Author: Complete Controller

Today, it is impossible for a business to ignore the importance of owning a website. This trend is indicative of the evolution of communication.

As of yesterday, traditional marketing was the main acquisition lever for most companies and brands. Now, it must recognize that it is digital marketing that prevails. Whether large companies or SMEs, all now have a website. Many also exist on social networks as well as on various digital platforms.

Just as communication rules have changed, customers’ behavior has also changed. The multiplication of connected media generates changes inhabits. The customer wishes to be informed without being the target of repeated and intrusive communication.

Faced with these changes, how are companies tackling these changes?

Fundamental Differences

Where traditional marketing aims to communicate in the broadest possible way, digital marketing tends to target the target audience as well as possible.

The prospectus, catalog, and television advertising have gradually given way to more targeted means of communication. Unfortunately, the old supports did not allow us to measure the relevance and effectiveness of the campaigns carried out. Only the turnover validated or not a strategy.

With the proliferation of digital media, online visibility has become a significant issue. Many companies have understood this and have developed solutions to reach a qualified audience. Unlike traditional marketing, digital marketing can deliver a message to a chosen audience, either by interest, age group, or socio-professional category. In other words, companies are trying to reach the right audience with the right message.

Cross-channel communication, for example, allows you to launch a campaign on different communication media. There is no shortage of social media, websites, YouTube channels, and mobile applications. Each one corresponding to a population segment makes it easy to adapt the message to make it relevant to everyone’s eyes.

Besides, analyzing the data generated by these campaigns allows us to measure their effectiveness and relevance. It is the way to adapt the communication according to the results obtained.

Adapting to New Rules

To survive in rapidly changing markets, companies must adapt. From human resources to commercial objectives, some companies must rethink their mode of operation and their organization completely. It is not uncommon, for example, to see the community manager position appear within the workforce. As the digital marketing market draws heavily on social networks, the presence of an employee able to master its work has become essential. They are often young and hold a certification stating their training.

The advent of this type of workstation is entirely due to this change in communication and marketing. Today, the digital premium.

Likewise, the sales teams evolve to adapt the strategy and the objectives to the new tools. Telephone prospecting, for example, is no longer as effective as it used to be. On the contrary, it has become a source of annoyance. Modern commercial prospecting takes many forms:

• Newsletter
• Inbound marketing: it is the art of attracting customers to yourself
• Community management: animation of communities on social networks
• Creation of a mobile application to stay in constant contact with the client

These are just a few of the tools that reach audiences and customers.

Tailored Techniques

When taking advantage of these changes, any business is interested in approaching the digital shift in a brutal and reasoned way.

Until recently, a simple showcase site was enough to exist on the web. Today, this is no longer the case. There are few sectors where this type of achievement is sufficient.

Given the fierce competition from specific markets, it becomes imperative to practice continuous competitive intelligence and draw inspiration from the most influential players. This is where growth hacking comes in. This method makes it possible to be inspired, even to use strategies the competitors have implemented.

This type of method happens because of data. It is all the data that is collected concerning the behavior of Internet users and mobile users. Without a proper interpretation of these figures, it is almost impossible to develop relevant and targeted communication. Without going into the dark side of pure and complex hacking, it is thus possible to take advantage of a lot of data accessible through tools to refine your communication strategy.

The goal is to have an audience as qualified as possible to ensure a good turnover. Too many companies want to develop their traffic. Unfortunately, it is not necessarily the number of views that counts but the number of users potentially interested in the products or services. Quality is more important than quantity.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

When more workers are needed than there are, temporary work is a flexible solution to fill gaps. It is essential to know your requirements, find the right partner, and integrate the temporary workers. Then you can not only save time and money but also gain know-how.

The provision and placement of unskilled workers often looked at the image of temporary agency work. However, this picture has changed. Today, the term stands for project work and mobile workforce. Temporary work is now in almost all industries, occupations, functions, and hierarchical levels, even at the management level.

Temporary Work

Temporary work is the employment and hiring out of workers because of the law on hiring out workers in compliance with all labor and social law provisions. In this context, personnel service means temporary work, the execution of quick work in companies, and the individual work needs of the employees. The importance of temporary work has increased in recent years. The establishment of the personnel service agencies also contributed to this.

