Author: Jennifer Brazer

By: Jennifer Brazer

Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.

Fact Checked By: Brittany McMillen

Characteristics of Marketing Control: Key Insights for Success

Characteristics of marketing control include systematic monitoring processes, measurement standards, variance analysis, and corrective action protocols that help businesses align marketing activities with strategic objectives. These foundational elements create a feedback loop that transforms raw marketing data into actionable insights for optimization.

I’ve spent over two decades watching businesses struggle with marketing controls – often investing heavily in campaigns without proper oversight mechanisms. At Complete Controller, we’ve analyzed financial data from thousands of businesses across industries, and one pattern remains consistent: companies with robust marketing control systems consistently outperform their competitors. Throughout this article, I’ll share practical frameworks and real-world examples that will help you implement effective marketing controls in your business, regardless of size or industry.

What are the characteristics of marketing control, and why do they matter?

• Marketing control characteristics include suitability, understandability, timeliness, flexibility, cost-effectiveness, and actionability
• Effective systems flag meaningful deviations from goals while filtering out normal market fluctuations
• Control mechanisms must balance comprehensive monitoring with focused analysis of key performance indicators
• When properly implemented, marketing controls transform vague strategies into measurable outcomes with clear ROI
• Controls should evolve with your business, adapting to new channels, market conditions, and organizational priorities

Foundation of Effective Marketing Control Systems

Marketing control systems serve as the central nervous system for your marketing operations. Without proper controls, even brilliant strategies can fail in execution. The most effective systems share several fundamental characteristics that transcend industry or business size.

At their core, successful marketing control systems maintain alignment between daily activities and long-term objectives. They create visibility into what’s working, what’s not, and why—allowing for data-driven decisions rather than gut feelings. A well-designed system turns marketing from a cost center into a measurable investment with clear returns.

Suitability and contextual relevance

Effective marketing control systems must be appropriate for your specific business context. What works for an enterprise won’t necessarily work for a startup or small business.

For small businesses, simplicity trumps complexity. Focus on tracking a handful of meaningful metrics like customer acquisition cost, conversion rates, and customer lifetime value. I’ve seen many SMBs overwhelmed by attempting to track every possible metric, resulting in analysis paralysis rather than actionable insights.

For larger enterprises, more sophisticated controls become necessary as marketing complexity increases. Department-specific KPIs, regional variations, and product-level metrics may all require monitoring and management through integrated dashboards.

Timeliness and real-time monitoring

In today’s fast-paced market, delayed information loses value rapidly. Modern marketing control systems must deliver insights quickly enough to enable course corrections before significant resources are wasted.

• Daily monitoring of high-impact metrics (ad spend, conversion rates)
• Weekly review of campaign performance and trend analysis
• Monthly strategic assessment of broader marketing objectives
• Quarterly deep-dive analysis and strategy refinement

The most effective organizations have moved beyond monthly or quarterly reporting cycles. Using marketing automation tools, 76% of companies now track campaign performance and customer journeys in real time, allowing for immediate tactical adjustments when needed.

Exception-based reporting

Strong marketing control systems highlight meaningful deviations while filtering out noise. Rather than overwhelming decision-makers with every metric, they focus attention on areas requiring intervention.

Exception-based reporting follows a simple principle: flag only what matters. This includes:

1. Metrics falling outside predetermined variance thresholds
2. Emerging trends that suggest future opportunities or threats
3. Critical performance indicators tied directly to strategic goals

This targeted approach prevents information overload and ensures management attention remains focused on high-impact decisions.

Implementing Actionable Marketing Controls

The gap between theory and practice is where most marketing control systems fail. Implementation requires translating abstract concepts into practical workflows that your team can consistently execute.

When I work with clients at Complete Controller, we emphasize creating systems that generate insights, not just reports. The difference is crucial—reports tell you what happened, while insights tell you why it happened and what to do about it.

Defining measurable standards

Every effective control system begins with clear, measurable standards against which performance can be evaluated. These standards should be:

• Specific and quantifiable
• Aligned with broader business objectives
• Realistic yet challenging
• Time-bound with clear measurement periods

For example, rather than a vague goal to “increase brand awareness,” an effective standard might be: “Increase unprompted brand recall among target audience from 15% to 25% within six months, as measured by quarterly brand tracking surveys.”

These standards then become the foundation for your marketing measurement methods and evaluation processes.

Cross-functional collaboration

Marketing doesn’t exist in isolation. Effective control systems integrate data and insights from across the organization, particularly sales, finance, and operations.

• Sales and Marketing Alignment: Regular reconciliation of marketing qualified leads (MQLs) with sales qualified leads (SQLs) to identify conversion gaps
• Financial Integration: Ongoing monitoring of marketing spend against revenue generation to calculate true ROI
• Operational Feedback: Production capacity and inventory levels informing promotional timing and scale

This cross-functional approach ensures marketing decisions reflect the full business context, not just marketing department priorities.

Technology integration for control

Modern marketing strategy management techniques rely heavily on integrated technology systems. The right technology stack can automate data collection, streamline analysis, and facilitate real-time decision-making.

