expenses if they know their company’s performance.
Steps to Close an Account Manually
The first step in closing entries for an accounting cycle is that the accountant/business owner must identify and locate all the revenue accounts under the company’s name.
Once located and identified, the accountant must calculate each entry made in the accounting journals for each account to calculate the credit and trial balance.
The accountant should return the accounts to zero credit so that it can clear the report.
The next step would be to locate all accounts that deal with expenses. Once these accounts have been found, as with the revenue accounts, the accountant must calculate each entry for all the expense accounts to bring the credit down to zero.
The calculations then move towards the income summary accounts. If there is a credit balance by the time the funds are cleared, that would mean that the company has profited. But if the balance is in deficit, the company has suffered a loss during that cycle.
Finally, the accountant must turn their attention towards the dividend as well as the savings accounts. Once these have been cleared, it can calculate the company’s net income.
Let the Software do the Job
With the world undergoing a technological revolution, life has never been easier. Companies now invest in accounting and financial software to cater to their needs. The software does the job without making you go through the hassle of all the calculations, making the situation complex. Now is the time to invest in accounting software to complete the job easier and save the cost of employing an accountant.About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
Thanks to technology and globalization, you can access innumerable investments that will make your money grow. However, knowing the difference between planning your finances and investing your saved resources is essential.
While financial planning can include investments, investment planning is generally done by a professional specializing in stocks and other investments. A financial advisor helps a person with budgets, savings, planning for retirement, large purchases, and other general personal or business financial planning and advice.
What Does a Financial Advisor Do?
A financial advisor usually gives suggestions to clients lacking in-depth financial knowledge. The financial advisor receives a commission or percentage in exchange for their work. The consults for consumers and SMEs are part of their work. Be it goods or services. They are sometimes the intermediary between buyers and sellers.
Among their tasks is keeping track of the transactions they formalize. It would be best if you were careful about the laws. You have to monitor the transactions you helped carry out, establish business relationships with customers, and keep track of those that have already been made.
Accessing and developing new products or diverse markets is part of their work. Some activities that help you succeed are market research, reviewing current trends, and looking for other areas. Keep the records up to date so that the planning of strategies is kept in order and the objectives are met.
Your communication and initiative with the client must efficiently discuss results, generate meetings, and set new goals. Financial advisors provide customized financial solutions and execute orders in the stock market and financial products, i.e., shares and annuities.
In the same way, they manage financial activities on behalf of their clients. They occasionally provide advisory and consulting services; however, their work is merely based on a relationship of planning and transactions or financial operations.
What is an Investment Advisor?
The investment advisor is a professional who uses their knowledge and experience in managing their clients’ investment portfolios. The figure of the investment advisor is known in other countries as Investment Advisor. It has been very successful so that many of the world’s most significant heritages have an advisor with them.
The advisor designs investment strategies based on their objectives, risk tolerance, and unique investment ideas. Apply these strategies to your customers’ accounts and update them according to the events in the financial markets.
It seeks to inform you as widely as possible about the product you are interested in since most of the investors’ complaints regarding their adviser are given because the client did not understand how the contracted instrument operates.
By the Securities Market Law, investment advisors should profile their clients and explain how they will obtain benefits and the risks that their investments could have. They also make investment decisions on behalf of third parties if authorized by the owner. They give recommendations and provide investment advice.
Consider if your advisor has a long or short history. Remember that someone with experience of at least four years in the same institution is better than a young person with a short time since graduation. Experience always pays off when something so precious as your finances are involved. This is not the place to be frugal.
Check if it is someone who has credentials. Independent investment advisors and those belonging to a credit institution, broker-dealer, investment fund operator, or fund managers for retirement require registration with the CNBV and comply with the measures established by the Market Law of Values.
Occasionally, the advisor can also be an investment portfolio manager. You need to know your experience operating other investors’ money and the results you obtained.About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
Start a Successful Logistics Business: Key Strategies for Growth
To start a logistics business, develop a detailed business plan, secure legal requirements like permits and insurance, choose a niche such as last-mile delivery or freight forwarding, invest in technology for efficiency, and focus on building partnerships for scalable growth. Success requires initial capital ranging from $50,000 to $500,000 depending on your chosen business model, with broker-based models allowing entry points as low as $10,000 through strategic partnerships and digital tools.