The need for temporary work and its advantages

Many unpredictable events cause a reduction in staff – both in the short and long term. For example:

• Illness
• Maternity Protection
• sudden incapacity to work
• Death of a relative or
• Termination

Even planned events, such as vacations or special projects, require action if the employees who are left behind cannot manage the workload independently. External factors also cause rescheduling of personnel deployment. Such factors are:

• Significant increase in orders
• Order fluctuations
• Seasonal business or
• Economic cycle

Using external temporary staff offers an uncomplicated solution to strengthen your team effectively. The advantages are:

• There is no cost, time, or administrative effort for personnel search.
• The flexible use enables a quick elimination of staff shortages.
• An extended test phase enables the employees to be examined precisely. There is no risk because the employee can be “returned” at any time.
• Temporary workers are usually very motivated because they want to get a chance to take on.
• Permanent employees must be fired when they are no longer needed. Temporary workers not! There is no damage to the company’s image, which is otherwise inevitable in a downsizing.
• There is an offer of temporary workers for each position and function.

The Right Choice of Candidates

Before the service provider makes you an offer for a personnel loan, you must give him a requirement profile. In advance, think about who you need. The requirement profile includes information such as:

• Description of function and position
• School education, training, and further education
• Work experience
• Professional knowledge
• Behavioral characteristics, for example, communication skills
• Duration of use
• Place of use
• Salary range

This is precisely the advantage of using companies that provide temporary workers: You state your requirements, and the search process runs without you having to search for suitable candidates yourself, the organization interviews, the development, planning, and implementation of aptitude tests, and the pre-selection of suitable ones Need to organize candidates.

Simplicity is not the only advantage. The experience gained from countless job interviews, and selection procedures for temporary employment agencies is also a decisive factor from which small and medium-sized companies benefit. The middle class often lacks the recruiting routine due to the relatively rare search for personnel.

After the temporary employment agency has made a pre-selection, the customer then gets a say. Only when the customer is satisfied with this selection do interviews take place.

Team Integration

Integrating a temporary worker must be done quickly. The entry should be well prepared, as with every new hire. The integration is so important because it is only through internalization of the company standards that a harmonious insertion is possible. And that, in turn, is crucial for work performance and corporate success.

It makes no difference to “normal” attitudes because equal treatment makes the temporary worker feel comfortable and taken seriously. If he realizes that he is only a quick “gap filler,” his motivation will quickly decrease.

When the Temporary Worker Turns Out to be a Disappointment

It can happen that a temporary worker does not meet the company’s expectations. This problem should be resolved immediately after discovery through an exchange. Clarify with the temporary employment agency the options in such a case. Do not be afraid to tell the “borrower” openly and honestly the reasons for the failure.

There is no use in carrying the temporary worker out of pity if they do not meet the requirements. Use the advantages of quick work here because it cannot easily replace typical employees. Please know that you have chosen temporary agency work because it is flexible and independent.

Contribution to Knowledge Management

Temporary workers make a valuable contribution to knowledge management. Since they always must familiarize themselves with new teams and most have already got to know many companies, they bring a high level of professional and social competence and a lot of organizational knowledge. So, encourage your employees and colleagues to ask: “How was it with the other companies?” The learning effects can be very significant.

Note

While there is no contractual obligation for the temporary worker not to enter an employment relationship with the customer while working for the temporary employment agency, companies should not encourage their temporary agency workers to break contractual agreements, such as the notice period.

Temporary workers are not only taken on for the sake of knowledge. If the order situation remains good and the company grows, hiring the borrowed employee is possible. If necessary, an agency fee is then due.

Many companies also specifically recruit temporary workers for clearly defined areas of an application when a job is complete. It means that it can put the potential new employee to the test without any employer risk.

Personnel experts speak of the “breathing company” because bottlenecks in order and production fluctuations can be compensated. And medium-sized companies are now following large companies and using this personnel service. According to studies, 30 percent of medium-sized companies already employ temporary staff.

Interim Management

There is also temporary work at the management level. In contrast to the management consultant, the interim manager takes responsibility for the results of his career. If the company knows the causes of its crisis but the existing management cannot cope, an interim manager can help. He leaves the company as soon as the problem is solved and a stable new company or divisional management is established or after the relaunch of the relevant strategic business unit.

This type of management is becoming increasingly popular because good managers are rare in the job market. This trend will continue. Reasons for the time bridging can be:

• Crisis, restructuring, restructuring
• Covering additional needs
• Project work
• For bridging vacancies or generation changes
• Coaching
• Change of ownership

Surrender Instead of Dismissal

A lot of know-how is often lost for the company during layoffs. Temporary employment offers a solution: The employees concerned can be taken over by a temporary employment agency and employed for as long as necessary and left to the company, if essential until permanent employment is possible again.

