Author: Complete Controller

The ability to connect efficiently is one of the essential skills in organization and life overall. However, communication strategies have changed, and we have all the technical assets to assist us. There is still time once communication gaps occur with your employees.

Even with voice email, video chat, texting, and video mail, our messages do not always convey as intended. Why is that? It is often because a primary component in the changing and transmission of data is missing. Space may result from confusion, an improper assumption, or something in the information that got “lost in translation.”

Every developing business has its productivity problems to conflict with. And every worker in the company needs different information and skills to fill the spaces. However, you should identify the cause before rectifying meaningful changes.

You see, productivity spaces are only a symptom. It takes careful evaluation, analysis, and planning to solve performance issues and get your workers back on track. In one of our preceding blogs, we were committed to discussing overcoming communication spaces. Here are some steps to overcome and bridge communication gaps with your employees.

Give Them What They Need

A worker’s biggest challenge and difficulty is not having the data to do their job efficiently. It leads to productivity space acting as a block and affects their overall performance. Once you communicate with your workers, you must guarantee that the message is being sent as envisioned.

That is why you must be concerned about the audience you are sending messages to. There is no fact in conversation caterpillar to your workers who are already butterflies! There are multiple reasons for this knowledge shortage. If the online training program is not catering to their particular objective and needs, there is no fact learning, like they are not getting the targeted skills and knowledge they need. They will inform you on how to stay concerned.

Focus on Learning Programs

We know the most significant component in communication is the message. Recently, what if this vital component is taken across randomly? Every developing company should keep in mind to provide the workers with ample accessibility and tools. The company is responsible for giving workers internet training tools, like mobile-friendly microlearning.

Internet training resources that they can show on any device. We know this technological world, and most of us are always moving. E-learning authoring and responsive design tools could simplify this procedure by allowing you to build any interactive training session that adjusts to any screen, assisting your corporate learner in staying up with training on the internet that is not in the workplace. It is a significant part of keeping in mind.

Use Appropriate Volume

The volume or number of words utilized to deliver a message could significantly affect its reception. If you have an enormous impact on how well it is received. If you have ever tried conservation with a youngster unwilling to talk, you similarly received too few words and significantly less information.

Equally, you can recall a condition where anyone used too many words to express themselves that you had to try to understand the opinion or become missed and overwhelmed by their message. Balancing the number of information you send gives only enough information while not being wordy takes skill, but it could go a long way to preventing spaces.

Adapt, Evolve, and Grow

The globe is continuously changing. The only thing that is constantly changing. Meanwhile, your company is also changing quickly, but are you accepting the change correctly? Nowadays, there is no way to teach the 1950s to a group of 2000. It is significant to know what went down and what happened, but what remains now. It means the online training session has to increase and change to adapt.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Social media influencers can use the attention they garner on social media to influence how people behave, the media they consume, what they buy, etc. Influencers need not be traditional celebrities like musicians and movie stars.

The internet puts the power of social media attention in the hands of the common folk, making it possible for anyone to garner enough influence to be considered an ‘influencer.’ All it takes is time and effort.

The Winners and Losers of Social Media Influence

Many have tried and failed to be the next Kylie Jenner or Tyler Blevins, but most don’t even come close. What sets the most popular social media influencers apart from the rest? Well, a few things.

Pick a Niche

The most successful social media influencers are those who pick one thing. Usually, one thing they’re good at or very knowledgeable about. They choose to focus their entire online brand identity around this specific topic. This topic can be anything, from makeup to clothes, video games, or music.

The best influencers are those who stick to this one niche and build a loyal audience around it. Doing so allows them to garner a loyal fanbase, rather than those who would stop watching if an influencer started posting content related to multiple different topics and industries.

Demonstrate Your Skill & Knowledge 

It’s not enough to pick a niche. You have to prove that you know what you’re talking about. People online gravitate toward expertise. Demonstrating your knowledge on a specific subject consistently will help establish your credibility online. People will come to your social media channels to listen to your opinion on the latest news and happenings in the industry.

