Author: Complete Controller

Wherever you are in the world, our hearts go out to you, your family, and your loved ones. To those whose families are committed to fighting the virus: give them a warm “thank you” from me.

The coronavirus is a nightmare; everyone hopes to put the pandemic behind us soon. Yet it is good – and even beneficial – to realize now what positive coronavirus could bring us in the longer term. Because if we succeed in turning the COVID-19 crisis into an opportunity, it could become the long-awaited tipping point in our history. So here it is five transitions that we can start right now.

A New Economic System

While humanity stayed at home in masse, the Earth recovered. During the lockdowns, animals worldwide seized the chance to explore undisturbed streets, parks, and even shopping centers. After years of pollution in China, people are finally breathing clean air again. And the number of flight movements was historically low. The coronavirus has shown us how destructive our ‘normal’ lifestyle is. Now that the world is slowly starting up again, we are facing a choice: do we transform our economy or not? After all, this is the moment to restore the decades-long disrupted relationship between humans, animals, and the planet and create a society where social and ecological compassion are central.

The Basic Income

To save lives, many companies had to close their doors. From restaurants, theatres, and cinemas to hairdressers, freelancers, and sports clubs, tens of thousands of people have dealt with a significant financial blow because of the Corona. With this, the pandemic has confronted us with the facts: In times of crisis, an incredible number of people are vulnerable, even people you would typically not expect to have personal financial issues. A universal basic income that provides us all – regardless of the situation – with a subsistence minimum seems to be making more sense by the day.

In addition to security, basic income offers many other benefits.

The Proper Appreciation for Important Work

On Tuesday evening, March 17, the Netherlands clapped in masse for healthcare. The applause, honking, and cheering echoed through the streets for minutes. Realizing that some professions are more crucial than others seems to have hit like a bomb. This is a bitter realization, given that we have systematically undervalued and underpaid the nurses, cleaners, teachers, garbage collectors, police officers, bus drivers, and medical assistants of this world for years. At the same time, this realization offers an incredible opportunity. After all, now is the time to ensure that we show our respect not only with thunderous applause but, above all, with good working conditions, less work pressure, more confidence, and an appropriate salary.

More Solidarity and Cooperation

We usually deal with a select group of friends and family; we helped others across all kinds of dividing lines during the lockdowns. Young people jumped into the breach in masse to support (lonely) older people, we helped our favorite entrepreneurs out of the fire, and volunteers reported to their local hospital. And guess what? All these compassionate and generous initiatives made us extremely happy and happy. It’s a nice feeling to hold on to in times of and after Corona!

A Genuinely Inclusive Society

From one day to the next, our lives became entirely under the spell of the virus. The pandemic has shown us what it’s like to live in a situation you have no control over, a problem that puts you and your loved ones in danger. It is essential that we come together and support one another during these times of uncertainty.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Links

Linking content outside your blog involves what you cited and having your site connected to other sites. You can use several linking strategies in different ways, such as linking content from your blog to other content within your domain. A great way to get ranked high and build authority on the subject is to create a web of essential links within your page.

If your article has well-placed internal and external links, Google identifies that your content delivers quality content and improves its placement. Notably, there are different ranking methods and their respective values for Google.

Excellent and Own Content

If you’re considering starting your Google ranking strategies, be aware that creating by copying someone else’s content is unethical, let alone strategic. Google can identify content that has been duplicated from elsewhere and thus will make it irrelevant in searches. Furthermore, the construction of the content must be well-produced and attractive and consider the issues of meaning and coherence of our language. Remember that you must qualify the content for the user, not just build it to do well in SEO strategies.

Still, in the matter of the excellence of the content, it is necessary to consider the text’s size. Google has already identified that well-written and more extensive content is better accepted by people (i.e., no stuffing sausage!). SEO can locate this by how long people are reading the texts. So, if you produce relevant content with a lower quality than your competitors, it will likely not rank very well.

Keywords

To summarize the importance of keywords for SEO strategies and Google ranking, I can explain that they will be the words searched on Google when a person is looking for something. Keywords are fundamental to all SEO strategies. They are the ones who guide the north of the content and deserve a topic just for them, and that’s why we’ll talk about them soon.

