Author: Jennifer Brazer

Many entrepreneurs and independent professionals use the Internet only to promote themselves. And that is the best case. However, the Internet is a powerful window and offers opportunities and advantages to those who know how to use their strategies correctly. Learn about the four secrets that will give you valid reasons to benefit your professional practice if you decide to start an online business.

Secret # 1 – Advertising 24/7 When Starting an Online Business

Calculating how much you would have to invest if you paid to advertise 24 hours a day, seven days a week, is impossible. However, your online business (and its well-configured tools) is a shop window and ready to attract customers 24 hours a day, seven days a week.

No matter where a potential client of your company is located and, therefore, no matter the time difference you have, an online business will leave your potential client feeling that they can benefit from your knowledge. 

Secret # 2 – Prospects Even While You Sleep

One of the biggest dreams of any entrepreneur who intends to start an online business is to feel that he gets prospects even while he sleeps. It is a well-known phrase to reinforce the concept that you do not need to be “online” constantly so that your prospects can still approach and want to work with you.

The key here is not only to have a “stained glass window” prepared for it, but what you put into them will also be vital. In other words, when your online business captures your prospect’s attention, you have hit the key with what interests and needs you, and it offers you a channel to connect with you and thus start working together. Your prospect will not wait until 8 am, or I can contact you by phone call. These tools will be vital to harnessing the enthusiasm and sense of “urgency” that your prospect showed in that “click.”

Secret # 3 – A Full-Time Seller

Imagine that you would hire a seller for your company. This person would be responsible for getting prospects and making introductory meetings, right? Tell your company’s story, show the portfolio of products, and explain their benefits and how they could transform your buyer up to references from other clients and success stories. Your strategically implemented online business achieves this. And not only once but again and again. Your history, reputation, career, services, and why they are what your client needs are all within reach of the “eyes” of your prospect.

And suppose you know how to play your cards well and get your prospect to keep in touch. In that case, it is information that will be there when your potential client feels that it is time to take a step forward and ask for an interview to speak more deeply about your services and what you could do for him if he hires you.

Secret # 4 – No More Knocking on Doors and Feeling Fear of Rejection When Selling

One of the main reasons why freelancers hate selling is because they don’t like rejection. One of the reasons they constantly suffer from disclaimers is that they live knocking on doors, and most of the time, they are doors that are not there for you. It is natural and safe has happened to you a thousand times: they call your phone and offer you something you don’t need, interrupt you in the middle of your workday, or, worse, a Saturday almost at dawn. You get mad at the seller and the company and feel that if you sell, that’s what you’ll do. But it’s not like that. You can use a different model.

When you have an online business, 50% of the way to the sale travels, prospects visit your website, and they see your story, who you are, how you can help them, and if they are interested, they contact you. You do not have to convince them that your product solves their situation but that they have already read a lot of information before contacting you. Now, you must dedicate yourself to finding the points of agreement between your client’s needs and your product to achieve the best way for them to work together. It makes the sale a much more natural, fluid, and less aggressive conversation.

 

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

A Certified Public Accountant (CPA) is a profession for accountants who have a professional accounting license provided by the Board of Accountancy for each state in the United States. The American Institute of Certified Public Accountants (AICPA) provides resources on obtaining the license. The concept of having CPAs is to introduce more professional standards in businesses and the economy.

Is Certified Public Accountant & Chartered Accountant the Same Person?

A Certified Public Accountant is also known as a Chartered Accountant (CA) in other countries. To be a Certified Public Accountant, a person should have a bachelor’s degree in business administration, finance, or accounting. A Certified Public Accountant should complete one-fifty hours of education to get the license. A Certified Public Accountant should have at least two years of public accounting experience. The Certified Public Accountant also has to pass the Uniform CPA Exam to be certified. Keeping the title of a CPA also requires completing a specific number of continuing education hours yearly. CPAs should be very experienced and experts in their tasks to get a job as a Certified Public Accountant.

The Differences Between Ordinary Accountants and Certified Public Accountants

Certified Public Accountants (CPAs) play a vital role in the financial landscape, working across diverse settings such as public accounting firms, corporate finance departments, and government agencies. Their expertise is not limited to traditional accounting roles; many CPAs also ascend to significant leadership positions, taking on responsibilities as controllers or chief financial officers (CFOs) within a variety of organizations.