As the founder of Complete Controller, I’ve guided countless small businesses through financial planning and operations, including logistics startups facing cash flow hurdles and scaling pains. Over my 20 years as CEO, I’ve witnessed businesses across all sectors transform their operations through smart financial strategies and technology adoption. What excites me most about the logistics industry right now is the unprecedented opportunity—the global last-mile delivery market alone is exploding from $179.5 billion in 2024 to a projected $481.6 billion by 2034. In this article, you’ll discover how to choose your most profitable niche, leverage AI to cut operational costs by 20%, build partnerships that accelerate growth, and master the financial strategies that help logistics businesses achieve 47% gross margins with break-even in just 10 months.
How do you start a successful logistics business with key strategies for growth?
Start a logistics business by validating your niche, crafting a business plan, handling legal setup, launching operations, and scaling through tech and partnerships.
Focus on high-demand niches like last-mile delivery or warehousing to differentiate from competitors and tap into e-commerce growth.
Prioritize technology like AI route optimization and fleet tracking from day one to boost efficiency and cut costs by up to 20%.
Build recurring revenue with tiered services, long-term contracts, and value-adds like reverse logistics.
Drive growth via geographic expansion, M&A, and customer loyalty programs for sustained profitability.
Choose Your Logistics Niche to Stand Out from Day One
Specializing in a niche accelerates success when you start a logistics business, as the industry spans freight forwarding, warehousing, last-mile delivery, and more. The right niche selection determines your startup costs, profit margins, and competitive positioning from the beginning.
Each logistics niche offers distinct advantages and challenges. Last-mile delivery capitalizes on e-commerce growth but requires dense urban networks. Freight forwarding provides higher margins through specialized transport without asset ownership. Reverse logistics taps into the massive returns market that competitors often ignore. Your choice should align with available capital, local market demands, and existing industry connections.
Last-mile delivery for e-commerce
Target booming online retail with same-day services; demand surged 25% post-pandemic. The global last-mile delivery market is experiencing explosive growth, expanding from $179.5 billion in 2024 to $481.6 billion by 2034—a compound annual growth rate of 10.5%. Business-to-consumer deliveries drive over 52% of this market revenue, creating massive opportunities for new entrants who can differentiate through speed and reliability.
Freight forwarding and specialized transport
Handle refrigerated or hazardous goods for higher margins, starting with partnerships instead of owning trucks. Specialized transport commands premium pricing—temperature-controlled logistics earns 15-30% higher rates than standard freight. Begin as a broker coordinating shipments between shippers and carriers, requiring minimal capital while you build industry relationships and expertise.
Reverse logistics and returns management
Capitalize on e-commerce returns, an $850 billion market in 2025 alone, by offering efficient handling many competitors ignore. With consumers returning 15.8% of all retail purchases and 19.3% of online orders, the global reverse logistics market has grown to $768.59 billion and will reach $1,166.81 billion by 2032. Technology-enabled returns processing, fraud detection, and resale management create recurring revenue streams with minimal competition.
Craft a Bulletproof Business Plan with Realistic Financials
A comprehensive logistics company business plan outlines your roadmap, from startup costs ($50K–$500K) to revenue projections. Smart financial planning separates thriving logistics businesses from those that fail within two years.
Successful logistics businesses generate average revenues of $4.57 million annually with 47% gross profit margins. Your plan must account for weekly cash flow variations of up to 80% based on seasonal demands and client payment cycles. Include executive summary, market analysis, operations strategy, and funding requirements with monthly projections for the first year and quarterly forecasts through year three.
Most logistics startups achieve break-even within 10 months through careful cost management. Bootstrap by starting as a broker, using partnerships for fulfillment, and reinvesting profits into owned assets. Complete Controller’s startup launch guidance helps logistics entrepreneurs manage cash flow during critical early months.
Revenue streams and pricing strategy
Diversified revenue streams stabilize cash flow and accelerate growth:
Core delivery services: Base rates plus fuel surcharges (60-70% of revenue)
Value-added services: Warehousing, packaging, kitting (20-25% of revenue)
Technology fees: Track-and-trace, API access, reporting (10-15% of revenue)
Implement tiered pricing (basic/standard/enterprise) to capture different customer segments. Standard markups range from 15-25% for brokerage services to 35-50% for specialized handling. Long-term contracts with automatic renewal clauses provide predictable revenue while spot market opportunities boost margins during peak seasons.