Network with Other Influencers 

The most popular social media platforms act as communities where people with specific interests can interact with their favorite influencers. If you follow the last two pieces of advice, you’ll likely build up a dedicated fanbase that observes other people whose content is similar to yours.

For example, you make YouTube videos about a specific video game. Most of your followers likely follow other content creators on YouTube who produce content similar to yours. By collaborating with these other creators, you can mutually benefit from gaining access to each other’s audiences.

Your audience members will enjoy watching content creators they follow working together. Those who may not be familiar with one of you will gain someone new to follow; collaboration online benefits everyone.

Engage with Your Audience

With so much content to take in online and so much more being released daily, content creators fight for audience attention. Most influencers can not afford to take a day off. They have to maintain a consistent presence online daily. In a market where attention is money, you must ensure your audience’s attention is always on you.

A Keen Grasp of Digital Marketing

This one sets the most successful social media influencers apart from the rest. They understand how to curate content online and communicate with their audience and how their audience functions as buyers. They know the most effective ways to market with their audience and gain the most profitability for themselves and their sponsors.

Influencer Marketing

More specifically, the most successful social media influencers don’t just understand digital marketing but a very specific subsect known as ‘influencer marketing. Influencer Marketing is a form of the social media marketing that involves businesses sponsoring influencers. In return, influencers will advertise the company and its products and services to their loyal followers.

The Advantage of Influencer Marketing

Social media connects people in ways no other technology before could. Followers and subscribers on platforms such as Instagram and YouTube are given a constant look into the lives of the influencers they follow. Businesses can communicate directly with their customers in ways they never could using TV and billboards.

Thanks to this more personalized connection, when brands pay influencers to advertise their products, their followers tend to trust influencers they follow more than they would a regular ad. They value their opinion. Often, they don’t even feel like they’re being advertised to.

A Changing Digital Landscape

Online shopping is becoming increasingly commonplace, with more and more people choosing to purchase all kinds of products over social media than in person from brick-and-mortar retailers. The Covid-19 pandemic pushed the global consumer market even further in this direction, crippling retailers and malls everywhere. It’ll be fascinating to see how the market changes as we move forward and the role social media influencers will play in our new normal.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

As an entrepreneur, it is essential to consider your corporate social responsibilities (CSR). These activities are not always about assisting the people but can also include activities for the earth’s well-being.

If you are one of those business owners who care for the world, you should look for ways to help you make money while protecting your planet. There are many green business ideas if you step into it.

When companies go green, it means that they begin using viable materials to generate their products. Cutting down on water, raw materials, and energy consumption are steps they take to cut carbon emissions. They try to find eco-friendly solutions for their existing problems. Such businesses run their companies in an environment-friendly manner.

If you are thinking about starting your green business, you are just one step back from protecting the climate of this planet. Don’t just start the business as it’s trendy; try to change your lifestyle as well. Show people you care. Here are six green business ideas you should consider starting.

Go Green Idea #1 – Ink Refill Business

We all have used ink pens at least once in our lifetimes. The mess it creates and the waste it produces are not something the world can overlook. 

So, you can start an ink refill green business idea to earn money and protect your planet’s climate. But how does an ink pen help you preserve the planet? If you start this business, there will be less non-biodegradable waste.

Once an ink container is emptied, you can reuse it by refilling it instead of throwing it away. It’s better to reuse something rather than pollute the environment. It can be your first step towards protecting your planet.

Go Green Idea #2 – Environment Publication

Do you love to write? Or are you an aspiring writer? Then congratulations, you can write while protecting your planet’s climate. You can start your environmental-friendly publication. Even though you are a novel writer, you can still write about the truths of the world we all live in. You can show people the reality of the world and how people are brutally killing the environment.

Introduce some green business ideas in your book and make people aware of this type of business. Let the business owners and industry runners think about their actions and how their waste disposal into the environment affects the world’s climate.