While it is true that all CPAs can be classified as accountants, it’s important to note that not every accountant holds the CPA designation, which signifies a recognized level of professionalism and adherence to industry standards. CPAs are often sought after for their specialized knowledge, particularly in areas such as tax consulting, where they guide businesses through the complexities of tax filings, ensuring compliance and optimization of tax obligations.

Moreover, companies frequently enlist CPAs to conduct or review their annual audits, providing an essential check on financial accuracy and integrity. The accounting profession also offers vast specialization opportunities; CPAs can focus their expertise in fields such as auditing, bookkeeping, forensic accounting, managerial accounting, information technology, and tax preparation, allowing them to cater to the unique needs of their clients and industries. This diverse skill set makes CPAs invaluable assets in the financial world, providing critical insights and solutions that drive business success.

Although an accountant does not always need a degree in accounting, a Certified Public Accountant is required to have a bachelor’s degree in accounting or finance.

An accountant does not have a license or require experience or a specific number of hours of education, whereas a CPA should pass complex tests and strict requirements to get a permit from the state. The CPA should also complete one-fifty hours of experience along with two hours of experience, as mentioned above.

An accountant’s responsibilities are not as many as the responsibilities of a Certified Public Accountant. The duties of an accountant can include bookkeeping and creating financial statements. However, a Certified Public Accountant can take on many responsibilities, such as auditing, analyzing the business’s financial position, creating budgets and strategies, tax filing, consultancy, and forensic accounting.

For large companies, getting help from Certified Public Accountants is almost necessary. As a business grows, so do the financial obligations, which professionals or Certified Public Accountants can only handle. Big corporations mainly hire CAPs in their firms to have all their accounting and finances dealt with by them, and other companies may only seek a CPA’s help when needed through accounting agencies. Usually, CPAs act as tax filing consultants for many companies, as this is one of the most complicated tasks for a business.

Major Roles that CPAs Perform for an Organization

Some of the significant and significant roles of Certified Public Accountants are:

Financial planning, analysis, and management: A Certified Public Accountant can advise or plan for businesses after reviewing all the financial documents and statements. Some CPA agencies also offer CPAs to businesses as financial managers. The services CPAs offer as financial managers could include supervising and managing a company’s daily economic activities and providing strategic ideas to make the company’s accounting systems efficient.

Consultation: Some businesses can seek a CPA’s help for consultation or advice on their financial position and performance, and the CPA could suggest some strategies for improvement.

Tax filing: Tax filing can quickly become complicated for people with no accounting experience, which is why they need a CPA’s help during the tax season.

Forensic Accounting: Some businesses don’t focus on proper bookkeeping and keeping records at the beginning of their operations, and they end up with messed up or destroyed records. Certified Public Accountants are hired to fix and reconstruct messy records in these situations. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Since the late 90s and early 2000s, globalization has taken the world by storm. The demand for high-quality work at the lowest cost possible has spiked. Many industries outsource work to countries where labor is cheap, from software development and shoe manufacturing to customer support and accounting services, but the skillset is better. For many small to medium-sized businesses, getting their jobs done through offshore employees has become the only way to earn good profit.

Similarly, offshore accounting services have also allowed companies to maintain their accounts through a third-party dedicated offshore accounting company, reducing the hassle of hiring an account team to do the job at double the cost. So, if you are a small, medium, or large business wondering whether to shift your accounting load to an offshore company or not, then here are some benefits that would help you make the decision.

Benefit # 1: Reduced Cost, Higher Productivity

One of the primary reasons companies work with an offshore accounting firm is that it reduces their costs. Imagine hiring a team of accountants in your office. You will pay not only their salaries but also other benefits that they would expect. With an offshore accounting company, you will only pay a fraction of the amount and get all your required services. Since these are dedicated accounting companies, you won’t have to worry about the quality of their services. In addition, offshore accounting companies usually charge by the hour. You can keep track of the hourly production to track their performance.

Benefit # 2: More Options, Lesser Restraints

Once you decide to move your accounting workload to an offshore company and start searching for the right one, you will be surprised to see the competition. There are thousands of companies offering a combination of services at meager prices. You can even get additional benefits that come alongside accounting services to make it even better for your business. You won’t have to stick with a limited pool of expertise or talent, or you won’t have to hire a new employee every time a new type of accounting job appears.