Key components often include:

1. Customer Relationship Management (CRM) systems
2. Marketing Automation Platforms
3. Analytics and Reporting Dashboards
4. Attribution Modeling Tools
5. Project Management Systems

Companies using predictive analytics for marketing controls see 18.5% higher ROI than those relying on manual methods. These advanced tools help businesses anticipate market shifts and adjust strategies proactively, making controls more effective and efficient.

Real-World Applications of Marketing Control

Abstract principles only matter when they deliver real results. Let’s examine how organizations have implemented effective marketing controls to drive meaningful business outcomes.

Case study: Sprint’s in-house digital marketing transformation

Sprint faced declining market share and rising customer acquisition costs in a highly competitive telecommunications market. By bringing digital marketing in-house rather than relying exclusively on agencies, they created a more responsive control system.

The results were dramatic:

• 50% reduction in campaign adjustment time
• Improved customer targeting accuracy
• Substantial reduction in subscriber losses

Their internal team’s ability to analyze data in real-time and quickly adjust campaigns demonstrated how direct control improves marketing precision and ROI. This approach exemplifies the elements of successful marketing control in action.

Digital transformation of marketing controls

The shift to digital marketing has fundamentally changed how controls operate. In 2000, internet ads represented just 3.5% of total U.S. ad spending. By 2024, they account for 77.7% of the market.

This digital transformation has created both challenges and opportunities for marketing control:

• More granular data availability
• Faster feedback cycles
• Increased channel complexity
• Greater need for integration across platforms

Modern control systems must account for this digital-first reality while maintaining focus on overall marketing effectiveness, not just digital metrics in isolation.

Overcoming Common Control Challenges

Even well-designed marketing control systems face obstacles. Anticipating and addressing these challenges is essential for long-term success.

Data overload and analysis paralysis

The abundance of marketing data can become overwhelming without proper filtering and prioritization. Many organizations track everything but understand nothing.

To combat data overload:

• Establish a clear hierarchy of metrics with primary, secondary, and diagnostic indicators
• Create visual dashboards that highlight critical variations
• Schedule regular “insight sessions” focused on interpretation, not just reporting
• Use AI and machine learning to identify patterns and anomalies automatically

These approaches help transform raw data into meaningful marketing performance evaluation that drives action rather than confusion.

Resource constraints for small businesses

Small businesses often lack the resources for sophisticated marketing control systems. However, effective controls remain essential regardless of size.

For resource-constrained organizations:

• Focus on a limited set of high-impact metrics
• Leverage affordable or free analytics tools (Google Analytics, social media insights)
• Establish simple weekly review processes
• Prioritize customer feedback as a qualitative control mechanism

The key is consistency and focus rather than comprehensiveness. Even basic controls, consistently applied, yield better results than elaborate systems that are poorly maintained.

Future-Ready Marketing Control Frameworks

Marketing control systems must evolve as technologies and customer behaviors change. Forward-thinking organizations are already adapting their approaches to remain effective in this dynamic environment.

AI and predictive analytics in control systems

Artificial intelligence is transforming marketing oversight processes by shifting from reactive to predictive controls. Rather than simply identifying what went wrong, AI-powered systems can predict potential issues before they occur.

Volkswagen demonstrates this approach through their AI-targeted advertising system. By analyzing user behavior data, they prioritized high-conversion audiences and lowered cost-per-lead by 30%, showing how automated controls maximize budget impact.

These predictive capabilities enable:

• Anticipatory budget adjustments before campaign performance declines
• Early identification of emerging market opportunities
• Automated optimization of channel mix and creative elements
• Personalized customer journeys based on behavioral predictions

Organizations embracing these technologies gain significant competitive advantages through more efficient resource allocation and faster market response.

Integrated performance management

The future of marketing control involves breaking down silos between marketing metrics and broader business performance indicators. This integration creates a more holistic view of marketing’s impact.

Leading organizations are implementing:

• Unified dashboards combining marketing, sales, and financial metrics
• Cross-functional KPIs that measure handoffs between departments
• Customer lifetime value calculations that incorporate all touchpoints
• Attribution models that account for both online and offline interactions

These integrated approaches align marketing controls with the principles of marketing performance management that drive sustainable business growth.

Final Thoughts: Transforming Control into Competitive Advantage

Effective marketing control isn’t just about measurement—it’s about creating a culture of continuous improvement and accountability. When properly implemented, these systems transform marketing from a creative black box into a strategic driver of business value.

I’ve seen firsthand how businesses transform when they implement robust marketing controls. The clarity, confidence, and competitive edge that comes from knowing exactly what’s working (and what isn’t) can’t be overstated. At Complete Controller, we’ve helped countless clients integrate their marketing and financial controls to create truly data-driven organizations.

Ready to transform your marketing effectiveness through better controls? Contact our team at Complete Controller for specialized guidance on integrating marketing performance with financial management for maximum business impact.

FAQ

What are the four main types of marketing control systems?

The four main types are annual plan control (monitoring ongoing performance against yearly goals), profitability control (measuring actual profit contribution of different products or segments), efficiency control (evaluating cost-effectiveness of marketing activities), and strategic control (ensuring marketing strategies remain aligned with changing market conditions and company capabilities).

How often should marketing controls be reviewed and updated?

