Author: Complete Controller

People are moving towards solar energy sources instead of the electricity provided by the powerhouses. But what exactly is solar energy? Solar energy is the radiant light provided by the sun, which can be converted into electricity. That electricity helps to power the electrical appliances and lighting systems.

Systems powered by solar energy can free you from the trouble of electricity down or power failures in the town. Whether you have a big meeting coming up or have to get dressed for a party, with a solar energy system, you can take things at your own pace without any worry. Solar energy has made the lives of people easy.

There are five types of solar energy:

• Photovoltaic Solar energy
• Concentrated Solar energy
• Water heating solar energy
• Solar Pool Heating
• Thermal Solar energy

So now, let’s address the elephant in the room: is investing in solar energy systems beneficial or disastrous in 2021? Let’s dive into the pros and cons of solar energy. Many people think it’s beneficial, while some say it’s not. First, let’s get right into it so that you can decide for yourself.

Advantages of Solar Energy

Reducing the electric bill

The first advantage in everyone’s mind is the reduced electricity bill. When you opt for solar energy, you will see a significant drop in your electric bill. You will save a lot of money when installing the solar energy panel in your home.

Many states require utilities to offer net metering, which reduces the electricity cost with the solar system’s energy. Such a system helps when you are running low on income and can’t handle the significant amount of electricity bills.

Solar is cheap

Another advantage of solar energy is that it’s the cheapest option available. We know that electricity prices continue to rise, touching the skies, and solar energy prices keep decreasing.

The rate that the respective people have noticed is that 70% of the cost has fallen over the past years. This invention has made the lives of homeowners easier than before. Another advantage you can take of the solar incentives is installing a solar system by the end of 2022; you can get a 26% federal tax credit.

Seeing a return on your investment

If you think solar energy can only reduce your electric bill, my friend, you are wrong. They can also make you earn a little extra money. As said above, through net metering, you provide excess power to your solar energy systems to generate utility.

Many states have incentives such as Solar Renewable Energy Credits (SRECs) that can make you earn hundreds of dollars annually. Of course, it also depends on where you live. All your earnings from saving the electricity bill, net metering, and other incentives can help you pay back the cost of your solar energy system.

So, these were the advantages of the solar energy system. Now, let’s move on to the disadvantages of solar energy.

Disadvantages of Solar Energy System

Intermittent energy sources

The solar energy system is an intermittent source; why? There are three reasons behind it.

1. The sun doesn’t rise at night, so the solar panel can’t generate power at night
2. The intensity of the sun’s rays varies with location, time of the year, and day.
3. Clouds and snow have a significant effect on solar energy systems.

People raise these factors when someone tells them to invest in solar energy systems for their homes. As time passes, these things are changing, and cost-effective batteries are in the process of making the solution to these problems. The homeowners can save the battery and store it for use at night.

Solar Energy Systems Require Space

Another disadvantage of the solar energy system is the space it needs. The house owners can use the roof to install the solar energy system. But when you look at the large grid-scale solar systems, you will know that space can become a big issue for people.

Solar energy systems have low power density, meaning they need a larger area to generate the same amount of solar energy as a coal plant.

Solar Energy Systems Can Move With you

The day you decide to move to another house or state, you will realize that you can’t move your solar energy system with you because it will cost you a fortune. The net metering agreement you signed with your utility is fixed on your property. And finding people who can uninstall and reinstall the solar energy system will cost you dollars.

So, these were the advantages and disadvantages of the solar energy system. Please install one so that you can save up money for later. The sooner, the better. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

It’s become increasingly clear that cryptocurrency is the future of money. Still, some prefer a more traditional means of exchange. Businesses worldwide are changing all of their transactions to cryptocurrency to maximize profits and improve business acumen.

However, cryptocurrency has exceeded its expectations quite significantly in the last few years. For starters, several kinds of cryptocurrencies are available on the market. One of them is the Vancouver Bitcoin.

Vancouver Bitcoin aims to combine the new with the old by offering a more human element to trading cryptocurrency. Here, we discuss how Vancouver bitcoins can be the future of cryptocurrency and how businesses can expand.

A Human Touch For a Digital Age

Vancouver Bitcoin is a brick-and-mortar currency exchange where clients can trade paper cash for virtual cryptocurrency. Trading in crypto can be a daunting and unfamiliar experience for many. Agents at Vancouver Bitcoin are waiting to help traders, both new and experienced in the cryptocurrency market, with their every need.

Unlike other digital services, their customer service doesn’t use automated voices or chatbots. Vancouver Bitcoin connects customers to experienced and knowledgeable customer service representatives who can assist each customer with their specific needs; this fosters familiarity between the client and the company.

What Does Vancouver Bitcoin Offer?