Scaling fast? Make sure your finances can keep up. Complete Controller can help.
Navigate Legal and Compliance Hurdles Without Delays
Business entity formation: LLC or Corporation for liability protection
USDOT Number: Required for all interstate commerce
MC Authority: Broker authority ($300) or carrier authority ($300)
Surety bond or trust: $75,000 for freight brokers
Insurance minimums: $750,000 liability for general freight, $1 million for hazmat
Broker license vs. carrier authority
Brokers coordinate shipments without owning trucks, requiring less capital but earning lower margins (15-25%). Carriers own and operate vehicles, demanding higher investment but capturing 35-50% margins. Many successful operators start as brokers, then transition to asset ownership after establishing steady revenue. State-specific requirements vary—California requires additional permits while Texas offers streamlined processes for new carriers.
Leverage Technology and AI for Operational Edge
Investing in tech like predictive routing and ERP integrations gives outperformers a 15–20% efficiency boost. Modern logistics success depends on digital infrastructure from day one, not added later.
Leading logistics companies report concrete results from AI adoption: UPS’s ORION system saves 10 million gallons of fuel annually, while DHL reduced delivery costs by 20% through dynamic routing. Small operators achieve similar percentage gains using affordable SaaS solutions. Technology investments typically pay for themselves within 6-12 months through fuel savings and increased delivery capacity.
AI route optimization and fleet management
AI route optimization delivers 15-20% fuel savings and 25-30% delivery time improvements compared to manual planning. Modern platforms like PrometAI analyze real-time traffic, weather, delivery windows, and vehicle capacity to calculate optimal routes automatically. These systems learn from historical data, improving efficiency over time.
Key features to prioritize:
Dynamic re-routing: Adjust for traffic and new orders in real-time
Multi-stop optimization: Balance delivery windows with drive time
Driver mobile apps: Turn-by-turn navigation with proof of delivery
Predictive maintenance: Reduce breakdowns by 40% through sensor data
ERP and TMS integration for SMBs
Transportation Management Systems (TMS) centralize operations while Enterprise Resource Planning (ERP) connects logistics with accounting and sales. Cloud-based solutions start at $200/month for small fleets, scaling with growth. Integration with e-commerce platforms enables automated order import, real-time tracking for customers, and instant invoicing.
Complete Controller’s accounting outsourcing integrates with major TMS platforms, automating financial workflows that typically consume 15-20 hours weekly. This automation frees owners to focus on growth rather than paperwork.
Build Your Team and Partnerships for Scalable Growth
Reliable teams and networks drive loyalty while strategic alliances accelerate expansion without proportional capital investment. Smart hiring and partnership strategies differentiate market leaders from struggling operators.
Start lean with 1099 contractors for driving and administrative roles, transitioning to W-2 employees as volume justifies. Partner with complementary businesses—warehouses needing distribution, manufacturers seeking logistics, or retailers requiring last-mile delivery. These partnerships provide steady volume without expensive sales efforts.
Hiring drivers and dispatchers on a budget
The driver shortage affects all logistics businesses, but creative recruiting gives smaller operators advantages:
Gig platform recruiting: Uber/DoorDash drivers seeking stable income
Part-time positions: Attract retirees and students for peak periods
Performance bonuses: Reward safety, on-time delivery, and customer ratings
Remote dispatchers: Access nationwide talent at 30% lower costs
Train extensively on customer service—friendly drivers generate 5x more repeat business than those focused solely on speed. Implement mentor programs pairing experienced drivers with newcomers to reduce accidents and improve retention.
Case Study: XpressBees’ Partnership-Driven Scale
XpressBees demonstrates the power of strategic partnerships in logistics growth. Starting in 2015 with just 50,000 daily shipments, they scaled to 3 million daily deliveries by 2021—a 60-fold increase. Their strategy focused on exclusive partnerships with major e-commerce platforms like Paytm, Meesho, and Xiaomi. By building dedicated capacity for these partners while maintaining service quality, XpressBees achieved nearly 100% year-over-year revenue growth and secured $120 million in venture funding.