Benefit # 3: Lesser Management Burden, Increased Accuracy

Again, since you won’t be hiring a team of accountants but rather shifting the workload to an offshore company, you won’t bear the brunt of managing numerous departments and employees. Instead, you will focus on the central departments of your company that are generating the sales. At the same time, your offshore accounting company handles the accounting and financial management.

Benefit # 4: High Usage of Technology

Again, since offshore accounting companies regularly make themselves better to beat the competition, you will find that most of them will be using up-to-date software, enhanced security, and backup services for your financial data and the like. If you wish to have a similar setup in your office, it will cost you to hire and manage an accounting team, a networking team, and an IT team. Of course, the cost will be sky-high. With an offshore accounting company, you will be getting all of this at a specific hourly or monthly price.

Benefit # 5: Higher Confidentiality, Lesser Risks of Data Theft

Since an offshore company will manage your accounts, your competitors’ chances of stealing your data will be reduced. If you want to keep your accounting information hidden from authorities, that’s also possible since nothing will be on your computers or desk. Your accounting data will be offshore, meaning no access to locals.

Why Should You Switch to an Offshore Accounting Service Provider?

For any business trying to save money and increase the security of their accounting data, offshore accounting services are the best option. With an offshore accounting service provider, you will be getting expertise at a fraction of the price, which is a winning situation. In addition, since your data will probably be on the cloud, you can access it from anywhere, giving you the freedom to check your accounts whenever and wherever you want.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

By: Jennifer Brazer

Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.

Fact Checked By: Brittany McMillen

Small Business Trends to Track for Strategic Growth in 2025

Small business trends to track in 2025 center on AI adoption, inflation management strategies, e-commerce expansion, labor market adaptations, and diversity-driven innovation—with 33.2 million U.S. small businesses contributing 44% of economic activity while navigating unprecedented market shifts. These five core trends represent immediate opportunities for competitive advantage, particularly as 54% of small businesses cite inflation as their primary concern and 48% actively implement AI tools to offset operational costs.

Over my 20 years as CEO of Complete Controller, I’ve watched thousands of businesses transform their operations by staying ahead of market trends. The difference between businesses that thrive and those that merely survive comes down to strategic trend adoption—and 2025 presents unique opportunities for growth. From AI-powered bookkeeping that reduces errors by 40% to e-commerce strategies driving 25% revenue increases, this article provides actionable insights based on real client successes. You’ll gain specific implementation strategies for each trend, learn from case studies of businesses achieving measurable results, and discover how to position your company for sustained growth despite economic uncertainty.

What are the most critical small business trends to track in 2025?

• Inflation management, AI adoption, e-commerce expansion, labor adaptations, diversity innovation
• Inflation management includes dynamic pricing models and vendor renegotiation strategies
• AI adoption focuses on automated bookkeeping and predictive analytics tools
• E-commerce expansion encompasses social commerce and mobile-first design
• Labor adaptations involve hybrid workforce models and flexible benefit packages
• Diversity innovation leverages minority ownership growth and community partnerships

Mastering Inflation: Profit Protection in Volatile Markets

Small businesses face margin pressure from sustained inflation, with 62% seeking additional financing to offset rising costs according to the U.S. Chamber of Commerce. The challenge extends beyond simple price increases—it requires comprehensive operational restructuring to maintain profitability while preserving customer relationships.

Dynamic pricing represents the most effective response to inflation volatility. Successful businesses implement tiered service packages that allow customers to select value levels matching their budgets. For example, Jane’s Handmade Crafts introduced three subscription tiers during peak inflation, resulting in 30% higher customer retention compared to traditional single-price models. This approach maintains revenue stability while giving customers control over their spending.

Cost optimization strategies

Vendor renegotiation yields immediate results for margin protection. Complete Controller clients averaging $2-5 million in revenue typically achieve 12-15% cost reductions through systematic supplier reviews. The process involves:

• Analyzing purchase volumes across all vendors quarterly
• Requesting competitive bids for contracts exceeding $50,000 annually
• Consolidating orders with fewer suppliers for volume discounts
• Negotiating payment terms to improve cash flow timing

Customer retention during price increases

Price increases become acceptable when paired with enhanced value propositions. Loyalty programs offering exclusive benefits justify higher prices while deepening customer relationships. One Midwest manufacturing client maintained 95% customer retention despite 18% price increases by introducing:

1. Priority order fulfillment for loyalty members
2. Quarterly product customization consultations
3. Extended warranty coverage at no additional cost
4. Early access to new product launches

Smart businesses position price adjustments as investments in service quality rather than simple cost transfers. This psychological framing reduces customer resistance while building long-term brand loyalty.