At Vancouver Bitcoin, anyone can set up a virtual wallet or use one they already own. They can buy and sell not just Bitcoin, as the name suggests, but other virtual currencies as well. Customers can choose to add to their digital wallet or cash out and leave with money in their hands. Transactions are carried out instantaneously.

Vancouver Bitcoin’s website also features helpful guides that can teach new traders about the cryptocurrency world, how and when to trade, etc. Their encyclopedia provides a comprehensive list of technical terms anyone must know to navigate the cryptocurrency market.

A Rising Threat, an Unlikely Savior

Such a service has proven to be more essential now than ever before, as it offers clients and traders a level of security not usually found online. Last month, Vancouver police announced that victims of a cybersecurity attack had lost a staggering $2 million. Vancouver Bitcoin is licensed by Canada’s Financial Transactions and Report Analysis Centre to protect its customers from such losses.

While other players in the crypto-exchange market move further toward an all-digital future, Vancouver Bitcoin is Canada’s last line of defense in the fight to keep the human element of currency trading intact. Their success is evidence that many people still prefer the comfort of brick-and-mortar stores over purely digital services. Watching how the company plans to continue thriving in a market where many consider business models such as theirs obsolete will be fascinating.

Benefits of Cryptocurrency

• Easy Transactions: One of the most outstanding benefits of cryptocurrency is that it offers easier transactions to its users. Long gone are the days when quick transactions were the need of the hour since it has become a norm.
• Low Transaction Fee: Transaction fees can be a cribbing experience, especially if you’re transacting a hefty amount. With cryptocurrency in the mix, you can reduce transactional costs extensively. On top of that, you can send large amounts with no effort whatsoever.
• Confidential Transactions: Cybersecurity has been a concern for business owners in the present era. With the number of mishaps happening in the last few years, maintaining transactional activities securely is a problem. Cryptocurrency, with its additional security, can virtually transform your banking prospects. So, if you want to expand your horizons on the digital forefront, you need to adopt cryptocurrency.

Conclusion

Cryptocurrency has been a saving grace for many businesses in the contemporary era. People have opted to expand their horizons on the digital forefront by cryptocurrency. So, cryptocurrency is the way to go if you’re a business owner who wants to make quick inroads.

Cryptocurrency is essential for startups since it helps business owners take the technological step immediately. On top of that, you can change your entire digital landscape with this implementation right from the beginning. So, what are you waiting for? Cryptocurrency is here and is going to stay. So, if you want the best possible results, you need to expand on it quickly!

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

By: Jennifer Brazer

Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.

Fact Checked By: Brittany McMillen

Become a Successful Franchisee: The Ultimate Blueprint

What if I told you that owning your own business didn’t have to feel like diving into the deep end without a life preserver? That’s the beauty of franchising: it offers the independence of running your own operation while surrounding you with the support of an established brand.

Take it from Jane Doe, who transformed her single Subway franchise in a small town into a thriving million-dollar venture in just five years. Stories like hers aren’t the result of random good fortune; they come from understanding what it takes to succeed and translating that into deliberate action.

If the idea of being your own boss excites you but the thought of starting from scratch makes you hesitate, franchising could be your perfect path forward. From choosing the right franchise to thriving as a business owner, this guide will pave the way toward your success.

Key Takeaways

• Understand the franchise business model and its financial dynamics.
• Learn how to choose a franchise opportunity that aligns with your goals.
• Build a solid financial foundation and operational plan.
• Use franchise training programs as a launchpad for performance.
• Effectively manage and market your franchise for sustainable results.
• Navigate challenges with actionable solutions.

Understanding the Franchise Business Model

What is franchising?

At its core, franchising is a partnership where a franchisor gives you, the franchisee, the right to operate under their brand using their proven systems. Think of it like being handed the keys to a high-performance car with clear instructions on how to reach a destination.

Here’s why this model works:

• For the Franchisee: Reduced risk, an established name, and operational support.
• For the Franchisor: Faster growth using passionate operators to expand their footprint.

The franchise industry continues to show remarkable growth. In 2023, the U.S. boasted approximately 806,270 franchise establishments, generating a jaw-dropping $858.5 billion in economic output—expected to grow another 4.1% in 2024 [1].

Whether your passion lies in food, healthcare, or real estate, there’s likely a franchise model that fits you.

How it Works

Owning a franchise means combining your leadership skills with the franchisor’s playbook. But know this: you’re not entirely on autopilot. Signing a franchise agreement lays out expectations—covering costs, royalties, and operational standards.

Key cost components

1. Initial Franchise Fee: The buy-in to start your franchise.
2. Ongoing Royalties: A percentage of sales paid back to the franchisor.
3. Operational Costs: Lease, inventory, utilities, and employee wages.