Imagine, for example, that you are looking for Surface Digital’s website. To search for it on Google, search for the company name, which will be the keyword. Surfing, an authority on that keyword, should be among the first results. In addition, some keywords have greater competition (many people are talking about the same content), and some are easier to rank but attract fewer people. But don’t worry about it right now. We’ll talk about it in keyword research in SEO strategies.

Light Websites

According to a survey conducted by Aberdeen Group, for every 1s that pass a page load, 11% of people are less interested in waiting until the load finishes.

Aware that people are increasingly looking for immediacy, Google has, as one of the leading rankings factors, sites’ loading speed as one of the SEO strategies. For Google, the sufficient time to completely load a website is 2 seconds. Do you think your website is respecting this time?

Responsive Sites

Finally, one SEO strategy is the so-called responsive sites, which generally work for mobile and computers or tablets. Responsive sites aren’t just sites that can open on a smaller screen. Notably, to be considered responsive, the entire design and structure of the content need to be adapted to other screens. To understand the importance of responsive sites, imagine that your business is geared towards pets and that your customer needs to buy cat food.

For example, a customer searches through a smartphone, “cat food,” on Google and finds your site, which has quality products and a great price but low usability. Because of this, the customer will need to keep zooming in and spend much more time looking for purchase options, reading the ratio description, indications, and everything else. The customer may give up on a simple and quick purchase. Because of this, Google penalizes sites that are not responsive, as they are not focused on delivering the best user experience. Thus, not having a responsive website and losing customers also loses ranking in search engines.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Realistic Project Planning

A high degree of planning is essential to foresee all these factors accurately, maintain your project on schedule and budget, and deliver your outcomes to your stakeholders.

Following a project’s life cycle will provide you with a planning script that will help you prepare yourself for the best possible results with your project. In addition, you’ll be able to create an accessible record of everything that happens in your projects so that, in the future, you can plan and forecast more accurately.

Clear Focus and Objectives

One of the primary causes of project failure is a lack of clear goals. Efficient project management allows the team to understand priorities and goals clearly.

Following the scope and objectives may be difficult if the project has been left to the team who will carry it out. It might lead your project to deviate from its original scope, fail deadlines, and even exceed its budget.

Furthermore, without a project manager to track and guarantee that the plan is happening, the team may be unaware of the risks developing during the project. Without properly evaluating the risks and how they develop during the project, you can prioritize the wrong tasks, and your project can cost more or go overtime.

A good project manager will help your team by keeping an eye on all these risk factors and ensuring that the right tasks happen at the right time and that the entire squad adapts as needed so that the project stays on time, scope, and budget defined in your planning.

Cost

Project management is no exception. Assume you own a factory that manufactures a particular product for the market. You know the exact quantity of each raw material required in the manufacturing process and prevent purchasing more than is necessary to avoid waste.

With each project you complete, you will accumulate additional data that will allow you to improve the accuracy of your forecasts. As previously said, these projections will impact project performance and assist you in cost reduction.

When you have a more precise notion of what it will take to carry out a project, in physical materials and your employees’ labor, along with a good idea of the risks, you can notice a significant cost reduction.

Risk Control

It is critical to remember that your project is constantly subject to negative and positive risks. There are adverse events that can directly or indirectly influence your project and positive risks, what experts call chances, that your proposal can take advantage of.

Internal Banner

You must incorporate forecasting and risk management into your plans. With this method, you can reduce the possibility of adverse risks arising and even plan for them if they are inevitable while ensuring that opportunities for your project are not squandered.

Quality Control

It is an essential aspect of project management. Unfortunately, with deadlines and budgets to meet, teams are constantly under a lot of pressure to deliver the end output of a project.

Currently, the project manager’s role becomes critical because of the project objectives’ deadlines and keeping track of how the project activities are completed. The project manager assists in identifying deliverables and defining the required quality level so that everyone is clear on what they seek to create.

Increased Credibility and Customer Confidence

If your organization practices strong project management and adheres to the project life cycle, your project will likely succeed. He will produce what was promised on schedule and within budget, assuring all parties’ satisfaction.

It is because you would have delivered your deliverables on schedule and without substantial deviations. On the other hand, good project management does much more than show what you agree. It boosts your clients’ reputation and trust in you.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Nowadays, we have plenty of social media platforms, but we must focus on a few to promote our business. So, the question is, where should you invest your time and effort? If you ask yourself this question, you are already on the right track. This thing is clear: if you are not active in a global business that is everywhere with an almost infinite budget, you should limit yourself.