Go Green Idea #3 – Green Finance

Another green business idea we have for you is green finance. Briefly describing green finance – it’s a business that focuses on supporting small community-level projects on eco-friendly agriculture.

It also provides opportunities for education for people. It provides funding to artistic projects that support ecology. You can earn much from this business. Understand that green finance’s primary goal is to support projects that value an eco-friendly environment.

Go Green Idea # 4 – Sustainable Construction Materials

Many construction companies are working on some green business ideas. Some business owners have started providing reusable construction materials. For example, many companies offer railroad ties and pilings made of recyclable plastic instead of steel and concrete.

You can also start your green business and benefit from it. Provide a safe environment for yourself and people as well. Earn and protect!

Go Green Idea #5 – Organic Catering

If you are a food lover, you can start a catering business with an organic catering business.

You can cater events in your town and provide food to business firms. Use organic ingredients grown locally, vegan, gluten-free- or free-range meat. You can save the planet and even help people lead healthy lives.

Just make sure you avoid the usage of plastic bags and paper goods. Cook healthy and protect the environment.

Go Green Idea #6 – Eco-friendly Beauty Salon

One more idea we have for you is the eco-friendly beauty salon. You can try your hand at this business. You can go for organic and vegan hair and cosmetic products. You can open a beauty parlor or hair salon to use all organic hair products such as shampoos and conditioners. You can profit a lot from this green business idea.

These are the best green business ideas that you can try. Don’t just think about yourself; help this planet become lively and healthy again. Choose these or other green business ideas and let the world breathe. It has served you for so long it’s time to pay it back and take care of it.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

The world of digital content has grown multi-fold, thanks to video marketing. Video streaming is utilized by brands everywhere as interactive content that keeps the audience engaged and interactively delivers the message. In the 21st century, where brands compete for their share of top-of-the-mind recall, nearly every brand uses some moving visuals in its content strategy.

How Can Video Marketing Help Businesses? 

Besides being aesthetically pleasing and quick to watch, videos have many benefits that have helped marketers everywhere. It is an effective way to bring your content and brand to life.

1. Build connectivity with your audience

A picture is worth a thousand words, but a video is worth a thousand connections.  Video content also provides life and color to your marketing strategy. Brands need to evolve to grow and stay abreast of competition while breaking the clutter, and video allows them to compete on all fronts. A video has been shown to create with customers by telling a story they feel connected to. Once your customers start associating with your brand, they also become loyal to you.

2. Brand awareness

The easiest way to spread the word about your brand is to generate buzz. And this is only possible if people know what your brand is, what it offers, and why they should choose you amidst heavy competition. Video marketing gives you the chance to communicate your narrative, share your values, and show your customers you are there for them.

3. Enjoy better conversion rates

A landing page that opens with a video is likely to capture and increase the conversion rate by 80%. Social media reports have shown that people expect engagement from a brand by viewing video content on their social media handles or web pages. Short, engaging videos such as gifs, pre-rolls, et cetera will get customers to consider your messaging among the rest.

4. Increased return on investment (ROI)

Return on investment is a primary KPI with most brands regardless of their industry. All businesses want to know that their spending money will bring them positive results. Video content has driven much more engagement and interaction from audiences, leading to better statistics and viewership and a higher return on investment.

5. Video content speaks for itself

The benefit videos have over static text, and words is that you can say multiple things in the exact second to view each piece of content. You can either visually show people the benefits of using a particular product or list the benefits one by one. Of course, you can already guess what content will perform better.

6. Improve search engine ranking

While videos will not directly place you on the first spot on the search results page, they can help businesses gain the top ranks of a search engine when appropriately handled by an SEO expert; placing a video on your website increases conversion rate and hence the opportunity to keep the customers coming back again and again. This phenomenon is the dwell time and is a critical ranking measure by Google. Video marketing also reduces the bounce rate of a website by capturing the users’ attention.