This structure delivers a partnership that succeeds when both parties stick to their commitments—and adapt to market trends.

For more on navigating franchise agreements, consult this consumer’s guide to buying a franchise.

Choosing the Right Franchise Opportunity

How to identify top opportunities

Not all franchises are created equal. To find the right one:

1. Evaluate market demand: Does the product or service resonate locally and have staying power?
2. Assess competition: Are you entering an oversaturated market?
3. Consider costs: Beyond fees, factor in working capital for ongoing operations.

If you want to start with trusted options, check Entrepreneur Magazine’s Franchise 500 list for established leaders.

Why some franchisees succeed

Here’s a key insight: 92% of franchisees remain operational two years after opening—an impressive stat compared to the 20% survival rate of independent businesses [4]. Why? Established franchises provide processes, branding, and built-in customer trust.

Case study: McDonald’s success blueprint

McDonald’s became a global juggernaut by prioritizing consistency, scalability, and innovation. Whether you’re in Tokyo or Tulsa, a Big Mac tastes the same. This approach—combining adherence to franchisor systems and adaptability to local tastes—can elevate your franchise, too.

Preparing Financially and Operationally

Financial preparation

Ready to take the leap? It starts with a financial game plan.

1. Create a Financial Map: Itemize costs like lease payments, inventory, and salaries. Don’t overlook smaller expenses—they add up.
2. Explore Funding Options: Consider SBA loans or dip into your 401(k) with professional guidance.
3. Track Financial Accuracy: Ensure precision in your records with accurate financial statement accuracy.

A solid financial framework can help mitigate early pitfalls and set you up for stability.

Operational preparation

Franchise ownership is a hands-on endeavor. Here’s how to hit the ground running:

1. Training Programs: Your franchisor’s training is non-negotiable. Learn their systems inside-out.
2. Infrastructure Setup: Secure your location, equipment, and tools.
3. Craft a Business Plan: Cover marketing, day-to-day operations, and staffing with help from these small business bookkeeping tips.

Utilizing Franchise Training Programs

Why training is critical

Training isn’t a nice-to-have; it’s the lifeline connecting franchisees to the brand. Superior programs offer on-site support, interactive modules, and real-time guidance.

Take Subway’s training program as an example: comprehensive two-week sessions ensure franchisees understand everything from product prep to customer interaction. This hands-on approach boosts readiness from day one.

Case study: Subway’s revival

Subway recently reported eight consecutive quarters of same-store sales growth thanks to marketing innovation, updated designs, and expanded digital offerings [2][5]. Their formula: pair great branding with franchisee readiness.

Managing Your Franchise Effectively

Key tips for franchise management

1. Hire and train your staff well—they represent your brand.
2. Prioritize customers: Happy guests return and bring friends.
3. Maintain strict adherence to franchise standards.

Great leadership also stems from efficient financial practices. Explore efficient business finance management for tools to keep your operation running smoothly.

Success traits of franchise leaders

Successful franchisees share these qualities:

• Leadership: They empower teams.
• Adaptability: They handle challenges creatively.
• Customer-First Spirit: They exceed expectations at every turn.

Those who embrace these traits consistently outperform peers in satisfaction and revenue metrics.

Marketing Your Franchise

Local marketing strategies

While your franchisor handles national promotion, local advertising can set you apart:

• Leverage Google Ads to target your area.
• Host exciting grand openings to build buzz.
• Work with local influencers to connect authentically with your community.

For SEO-specific insights, dive into franchise SEO strategies to amplify your regional presence.

Case study: Domino’s marketing evolution

Domino’s reshaped customer perception by spotlighting speed, quality, and digital innovation. Their “30 minutes or less” campaign evolved into easy app-based ordering, proving how local marketing can elevate global brands.

Overcoming Common Franchise Challenges

Financial hurdles

Cash flow inconsistencies can derail your progress. Combat this by automating bill payments and building a contingency fund for slower periods.

Staffing woes

Many businesses experience high turnover and low morale. To keep your team onboard, offer competitive pay, incentives, and flexible scheduling. Learn from turnover mistakes and be proactive.

Conclusion

Owning a franchise is the ultimate balance of independence and support. By diving into a proven system, honing your leadership skills, and following these strategies, you can build a thriving business that stands the test of time.

As someone who has spent over 15 years empowering businesses to succeed, I can tell you this: your potential as a franchisee is only capped by your willingness to learn and act. If you’re willing to step up and embrace the opportunity, the rewards can transform your life.

Have more questions? Our expert team at Complete Controller is here to help. Let’s start your journey here.

FAQ

What steps should I take to start as a successful franchisee?