Invest your resources in a few attendees (or even just one) instead of wanting to be there everywhere. Otherwise, there will hardly be enough energy left for these three crucial pieces of advice:

• Be active and interact – do not just be a “transmitter.” You can only do this if you plan your time accordingly.
• To look at the details of the network and to know the expectations of the user base there. So, you need to develop a sense of what works and is well received and what does not.
• Rely on the features that make each offer unique and experiment a lot.

Basic Considerations for Your Decision

So, it would be best to find out what you are concentrating on and what you can leave behind. Fortunately, there are several questions you can use to narrow down your selection:

Your Target Audience or Group

First, you ask yourself: Who is your target group? Who do you want to reach with your activities on social media? An essential feature of the social networks is the population groups there. It applies to the age structure as well as interests or life situations.

It should suit your products or services and your customer base. Some offers aim at young people who use it for pastimes (for example, TikTok). Others target people in working life who primarily use the network for these reasons (e.g., LinkedIn or Xing).

What do You Want to Achieve?

Your goal is also central. Not all offers are suitable, for example, to increase your sales. Some are better for content marketing.

For example, Facebook or Instagram do not like it when you try to send users to a page outside their offerings. Such posts could be better. So, Instagram continues to stick with clickable links. On the other hand, Twitter has no problem with that at all.

In addition, the networks are very different in the media formats used. For example, TikTok focuses on short format videos, Twitter on info hap of all kinds, and Pinterest especially on photos and graphics.

Can and do you want to produce in-depth videos for YouTube? Or do you want to ensure your website’s user content gets more readers? Because your website as a base is essential, as I explain here. And, of course, How do you best reach your long-awaited audience? Which formats do you prefer?

What is Even Possible?

Facebook and others often make it difficult for companies and brands to be seen without paying how this goes via Facebook ads to increase interest. In my opinion, they need to ask: Do the users of this social network want to be contacted by companies at all? And if so, how?

In this case, you may consider using yourself or your employees as “brand ambassadors.” It also refers to the term “corporate influences.” However, this particular topic leads too far for this article.

What Suits You and Your Offers?

My very personal position, which you are welcome to contradict in the comments: A company has a personality that it should also stick to on the social web. Facebook group, for example, is a globally active and severe group. Fritz Kola is not. Both should be done accordingly.

How Fast Do You Want to Reach Your Goal?

In general, you need a long breath on all social media platforms. Rapid, viral success is possible, but it is the exception. Instead, some offers have the advantage that they are more likely to be aimed at long-term success.

YouTube and Pinterest, for example, are websites that are more of a search engine and only appear as a social media network in the second place. The advantage is that your content can still be found months and years later, giving you new users inside and attention. The downside is that sometimes you must wait a long time for success to take.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

It might feel like you are lost in the woods while working with the social media platforms. So, where do you begin? How do you produce outstanding content ideas? And, more importantly, how can this result in additional bookings?

Why Develop a Social Media Marketing Strategy

It is better if you are strategic about your objectives, which implies that your goals should involve the following actions:

• Concentrate on generating leads that target a specific demographic.
• Have a benchmark for judging how well you are doing. For instance, you should concentrate on the number of new followers you wish to gain weekly.
• You can delegate responsibilities to your employees if you own a company. Alternatively, you may need to employ a social media marketing business, manager, marketing plan, or specialist to assist you in achieving your objectives.
• To be realistic about what you can achieve. Given the resources at your disposal. You can make a reasonable target of gaining 100 new followers before setting your goals.
• Keep track of the time and set goals and a timeline in which you wish to attain them. For example, you might place a one-month deadline for obtaining 1000 subscribers.
• Through social media marketing initiatives, engage with your audiences and learn about their demands.

What Does Social Media Marketing Mean?

Which strategy you use depends on what you want to achieve, but companies often want to ensure customers are aware of a particular product or service, drive traffic to their website, and get new customers. To begin with, let us look at what it means to use social media marketing and what it can be meant for your business as an interior designer. It can define the process as making your business more visible with the help of social media.

Why Should You Use It?

Most of your customers will use the internet to find you. When looking for an artisan, designer, or other specialist, people always check online first, so it helps if the search engines can quickly find your website or profile.