Tips for Efficient Video Content

Although video marketing is primarily popular with the audience, its content must also be meaningful. Of course, no one will watch a 15-minute video that talks about your brand value. On the contrary, a 15-second quick ThruPlay effectively delivers your message to your relevant audience. To create impactful content, make sure you follow some tips as mentioned below.

1. Keep it short – Focus on the video’s primary goal and keep all extra details out of the frame. Suppose you are talking about your company values. In that case, it is highly impractical to talk about a recent sales campaign you are running unless there is a connection between the two.
2. The first 10 seconds are crucial – You have 10 seconds to sell your idea to the audience. Ensure you put the essential part of your messaging in these 10 seconds to avoid being dismissed if your audience loses interest.
3. SEO is important – Your video is essential to optimizing your content. Ensure that the transcripts, tags, and descriptions are all carefully thought through before they are finalized.
4. Show genuineness – Be sure you sell what you make. You can’t talk about the purity of your ingredients if they are all synthetic. You can focus on other benefits, but contradictory messaging pushes your audience to the south.
5. Closed captions are your best friends – Most Facebook videos are viewed without sound. Because people usually scroll through social media when they are on the move, they use closed captions to keep getting distracted because of the sound.

Video marketing should be an integral part of your marketing because of its ability to help the audience differentiate between you and your competition. Brands should stay genuine and concise when they converse with their customers while trying to achieve their targets. The deeper your audience’s association with your brand, the more authentic their loyalty and connection with you.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Starting a new business is both a challenging and exciting task. After determining your goals, target market, and business plan, it is essential to understand the legalities of launching a business to have a strong foundation and continuous cash flow in the long run.

Companies controlled by inexpert people unfamiliar with legal requirements are usually inclined toward failure. It is essential to jump into the competitive field with enough research to cover legal bases. Otherwise, your competitors take no time to use it against your brand’s success.

Don’t step into the business field without preparing yourself. When starting a new business, ensure you have fulfilled all the legal obligations. There is a range of legalities for new business. Make sure your startup complies with the requirements so that you can only put time and effort into planning the strategies to grow your business.

Protection of Assets

When entering the business world, the most important thing to consider is protecting your assets. No entrepreneur wants to think of failure, but the business world’s reality is that many new businesses strive to earn profit and collapse. Even those with stable businesses sometimes face lawsuits that waste their energy, time, and money. 

When avoiding these uncertain situations that end your finances and business, you must guard your assets by establishing an LLC (a limited liability company). As the name depicts, LLC means your new business is limited to accountability for customers’ reimbursements. Thus, once you have protected your assets, a customer won’t touch your finances if unsatisfied with your product or services.

Don’t Skimp on General Liability Insurance

If you think a worker’s compensation claim is the only factor you need insurance for, it is wise to consider it. It is the most beneficial insurance coverage every new business must have to keep themselves safe from broad claims and wrongdoings.

Suppose a customer is walking around your store’s corridors, suddenly slipping and incurring a back injury. In that case, your general liability insurance protects you if they sue you for an uncertain incident. To simplify, if one of your products is defective and harms the user, general liability insurance guarantees that your business’s doors remain open. At the same time, you improve the manufacturing and logistics process.

Ensure You Are Not Violating Trademarks

Copyright and trademark violations are something you should not overlook when building a new business. Take time and ensure that the name you have chosen for your business isn’t already in use and is unique. Suppose you start your new business’s advertising without paying attention to the company name.

After some time, you may notice that the name you chose, without any research, was already in use, and you just violated the trademark. In that case, you could receive a message of ceasing. The best way is to collect information about your competitors. After selecting a name, register it formally if you want to see your business grow.

Not to Overlook Federal Taxes

Now that you have a certified name permit for your new business, it is essential to investigate how you will pay federal taxes before opening your business doors. Applying for an employer identification number is better before any authority knocks on your door. Handling all these issues before you start running your business is beneficial.

Licensing

Specialization is the key to success in the marketplace. Specific fields require a license before starting a new business. Be wise, and don’t think you can make your business flourish without making any effort. When keeping your business safe from circumstances, checking the industries’ list that requires licensing is best.