High-impact metrics should be monitored daily or weekly, while broader strategic controls typically require monthly review. The control system itself should undergo comprehensive evaluation quarterly to ensure it remains relevant as business objectives and market conditions evolve.

What software tools are most effective for marketing control?

The most effective tools include CRM platforms (Salesforce, HubSpot), marketing automation systems (Marketo, Mailchimp), analytics platforms (Google Analytics, Adobe Analytics), and business intelligence tools (Tableau, Power BI). The ideal combination depends on your business size, complexity, and specific marketing activities.

How do marketing controls differ between B2B and B2C businesses?

 B2B marketing controls typically emphasize lead quality metrics, sales cycle length, and account-based marketing performance, with longer measurement timeframes. B2C controls focus more on immediate conversion rates, customer acquisition costs, and brand perception metrics across higher volume, shorter-cycle customer journeys.

What is the relationship between marketing planning and marketing control?

Marketing planning establishes strategic objectives and defines the standards against which performance will be measured. Marketing control then monitors actual performance against these standards, identifies variances, and guides corrective actions. Effective control systems create a feedback loop that informs future planning cycles, creating continuous improvement.

Sources

• Bell, Ryan, et al. “In-housing Digital Marketing at Sprint Corp.” Harvard Business School, June 2020, www.hbs.edu/faculty/Pages/item.aspx?num=57758
• ExplodingTopics. “31+ Marketing Automation Statistics & Trends (2024).” 21 Feb. 2024, explodingtopics.com/blog/marketing-automation-stats
• FAO. “Chapter 3 Marketing Strategy, Planning and Control.” www.fao.org/4/w3240e/w3240e03.htm
• Fiveable. “Implementation and Control of Marketing Strategies.” 7 Aug. 2024, library.fiveable.me/marketing-strategy/unit-15/implementation-control-marketing-strategies/study-guide/IWCuSLqShDSnAlFl
• Forbes. “How AI Is Transforming Marketing.” Forbes Tech Council, 8 Sept. 2020, www.forbes.com/sites/forbestechcouncil/2020/09/08/how-ai-is-transforming-marketing/
• Google Sir. “11 Characteristics of Effective Marketing Control System.” www.googlesir.com/characteristics-of-effective-marketing-control-system/
• Harvard Business Review. “The Right Way to Handle Data Overload.” July 2017, hbr.org/2017/07/the-right-way-to-handle-data-overload
• IAB. “Internet Advertising Revenue Report.” 2000, www.iab.com/wp-content/uploads/2015/05/IABPwC004_2000.pdf
• McKinsey & Company. “Marketing and Sales Insights.” www.mckinsey.com/business-functions/marketing-and-sales/our-insights
• Young Urban Project. “6 Best AI Marketing Case Studies.” 19 May 2025, www.youngurbanproject.com/ai-marketing-case-studies/
• Zion Market Research. “Digital Marketing Analytics Market Size Report.” 2023, www.zionmarketresearch.com/report/digital-marketing-analytics-market-size

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

When we create a company, we prepare for the worst. However, it is not only necessary to know how to manage failure; we must also learn to grow. There comes a time when the business begins to bear fruit and progress, and it is necessary to make certain decisions that can change the company’s direction forever. The dark side of triumph is that success can also die.

Recently, we opened the year, and one of the most repeated goals among entrepreneurs is to grow: increase customers, hire more staff, and start selling abroad. Being ambitious and setting goals is fine, but if you know how to leap.

 

What are the Risks of Business Growth?

You must grow with your head, and for that, the first step is to know the risks or inconveniences that can maximize your business. Then, you will have to create an expansion strategy, which gives you room to maneuver and learn how to act when the time comes to grow.

These are some of the most frequent errors in business growth:

Making bad decisions

When the goal is to grow a lot, and quickly, they end up hurriedly making big decisions. Remember that to achieve sustainable growth, it is necessary to analyze each movement very well, which takes time.

To be indebted more than the account

“To make money, you have to spend money.” How many times have we heard that expression? In a way, it is correct. The thing is that you need to invest to be able to grow. However, you must be incredibly careful with the risks you assume, even more so if you are autonomous. Remember that with this legal form, you have unlimited liability. That is, you respond to the debts with all your assets. Do not play roulette!

Oversize the business

You grow, see that the company works, and want to continue growing to infinity. But what if your business model has peaked? Many employers mistake hiring more staff than they need, expanding a workspace they will never complete, or buying more products than they can sell. If you do not want the same thing to happen to you, go step by step.

Worsen relationships with customers

Sometimes, we want to be like Juan Palomo, especially if we are alone in the business. However, “I eat it, I eat it” has limitations. Accept that you are not a superhero and will need to share your efforts. When all the activity is focused on the expansion plan, it is easy to worsen the quality of the products or services and personal relationships. Loyalty to customers must be a priority. Otherwise, you may manage to grow on one side, but you will be losing on the other in the meantime.

Hire the wrong people

Human capital is essential in a company. The problem is that the rush can lead you to neglect this aspect. If you need someone quickly, one solution is to start with a temporary contract or even with an external collaboration that allows you to evaluate the quality of the worker.

Manage the organization in an inoperative way

This is a frequent difficulty, especially for businesses that sell products instead of services. A small error in the supply chain can have profound consequences, such as excess or lack of stock, loss of income, waste products, etc. In this sense, it is advisable to increase the business progressively and not underestimate this type of task. Growth requires expanding the means to manage the supply chain, from personnel to technological resources.