AI Revolution: Transforming Operations Beyond Automation

Emerging small business technologies reshape competitive landscapes, with 48% of small businesses already using AI tools according to recent industry surveys. The transformation extends far beyond simple automation—AI fundamentally changes how businesses analyze data, predict trends, and serve customers.

QuickBooks AI integration demonstrates immediate practical benefits. Small businesses report 40% reduction in data entry errors and eight hours monthly freed for strategic planning. These efficiency gains translate directly to bottom-line improvements through reduced labor costs and faster decision-making capabilities.

Implementation roadmap for AI adoption

Starting AI implementation requires systematic evaluation of current workflows. Begin with processes consuming the most manual time—typically invoicing, expense categorization, and financial reporting. Our clients achieve fastest ROI by targeting repetitive tasks first:

• Month 1: Implement automated invoice processing
• Month 2: Deploy expense categorization algorithms
• Month 3: Activate predictive cash flow analytics
• Month 4: Launch AI-powered customer insights

Beyond basic automation

Advanced AI applications deliver competitive advantages through predictive capabilities. Machine learning algorithms analyze historical sales patterns, seasonal fluctuations, and market indicators to forecast revenue with 85% accuracy three months ahead. This foresight enables proactive inventory management, staffing adjustments, and marketing campaign timing.

Bailey Builds furniture startup exemplifies AI’s transformative potential. Using AI-powered demand forecasting, they reduced inventory holding costs by 20% while maintaining 98% order fulfillment rates. Their success stemmed from integrating AI insights across operations rather than treating it as isolated technology.

Personnel development in AI era

AI adoption succeeds when employees transition from data entry to data analysis roles. Successful implementations include comprehensive training programs helping staff interpret AI-generated insights. Complete Controller clients investing in employee AI literacy report 3x higher adoption rates and faster positive ROI compared to technology-only approaches.

E-Commerce Mastery: Converting Digital Presence to Revenue

Small business digital marketing strategies now prioritize e-commerce integration, with 57% of digitally-enabled businesses expecting revenue growth according to PYMNTS Intelligence research. The shift extends beyond simple online stores—successful businesses create seamless omnichannel experiences connecting physical and digital touchpoints.

Social commerce represents the fastest-growing opportunity, particularly through Instagram Shopping and TikTok Shop integrations. Businesses achieving highest conversion rates focus on platform-native content rather than repurposing traditional marketing materials. Mike’s Tech Solutions increased online revenue 35% by creating platform-specific video content showcasing products in real-world applications.

Mobile optimization imperatives

Mobile devices drive 65% of e-commerce traffic, yet many small businesses maintain desktop-focused designs. Essential mobile optimizations include:

1. Single-thumb navigation for all critical functions
2. Apple Pay and Google Pay integration at checkout
3. Image compression for sub-three-second load times
4. Simplified forms with autofill capabilities
5. Voice search optimization for product discovery

Local SEO for e-commerce success

Geographic targeting amplifies e-commerce effectiveness for businesses serving regional markets. “Near me” searches increased 200% over three years, creating opportunities for localized digital strategies. Successful implementations combine:

• Google Business Profile optimization with product catalogs
• Location-specific landing pages for service areas
• Geofenced social media advertising
• Local influencer partnerships for authentic reach

Performance metrics that matter

E-commerce success requires monitoring beyond basic sales figures. Critical performance indicators include:

Metric	Industry Benchmark	Target for Growth
Mobile Conversion Rate	2.25%	3.5%+
Cart Abandonment Rate	69.57%	Under 60%
Customer Lifetime Value	3x acquisition cost	5x acquisition cost
Email Click-Through Rate	2.62%	4%+

Regular analysis of these metrics enables rapid strategy adjustments and continuous improvement cycles.

Workforce Evolution: Building Resilient Teams

Remote work solutions reshape employment landscapes, with hybrid models becoming standard rather than exception. Bank of America data shows payroll growth moderating to 3.2% in 2023 from 6.7% in 2022, indicating a stabilizing labor market requiring strategic adaptation rather than reactive hiring.

Successful workforce strategies balance flexibility with productivity requirements. Companies reporting highest employee satisfaction combine remote work options with structured collaboration frameworks. This includes designated in-office days for team building and creative sessions while maintaining remote flexibility for focused work.