Other than this, make sure you have up-to-date documents. If any situation occurs where you must show your documents, you must have all the papers in your hand to avoid significant legal trouble. An engineering firm, medical institute, and other ‘sensitive’ businesses must now skip this step and give attention to their licensing requirements.

Support of a Good Lawyer

Lastly, every business, a startup or a well-established firm, needs a good lawyer. To call upon when things are out of control. It is only a matter of time until you have to deal with lawsuits, and in these situations, a solid legal advisor is a genuine need. Lawyers are the best choice for managing all your legal activities for your new business.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

There must be a balance between work and personal life, which helps your business succeed. If you start a business, you must maintain a balance in your life. For that, here are some points to maintain a work-life balance.

Is Work-life Balance Necessary to Be a Good Entrepreneur?

An overall cliché that typifies the term entrepreneur is a determined person who makes efforts round the clock to keep their business afloat. We wonder about them seeming after each feature of their business to ensure that each operation runs effectively. In the entire scheme of things, entrepreneurs’ personal life looks to be missing from our fantasy.

People generally do not imagine a business leader successfully handling personal and professional life without a concession. Since they are in a powerful position with much responsibility, entrepreneurs barely come around family-oriented people or prefer to socialize.

Though, that is many ways far from the truth. In reality, there are numerous examples of a successful business tycoon who has managed to lead a stable life without getting overcome by either. However, it could look hard. First, it is possible to accomplish a work-life balance as an entrepreneur.

Let’s discover how business owners could lead a successful personal or professional life by searching for a middle ground to provide equal significance to both.

Set a Prioritized Routine

As an entrepreneur, it could be hard to retain each detail in your life and still take some time out for yourself. Maintaining track and setting some time aside for each task and on one’s lifestyle is mandatory. Entrepreneurs could develop a plan for all projects at work and stick to the same and at home.

Time management plays a vital role in leading a stress-free lifestyle. Therefore, enterprises could set schedules permitting them to plan their day accordingly. It is sensible to set some schedule aside for work—some for family and friends, and most significantly, sometimes for self to recharge.

Establish Boundaries

To achieve a balance between personal and professional life, you must maintain clear boundaries between them to avoid disruption. It is accurate that both could become requests, some simultaneously. One might have to send a curial email, have an urgent call when home, or deal with a family emergency at work.

These things are a part of life, and how we deal with these situations could have a lasting effect. However, both are significant. Entrepreneurs must try to evade non-emergent work while spending valuable time with a loved one, and at the same time, advise their friends and families to set values on what might be considered an emergency.

Learn to Switch Off

Recently, it is not easy to visualize living a lifestyle that doesn’t include technology in some form or other. People have come to realize it is a mandatory part of life. Also, entrepreneurs have adopted innovative technology in their work and lives as it has helped them grow effectively.

However, these advantages could also become frequent breaks and add to the issues of an entrepreneur. Access to innovative technology is excellent, but it must be mentioned that it is unnecessary. Rather than continuously interacting with one another, entrepreneurs and business associates must know when to stop and be concerned about valuing private moments with their loved ones. Business deals could occur anytime, and some special memories could be built only once.

Build Lifestyle into Your Brand 

Nowadays, numerous people are concerned about having funding, explosive development, and spending too much time, such as 80 hours per week on their business. Although that is all good stuff, it could rapidly lead to burnout and sorrow. Make routine the most significant factor in companies starting, and then develop more happiness and less stress with that principle in mind.

Could you Turn it Off?

Our mobile devices or smartphones are a part of our daily lives, but you have to sleep with them tucked below your pillow as an entrepreneur. Quickly turn off the cell phone and be astonished at how much you could have done. You could even fix it in a workout. You must know when to separate life and work, which initiates everything to take time for yourself. That is why there is a thing known as voice mail.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

When building your business, you must focus on customer retention. While it is feasible to gain new customers constantly, the most successful businesses retain customers. You can build your customer foundation through brand awareness and loyalty once you get customers in the door.