Research your options, secure funding, and complete franchisor training.

Why is training so important?

Training equips you to replicate the franchisor’s model successfully—it’s your lifeline.

What are common challenges for franchisees?

Cash flow issues and staffing challenges are common. Both can be solved with strategic planning.

How do I market my franchise locally?

Utilize Google Ads, host launch events, and partner with local influencers to create buzz.

What traits define successful franchisees?

Leadership, adaptability, and customer focus drive success.

Sources

• https://passivesecrets.com/franchise-statistics/
• https://www.vettedbiz.com/buying-a-subway-franchise/
• https://www.ftc.gov/business-guidance/resources/consumers-guide-buying-franchise
• https://franchise.neighborly.com/how-this-works/franchising-statistics
• https://www.qsrmagazine.com/story/qsrs-transformational-brand-of-2023-subway-becomes-a-winner-again/

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Many of the goals we set ourselves throughout our lives are related, in some way or another, to improving our economic status. Many people put some goals to grow professionally, buy a home, purchase a car, plan their children’s future, or manage their assets to guarantee retirement.

However, depending on our age, these economic needs are changing. The truth is that the focus on which of these dreams you pursue rests on saving. However, those who could manage their finances by themselves without significant complications now face larger problems, such as inflation and the need to avoid it. The profits obtained do not translate into losses.

These economic issues and changes are why hiring a professional financial advisor to help plan a budget and investment plan may become necessary. While many financially responsible adults may determine they need the help of a financial advisor, they may also have difficulty determining how to find one. Here are five steps to choosing a financial advisor that works for you.

Listening

Choose a consultant who knows how to listen. Both can speak confidently in the relationship between the professional and the investor. Conveniently, you tell the expert what your starting situation and goals are, and do not let them sell you their products but prepare a proposal of advice that contemplates different products that are thought to achieve your objectives. In addition, you should talk about the returns that can be obtained, but also the risks.

Certification

The expert must have specific training in financial advice. The advisors generally have finance, taxation, and even law knowledge. In addition to having a higher degree, they must have specific training in proven counseling with more than 150 hours of training. It is recommended that, in addition, you have obtained some accrediting certification, such as the one granted by EFPA.

Experience

Experience and demonstrable successes are a great plus. At the time of choosing the advisor, the professional trajectory that he credits will be key. Experience allows us to cope with volatility with great determination in the markets, as in any other sector.

In addition, it is advisable to be well informed about the expert who will know if the strategy he applies to their clients is also carried out with themself and obtains good results. 

Independent Advisor

Make sure you go to an independent consultant. There are two types of advisors on the market: those who receive commissions from third parties to recommend some of their products and those who work independently.

For this reason, it is advisable that, before going to an expert, you know what kind of advice will be carried out and that this will be completely transparent when it comes to billing your services.

Cost

You must consider what you can afford when hiring a financial advisor. Knowing how much an adviser’s service costs is complicated since there are different payment methods. Some charge through a fixed fee, others do with a commission taking a percentage of the portfolio’s profitability, and those prefer to use a mixed formula.

In addition, you can consult these professionals promptly and pay them for the service provided. Be that as it may, the best thing is to value the type of advice you need and estimate how you will pay for it.

Most importantly, the service we pay for brings us closer to our goals since, in these cases, we should not get carried away by the words “expensive or cheap” but by the profitability. Finally, make sure that before choosing a financial advisor, you can contact several experts and stay with the one that helps you more effectively achieve your goals. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Long before social networks, various brands, and entrepreneurs used email marketing in business to maintain a communicative relationship with their customers. They would use email to communicate about news promotions and to provide assistance.

Because of new technology and other marketing and relationship development advancements with customers, many wonder if they should still use emailing in their business. This question is a great one to ask.

It should still be considered a marketing and communication tool to interact with customers because most customers have an email account. While many emails will be ignored by most of those receiving them regarding marketing materials, statistics show it is still a powerful marketing and communication tool.

What is Email Marketing?

Also known as advertising by email or commercial mail, it sends a commercial message directly to users, using email as a conduit.

In this sense, the email is sent to clients or potential clients. Typically, it implies using an email, sending messages of announcements, requests of sales, requests of businesses, donations, etc. This marketing type aims to generate trust and loyalty towards the brand.

Email marketing can be made to a list of current customers or purchased lists to send messages to improve the company’s relationship with its customers, achieve customer loyalty to our products, increase sales by acquiring new customers, or convince current customers to buy something immediately after the message.

How to Use Email Marketing

First, it is essential to remember that to send a marketing message, the authorization of each recipient can be explicit. Opt-in: when you register in one of your lists, it can also be implicit, which means that authorization is granted when acquiring any of your products. In this way, the user can unsubscribe if they think the content is irrelevant.