Chaos management

Many great people and civilizations in human history did not become great overnight. A famous saying goes around: “Rome wasn’t built in a single day, but they had to work for it every single day.” Also, these great people and civilizations were extremely good at chaos management.

Lack of chaos management can eventually become a significant hurdle to your business growth. An entrepreneur or manager should have this characteristic of managing well in chaotic or uncertain situations. Many people panic when the situation becomes challenging to manage. But that is the death of business growth. One should never panic in tough times. Instead, they should maintain their calm and make decisions with utter composure.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Likely, your afore is not enough to survive only from your pension. If you want a good retirement, it is best to build an investment plan. We give you some options.

Retirement implies the finish of acquiring a period for some, except if one decides to function as an expert. For retirees, utilizing their retirement corpus that would assist in keeping charging risk under control and give a standard pay stream is of prime significance. Building a retirement portfolio with a blend of fixed salary and market-connected ventures remains a significant test for some retirees. The test is not to outlast the retirement reserves – one resigns at 58 or 60, while the future could be eighty.

If the Retirement Savings System remains unreformed, those whose savings are managed by an afore will face a complicated reality in their retirement since their pension will be equivalent to only 26% of their last salary.

The above is a scenario in which life expectancy has increased. By 2050, the number of older adults will increase to 32.4 million from 10.06 million in 2016, according to estimates from the National Population Council.

The task of saving and investing seems complicated in an environment in which 61% of workers earn between one to three minimum wages per month, that is, $2,695 at $8,085 and only 4.6% enter more than five salaries a month, that is, $13,475, according to INEGI figures.

However, if you can allocate a percentage of your income to invest for retirement, it is best to plan it now.

Currently, two out of ten people of retirement age must receive help from their family or acquaintances to pay their expenses, according to the 2015 work history survey conducted by INEGI for the National Commission of the Savings System for Withdrawal (CONSAR).

If you already have savings, the first step is to know the different investment products in the financial market and advise you with a specialist, such as an independent investment advisor certified by the authorities or with a stock exchange intermediary.

Both should help you know your risk profile to make the most appropriate investment decision. Below, we list several options:

 

Investment Plans with Life Insurance

Insurers sell it, this instrument deducts a monthly amount from your bank account, and options range from $1,000 per month.

 

Personal Retirement Plans

All financial institutions offer it; like the insurance investment plan, it is tax-deductible. The asset they have is forcing you to save; it is one of the big problems that negligence beats us.

 

Investment Funds

This instrument charges you a commission; you can buy and sell it whenever you want.

 

Exchange-traded Fund, or ETFs

They replicate some value or index behavior; you can access them from the Stock Exchange. Although the amount of contract opening depends on each stock exchange intermediary, some electronic platforms open them from $100, while in others, the minimum ranges from $10,000 to $25,000.

 

To Open an Account at a Brokerage House

They will build a portfolio according to your profile if you take this option. Suppose you do not have the appetite to tolerate the risk of shares. In that case, it can be a combination of stocks and bonds and obtain a return that will be a little more moderate,” says Ezquerra, who indicated that, although this option used to open generally for investors who already have $1 million, there are currently electronic platforms to invest in the stock market, which can be operated with an account starting at $1,000.

When one resigns, and there is a probability of the non-gaining period reaching out for an additional two decades or more, at that point, contributing a part of the retirement assets in value-supported items accepts significance. Remember that retirement salary will be dependent upon swelling in any event during the resigned years. Studies have demonstrated that values convey higher surging balanced returns than different resources.

Naming your business may seem like an effortless thing to do, but it is not. You must produce an impactful name, as a firm business name greatly helps lead generation. Customers are unconditionally attracted to solid business names and prefer to shop from them more often. One must think it through before producing their business name.

When a business starts, most plan a lot of details but always leave one of the most critical factors for the end, choosing the venture’s name, and at that moment, there is total panic. You must have several things in mind, such as the sector in which you will specialize, if you want it to be striking or personal if it will have a significant meaning behind it, or if you want people to identify it quickly.

Do not worry anymore. Here, we will leave several tips that can help you greatly in this crisis where you do not know what to do and think everything is lost.

Tips for Choosing the Name of Your Enterprise

Having a good name makes the difference between boosting the business and slowing down the success process; sometimes, it can lead to failure. Do not be scared after having read that because we are going to tell you everything you need to know to avoid catastrophes; you must follow all the tips that we give below:

1. Must sound aloud

When you are writing your multiple options, be sure to tell them several times aloud, on separate occasions, or as if you included it in a conversation, so it will be easier to notice if it is suitable for the purpose you have in mind.

An excellent technique to achieve this is using a compound that begins with the same letter, as is the case with Coca-Cola. It does not make any apparent sense, but it sounds good when you pronounce it several times, besides not being too much. It is complex to remember and avoid confusion with other products; it is understood in any language and is easy even for people with speech problems.

2. Avoid the 3.0 syndrome

Indeed, you do not understand what we are saying, but understanding is effortless. At some point, you have seen on social networks or web pages that the names are missing several legal words and vowels, to the point that they seem written by a dyslexic person. An example would be VSCO Cam, a popular Photo retouching App that very few influencers understand how to pronounce.