Whether your business is new or has been in business for years, customer retention has to be a constant goal. Here are eight ways to improve customer retention for your business.  

Let Your Unique Purpose Light The Way

You must highlight your product or service once you find what your business will sell. You will use branding to show your unique purpose in the marketplace. This branding is essential to customer retention as many consumers will find a brand they like and stay with it long-term.

Timely and Great Customer Service

You should always provide services on time or early when possible. This focus on service will help build customer loyalty. If you offer a product, you need excellent customer service when interacting with the customer. Delivering timely and excellent customer service goes a long way to building customer loyalty and retaining them long-term.

Think Outside The Clear-Ad Buys

When launching marketing plans, you must think outside the typical advertising methods for maximum customer retention. It would help if you utilized innovative marketing tools to promote your brand and get potential customers excited about your offer.

You will also retain customers through genuine information and honesty. When creating advertising, you can use traditional methods. However, you should also seek out the latest trends and ways to reach your ideal customers.

Make Your Name in the Media

An effective technique for extending brand awareness is receiving media attention. Exposure in the media or social media is a high-performance approach to acquiring exposure, regardless of whether it is an established business or a startup. Start by creating a relationship with ordinary media reporters and stations. They are searching for fascinating stories to speak up. The key is figuring out how people know about your brand story while linking it to an interesting issue.

Ask for Recommendations and Suggestions

Customers will always feel valued if you value their opinions on improving the products or services. If customers feel their voice is heard, they will return and recommend your products or services to other potential customers.

Create A Following With Attractive Content

Grow your brand awareness and engage new clients by setting up your credibility and expertise through content. Make engaging content that can be posted throughout the social media platforms associated with your business. You will want to create a following and extend your range and effect, thereby growing your client base.

Own Your Area Of Knowledge

Increment your brand awareness by claiming your expertise class, sharing your different or unique perspective, and developing a loyal audience. Give your statements a platform for writing or speaking and enhance the effect of that message through utilized channels. You will raise the noise and be viewed as an expert in your class, empowering you to grow an engaged audience of fans and clients rapidly.

Center Messaging Around Your Unique Product or Service

Brand awareness includes reminding your customers what makes you unique. What sets you apart from other businesses that offer similar products and services? You can begin driving loyal customers to your company and keep them there when you address that question.

Conclusion

Customers and their retention have to be your top priority. Without customers, your business will not exist. Once you attract target consumers, you should make it a priority to retain those customers. Customer retention is not challenging if you follow these eight ideas that will help improve customer retention.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Employee satisfaction is the root of success for any firm, big or small. Your employees are your driving force, and as much as you instruct them, you won’t be able to move forward if they do not provide the results you need.

It has been a topic of conversation for many decades now. Maslow presented the hierarchy of needs model in 1943, proving how long this matter has been sustained. The results you achieve, the growth your company experiences, and the revenue it generates are directly proportional to the productivity of your employees.

Maslow introduced a Hierarchy of Needs, a one-size-fits-all type. When you establish yourself at a new job with new people, you first look for fulfilling necessities. We look for our income to accommodate our basic needs, such as food, water, warmth, and shelter, a roof over our heads. Once we achieve that, we grow slightly confident and move forward.

As we move forward, we become more involved in our work environment and seek job security and safety, confirming that you’ll have money coming in every month. You then move on to greater purposes that focus more on your desires and less on your necessities. It enables confidence and an increase in belief in yourself. When that happens, you grow.

Further, healthy emotional health starts playing a role in this evolution because your emotions are now tied to your job. You start developing an attachment to your workplace. Once this happens, you subconsciously rely on it for support since you spend more of your day with your co-workers.

Attachment to a specific something also leads to some form of expectation. Therefore, it becomes the employer’s job to ensure their employees are doing well emotionally.