Compensation beyond salaries

Modern retention strategies extend beyond base compensation to comprehensive value propositions. High-performing small businesses offer:

• Health savings account contributions offsetting insurance costs
• Professional development stipends for skill advancement
• Flexible PTO policies trusting employee judgment
• Home office equipment allowances for remote workers
• Mental health support through app subscriptions

Gig economy integration

Blending full-time employees with specialized contractors provides operational flexibility. Successful hybrid models maintain core competencies in-house while leveraging external expertise for project-based needs. This approach reduces fixed labor costs while accessing specialized skills on demand.

Bailey Builds exemplifies effective hybrid workforce management. They maintain 15 full-time employees for core operations while engaging 25+ regular contractors for seasonal demands and specialized projects. This structure reduced overhead 20% while expanding into 12 new markets.

Skills development as retention tool

Investing in employee growth creates mutual benefits. Upskilling programs focusing on digital competencies, data analysis, and customer experience management prepare teams for evolving business needs while increasing employee loyalty. Complete Controller clients implementing structured development programs report 40% lower turnover rates compared to industry averages.

Diversity as Innovation Driver: Leveraging Demographic Shifts

Minority-owned businesses grew from 9% to 15% of all U.S. firms between 2019-2023, while women-owned firms now represent 44% according to Pursuit Lending research. This demographic transformation creates opportunities for innovative approaches to products, services, and market positioning.

Diverse ownership brings unique perspectives identifying underserved market segments. These businesses often recognize needs overlooked by traditional competitors, creating first-mover advantages in emerging markets. Patent data reveals micro-businesses with 1-4 employees secure 10% of all patents, demonstrating innovation concentration in diverse small enterprises.

Community partnership strategies

Authentic community engagement drives sustainable growth for diverse-owned businesses. Successful approaches include:

1. Participating in minority supplier certification programs
2. Collaborating with local cultural organizations
3. Sponsoring community events aligned with brand values
4. Creating mentorship programs for aspiring entrepreneurs
5. Developing products addressing specific cultural needs

Cultural competency as competitive advantage

Understanding diverse customer bases enables targeted marketing exceeding generic demographic approaches. Businesses demonstrating cultural awareness through product development, marketing messaging, and customer service protocols capture loyalty in increasingly diverse markets.

Accessing diversity-focused resources

Multiple funding sources specifically support diverse entrepreneurs. These include:

• SBA 8(a) Business Development Program
• Minority Business Development Agency grants
• Corporate supplier diversity initiatives
• Impact investment funds prioritizing diverse founders
• State-specific minority business programs

Strategic utilization of these resources accelerates growth while building valuable corporate partnerships.

Future-Proofing Strategies: Building Sustainable Resilience

Small business credit card balances rose 18% since 2019, though inflation-adjusted levels remain comparable to pre-pandemic norms according to Bank of America research. This financial resilience stems from strategic planning rather than reactive decision-making, with successful businesses maintaining multiple contingency scenarios.

Startup funding trends shift toward alternative financing models beyond traditional bank loans. Revenue-based financing, where repayment ties to monthly revenue percentages, provides flexibility during economic uncertainty. This approach aligns lender and business interests while avoiding fixed payment pressures during slow periods.

Scenario planning frameworks

Effective contingency planning requires structured approaches to uncertainty. Develop three scenarios:

• Base Case: Current trajectory continues with minor fluctuations
• Downside Case: 20-30% revenue reduction from economic pressures
• Upside Case: 15-25% growth from market opportunities

Each scenario requires specific action triggers and response strategies. For example, downside triggers might include two consecutive months of 10%+ revenue decline, automatically initiating cost reduction protocols.

Technology stack optimization

Future-ready businesses maintain lean, integrated technology ecosystems. Essential components include:

1. Cloud-based accounting systems enabling real-time financial visibility
2. Customer relationship management connecting sales and service
3. Inventory management systems preventing stockouts and excess
4. Communication platforms supporting hybrid work models
5. Cybersecurity tools protecting against increasing threats

Regulatory compliance preparation

Emerging regulations around AI usage, data privacy, and environmental reporting require proactive compliance strategies. Businesses implementing comprehensive data governance frameworks now avoid costly retrofitting when regulations formalize. Key preparation steps include:

• Documenting all AI decision-making processes
• Implementing customer data consent management
• Establishing environmental impact measurement systems
• Creating algorithmic bias testing protocols
• Maintaining detailed compliance audit trails

Conclusion

The small business trends to track for 2025 success demand bold action paired with strategic thinking. From mastering inflation through dynamic pricing to leveraging AI for operational excellence, each trend offers concrete opportunities for growth. Your business stands at a pivotal moment—those embracing these changes will capture market share from hesitant competitors.