These lists are an essential asset for business, as they bring together people who have shown interest in the brand. The emails can have different themes, but they must always keep the same line, such as providing value to the client. The messages should be perceived to establish communication and a continuous approach towards counseling.

For example, you could send messages with diverse themes, such as:

• News on an ideal topic for you or your company.
• Offers or promotions in your products or services.
• Relevant information for your client.
• Ads about your business
• Events that you attend

As a rule of thumb, campaigns should always be where your recipients find some value. It is not a matter of sending messages with what you have to offer. If so, you could fall into the so-called SPAM emails, and undoubtedly, the attempt to get closer to your customers in this way will turn against you.

How to Make a Good Email Marketing Campaign

If you want to get good results with this online marketing strategy, working on the content of the messages is essential. However, it is not the only element to consider.

It is also essential to take care of the presentation of the message. It means using a suitable template and checking the text’s spelling, length, and content to be attractive. Likewise, it is essential to ensure all the elements are visible correctly because the size of some images can create problems.

What are Commercial Emails for?

According to experts in online marketing, email marketing serves to:

• Maintain contact with clients.
• To bring news and news to a diverse audience.
• Maintain our brand as number one in the mind of the consumer.
• Get opinions.
• Generate the customer’s commitment to the brand.
• Develop content strategies

Email marketing campaigns have to his favor that offer the possibility of measuring the results in real-time through diverse platforms that allow detailed campaign analysis. It is vital to remember that the results will probably not be obtained.

First, previous work, patience, and perseverance are necessary to get an effective email marketing campaign for your business. Finally, it is crucial to understand that email marketing campaigns are adaptable to your business and its needs, but they require a lot of work, dedication, and monitoring.About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

When starting and operating a small business, the chances are that you will need to get financing through a business loan. Over the business’s life, you may need multiple business loans as it is common to require funding for startup costs or expansion.

At some point in your life, you must have encountered this famous accounting equation, “Assets = Liabilities + Owners Equity.” Liabilities consist of short- and long-term payable options, also called business loans.

Business credit is a catalyst in giving the business a well-needed push, especially in its initial stages when things are below the break-even point. Owner equity alone is not enough to cover all financing requirements.

Hence, loans are the backup option when owners’ equity cannot fulfill commercial needs. Before obtaining a loan, you have to determine if you need one and if you qualify. Here are five reasons you may need a business loan and why the loan could be denied.

Starting the Business

The dawn of the 21st Century has ignited the passion for entrepreneurship in the hearts of millennials, thus giving rise to several young business minds. As a result, millions of startup companies are in every corner of the globe. Business loans are the first option for these young entrepreneurs to execute their unique ideas without worrying about the sources of finances. 

Growth and Expansion

Long-term investments are the key to sustainability working in this dynamic environment. Management cannot spend big in one go, so they look for long-term business loans for future investments. Obtaining a loan for growth and expansion is common and generally easier to get than a startup loan because the business is established.

Acquiring Supplies and Equipment

Spending the cash in hand is too risky to purchase the inventory or equipment, keeping in mind the fixed expenses of the business. A company that is highly sensitive to seasonal fluctuations cannot precisely predict future inventory requirements; hence, they run out of inventory most of the time. Short-term loans always save their day by maintaining the balance.

Keep the Business Going

Well, expenses are the most heartless creature in the Corporate World! No matter how rapidly your sales are going down, expenses will remain fixed. For many reasons, reporting lower or no profit is reasonable for running a business. This phase is temporary, and business loans keep things from crashing.

Retaining Top Talent

In expansion, extra money is already tied up in different projects. New projects can only be successful if you have top talent on board. You cannot reap the fruit in the early stages. To remain competitive in the market, Management must approach different institutes for credit purposes to pay off their key employees’ salaries.

Reasons a Business Loan is Denied

Businesses can become essential for some people to launch their startups or to expand an existing company. Business loans help secure inventory, rent functional space, purchase equipment, hire employees, and cover other tremendous expenses. But small business owners face difficulties due to seven reasons:

1. Poor credit history
2. Lack of a solid business plan
3. Limited cash flow
4. Disorganization
5. Too many loan applications
6. Failure to shop around
7. Failure to seek expert advice

Conclusion

Business loans and Owner’s equity are the two engines that generate the necessary power to uplift the organization. When owner equity fails to deliver the energy needed for the system, business loans back it up with long-term and short-term credit options; on the contrary, excessive loans can be disastrous for the organization. A compelling study needs to be carried out to measure the payback ability of the firm to avoid any significant blow. Only then can management decide whether it’s worth taking the risk.About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Billboards and newspaper advertisements were formerly the most effective methods of advertising your brand and products. Digital marketing is a must-have for all businesses, and developing the appropriate tactics is critical to success.