Emotional Well-Being

Employee Satisfaction is wired with your employee’s mental well-being. If your employee is not performing well, they are not feeling well. For a second, think about why an employee whose production rate is 98% has suddenly dropped to 59%. There is an issue. It is not just a professional issue now; it has become personal.

Your employee comes into work every morning at nine and leaves 9 hours later, generating you revenue every minute that they are there. A low performance occasionally is typical; however, if your employee’s emotional health affects their work rate, it becomes a grave issue. Your employees are not just people working for you; they are your responsibility, making employee satisfaction a part of your job specification.

Kirsty Jagielka from Cigna writes, ‘With emotional well-being concerns often lasting for many years, early intervention is vital. The right support at the right time can help your employees to achieve positive emotional well-being and enable them to remain productive members of the workforce.’ Your employees breed results; they can either raise you from the ashes or drive you into the ground.

Avoiding Burnout

Burnout can also drive people to quit their jobs. Reaching a point of burnout indicates you have been overworked for a while now, and it has eventually reached a point of no return. It also shows how your employers might have ignored it for it to get such a point.

It takes a toll on an employee’s emotional well-being, making them question their place in the firm. Burnout suggests you are giving more than receiving, which can impact how one views their firm. 

It can lead to employees quitting their jobs. It can be incredibly detrimental to the firm’s health because they are losing an employee and a trained employee who knows the ropes of the system. The firm must now invest time and energy into training someone else. That is not the only result they will have suffered. The situation can get worse when the reason an employee left gets out.

Conclusion

Your employees are your responsibility. You can tell yourself as an employer that there are more significant matters to prioritize, but you need to realize that if you prioritize your employee’s emotional well-being, you will not need to prioritize anything else; they will do that for you.

Richard Branson once said, “Take care of your employees, and they’ll take care of your business.” Your employees are your firm’s greatest assets, and you realize that is your greatest asset. When you consider an interviewee for your firm, you know they can handle it. It then also becomes your job to take care of them.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

When you launch your business, you must ensure your data is backed up somewhere. That ‘somewhere’ should be a place you are familiar with, such as cloud storage. Before you start using the cloud for data storage, there are many security measures you need to consider. 

All data must be backed up, from your staff’s personal information to the data you receive from your clients, payments, and much more. That’s why knowing the security measures is necessary before selecting the application to save your data. Cloud storage is the safest place to back up your data.

Cloud storage is a form of data storage where digital information is saved in logical pools, not in a physical hard drive. Many companies use cloud storage as it gives a new level of reassurance. Your business data on the cloud, such as important documents, videos, and images, won’t be lost once saved on the cloud.

Another thing about cloud storage is that anyone in the company (authorized personnel) can access it anywhere. They only need an internet connection and authorization to access cloud storage anywhere.

Here are the best cloud services:

• Google Cloud platform
• Microsoft Azure
• Dropbox
• iCloud
• Amazon Drive
• Nextcloud

Now, there are two types of clouds: private cloud and public cloud.

Public cloud – Operated by a third party. You will pay for the service, and the host will be responsible for storing the data.

Private cloud – You are responsible for operating, saving, and opening the data.

Benefits of Business Data on the Cloud

Scalability and flexibility – With the help of the cloud, you can quickly increase your business storage according to your needs. You can also decrease it. In the cloud, the solution can soon adapt according to preferences.

Remote collaboration – With your business on the cloud, you can easily access your data. You can also control who can access it.

Automatic backup – When you save your business data on the cloud, the data gets automatically backed up.

Reduced costs – With your data on the cloud, you can save sufficient money.

So, these were the benefits of saving your business data on the cloud. The fundamental question remains whether backing up your business data on the cloud is safe. The answer is yes; it’s safe to back your business data on the cloud.

The data you have saved on the cloud is safer than the data stored on your computer. It has more protection layers than any other system and can keep the data secure on your cloud if something happens to the computer.