3. Forget the initials

We will not deny that some brands, such as 3M or IBM, have achieved enormous popularity, but this is due to their significant effort and quality. The reality is that using acronyms is not very striking. It limits creativity in advertising and does not say anything about you or your business.

You will only have a small business, not a great international company. Having realistic ambitions, trusting the most notable names, and attracting potential clients is essential.

4. Make sure you can register it

If you want a sizeable long-term brand, investigate whether it exists in the market. It does not matter if it is in another continent and you believe nothing will happen. Plagiarism is not a good option in any case. For this, you can get a handy tool, Google AdWords, to see the local and global searches like your chosen name.

In addition, you will know if, when searching, your company appears between the keywords or in similar phrases in a different heading. You can also find out if making a slight change in the name that this consideration can give you a better position on the Internet and even take the first step necessary to be the first SEO of your future online site.

Creating the name of your endeavor may seem extremely complicated at first, but you should not despair or start thinking about the worst. You should just take a break and follow all the advice we have given you in this post. You will see how you do much more quickly to find the best option for your business.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Victorious bookkeepers instantly identify that client satisfaction should be their topmost priority as it’ll ultimately prosper their company. For business owners, bookkeeping can be a tremendous hassle, and multiple issues arise during the entire process just because of the lack of general comprehension. Therefore, companies always consider their client relationship as a partnership, even when their journey is challenging.

Many clients are calm and easygoing and appreciate the efforts made by bookkeeping advisors. Also, they acknowledge the dynamics of the trade. In this regard, clients usually compensate the bookkeepers based on mutually agreed-upon policies before working together. 

However, there are times when bookkeeping firms must deal with complex clients, but the ratio of their appearance is low. These clients are demanding and become rude or angry even on the slightest issues. At times, they can consume much of a bookkeeper’s valuable time.

For these reasons, differentiating between the potential clients is of pivotal importance. Here’s a short guide for understanding the nature of such clients.

1. Aggressive personality

The aggressive clients intend to impose their perspectives on bookkeepers and are very strict about deadlines. Such clients get angry instantly and are often verbally abusive.

2. Over-efficient

The kind of client who appears to showcase his wisdom about a bookkeeper’s services as if he knows everything better than him, and in the wake of displaying such services, such a client becomes highly arrogant.

3. Complainers

The clients who are always unhappy regardless of satisfactory services are the complainers. It is because they feel like they are being treated unjustly.

4. Confused clients

The confused clients kept asking the same questions about a particular service and couldn’t decide on their own.

Top four strategies to handle bookkeeping client issues:

Undoubtedly, dealing with demanding clients is tough, and the main challenge is dealing with their superiority. Usually, we reciprocate the behavior we get. However, this would lead to losing valuable clients and the goodwill of your bookkeeping firm. To solve any conflict, we must deal with them gently and patiently.

The following ways can help you resolve the issues with the bookkeeping clients.

1. Listen to the client’s queries

In case of disturbance in providing the services, clients often get frustrated. However, there are situations when the issues don’t arise from your end. In such cases, clients expect bookkeepers to listen to them attentively, and they also want the problems to get resolved without any delays. As a bookkeeper, you must answer their queries with utmost patience and vent their exhaustion.

2. Comprehend and apologize

It is a significant part where many bookkeepers falter. When a bookkeeper faces a complicated client, he usually starts challenging the client or makes excuses. He tries to end the dispute instantly to ease his distress. Remember that when clients get irritated, they expect an apology from the advisor to put things right for them. For this purpose, identifying what has disappointed the client instead of making excuses would be more feasible.

3. Analyze the problem by asking questions

The most appropriate way of handling a rude customer is by showing compassion. A cordial speech would be enough to mellow down the client’s anger. Once he gets calmed down, ask him questions regarding the current issue. This activity will present your concern about the challenges faced by the client.

However, the questions must be relevant, and you should also provide reasoning. Also, keep the conversation precise and positive. If you can’t handle the case single-handedly, you can always opt for better professional advice.

4. Generate creative strategies for their cases

Since demanding clients behave incorrectly, they won’t hear your explanations, even if they don’t occur on your platform. They don’t care if you’re stuck, too; they want to get their problem resolved. As a bookkeeping consultant, you need to acknowledge their concerns and develop effective solutions. There is a possibility that you must go the extra mile for their contentment, which includes asking for their suggestions and ideas.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

If you want to keep your account records clear and straight, you should record all the purchases made during a specified period. While recording inventory purchases, keep a few factors in mind: original purchase price, trade discount, purchase return and allowance, transportation cost, and ownership and transfer fee. Inventory is a significant aspect of almost any company or business. Buying and selling inventory is very important. You should track the primary activity, purchases, and sales of your inventory items with the unit’s inventory accounting system. In the language of business, the term inventory describes the products and materials held by a company for the ultimate purpose of resale.

• Inventory entries

Inventory works as a kind of asset. An asset refers to any property a company owns, physical or non-physical, that helps add value to their business. Assets increase if you have debits and decrease if you have credits. Debits and credits considerably impact many accounts that record journal entries for inventory—such as accounts payable, finished goods inventory, raw material inventory, and merchandise inventory.