A positive side effect of this method is that the search for new employees is spared after the crisis has been overcome. A disadvantage is the reasonably high agency fee. Whether it is financially worthwhile and feasible must be calculated in each case.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Digital marketing presents businesses with several options, including social media marketing, email marketing, video marketing, and many more. One of the newest technologies in digital marketing is using bots to conduct business on behalf of the company through various social media messaging systems.
Bots have proven to be helpful when customers ask questions or make initial contact with a business through direct social media messaging. This type of response helps businesses connect with their customers immediately until a live person can respond to specific needs.
Additionally, bots can be used to make initial contact more widely spread across social media messaging, email, and text messaging. By using digital marketing bots, businesses can provide a more efficient and effective customer service experience while also reaching out to a larger audience.

Social Media Messaging

Direct message bots can assist with initial customer contact and frequently asked questions.

The point of using social media messaging as a business tool and using bots to accomplish this goal is to make as much contact with customers or potential customers as you can until a person can finish the work. In some cases, this automated contact can answer the needs and questions of customers without further contact.

Increasing Sales

While using bots is generally more popular for customer interaction and not sales, companies may not see the potential for sales bots. These bots connect through messenger and direct messages with products and services for sale.

This sales strategy is relatively new and has not reached its most significant potential, but it has projections in the future to generate higher sales. Because of the automation, the reach can reach more than humans typing individual messages and using contact lists.

Customer Satisfaction

Because using bots allows for an immediate automated response, it increases customer satisfaction since the customer does not have to hold or wait for an email response. Bots can handle most questions, and having immediate contact upon connection increases customer interaction and overall satisfaction.

So, as business owners, it’s up to you how you can make your business stand out. Most experts believe that the best way of using social media platforms is to make your strategies customer-centric. This way, business owners can learn what their customers think and devise their future strategies accordingly.

Traffic Increase

There are many ways to increase traffic to your social media business page or website. Messaging bots are another digital marketing tool that helps increase traffic and generate new customers and sales. At the same time, not every person a bot contacts will connect to the site because bots increase the volume of messages sent and your online business traffic increases.

Even if the only bot contact with a customer is welcome, it can increase overall traffic to your site or business page. Bots can also direct customers to several points of contact and information. Successful marketing is a numbers game, and automated digital marketing tools such as bots increase traffic.

Functionalities

The bot functions as an automated extension of you and your company. It is a way to make the customer feel seen and cared for in dealing with your business. These bots allow for the immediate and appropriate response to customers, both new and established.

Digital marketing through social media is not new, but bots’ use through messaging on social media platforms is relatively new. While bots have been used in other areas of the online environment, using them in direct messages is still being tested as a successful social media option.

Conclusion

We live in a digital world where marketing thrives. There are many tools to increase sales, including bots.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

One of the ways to write captivating blogs is by introducing your brand to your customers. With blogs that provide insight into your brand, you get to generate traffic to your website. The idea is when you give your audience an insight into your brand’s objectives and goals through your blog posts, you improve your brand’s credibility, and they trust you better.

With almost every brand going digital with their services, blog writing is one of the most common marketing strategies marketers believe in. Also, the statistics have only favored websites with separate blog pages. One of the statistics suggests that websites with different blog pages have 434% more indexed pages than those without any blog pages. If you are not yet convinced of the benefits these blog posts provide you, you are probably living under a rock. Find out the ways you can hone your blog writing skills and enjoy the results.

Target Your Audience

Without beating around the bushes and targeting your audience, when you write captivating blog posts, your business grows quite exponentially as a result. One of the strategies for writing compelling blogs is to research before you start to write them. You can also consider the feedback your customers leave on your website – in this way, your blogs will specifically cater to your audience. Overall, the more curious you are about your audience, the better you target them. So, ensure your blog posts are intriguing enough that you get to keep your audience engaged with your brand.

Another good strategy to achieve this is by planning your strategy. Consider drafting a questionnaire that helps you create catchy titles for your blog posts. It will help you when you are brainstorming your ideas for the blogs’ titles and subject matter.