However, digital marketing has numerous possibilities, and determining where to begin may be stressful, if not downright panic-inducing. The world of online marketing has evolved, and there are undoubtedly multiple methods for marketing your website online.

The good news is that while these are distinct marketing categories, they can all operate in concert to help you reach your objectives and expand your organization.

Different Disciplines of Digital Marketing

Online marketing can be divided into six distinct disciplines:

Material marketing: Creating and distributing meaningful content to attract, educate, and retain your target audience.

Native advertising: Also known as advertorials, native advertising is a sort of online advertisement designed to resemble the editorial content of the website or newspaper being promoted.

Pay-per-click (PPC) advertising: PPC is a form of online advertising. Advertisers are compensated every time a user clicks on one of their advertisements.

Search engine optimization (SEO): This is optimizing a website to become search engine friendly and generate organic traffic.

Social media marketing: Promoting a product or service via social media networks. Typically, this is accomplished through a social media management platform.

Email marketing: A marketing strategy that uses email to communicate with and nurture potential and existing clients.

What is the Definition of a Digital Marketing Strategy?

A digital marketing strategy outlines how your organization will accomplish its objectives through an online search and social media channels. Most strategic plans will explain which online channels and digital marketing methods you intend to use and how much money you intend to invest in these channels and strategies.

Establish Your Brand’s Identity

Establishing your brand is the first step in implementing a successful digital marketing strategy. Understanding your brand’s ins and outs is critical to effectively marketing it to your audience.

Define what makes your business distinct. What unique value proposition do you bring to the table that your competitors do not? Understanding what makes your business distinct from advertising to your target demographic is critical.

Establish Buyer Personas

It would be best to determine who you are attempting to target to develop an effective digital marketing strategy. The next step in developing your digital marketing strategy is defining your target demographic through buyer personas.

Buyer personas are fictional characters who embody the characteristics of the people you’re attempting to convince to purchase your products or services. They personify your ideal consumer and will most likely purchase from your firm.

Establish Your Objectives

Identify your objectives before going on a marketing journey to reach your target audience. Establishing goals to identify whether your marketing plan is effectively growing your organization is critical.

When setting goals, include both little and large ones. Your little goals should remind you to stay on track toward reaching your larger goals.

Select Your Digital Marketing Channels

If you want to learn how to establish an effective digital marketing strategy, the first step is to select the appropriate digital marketing tactics. You know who you’re attempting to reach and your objectives; the following step is determining which channels will assist you in accomplishing them.

There are numerous ways for your organization to obtain these leads:

• Optimization of search engines (SEO)
• Advertising on a pay-per-click (PPC) basis
• Marketing via content
• Marketing via email
• Marketing using social media
• Marketing via influencers

These are just a handful of the channels available to reach your audience. When developing your digital marketing strategy, you must decide how to reach your audience.

Set a Budget

Your campaign’s funding is critical. Before executing your tactics, you must determine your budget for digital marketing. A predetermined marketing budget enables you to allocate funds to the services you require more efficiently.

Measure the Outcome

A digital marketing strategy should always include a method for tracking results. Measuring results is critical for assessing whether your business’s efforts were practical. It’s vital to regularly check your results to ensure you’re running the most effective campaign possible.

You can measure the success of your campaign by examining key performance indicators (KPIs). KPIs are metrics that assist you in determining whether you have achieved your objectives.

Conclusion

Most businesses need a well-defined digital marketing plan. A lesser proportion of respondents have yet to connect strategy and marketing. Most businesses are unprepared and ill-equipped to deal with the needs associated with developing their digital marketing plan.

While it may seem tempting to rush in and begin on as many platforms as possible at once, thinking to yourself, you’ll figure out the details afterward and shoot yourself in the foot. Without precise goals in mind, running any form of marketing campaign (even search engine optimization) is akin to going around Paris without a GPS—more it’s akin to jumping on a sailboat without a map, where you’re likely to be trapped drifting someplace at sea.About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

The healthcare industry has multiple challenges, and Artificial Intelligence (AI) can help healthcare professionals deal with them. Despite privacy and data integrity concerns, AI seems to be promising for managing health and wellness. Several new technologies are being made available now and then, broadening the horizons for healthcare professionals and patients alike.

AI is rapidly transforming the processes of medical research, medical devices, and drug manufacturing. So, how can AI be applied to the health and wellness industry? Let’s look at ten ways.

Development Of New Vaccines

It is perhaps the most critical use in the post-COVID world. Some vaccines need specific compounds, such as adjuvants (compounds that assist the immune system in warding off disease). These compounds have to be discovered after analyzing a large number of new combinations.