• Manufacturing of a product

While manufacturing a product, you have to look at multiple inventory journal entries. You should review physical inventory levels at the end of the year to calculate the cost of the goods sold. It is advantageous to make a physical inventory list at least once yearly, write down the date the transaction was completed, and mention it in the left column of the given account’s balance sheet.

• Establishment of inventory controls

The most critical step when managing inventory levels is safeguarding your inventory from theft and damage. Ensure that those workers who perform your financial management, manage inventory controls, and perform accounting entries know those inventoried items well. Make access limited for inventory supply and apply specific procedures for shipping and receiving products. Also, label inventory before storing to access the items quickly. Lock areas where you hold products when operations are closed. Being overly organized will help you access these items when needed and minimize losses to theft or carelessness. You must keep damaged products separately and keep a record of damaged products on the waste sheet.

• Goods for resale

Implement purchasing and receiving procedures because you must add goods intended for resale to inventory through the receiving process. When receiving the goods, make sure that the packing or receiving slip matches the invoice and materials. Debit the inventory account to record the inventory purchases. If a person knows about COGS accounting, he should understand that COGS is how much it costs to produce goods or services. The cost of goods available for sale equals the starting value of inventory plus the cost of goods purchased. The cost of goods sold also equals the cost of goods available for sale, less the ending value of the merchandise.

• Physical inventory

Perform physical inventory audits on an annual basis. While conducting a physical inventory audit, it is of great importance and very vital to create an accurate balance sheet. Physical inventory reserves directly impact units’ cost of goods sold, profit, and revenue. Also, it affects the information on the financial statements. There are two systems to account for inventory. These include the perpetual system and the periodic system. So, the company uses one of these two systems to make a journal entry for inventory purchases. In the journal entry of inventory purchase, the difference between the perpetual and periodic systems is just on the debit side. The amount of inventory purchased in the perpetual system is posted to the inventory account while it is assigned to the purchase account under the periodic inventory system instead.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

An official audit is a documented explanation of whether or not a company’s financial statements are materially accurate, along with the standards, assumptions, and evidence used to conduct an audit. Suppose the IRS audits your business tax return. In that case, the platform carefully examines whether your business included the total income or applied only the tax deductions and credits allowed by the law.

The IRS audits are not random but a planned procedure. IRS selects such tax returns with errors based on complicated criteria. After filing a tax return, the IRS has three years to begin and finish an audit. However, these officials are professionals, so they consume less time than expected to complete the process.

During this time, the IRS will require financial information and documents explaining the position of your business tax return. So, providing them with the correct details is your responsibility.

Internal and External Audits

As an entrepreneur, acknowledging the differences between internal and external audits is paramount. This is because both the audits serve different purposes.

A CPA consultant has to perform an external audit, and it is only responsible for the auditing process and doesn’t involve taxation matters. However, many consider them to be a more reliable platform than others.

On the contrary, the employed accountants or bookkeepers double as internal auditors. They might perform the same activities as the external ones but also handle minor financial tasks. In some cases, the external auditors rely on the internal ones to manage monetary functions.

For a sound auditing procedure, you must take every step attentively. Here’s a step-by-step guide for managing your firm’s finances, ultimately leading to a smooth auditing procedure.

Step 1: Strategizing

For the successful execution of an audit procedure, creating a strategy would be the most feasible option. The planning phase might include scheduling and group meetings with your audit officials. In most cases, the department manager must provide all the necessary information.

Step 2: Reviewing procedure

Next, the assigned internal auditors will review your generated policies and financial management/ the purpose of this activity is to ensure that your written strategies perfectly align with your company’s standards. To avoid any inconvenience, you have to identify the departments ignoring the imposed policies made by the organization.

Step 3: Fieldwork

During this period, the auditor physically visits your company to examine if you’re working legally or not. Your workforce must follow the rules and regulations to pass this audit. If any employee alters roles within the platform, you must adjust immediately. Fieldwork includes meeting with the management and employees and enquiring them about the regular activities and tasks.

Step 4: Follow up

During the report inspection, the auditor often finds missing information. For instance, if any notice gets misplaced, the officer will ask for it immediately.

If an employee fails to provide an authentic justification, he must clarify it in the board meeting. However, most auditors explain the situation before submitting the findings.

Step 5: Reporting

Once your auditor examines all the provided information and completes the review process, he will issue a draft report, which delivers audit results.

The reports include an independent evaluation of your company’s strengths while stating the weaknesses and recommendations for corrective execution. The internal auditor will make sure that the information has no additional issues. After reviewing, the auditor proceeds with the final report.

Step 6: Looking for errors

If you find any hidden issues within the report, you need to track the source immediately and implement accurate internal controls to alleviate the problem with written documentation. It appears to be a simple process. So why do companies find it hard to make audits a priority? This is because an audit is a highly time-consuming process, which makes it a draining procedure. 

The demands of managing a business can be pretty overwhelming, and it might not be easy to prioritize among tons of tasks. Hiring an accountant to review your finances is a significant decision. Undoubtedly, auditing is an exhausting procedure and consumes valuable time and cash, but the benefits of this process outshine everything. 