Write Captivating Titles

Your research and plans protect you from the inconvenience you can face when you don’t plan your actions. And when it comes to writing blogs, ensuring the quality of your content is of utmost significance. So, when you are writing blogs, be sure to proofread the content while checking the value each of the words and sentences adds to your content. That said, ensure to write your blogs on an engaging and captivating subject. Chances are, you’ll find your audience much more engaged with your brand.

Ensure Your Website is Responsive

If your website is not responsive, you will surely lose a customer every other second. The idea is that customers today are way more fast-tracked than they were before. They don’t consider spending time on websites that keep them waiting. So, for your blogs to impact your audience better, your website should be user-friendly with your content aligned. In this way, you’ll find your website ranking better on search engines, and reaching your website will become a bit less of a hassle for your audience.

Engage Your Audience

Well, this one’s quite a no-brainer. The engagement on your blogs grows your business like no other. No matter what strategy you choose when writing your blogs, keep your content unique, engaging, and, most importantly, easy to relate to. As a result, you’ll witness more customer engagement in your brand.

Organize Your Research

Organizing your ideas helps you manage the content of your blog post perfectly well. The image you present in your blog posts seems more exciting and structured when you have brainstormed your ideas. From clarity to conciseness, your blog post blends the seven C’s of communication quite effectively, and your audience enjoys the content you put on your website. So, when creating content for your brand, ensure to organize your ideas. The chances are that your blogs will impact your audience better in this way.

Bottom Line

If that’s not all, use different technical tools to grow traffic on your website. A search engine is one of the most fantastic tools you can utilize in this regard, as it organically ranks your website, helping your audience reach you without any hassle. So, when you are creating quality content for your brand, be sure to check these tools and utilize them to your brand’s advantage.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Digital marketing is a complex field that revolves around the idea of connecting with customers. By analyzing data, companies can identify and target specific user profiles that are most likely to be interested in their products or services.

However, understanding the thoughts and preferences of your audience can be a daunting task, especially when you cannot meet them in person. That being said, there is a way to enhance the consumer experience by leveraging learned information and implementing the correct processes that focus on the key points. By doing so, you can gain a deeper understanding of your audience’s needs and preferences, which will ultimately lead to more effective marketing strategies and better customer satisfaction.

Trade relations are profoundly modified. The consumer is always looking for information. Weaving a privileged relationship with him, therefore, becomes essential. Digital strategies must, therefore, consider the audience to which they address the message.

The other challenge is to utilize all the communication channels. Again, a customer’s profile from a social network may differ from that of a customer who has passed directly through a company’s website. The need to fully understand the distinct behaviors and expectations of these two profiles is obvious. You must be able to seduce everyone by knowing their needs precisely.

Mobile applications are also an excellent source of communication and loyalty. The user who has installed an application is ready to receive notifications of it or even to answer specific questions, offering him a personalized experience. Again, creating such a tool must be part of the desire to stay in contact with the user. Provided that the benefits, the user will keep this application or even share it with him.

When making the most of the possibilities of communicating with your audience, the first step is to know your audience, behaviors, and expectations. The choice of the most effective communication vectors will result from this knowledge.

The Risks of a Differently Controlled Digital Transition

A brand that would not undertake its digital transition takes some risks:

• Fail to meet new consumer expectations
• Fan doubts about the reliability of the company
• Loss of a client portfolio
• Let the competition settle in the market and conquer new segments

However, a poorly prepared and poorly controlled digital transition can lead to catastrophic results. Too often, we still notice companies wishing to be present on the internet or social networks when they do not master any digital skills—result: poorly coded, unattractive, optimized sites or neglected LinkedIn, Facebook, or Instagram pages.

Conduct Surveys

Conducting surveys is probably one of the simplest ways that business enterprises can know their consumers better. By asking questions, it will help you provide information about what the consumer is looking for and better enable them.

The inquiries must emphasize ‘why’ and ‘how’ to have a complete and clear picture of what must happen and provide superior customer service.

Don’t Make Assumptions

The assumptions that deal with the customer’s beliefs and preferences must be disregarded since it is not considered a clever marketing tactic. Any strategy that may have been successful a year might not be successful the same way as next. With the latest information, the business enterprise gets to know its consumers better. Let us go with generic assumptions to gain success in the business outcomes and enhance the consumer experience.

Worse than a digital absence, a poorly controlled presence can give an awful image of the company. On the internet, the customer is very demanding but also suspicious. The more confidence a site has in him, the more likely he is to act. If there is any doubt, he will choose the competition. The visitor, often in a hurry and used to getting what he is looking for very quickly, must be challenged and put in confidence to decide to stay.