As someone who’s guided thousands of businesses through market transitions over two decades, I’ve learned that success comes from systematic implementation rather than scattered attempts. Start with one trend aligned with your immediate challenges, achieve measurable results, then expand to others. The businesses thriving in 2025 will be those taking action today.

Ready to implement these strategies with expert guidance? Connect with our team at Complete Controller to develop your customized growth roadmap. We’ll help you navigate these trends while maintaining the financial clarity essential for confident decision-making.

FAQ

How can small businesses balance automation with maintaining personal customer relationships?

Successful automation enhances rather than replaces personal connections. Use AI for repetitive tasks like appointment scheduling and basic inquiries, freeing staff for meaningful customer interactions. Set clear automation boundaries—complex issues and relationship-building activities always require human touch.

What’s the minimum budget needed to implement AI tools effectively?

Basic AI implementation starts around $100-300 monthly for tools like automated bookkeeping or chatbots. Focus initial investments on highest-impact areas showing clear ROI within 90 days. Many platforms offer free trials enabling testing before commitment.

How do I stay compliant with evolving AI and data privacy regulations?

Establish data governance frameworks documenting all automated decision processes. Maintain clear audit trails, implement regular bias testing, and ensure transparent customer communication about AI usage. Consider quarterly compliance reviews as regulations rapidly evolve.

Which funding option works best for businesses with seasonal revenue fluctuations?

Revenue-based financing aligns perfectly with seasonal businesses, as repayments adjust to income levels. During slow seasons, payments decrease automatically, reducing financial pressure. Alternative options include lines of credit and invoice factoring for immediate cash flow needs.

How do I identify which trends deserve immediate attention versus long-term planning?

Evaluate trends through three criteria: immediate revenue impact, competitive necessity, and implementation complexity. Address inflation and basic digital presence immediately. Plan AI adoption and workforce evolution over 6-12 months. Assess quarterly to adjust priorities based on market changes.

Sources

• Bank of America Institute. (April 2024). “Small Business Checkpoint.” www.bankofamerica.com/institute
• Bankrate. (November 15, 2023). “Small Business Statistics In 2023.” www.bankrate.com/statistics
• Bureau of Labor Statistics. (2024). “Consumer Price Index.” www.bls.gov/cpi
• Gusto. (October 2024). “2024 New Business Formation Report.” gusto.com/resources/articles
• HulkApps. (June 2024). “Shopify’s Impact on Small Businesses: Case Studies and Success Stories.” www.hulkapps.com/blogs
• Intuit. (September 2023). “Responsible AI in QuickBooks.” www.intuit.com/blog/innovative-thinking
• National Federation of Independent Business. (2023). “Economic Trends Report.” www.nfib.com/content/analysis
• Pew Research Center. (April 22, 2024). “A Look at Small Businesses in the U.S.” www.pewresearch.org
• PYMNTS Intelligence. (December 2023). “Small Business E-Commerce Trends.” www.digitalcommerce360.com
• Pursuit Lending. (January 2025). “Growth of Women- and Minority-Owned Businesses.” pursuitlending.com/resources
• Small Business Administration. (November 2023). “2023 Small Business Profile.” advocacy.sba.gov
• U.S. Chamber of Commerce. (2023). “Small Business Index Q1 2023.” www.uschamber.com/sbindex
• U.S. Chamber of Commerce. (May 20, 2024). “Small Business Data Center.” www.uschamber.com/data
• Wikipedia. (2024). “Artificial Intelligence.” en.wikipedia.org/wiki/Artificial_intelligence

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

You have come to the right spot if you are a female businessperson. Nevertheless, fret not if you are simply an optimistic entrepreneur or a first-time consultant. This article is for you, as well. Business possessions are complicated, and you have a long road ahead. If you have the assurance, coarseness, and inspiration to continue, the prizes for a fruitful organization are top-notch. Every stage will give you tips, stunts, appeal, and motivation to become an effective female entrepreneur.