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

In the wake of COVID-19, work-from-home (WFH) has become the norm for most organizations in the corporate world. Working from home may sound like a dream to many, but the fact is that it comes with its fair share of problems that require using the right tools to overcome.

We have narrowed down the list to a total of 7 tools you must have to ensure the smooth functioning of the work you carry out. These tools are essential and could ultimately make or break your productivity.

Internet Calling System

Working remotely requires you to always stay in contact with your coworkers. That is the only way to promote efficacy within the organization. You need to have a system of communication that allows you to stay in touch with your coworkers.

Open communication is incredibly efficient in international parties because it makes completing tasks very easy.

Nextiva is excellent for internet calling.

Project Management Tools

As the name suggests, companies use project management tools to track and manage ongoing projects.

It can often be difficult to manage many projects all at once, which would add to the complexity of the already strenuous task. Project management tools allow the user to keep track of all the functions at hand and meet all deadlines.

The tools also can send reminders when a deadline is close, which would be very convenient for those working remotely.

Hive and Monday are great options for those looking for project management tools.

Help Desk Tools

Companies use Help Desk Tools to help all the clients and customers affiliated with the organization.

Customer service plays a significant role in how your business or company is received in the public eye. Your organization will likely flourish if the customer service is quick and apt. So, these help desk tools will make the task easier regardless of your location.

Guru focuses on problem-solving while also making the job easier.

Internal Knowledge Base Tools

Although less used, these tools could completely upscale the functioning of your operation by creating a communication system, especially when onboarding, to give out instructions and ensure that all the group members can communicate effectively.

A confluence is a good option for this purpose.

Video Call Tools

Video conferencing is the most crucial part of working from home. These virtual meetings ensure the workforce discusses all agendas and you distribute information to the correct people.

These tools are a quick but secure way of getting into conference video calls so that these meetings can take place virtually and the work does not lag, no matter what.

Zoom quickly rose to fame after the onset of COVID-19, which makes it a good option.

Collaboration Tools

The primary purpose of these tools is to allow you to collaborate and share with your teammates.

These tools are excellent for handling projects that require working with their group members.

For this purpose, collaboration tools are used by those who need to work in a team.

Discord and Slack are well-liked options in this area.

Time Tracking Tools

This one is a no-brainer.

These tools allow the user to keep a proper check while they work. Such devices are used mainly by the managing staff to keep track of the rest of the employees, assisting them in tracking the working hours of all employees so that they receive payment accordingly.

The primary purpose of these tools is to prevent any dodging on the employees, which can sometimes be the case in the corporate world.

TimeDoctor is an excellent tool that gets the job done.

Using these tools would improve and upgrade your working experience. Working from home is often associated with low productivity levels, but you won’t complain once you have these excellent tools to assist you.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Embarking on a new business venture may seem like a daunting journey, especially without prior experience. Yet, the dedication and long hours invested will undoubtedly yield rewarding results once the business takes off. It’s crucial to pursue a business idea fueled by passion. It’s a proven truth that individuals who love what they do tend to achieve greater success and happiness. Stay motivated and inspired, as the journey toward establishing a thriving business will be immensely fulfilling!

The entrepreneurial spirit is a common aspiration among many individuals. The desire to establish and run one’s own business is a goal that resonates with countless people. The first thing a person needs to do is choose what kind of business they can do. Finding the right business can be challenging, so it is always better to pick something currently in demand in the market. Once the idea is there, it is time to start implementing that properly.

Below are a few handy tips that will teach a person how to choose the right business for them:

Identifying Strengths

Embracing your strengths is the key to thriving in any endeavor, especially when launching a new business. Although venturing into entrepreneurship may seem daunting, it’s an exciting opportunity to explore uncharted territory. Before you embark on this journey, it’s crucial to confidently recognize your strengths and pursue an endeavor that truly resonates with your abilities. Let’s leverage your strengths and passion to make your business dreams a reality!

Passion vs. Consumer Need

Pick something exciting is one thing. However, to be truly a success, a person needs to choose something that is in high demand. A person needs to ensure the business is about something people want and will pay to get.

Choosing the Right Market is Important

It is very important to choose the right market when starting a new business. If the business is about cars, make sure it is located near a car market. If the business is about food, make sure it is located near a food marketplace. If a person feels like the space they are located in is not a good spot for their business, switch immediately.

Knowing Financial Limitations

Regardless of how great a business opportunity is, a person should never go above their financial limitations. According to experts, it is better to calculate the main startup cost for a business and the time it will take to start earning. A person should only start a business that fits under their financial capabilities.

Always Think Long-Term

A good commercial chance should only be based on a long-standing tendency instead of a short one. Do the research and look at that business from every angle. Is that a growing industry? How much competition is there? Once a person has everything properly evaluated, it’s time to go for it.

Test a Business Idea Before Fully Implementing It

Regardless of how much experience a person has, they should do whatever they can to take their business idea through the trial phase to find out whetherthat idea is worth a shot or not. Sometimes, an idea looks great at first, but after it is properly implemented, it seems dull or fails to meet expectations. It is cheaper for a new business first to try it and see what happens before jumping in with both feet.