Before offering its digital presence, a company must be able to master various parameters to make its strategy profitable and make it a success. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Life insurance is one of the best strategies to protect your future because, as you well know, it covers some of the most critical issues, such as the risk of death, survivors ‘ and disability. Reasons are more than enough to have a product with these characteristics. As with other users, you will need some clarification on the convenience of subscribing and, above all, how to manage it correctly to optimize its contents. Are you willing to perform this self-reflection exercise? Well, if so, you will have no choice but to ask yourself the following questions about these policies.

As you know by experience, life can change at any time and, in this regard, must be protected by life insurance. Although it will be very relevant to consider some characteristics of this product for its formalization, it will never be positive to improvise with the incidents that may develop from these moments.

Why is Life Insurance Characterized?

These products are primarily distinguished by their recruitment, which happens on charge compensation in cases of death or disability. That is, they preserve your physical integrity over other considerations. However, indeed, they can also serve as a guarantee of payment in some scenarios.

On the other hand, you cannot forget that these policies can be formalized, both individually and collectively, unlike different types of insurance that only admit the first of the modalities. So, in this way, you are in perfect condition to select the people you want to protect from these moments: your wife or husband, children, or even the parents themselves.

Why is Your Subscription Beneficial?

You may not know it, but the formalization of this insurance product allows you to have complete protection in the most unfortunate cases. Not only for you as the owner of this but for the whole family if this is your wish. In addition, it is a very flexible format, meaning there is as much insurance of these characteristics as you can imagine. You only need to detect what you need to establish your coverage from the beginning, under your most immediate priorities. It is also necessary to assess that the beneficiaries of life insurance will receive capital in the cases contemplated but without having to pay these amounts in inheritance and donation tax. In practice, it will mean that you will save more money in paying this kind of general fee. Another incentive to hire them is that they will give you much more peace of mind for the next few years before what may happen. Not in vain.

Can I Hire More than One Insurance?

Unlike most individualized insurance, in-life policies, you can formalize as many formats as you want and allow you your economic situation. It is essential to consider an additional product of these characteristics that contemplates another coverage. For example, ensure your children’s studies or even get financial compensation for the lack of income derived from a physical incidence of disability. On the other hand, in specific social segments, its practicality is even more significant and can help you get out of more of a hurry from these moments. If you are self-employed, you will have even more reasons to consider hiring for life insurance, mainly due to the shortage of income in the face of some of the situations mentioned above. Not surprisingly, you will not be so unprotected by accidents, injuries, or illnesses.

Do They Always Have the Exact Economic Cost?  

Of course, not since the amount depends on many factors to consider. In any case, you can always benefit from the promotions that insurance companies have been developing, from which you get significant savings. For example, Zurich allows you to create life insurance according to your needs and a personalized price with this. It will let you substantially save by hiring exclusively the best for you.

Due to the change in the Mortgage Law, which prohibits banks from obliging clients to contract linked insurance, insurers have the possibility of improving conditions for individuals, making life insurance a significant saving.

According to a study by INESE and Global Actuarial,  savings that can be obtained by contracting life insurance in an insurance company compared to having it with the mortgage goes from $10, without considering the account number of links that the mortgage implies.

What Capital Should You Insure?

One of the most significant uncertainties that can accommodate formalizing the contract is what you need capital. Of course, there are no fixed or strict rules to solve this puzzle, and everything will depend on your real needs and income in your checking account. But for guidance purposes, it will be essential that you include capital below your annual salary. That is, if you earn around $25,000 a year, it will be sufficient for you to allocate no more than $8,000 to this concept. Not surprisingly, a miscalculation can play tricks on you. In addition, it is beneficial that you add the debts contracted with your bank to protect yourself from any incident in the coming years.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Good financial habits help people spend what is strictly necessary, save, and reach their financial goals more quickly. Having control over money means making it work for oneself. In that sense, it is worth considering some habits that help.

Know Where Your Money Is

More than once, when making a cash withdrawal at an ATM, a family member or friend comments surprised at how much money you have or is missing from your bank account. Sometimes, it happens because you do not want to know what you are doing with your money or just out of care. If that person took a minute a day to review their accounts, their recent transactions, and the progress they need toward their financial goals, they would have enough information to avoid surprises and know where they are financially speaking.