Get a Web Presence

Do you want your site to appear first on the search pages? Then it would help if you built its SEO (search engine optimization), and one of the best ways to do that is with the help of social media. When you get more followers, you can drive traffic to your website or profile, which improves your search engine statistics.

Another benefit of social media? They are a fantastic way to find out what your customers are looking for, which will help you offer excellent service and retain them.

Which Platform Suits You Best?

There are so many different channels in social media now that it can feel overwhelming to decide which one to market yourself on. Instead of being visible everywhere, you should post on just one or two platforms at the beginning.

To choose the social media that suits you best, consider what you want from them and determine which ones your prospective customers use. If you will increase the general knowledge about your company, choosing a large and well-established platform is wise. If you invest more niche in customers ready to design and renovate, for example, using a platform like “Houzz” aimed explicitly at that customer base is good.

An excellent way to find out where your customers may be is to see your competitors’ profiles on social media. Look at what they put their energy into and think of the number of followers they have on each platform as a guide to which ones are best suited for your company and work area.

Social Media Links on Your Email Signature

Learn how to increase the number of followers or subscribers on your social media site. Integrate your social media links with your email address while sending out messages. It will likely pique people’s interest and encourage them to visit your social media sites and website. 

Both The Company’s and The Blogger’s Responsibility

Create blog posts over social media to drive traffic and get more customers. Companies that buy space in blogs and other social media should inform the blogger about the rules for advertising labeling. But both the company and the blogger are responsible for the advertising. If the rules are not followed, both can be affected.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Do you have difficulty developing ideas for your social media, and this month’s content planning echoes even? Then, gather a couple of colleagues and test the following tips, and you will soon be starting with excellent brainstorming and new ideas for the flow! 

Dig Where You Stand!

When trying to get inspiration and find ideas that work well or badly for your target group, it is always a good start to look at the content you have already published. What has worked well? What made that content work? Is it possible to redo that content or spin on it and post it again?

When you look at your content, you can see what has not received as good a response from your followers and avoid creating similar material again.

Keep an Eye on The Competitors

Scrolling through competitors’ feeds usually starts the discussion about what you can do that they do not or what you can do better than them! To get inspiration and, at the same time, stick to the right target group, you can check out what your competitors publish. Have they produced exciting ideas lately that you can be inspired by?

Seasonal News

Is there a holiday approaching? Mother’s Day? Soon autumn vacation? The cinnamon bun’s day? In social media, it’s a holiday every day! So, what seasonal content fits your social channels this month?

How can your followers use your products with the season or the holiday? Or how do you celebrate in the office? There is ALWAYS something to pick up, so let the inspiration flow!

Gather Inspiration in a Heap!

Inspiration and creative flow come and go for everyone. It is just as good to be aware of it to work preventively before such periods.

When you are in a natural flow – write down ideas and save inspirational photos or good posts from competitors. Then, keep everything in a folder you can open and be inspired by when the flow in social media risks echoing blank.

Dare to Ask the Experts

Those who will undoubtedly know what would work on your social media are your customers and followers. Dare to ask them what they want to see more of or know about your business and products. It could not be more accessible, and you will also get high engagement numbers on the post.

Stay Tuned for The News

By keeping up to date on the latest news, both in your industry and society at large, you can find entrances to new material. What is relevant for your followers now, and how can you connect your product or business? How did the latest change in the law affect your business? Have errors been discovered in the competitor’s products that may require you to highlight specific information about your product?

Run Inspiration Intervals

Sometimes spontaneous advice is the best, and sometimes not. But to know, we must have ideas, and it can be challenging to get the creativity going. This exercise can help!

Write a theme so that everyone in the group sees it. Set the timer to 3-5 minutes and let everyone in the group write down all the spontaneous associations, ideas, angles, and words that come to mind.

Run a couple of laps on different themes and then review the material together. There are certainly lots of grains of gold for ideas to work on!

Allow all Ideas

Make sure you have a permissive climate of ideas during your brainstorming! No ideas are wrong before you have thought and given them a chance. However, for everyone to dare to contribute and say what they think and feel, it is essential not to see someone else’s idea directly.

Start by just brainstorming ideas. Then, help each other develop ideas further. In this way, you get good content for your social media and a good work environment where everyone dares to speak! A little balling within the group can turn even a lousy vision into something good.