Conclusion

Embarking on a new business venture is a thrilling adventure, brimming with exhilarating highs and invigorating challenges. It’s natural to feel a mix of emotions, but the key is to embrace the excitement and face the fears head-on. Every aspiring entrepreneur will encounter tough days, but it’s essential to stay resilient and take ownership of both the successes and setbacks. It’s okay to consider the worst-case scenarios, but it’s equally important to harness your passion, ambition, and unwavering dedication.

Experts affirm that successful businesses are born from the perfect blend of passion, determination, and hard work. Trust your instincts and let your inner drive guide you, but ensure that it’s supplemented with strategic planning. Establish clear business goals and methodically work towards achieving them. By embracing this advice, you are certain to enhance your chances of success. Stay focused, believe in your dreams, and enjoy the journey towards achieving your goals!

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Challenges in the Current Mining Landscape

The global mining industry is under immense pressure with the current economic climate and worldwide challenges. In the short term, commodity prices are falling, slowing down the cash flow for mining companies.

Existing mining businesses face declining ore-body-replacement rates in the long term, while new mine-development rates are increasing. The overall statistics of mining operations have fallen 28% from their productivity in the last decade.

The mining industry is now focusing on improving productivity by utilizing existing assets, but how long will that last? Mining will need to transition into new operating methods to thrive and grow. Sound technological innovation is essential to achieve this transformation.

Technological Transformation in Mining

The technological advances that can be used in mining are affordable and will improve productivity, propelling the long-standing industry into the future. This new technology must be comprehensive, understand the resource base, materials optimization, and equipment flow, and anticipate failures in the system.

These technology advancements are only possible through reliable automation and real-time performance monitoring. The technology must also incorporate the high safety standards required by law for mining businesses.

Current State and Future Outlook

The present analysis shows that global mining operations have significantly decreased by 3 to 5% last year. This analysis covers mining across all geographic areas, commodities, and mining businesses. Researchers cannot agree on the cause of the decline. However, they all agree that the decline is occurring and that something has to be done to save the mining industry.

The overall deterioration in the mining industry has caused most companies to have reduced operations. This reduction could be the only way to save a mining company suffering from the current economic climate and any future economic issues.

To improve productivity and save the mining industry, companies have to improve productivity by embracing current technology. Mining businesses are severely behind in technology, so to bring companies into the modern age, they must embrace mining technology and automation advancements.

Technological Advancements and Operational Challenges

Mining differs from other industries in that it continues to use heavy machinery and core resources to operate. Also, mining occurs in extreme and remote environments, adding to the dangers other industries don’t have to face.

Because mining requires heavy equipment and often operates in these dangerous and remote locations, transporting the necessary equipment involves bringing it in by roads that are not ideal and sometimes by air. This type of transport can be costly and time-consuming, causing financial strain on mining companies.

Equipment maintenance can also be challenging because of the extreme environments in which mining occurs. Therefore, modern technology can provide better equipment and transport and automate some processes, making it safer for workers, the equipment, and the environment.

Smart Planning and Advanced Analytics in Mining

Smart planning is necessary to improve productivity and eliminate variability holding back the mining industry and related businesses. Advanced analytics has improved complex ore-processing operations. Therefore, mining operations in copper, phosphate, nickel, and platinum brought $20 billion to $50 billion yearly since adding the analytics.

Mining has been one of the oldest and most profitable industries for centuries. Mining-related businesses have provided a great deal of wealth to owners, stockholders, and other investors. However, mining was also falling behind other industries in technological innovation.

Navigating Challenges Through Technology

The uncertainty and variability in resources, the environment, and weather make it one of the most challenging industries to navigate. Therefore, technology and the advancements it offers mining are the keys to its continued growth and profitability to stakeholders in mining-related businesses.  

As we progress in technological advancements that will allow mining businesses to continue growing and thriving, we will see that it is possible to use technology in one of the oldest industries worldwide. Embracing the technology and making it work will leave mining in an excellent position for the next generation of mining businesses, owners, and workers.

Conclusion

The mining industry is facing a critical moment due to economic challenges and global uncertainties. Commodity prices have fallen, and ore-body-replacement rates are decreasing, leading to a 28% decline in productivity over the past decade. However, there is hope for transformation through technological innovation. Embracing affordable and comprehensive technological solutions that optimize resources, anticipate failures, and prioritize safety can be the industry’s salvation.

Global mining operations are experiencing a 3 to 5% decrease, prompting a sense of urgency for action despite unclear causes. Mining companies must overcome technological inertia and adopt modern technology, automation, and smart planning to secure long-term prosperity. The use of advanced analytics has shown promising results, contributing billions annually.

Despite being a profitable industry, mining has been slow to innovate technologically, making adopting technology crucial for continued growth and profitability in the face of complexity. Amid the uncertainty, technology is the compass guiding the mining industry toward a future that ensures its resilience and relevance for the next generation of businesses, owners, and workers.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Reviewed By: Brittany McMillen

Brittany McMillen

Brittany McMillen is a seasoned Marketing Manager with a sharp eye for strategy and storytelling. With a background in digital marketing, brand development, and customer engagement, she brings a results-driven mindset to every project. Brittany specializes in crafting compelling content and optimizing user experiences that convert. When she’s not reviewing content, she’s exploring the latest marketing trends or championing small business success.

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