Configure Your Automatic Savings

Most people postpone their savings decisions because they don’t have time to go to the bank or spend the excess money on something else. Therefore, banks such as BBVA Continental now allow you to program savings by objectives automatically. It is one of the easiest ways to help money grow. It’s just a matter of entering online or mobile banking and programming your savings. Starting with 1% or 2% of income is not bad. The most important thing is to create a habit.

Design a Belief About Spending

Adopting a personal belief can also help us in the areas of finance. You can start thinking about a spending habit you would like to change, such as the $10 spent on coffee every morning. Now, the motto to create must have the mission to combat this habit; for example, “I only buy coffee if I have all my credit card debts paid.” This motto can be written down, either as a notice on the desk or wallpaper on the cell phone.

Share Your Money Goal With a Friend

Some people prefer not to tell their big goals or dreams for fear of not meeting them and failing publicly. However, according to research from the Dominican University of California, people who write their goals and tell a friend about giving weekly updates are 33% more likely to meet them. Therefore, establishing an economic plan and telling it can add up to fulfilling the purpose.

Put Excess Spending in the Freezer

A credit card can be the option to have the ability to pay for everything. A trip, the motorbike you love, a good dinner in a restaurant, etc., but that sense of freedom can end as soon as the statement arrives, and you must pay with money you sometimes don’t have. Therefore, if we feel that we are spending more money, the idea is to freeze (literally) the credit card. Instead, it is advisable to replace the credit card with a debit card directly associated with the income account to know how much you can spend.

Say, “I Deserve More.”

Has it ever been possible to be in the situation that after an intense day at work, at the end of the working day, it has been said: “I deserve it.” Be it a meal in an expensive restaurant, a brand coat, or maybe the latest fashion cell phone. It is not wrong to think so, but this action almost always happens at the expense of financial health. So, before saying “I deserve it,” when the time comes, think that you deserve to be saving for something bigger that will make you happier.

Not Feeling Bad for a Bad Day

Being responsible in personal finances depends on the time spent on this purpose and will also lead to being ready to accept when you have a terrible day, financially speaking. Inculcating good practices can take time, but making mistakes and trying to avoid them is just allowing yourself to do things better tomorrow.

The 15 Minutes of Gold

Changing habits can be a rigorous task, but a simple solution may be just to get distracted. When it is the case that one is facing a situation that will lead to action as “financially irresponsible,” try doing anything else for 15 minutes and distract from the initial activity. For example, if you buy ‘online’ and the shopping cart is full, try watching videos or reading articles about unrelated things. After the minutes, think, is that momentum urgent?

Savings Account

In these times, saving under the ‘mattress’ is a more dangerous than safe idea. The Peruvian financial system offers multiple alternatives so people can deposit their savings and get interested in their favor. A savings account also allows you to have a history in the financial system and access credit products. In the case of BBVA Continental, there are several alternatives to save and the possibility of winning prizes or participating in raffles.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Most people who rent their property dream of having their own, but after raising the necessary money, the question remains: is it better to buy a house or an apartment?

It is only natural that questions arise since this is a great decision to make. After all, we are talking about the conquest of a new home. It is essential to think about the advantages and disadvantages of each option before making your choice, which significantly lessens the possibility of future frustrations.

In practice, both the house and the apartment have pros and cons. We aim to help you make your choices according to the characteristics of each of these alternatives. Check below the advantages and disadvantages of buying a house or an apartment and decide once and for all.

Comparing Tranquility

Most home connoisseurs argue for this choice because there is greater peace of mind. Although it is partially true, we must remember that moments will not always be that way.

One of the significant advantages is that there are no neighbors upstairs or immediately next door. That way, even if there is a possibility, neighbors’ noises like children running, loud music, dogs barking, among others that can bother and even disrupt the night of sleep, are practically null.

Freedom from Condo Rules: A House Advantage

Condos are full of rules to maintain good coexistence and the processes working the right way. However, the resident may not favor some of them or find it challenging to comply, especially when others do not.

Having to give up a pet, playing a noisy musical instrument, or having that meeting with friends may be unthinkable to many.

Balancing the Budget: Lower Monthly Costs

In a few months, the condo fee can be costly. The repairs must be done constantly, just as paying the cleaning and concierge staff is necessary. In addition, buildings with large structures like courts, gym, swimming pools, and sauna need routine maintenance, making the condominium more expensive.