Conclusion

We hope you start brainstorming and get many ideas for your social media. If it still feels daunting, you can contact us, and we will help you with a workshop or ideas from our point of view!

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

On the contrary, the end-of-year period is a nice boost in sales for many. All the reason to prepare well for it! But how exactly do you do that?

Bring the Holiday Season into Your Business

You can find atmosphere and coziness everywhere during the holiday season. If it is not at people’s homes, the municipality or city does everything to provide the streets with beautiful decorations. Traders are also actively participating.

As a restaurant, you can decorate your tables with lovely Christmas items, serve Christmas tree-shaped sweets next to the coffee, embellish your chalkboard or windows with a winter drawing, and so on. An average store can provide festive packaging or order reusable bags with a lovely Christmas quote. Go to your nearest wholesaler, and you will indeed find something!

Give a Small Incentive as a Present to Your Customers

Many people already have their Christmas tree showing off and the first presents under the tree in subtlety. Customers come to you for this, and you can safely celebrate that with a small gift as a thank you!

Smaller businesses are often unable to hand out incentives. There is no time for it, or it costs a lot. But providing gifts for your customers doesn’t have to be expensive or time-consuming. Suppliers often organize a Christmas promotion or competition you can enjoy as a business manager. Or they try to eliminate products from an older collection so you can put together your gifts at a lower price.

Plenty of options! If not, you can also purchase some “pocket” products. Beauty salons can, for example, give a small oil bottle in festive packaging, or an interior store a few candle holders.

Do you still need inspiration? Then, you can also use discount coupons of x number of dollars that people can spend freely in the first months of the New Year. In this way, you also bring them to your shop or catering business the following year.

Extra tip adds a personal message to the gift. That makes the remembrance of your business extra lovely!

Place Impulse Items Throughout Your Business

To boost your sales, you can place lovely interior items throughout your business that people can buy simultaneously. Think of playful salt and pepper shakers on the table or your composing gift packages at a promotional price in the middle of the room, not to mention the space at your checkout.

Join Forces with Another Store

You see it increasingly in the streets: pop-up shops of two or more independents whose products complement each other. Nothing stops you from looking into a partnership with one of the businesses in your area! For example, a liquor store can partner with a bookstore to combine liquor and a recipe book into one beautiful gift. 5. Wrap your website and social media in a winter jacket

In addition to brightening up your business with lovely Christmas decorations, it helps convey the holiday season to your followers online. Some things you can post that offer added value to your followers:

Behind-the-scenes: Post some photos or videos of you setting up the Christmas tree, a drawing you’ve made on your chalkboard, or your team posing smiling with an ugly Christmas sweater on the Ugly Christmas Sweater Day of December 21. Everyone in the neighborhood knows you, and such personal communication is undoubtedly a nice touch among your followers!

Tips: A cook can share his favorite party recipes, a nail technician can share joyful patterns to prepare your nails for Christmas, or other entrepreneurs can share the best gift wrapping.

Trends and new product lists with things that people should not miss about your store or sector. For example, we recently wrote a blog about the seven catering trends.

Changes in opening hours/services: Do you organize yourself differently during the festive period due to changes in your opening hours, deliveries, or services? That is also essential information for your customers that you can repeat a few times throughout December.

There you go, these were our tips. Hopefully, we’ve inspired you to take advantage of the holiday season in other ways. To a better sale, ching! We wish you a lot of success in advance.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

How Essential is Recruitment Marketing?

Several companies want the best professionals. Then, individuals in that position can choose the ventures to which they will submit their resumes and apply for vacancies. In the case of approval in more than one selection process, they will select the most advantageous opportunity.

It is a fact that no one wants to work in an organization with a reputation as a bad employer, in addition to the salary, such as benefits, organizational climate, growth opportunities, company values, and incentives.

Considering all this, recruitment marketing is essential to ensure that new employees are selected effectively and attract the best professionals.

Tips for Implementing Recruitment Marketing in Your Company

To perform well in recruiting marketing, you must be an excellent people person. In addition, some critical actions must be taken to attract the best talent and retain them!

Develop an Employer Brand

First, it is vital to invest in stocks to see the company as a good employer. There are more ways to do this, and, in addition to actions, it is necessary to think about how professionals, in general, will know about it. Some paths include participating in social projects and being mentioned in articles in newspapers, magazines, and portals.