Event Logging

Whenever someone opens your data on the cloud, it will notice the logging and keep a list. For example, if someone in your company opened it on Monday at 3 p.m. and Tuesday at noon, there will be a record of every time someone accessed it. This way, it evaluates the threat and keeps your business data on the cloud safe.

AI Tools

A few cloud servers use artificial intelligence to secure the business data saved on them. With the help of these artificial intelligence tools, a defense layer forms so that the professionals stay focused on the threats.

Firewalls

When you save business data on the cloud, it remains safe due to the firewalls. There are two types of firewalls: internal and advanced. These walls ensure that the direct traffic goes through a series of security defenses.

Redundancy

This point refers to the several copies of business data on the cloud backed up. If the computer goes through any failure, there will be a backup of your data on the cloud, and you won’t have to worry about losing it.

Third-Party Security Checking

Many companies that provide cloud services check up on other security companies to see if their program has the same level of security. This way, the cloud service company will be on its toes to ensure your data is perfectly safe.

So, these were the points about cloud security. If you are running your business, you should consider saving your company’s data on the cloud so that it remains secure and nobody outside the company can hack into it.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

When you think of investing in a business, we are sure you wouldn’t have ever considered investing in trees. Isn’t that so? Well, nobody would have thought of that. Even saying that sounds so foreign, like a strange combination of words rolling off your tongue.

But no matter how odd it may sound, many people invest in the Timber market, and they know it’s the best decision they have ever made in their life (apart from their spouses if they are reading it beside you!)

We know lumber is a commodity used for furniture, paper, and burning. But why would you invest in something that is used for burning? That’s the beauty of this investment. Here are five reasons you should invest in the timber market.

Steadiness and Reliability

As you enter the timber market, you will realize how steady and reliable this business is. There are many other businesses that you can invest in, but it’s a rollercoaster ride with them. Why take the risk when you have a much more reliable investment option?

Even in 2020, many businesses lost money due to the pandemic. Like that, other businesses are not that steady, and if you aren’t a fan of uncertainty, you should invest in the timber market. It’s a stable and reliable business.

Once you see it, you will understand how you earn money through this business. It’s not like stocks and bonds. You will get a paper, and you will have to assume that there’s a legit company behind it.

When individuals think of investing in the timber market, they check out the timberland themselves. You should know before investing that old trees cost more than young trees. And it would help if you kept hold of young trees for them to grow old.

Easy Investment

When you invest in the timber market, you invest in the timberland. All you have to do is sign the papers; the land will be yours. If you aren’t willing to invest in the timber market directly, you don’t need to worry because you can invest without involving the direct ownership of the land. But how?

You can invest indirectly through a real estate investment trust (REIT). REITs are trusts investing in real estate. You can easily invest in the timber market for as much money as you wish through timber-focused REITs.

It’s Convenient

When you invest in the timber market, you don’t have to do anything. You sign the papers, hold the timberland, and other things will get simple for you. Either you lease the land or sell the trees to someone, and the investment will eventually pay off in large sums. Also, if you are saving the forest project called reforestation, the income can come in significant ways.

Many invest in the timber market, hoping to pass it down to their grandkids.

A Hedge Against Inflation

This investment saves the investors from significant losses when there is a fluctuation in the currency. Some people opt for gold because it’s an asset that can keep you when the country’s economy is down. But if you wish to save yourself from the game of insurance, wild swings, and holding fees, you should invest in the timber market.

It’s proven to be one of the effective ways to save investors money when the value of a country’s currency begins to decline. 

Good Land is Valuable

Investing in the timer market means investing in a good, profitable land. When there’s land with older trees, the profit will come through harvesting. The investment won’t go in vain when there are younger trees because you will be living licenses to the anglers and hunters.

Investing in the Timber market won’t make you regret it because the volume of trees keeps increasing, which adds value no matter the situation of the state’s currency. Even if timber prices aren’t in favor, the timber stock can be saved up and grow until the prices are in favor again. Investing in the timber market rather than stocks, gold, and bonds is better. You can enjoy while owning timberland without worrying about losing money in stock or bonds.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.