Preserving Privacy

Being surrounded by neighbors, especially when the condo has several blocks and apartments, can be quite uncomfortable and take away some of the privacy. Sometimes, even a simple discussion of a couple or scolding in children can quickly become known to the residents who live wall-to-wall with you.

Living in a home eliminates this problem, and one can act with more freedom without the fear of curious eyes and ears.

Possibility of Pets

In some buildings, it is against policy to have pets that make noise or that should eventually leave the apartment, like dogs. In others, although it is not forbidden, it is complicated to have a pet due to the sounds that may bother other residents.

When living in a house, the person can choose how many animals he wants. That way, large dogs are welcome, for example, which would be virtually impossible in an apartment.

Leisure Spaces

The buildings already have a leisure area ready. Thus, before the purchase, it is necessary to analyze if this location is satisfactory. The leisure area is usually unused, adding only expenses at the end of the month.

Space and Outdoor Freedom

There are indeed apartments of all sizes and tastes. However, in most cases, they are much smaller than the houses and generally have no option of external space. Hardly; you will have that little room in the back where you can keep everything a little. 

Thus, it is not difficult to find people who need to remove some furniture when moving to an apartment. Not to mention others who feel cloistered, without a private space to catch the sun outdoors or even create plants.

Conclusion 

In the quest for homeownership, the age-old dilemma between choosing a house or an apartment perplexes prospective buyers. This pivotal decision, marking the attainment of a new abode, necessitates a thorough consideration of the merits and demerits of each option to avert future regrets. 

From the tranquility of a house to the absence of condo rules, from lower monthly costs to enhanced privacy, and the freedom to embrace furry companions or luxuriate in outdoor space, each option offers a distinct lifestyle. Ultimately, your selection should harmonize with your preferences and priorities, ensuring a satisfying and contented homeownership experience. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

The mortgage loan is a banking product that allows the person who has requested it to receive a certain amount of money from a lender with the commitment to return that amount plus related interest in installments. Mortgage loans are approved primarily to purchase houses, lots, rural properties, or other urban buildings such as commercial premises.

Thus, the most common is purchasing a house since they concentrate on 60. % of these credits, according to data from the National Institute of Statistics. In total, there were around 20,747 home mortgages in 2016, which meant an increase of 6.9% compared to 2015.

Given that, as we have seen, mortgage loans are prevalent when buying a house, below are a few types of mortgages along with how they work.

Mortgage Loans According to the Interest Rate

There are three types of bank loans according to the interest rate.

Fixed: In this case, the interest rate does not change during the entire term of the mortgage return. Consider studying this option before accepting any long-term agreements because it usually has high costs to compensate for the interest rate risk.

Variable: Here, the interest varies at some time of the mortgage credit. It is the most common in the country, and, in most cases, it varies between the first six months and the first year and is more significant than in the second period. The rest of the bank loan is usually at a fixed interest rate.

Mixed: On the contrary, in the mixed mortgage loan, the interest remains fixed during the initial period of more than one year, which is then variable.

Mortgages According to the Type of Quota

The fee is the amount of money that is paid monthly with the loan. Thus, mortgages can also be in categories according to the type of fee.

Constant or fixed installment: this mortgage payment system is the most common in our country. It comprises one part of amortization capital and another part of interest. You can characterize the first year as paying more interest than the amortized part, but this changes over time.

Armored fee: Always keep the same payment amount, no matter what happens with interest. The only thing is that if the interest increases or decreases, the number of terms to pay the mortgage will increase or decrease as well, but always with the same amount.

Final fee: Consists of saving a part of the capital, which is around thirty percent, to pay it in the last term; the total quota ends up being smaller, but it has more interest because they are applied more to the final quota. With that, a person must consider that we must save to have that amount at the end of the deadlines.

Increasing share: Like its name, this allowance grows year after year by 1 or 2%, depending on the fluctuation of interest. The first installments will be pretty low, but it will notice the amount as the amount increases.

Only interests: This type is the least usual and the most peculiar. It is about that, in terms of payment, only interest is required. In this way, when they finish the payments, it is only necessary to deliver the loan’s total amount or sell the house to face the debt.

Other factors to consider before hiring mortgage loans.

Once a person gets to know the types of mortgages that exist, a person should also analyze other factors before hiring.

The Amount of the Loan

It is essential to check before applying for a loan that it will pay the contracted interest. For this, a person can ask the bank to simulate the expense with different interest rate increases.