Strategically Advertise Vacancies

For a selection process to be successful, the vacancy must be created and advertised strategically. The intended message to convey and the channels through which you will publicize it has a significant weight on the success of the undertaking. It is always necessary to remember the professional profile to be attracted.

Be Present on Social Media

You can use a company’s social media to attract customers to products and services and strengthen the employer’s brand. Some companies do this in a single profile, and others maintain separate accounts for each purpose.

Keep an Updated Resume Bank

Naturally, companies receive several resumes when opening selective processes and only hire a select few. Maintaining a bank with up-to-date resumes is worth maintaining to avoid losing good candidates. Thus, reaching interested parties in case of need will be more straightforward.

Invest in Content Production

The production of content aimed at the job market is another exciting attitude. Through blogs, social networks, and a corporate website, professionals can get to know the company better as an employer, contributing to the generation of desire to work for it.

Make Current Employee’s Agents for Strengthening the Employer Brand

No one is better than the company employees to show society how happy they are working in it. However, this should be something completely natural. What the company can do is create forms of stimulus. Try offering gifts with the company’s brand, such as backpacks, caps, shirts, or events where employees can take their families.

Keep In Touch with Candidates Interested in Vacancies

Great candidates often appear, but they are overlooked for the position. In that case, it’s worth nurturing these connections, keeping in touch with them through regular emails, and sending out announcements of new opportunities.

Use Recruitment Platforms

Recruitment platforms offer several features capable of facilitating HR processes. It is possible to direct searches with practicality and efficiency through them, considering the profile the company wants to attract. In addition, it facilitates dissemination, increasing the chances of success.

Track Recruitment Metrics

As in sales-driven marketing, tracking metrics to check performance in recruiting marketing is also important. Some examples include the level of engagement with content posted on social media and other means, the number of candidates for vacancies with the desired profile, candidates’ genuine interest in winning the vacancy, and candidates’ knowledge of the company. Conducting surveys with candidates to find their opinions about the process is also valid.

Pursuing a Certification

Finally, there are certifications from the best companies to work for; hiring a specialized consultancy is necessary. Thus, after meeting all the requirements at the end of the process, the company receives the seal, representing a renowned company’s seal.

Would you like to learn more about recruitment marketing and its importance? Companies that attract the best talent and offer them a pleasant environment with growth opportunities take the lead in a competitive market.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Companies that provide services have a significant challenge to overcome, building trust in the face of the inherent intangibility of the activity. Unlike buying a shoe or a smartphone, something tangible, the public cannot “feel” a service to know if it will meet their needs and expectations. Thus, content marketing is an excellent ally of digital marketing. Together, they minimize the intangibility of services, as it reduces the uncertainty of the target audience and wins their trust.

Content Types and Examples for Service Companies

When starting the content marketing strategy, it is necessary to analyze the market, define the objectives and target audience, elaborate the persona, plan and create the different types of content, and distribute and monitor. Check out some content possibilities and examples to increase visibility and generate more leads.

Blog Content

We always carry out Google searches. Thus, the consumer can easily find a company’s blog if it is well-ranked in searches. In practice, it’s like a Google “recommendation,” which builds trust. But to make this content marketing tactic effective, posts and the blog need to be optimized with SEO techniques and must address questions that the public has about the service or segment, i.e., it is not recommended to advertise the company since this is a function of advertising. For example, real estate companies, insurance brokers, or health plans can create blog posts explaining technical terms and questions that arise when renting a property, taking out insurance, or a health plan, all in simple and accessible language.

Content For Social Media

We spent hours browsing social media. So, it is evident that these platforms are strategic channels for digital marketing to relate to the public through relevant content. Videos have proven more efficient, and Facebook recommends videos of up to 15 seconds. How about creating four videos for gyms to start your content marketing actions? Make one for each age group, with a different physical activity—for example, weight training for seniors, swimming for children, etc.

E-book

An e-book that addresses the company’s experience in each subject will help consumers resolve doubts and convey security. Here is a warning: Do not create an e-book about the benefits of the service; this is the role of advertising. The e-book needs to share helpful information and not make a sale directly. For example, a school might create an e-book to guide parents on how to help their children study for exams. Thus, the relationship will start through valuable information offered by content marketing, not by attempting to sell the service. Look at this e-book example: Integrating branding with digital marketing.