AI can help analyze massive databases that would otherwise take much more time to analyze. One recent example of this is an adjuvant that Australian researchers have identified for use in modern flu vaccines.

Drug Repurposing

Drug development is a complicated, time-consuming, and expensive process. On average, it is estimated that a new drug takes about $2 million and ten years to move from the development stage and get federal approval.

For this reason, many drug manufacturers take one approach to repurpose already-approved drugs and find new applications for them. This process requires comparing the effects and structure of unused drugs to existing treatments. AI can be of significant use in this area as it enables researchers to select potential drug repurposing candidates in less time.

Virtual Nurses

Healthcare facilities are often in situations where they are short of staff or funds, for instance, during natural disasters or a pandemic. In such cases, patients may be left unattended. It may cause them to stay unaware of their condition and how to deal with it.

Medtech companies have created Virtual AI nurses capable of providing 24/7 bedside support. These AI nurses can utilize details from the patient’s medical records to update patients about their health, provide treatment recommendations, and build personalized relationships.

Clinical Support

Treating patients requires doctors to utilize the available medical literature, especially regarding rare health issues. However, due to the large volume of medical literature and time constraints, healthcare professionals can often use the medical literature well. It can affect the quality of treatment that they can provide.

AI can quickly scan the literature and present it in simple language to make it easier to use quickly. Several clinical support models have been created using AI to utilize this strength. These models offer unmatchable clinical support to doctors and other healthcare professionals.

Data Extraction From Medical Records

Maintaining medical records for patients is a crucial requirement in healthcare because they hold vital information that informs diagnosis and treatment. With the significant number of patients and each electronic health record (EHR) containing multiple documents related to their medical history and treatment plan, it is hard for healthcare professionals to extract meaningful information quickly.

AI models are helpful in this area because they can quickly parse through medical records, fish out essential information, and present it in a simple format that doctors can quickly read.

Prediction of Adverse Drug Events

Adverse drug effects refer to problems caused by medicines. Healthcare professionals attempt to avoid causing adverse drug effects when prescribing or administering drugs. They do this by carefully selecting the drugs according to the patient’s medical history.

Nevertheless, sometimes problems can occur due to mistakes. On average, ADEs may lead to up to three more days in the hospital, amounting to $4 billion every year. This problem can be solved with AI, which can quickly go through a patient’s medical records and help doctors make informed decisions that lead to adverse drug interactions.

An excellent example of AI in action is the Parkland Memorial Hospital in Texas, which used a customized AI model to identify the possibility of ADEs. They managed to prevent over 2,000 ADEs over two years.

Improvement in Pathology

Pathologists have to spend long durations analyzing tissue samples to study signs of diseases like cancer. AI models can help quickly identify irregular tissue samples, speeding up the process significantly.

Lung Cancer Screening

Doctors must use a standard CT scan of a patient’s lungs to screen for lung cancer. While this is an excellent way to detect lung cancer, it is very time-consuming. There is also the risk of overexposure to dangerous levels of radiation.

AI has been helpful in this case as well. The latest AI technology in this area can speed up the screening process and refine completed scans. With this technology, doctors can get the same or better results with low-dose CT scans, making the process quicker and safer.

Detecting Other Cancers

AI is also helpful in the detection of other types of cancer, such as breast cancer. It helps refine the results, streamlines the diagnosis process, and saves precious time.

Information Management

AI has significantly contributed to the management of information in the healthcare industry. It has allowed systems to be more streamlined and accessible. The benefits of this include patients getting medical attention faster, increased comfort, a lesser strain on healthcare professionals, and the possibility of innovations like telemedicine.

AI is useful in another aspect here. AI-powered educational models can help doctors and other healthcare professionals boost their learning and skills by making access to knowledge and resources much quicker and simpler than ever. 

There are many areas where AI seems to be promising. As healthcare professionals and the general people become more open to giving AI technology a shot, the world will observe a significant transformation in providing health and wellness services. The healthcare industry constantly faces several challenges, and AI could be the answer.About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Many businesses that manufacture products have to consider quality and price. When comparing quality to price, lower pricing doesn’t necessarily mean lower pricing equals lower quality. Here are ways to consider quality and pricing and how it compares.

Watch Your Product Budget

What is the definition of quality? According to ISO 9001, “Quality is the integration of the characteristics that determine to what degree a product meets the consumer’s needs.”

Additionally, the quality standard is subjective; therefore, obtaining products based on opinions is generally not as effective. Therefore, different laws have been specified, such as the one mentioned above from ISO and other international entities.