Similarly, the credit institution can also tell how much money they can pay and how much financing they will receive. The usual thing is that banks give 80% of the amount of the house, but depending on other circumstances, as if it is a first home or a first mortgage or income, a person can give either more or less.

Mortgage Loans

The coin: Although it is usual to contract a loan in the country’s official currency, you can also do it in different currencies. It usually means a reduction of interest. However, a person has to take into account currency variations.

The repayment term: Mortgages are usually valid for about 40 or 50 years, given the high amount of money requested from the bank. As a result, the more installments a person has, the longer it will take to pay, but the smaller the monthly installments.

However, if the loan is contracted at variable interest or in foreign currency, the longer it is, the more risk of rising interest rates. A person ends up paying extra money. First of all, a person needs to understand that it is essential to carefully analyze the loan that a person will request and the repercussions that it will have on their future as it’s almost a long-term investment. Hence, it has to be appropriate regarding a person’s situation. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

The critical importance of meticulous preparation when obtaining a home loan focuses on five key factors. These include negotiating a lower interest rate, choosing an appropriate loan duration, optimizing the mortgage mandate to reduce fees and maximize tax benefits, scrutinizing insurance rates to avoid costly premiums, and negotiating application fees. By concentrating on these aspects, borrowers can work towards securing the most advantageous home loan terms possible.

The Rate

It’s no secret that you have a lot of room for negotiation when you take out a housing loan. Almost everyone negotiates the interest rate, and many limit themselves to this factor. Yet this is just one of the many things you can negotiate. Below, you will find an overview.

Of course, the interest rate is the most prominent topic of negotiation. At this level, you can realize considerable savings. Even a difference of just 0.1% will already save you a lot. Take the example of a credit of 150,000 dollars with a duration of 20 years. According to an interest rate of 1.9%, you will pay a total of $180,141 to the bank. An interest rate of 1.8% will already save you $1,660, however. Try to reduce the interest rate as much as possible to save thousands of dollars.

The Duration

The duration of the credit is a double-edged sword. The shorter the duration, the less interest you must pay. On the other hand, the monthly repayment amount will be higher because you will have to repay the borrowed amount over a shorter period.

Try to get a longer-term from the bank if the monthly repayment amount does not suit you. For example, you borrow $300,000 at a rate of 2%. Over 20 years, you will pay $1,515 to the bank every month; however, for over 25 decades, you will only pay $1.26.

Attention: in the latter case, you will have finally paid $17.05 of additional interest. Also, consider the fact that, in principle, banks offer lower rates for shorter periods.

The Mandate

Banks will require you to take out a mortgage to protect against the risk of non-payment. It is the guarantee in case you cannot repay the credit. However, it is not always necessary to take a mortgage for the entire amount of credit.

Try to convince the bank to get a mortgage mandate for as much money as possible. Indeed, unlike a mortgage registration, you will not pay mortgage and registration fees with such a mandate. It will allow you to save considerably.

However, you must ensure that the amount of your mortgage is sufficient to take full advantage of the tax benefit related to the housing bonus.

The Insurance

In most cases, when the banks grant you their “floor rate,” they will require you to purchase fire insurance and outstanding balance insurance from them. If you do not pay attention, you will get costly insurance that neutralizes the reduced rate advantage. Recently, a survey conducted by Guide-epargne.be showed that the policies offered via the bank are significantly more expensive than the most advantageous offer on the market. In some cases, the additional price to pay for the insurance is even more significant than the credit reduction benefit.

Do not take these other products too lightly. Compare first the rates of fire insurance and insurance balance remaining due from other banks. Thus, you will quickly know if the insurance offered is too expensive. Based on this information, you can negotiate more advantageous insurance rates. You can also contact the credit without the obligation related to these additional products in insurance.

Application Fee

For administrative processing, banks charge a handling fee when you take out a loan. These can vary considerably from one bank to another. The differences can quickly rise to $200 – $500. In recent months, $500 is also the legal maximum banks can charge for this purpose. Often, the fees are still negotiable. Ask the bank to drop them or at least reduce them.

All in All

In conclusion, securing an optimal home loan involves paying meticulous attention to key factors such as interest rates, loan duration, mortgage mandates, insurance rates, and application fees. By understanding and skillfully managing these elements, borrowers can potentially save substantial amounts of money and make more informed financial decisions when it comes to homeownership. A thorough understanding of these aspects is essential for ensuring a successful and cost-effective home loan experience. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.