Webinar

A webinar is an online conference, seminar, or meeting where content is broadcast via video. It can be live or recorded and allows interaction with the audience. It’s ideal for people who have a busy schedule and don’t always have time to read a blog or e-book. Webinars generate trust and credibility in the business, as it is an opportunity for people in the company to interact with the target audience. Hotels and resorts, for example, can prepare a webinar about the necessary care of children during the trip and what you can’t miss when packing your suitcase.

Infographic

In the case of companies that offer internet services, a suggestion for content marketing is to produce an infographic to explain the superior broadband speed according to the customer’s browsing habits. The graphic and objective nature of the infographic makes it an ideal type of content for digital marketing, as it speeds up the understanding of information. For companies in the health and beauty area, the excellent idea is to create an infographic with the best times to sunbathe. Check out this infographic example: First Steps to Social Media.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

When trying to be successful, businesses must possess specific skills. Professionals need accounting services to take on the role of CFO, combining their knowledge with management software and advanced business data analysis.

The following are the most important accounting services an accountant can offer to your business:

Financial Management And Planning

Sound financial management allows knowing the state of the treasury in real-time and making a future forecast. In today’s market, companies need to boost their growth. And this growth is possible through sound financial management that reduces the error rate and increases profits. Thanks to technological advances, effective financial management is easier to achieve. This process involves optimizing available resources, so it is essential to know where and how they can be invested and what opportunities exist to maintain a positive balance.

The service of financial management complements the accounting work already done. Thus, accounting focuses on the economic performance of the business and financial management on financial performance from a more strategic perspective.

Combining know-how with strategic planning is an effective solution to help clients achieve their financial goals when focusing on tax and financial planning. This process involves a few simple tasks, such as:

• Organize planning sessions
• Help design the client’s financial plan for the coming year

It happens once a year and can occur in person. In addition, this strategy creates a relationship of trust with the client, thus guaranteeing a more personalized service.

Similarly, if the accountant develops some KPIs (key performance indicators), he helps his clients keep their financial goals in order, and at the same time, he can share reports so that his clients can keep track of what is happening. In this way, contact with the client is maintained, and work is diversified.

Offer Services As A CFO

Take advantage of the new cloud or cloud technology technologies, increase productivity, and automate some accounting tasks. In this way, you can become an actual CFO, helping your clients make faster and better-informed decisions.

This paradigm shift allows you to perform routine tasks more efficiently and, in most cases, entirely automatically. Thus, you can offer more valuable services for companies, such as financial advice.

This new scenario makes it possible to offer services from any location, thus assuming the role of financial strategist. In addition, cloud technology guarantees greater security, flexibility, and accessibility. The data is available on any device, anytime, and from anywhere.

Business Consulting

Businesses seek advice to increase productivity and efficiency, but most accounting services focus on more fundamental tasks, decreasing demand. In addition, thanks to the advancement of technology, these essential services can be carried out automatically.

In this way, the accountant can resort to new strategies and take on the role of CFO. This feature assists the customer in decision-making and facilitates reporting, real-time business analysis, and ongoing contact from any location.

As an advisor, the accountant helps clients make faster and more efficient decisions. And it is that sharing information in real-time allows you to have an accurate view of the client’s financial situation.

Payment/Salary Processing

Payroll processing is a monthly task that every business must carry out. The problem is that this task is often time-consuming, especially if done manually. Today, salary processing is automatic and allows the accountant to process multiple clients without the labor-intensive task. It will enable you to offer a more competitive service and, at the same time, generate income.

The paradigm shift is based on automation and process simplification models, which aim to guarantee real-time mobility and access to information. Cloud technologies for salary processing allow the accountant to personalize the service, adapting to each client’s specific needs. 

The accountant is responsible for monitoring invoices, transfer receipts, or bank statements to balance the company’s assets. A practical accounting analysis offers the possibility of monitoring the progress of the business.

Forensic Accounting Services

The know-how, coupled with the research ability, grants accounting capacity to provide forensic accounting services. Forensic accounting professionals are experts in quantifying damages and can help companies implement control measures that reduce the risk of fraud or other situations that affect their reputations.

With this service, you can help clients control their business’s legality, prepare financial statements for potential investors, and protect them from fraud. Undoubtedly, it is a meaningful way to increase the value of your accounting services.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.