Master Growth Strategies: From Core Optimization to Expansion
Outperformers grow by strengthening core operations, pursuing geographic expansion, and adding value-chain services. McKinsey’s logistics insights show top-quartile operators achieve 2.5x industry average growth through systematic expansion.
Growth requires balancing three strategies:
Core optimization: Improve route density and capacity utilization
Geographic expansion: Enter adjacent markets with proven playbooks
Service expansion: Add warehousing, fulfillment, and specialized handling
Geographic and international expansion
Target e-commerce hubs for fastest growth—secondary cities often provide less competition with strong demand. Partner with established operators for cross-border compliance rather than navigating international regulations alone. Focus initial expansion within 250-mile radius of current operations to maintain service quality and driver availability.
Identify underserved markets with growing e-commerce activity
Secure anchor customers before investing in infrastructure
Partner with local operators for initial fulfillment
Establish physical presence after proving demand
Replicate successful processes from original market
Diversify with value-adds and subscriptions
Additional services increase customer lifetime value while improving margins:
Warehousing and fulfillment: 3PL services command 25-40% margins
Kitting and assembly: Simple value-adds worth 50%+ markups
Scheduled delivery subscriptions: Predictable revenue with lower acquisition costs
White-glove services: Installation and setup for 2-3x standard delivery rates
National Retail Federation insights highlight that integrated logistics providers retain customers 3x longer than delivery-only services. Start with one value-add service, perfect operations, then expand systematically.
Final Thoughts
As founder of Complete Controller, I’ve seen logistics clients thrive by outsourcing bookkeeping early—freeing cash and time for growth initiatives. The logistics industry offers exceptional opportunities for entrepreneurs willing to embrace technology, build strategic partnerships, and focus relentlessly on customer service.
Your journey to start a logistics business begins with choosing your niche, whether that’s riding the last-mile delivery wave, tackling the $850 billion reverse logistics opportunity, or carving out space in specialized transport. With average gross margins of 47% and break-even timelines under one year, logistics provides faster returns than many industries—if you execute strategically.
Success comes from balancing growth ambition with operational excellence. Start lean, invest in technology that delivers measurable ROI, and build partnerships that multiply your capabilities without multiplying overhead. Most importantly, maintain rigorous financial controls from day one. Ready to transform your logistics vision into a thriving business? Visit Complete Controller for expert financial guidance tailored to logistics entrepreneurs. Our team helps you implement the financial systems and strategies that fuel sustainable growth while you focus on building your logistics empire.
Frequently Asked Questions About Starting a Logistics Business
How much does it cost to start a logistics business?
Startup costs range from $50K–$500K depending on your model, but broker models allow entry with under $10K via partnerships and digital tools. Asset-light approaches using contractors and rented facilities reduce initial investment while you prove your concept and build revenue.
What licenses do I need to start a logistics business?
Key requirements include business registration, DOT number, MC authority for brokers ($300 fee plus $75,000 bond), and cargo/liability insurance ($750,000 minimum for general freight). Processing takes 4-6 weeks, so begin applications before launching operations.
How can I start a logistics business with no money?
Bootstrap as a broker leveraging partnerships, use free software trials, and focus on service coordination without owning assets. Many successful operators start by finding one anchor customer, using their commitment to secure equipment leases and build operations gradually.
What are the biggest challenges when you start a logistics business?
High competition, complex regulations, cash flow management, driver recruitment, and technology adoption represent primary challenges. Mitigate these through niche specialization, compliance software, factoring for receivables, creative recruiting, and cloud-based TMS platforms.
How do I find customers for my new logistics business?
Network on LinkedIn targeting e-commerce brands, attend industry events, optimize SEO for local searches, offer intro rates, and partner with complementary businesses. Complete Controller’s startup marketing strategies provide frameworks for systematic customer acquisition.
Starter Story. (2025). “How Profitable Is A Logistics Business? (Updated for 2025).”
TheCodeWork. (2023). “Xpressbees Case Study.”
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
Jennifer BrazerFounder/CEO
Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.
Brittany McMillen is a seasoned Marketing Manager with a sharp eye for strategy and storytelling. With a background in digital marketing, brand development, and customer engagement, she brings a results-driven mindset to every project. Brittany specializes in crafting compelling content and optimizing user experiences that convert. When she’s not reviewing content, she’s exploring the latest marketing trends or championing small business success.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