Studies have determined that products that frequently cost up to three times more than the competition are not entirely compliant. In this regard, there are also examples visible to the majority, such as the comparison between Asian and Western markets, whereby ” changing the name ” of an Asian brand by its Western counterparts, the price increases without seeing benefits or changes in the finishing of products. These changes are known as re-branding.

Low prices do not imply that the product is of poor quality. However, reducing production expenses and other processes is not subject to certification tests or standards subject to quality. Therefore, to make a purchase looking for quantity with low prices is to know that it will be a product on a tightrope, which in this sense will be the time of duration or useful life.

Saving Money

When it comes to a specific buyer, acquiring many products may mean buying products to use longer and save on the final costs. This strategy is widely used, especially if you intend to try both cheap and higher-value products. Sometimes, the first mentioned is the one that pleases the public the most! From what we again indicate, quality can be subjective.

In companies, purchasing products must be linked to economic needs to increase production or slightly improve their workforce’s conditions.

Businesses going through a production decline and merit products quickly (acquisition of inputs, processed raw materials, services) can opt for quantity before quality, but of course, always taking everything as a transitory stage, and that “quality is synonymous with customer loyalty.”

However, this should not be taken lightly, and the CEO should evaluate all the variables at stake. Predictive statistics can be valuable here and see the behavior of a newly acquired product over the long term.

I Have Spent all My Money on a Product that Does Not Fulfill its Promises. What do I do?

What happens if buying something of high value does not cover my expectations? The products with a warranty usually give a useful lifetime or expiration (clothes, such as a finite number of washes). If you have not met and feel that you have been “scammed,” you can go to the services of a lawyer and make the complaint.

In addition, experience in such situations is an infallible teacher. Once you have spent large sums on products that end up not being what they claim to be, why buy again? In fact, in these situations, we apply what we mentioned before regarding the quality and loyalty of the product.

Hopefully, this article has been beneficial and remember: first analyze the budget, needs, and if you intend to use the acquired long or short term. If it is in the business world, be more careful because your company’s reputation could be put at stake, and we are not talking about external customers. Still, about internal ones, that is your workforce.About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Investing is the best option to enjoy a stress-free future. But the term ‘investing’ may reflect the stock exchange image, or perhaps you might think it is for those wealthier, older with lots of money or business titans who are further along in their careers than you.

Investing money is a dream for beginners and mid-range workers. It is far from the truth. When it is done with full-proof planning, investment for mid-range investors is the best way to acquire wealth and secure your future.

Many investing ideas benefit anyone regardless of income, career, or planning to invest as a beginner, mid-range, or established business owner. These factors will influence which investment idea is best for you.

Since most people have less money for investment than tycoons, consider that sensible investment means low return. However, it is okay to start from less and then put more money into an investment. Here are five investment ideas for middle-income investors.

High Return Saving Accounts

Saving accounts provide higher rates of return than you will get in a traditional bank savings. It is an excellent opportunity for mid-range investors. Saving accounts are best for short-term savings or money you need to access in the future. Transaction from saving accounts is limited.

Since you are in the mid-range and might have invested in traditional bank savings, you may have the basic knowledge of these accounts. Still, if it’s your first time investing, a rule of thumb is to keep between three- and six months’ worth of living expenditures in an account. Investing in savings accounts gives you flexibility and a high rate of return.

Certificate of Deposit (CD)

A certificate of deposit is the most widely preferred investment option for mid-range investors. The CD is a savings account that offers a fixed interest rate after a particular period. If you are planning to invest in it, then go for it. The deposit certificate is an excellent idea if you plan to increase your money from four to five digits.

Remember to get out of your money before the designated period. You will have to pay a charge. So, don’t purchase a certificate of deposit if you plan to take it out soon.

Corporate Bonds

A corporate bond is an investment in which you provide a loan to a company, not the government. Since the government does not back these, making them a riskier option. But since you are a mid-range investor, you know that a “high-risk rate equals the high return.” So, why not give it a try?

High-level investors are also looking for fixed-income security with a higher yield than government bonds and are willing to take a little risk in return. The best part about investing in a corporate bond is that the higher the company goes out of the box, the higher the yield and benefits.

Individual Stocks

Another best investing idea you should consider is individual stocks. It represents a share of ownership in a company. They will provide the most significant potential return on investment while exposing it to high volatility. It is best for mid-range investors ready to take a little risk—the best way to buy stock is through an online broker. Once you register and fund an account, you will choose your order type and become a shareholder.

Real Estate

The traditional real estate process involves buying and selling a property for profit. But there are other alternative ways you can opt as a mid-range investor. Real estate platforms have become popular in recent years, often pooling investors’ money to invest in real estate projects.

In a nutshell, mid-range investors consider one of these options the best way to build wealth over time. You have to understand which investment idea fits best with your budget. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.