The number of individuals associated with Facebook is equivalent to China’s population – 1.35 billion. Furthermore, with three billion (and tallying) individuals on the web, we can now contact more people, assemble more grounded networks, and have a more prominent effect than at any other time. Individuals can currently manufacture their public stages. This new reality gives ladies a chance to sidestep customary force structures.

In any case, with this force comes great duty. Thus, cautiously consider your objectives and the kind of contrast you must make before building a stage. Stay established in your fundamental beliefs since what you do online will shape your heritage. When you comprehend the effect you must make, you can utilize social devices to break into the business world to significantly and directly affect the individuals who need you.

For what reason are social stages so significant for ladies’ businesspeople? In conventional business settings, men rule in places of intensity. Just 8.1 percent of top workers and 14.6% of top dogs in corporate America are ladies. Regardless, ladies are gaining ground, and, for those of us who are available, we can battle.

We believe that all women are entrepreneurs because, in the end. What does it mean to start? To undertake is to create, to begin, to give life. And in that, women are experts.

Since we were kids, we had exciting personalities, invented new worlds, and spent hours on our imagination. And as soon as I could, I started giving life to social and creative projects.

However, it was not until 2010 that I started my online business path; fortunately, I did not do it alone. You have already heard about the loneliness of the entrepreneur. If you are also a woman, a mother, and live far from a city, you cannot imagine it.

That is why it is convenient for women entrepreneurs to help and drive each other; it is not easy to conduct a project or business, let alone do it online.

Today, I am writing this article to tell you what you will need and to reserve a free place at an online event that you will love; follow me.

3 Requirements for Women Entrepreneurs Online

A website: It does not matter if you delegate the work of its creation or want to embark on yourself, but you need a place to show yourself. Suppose you dare to mark a “DIY” of your online presence. In that case, I recommend creating a website in WordPress, which is the most potent content manager currently and my favorite for all the possibilities it offers. However, other people prefer to start by creating a free website.

Marketing tools: There is no point in having an online space if you do not attract the public to your website. Knowing how to get visits, understand social networks’ functioning, and learn strategies to sell your services or products is a priority. Similarly, you can hire professionals to take you.

Empowerment and trust: These are the most important things. Online businesses do not usually succeed quickly, and you will need a lot of patience. That is why having confidence in yourself, the knowledge to do it, and keeping your emotions at bay will be essential to conducting your online venture. A positive mentality is necessary!

All in All

There is nothing a man can do that a woman cannot do. It is incredible how more women work hard and make their way into the industry. With just a few tips and requirements mentioned above, there is no stopping them! About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

One of the most critical questions one faces while thinking about one’s career is finding a job in a company or becoming an entrepreneur with one’s own business. Both choices have benefits and drawbacks; one must consider the tradeoff before deciding.

Weighing the Pros and Cons 

In decision-making, one must weigh the advantages and disadvantages of working in an organization and running a business. Working as an employee in someone’s company means the liability on one’s shoulders is limited. Although they will lose their job if the performance is continuously declining, they do not have to suffer financial burdens with the decreasing profitability of the company.

Employee vs. Entrepreneur: A Matter of Liability

Let’s assume the company is struggling with a supplier and cannot profit; the employees’ monthly wages are unaffected. All one has to worry about is working hard and giving the best of one’s efforts. However, an entrepreneur’s liability is unlimited. As the owner, any issues will fall on their shoulders.

Profitability and Motivation 

Every loss and expense incurred directly impacts the entrepreneur; therefore, there is constant pressure to generate profits and ensure the venture’s sustainability. Similarly, an increase in profitability is hardly enjoyed by an employee as the salary remains the same with specific bonuses; hence, the motivation to travel the extra mile is often missing.

The Role of an Employee vs. an Entrepreneur 

However, entrepreneurs enjoy all the profits that motivate them to work tirelessly daily. Employees work to help the company enhance its profitability, foster customer loyalty, and take the organization to new horizons of success.

An employee focuses on helping the company prosper, while an entrepreneur does the same for themselves and their company. An entrepreneur can stand out in the crowd with their work and identity, but an employee cannot claim the company’s success, as it is credited to the company, not to a team or an individual.

Work Stress and Job Satisfaction 

People often suffer from stress because they spend their entire day at work trying to give their best performance and make ends meet. Typically, individuals find themselves working in organizations with which they have little personal connection or interest. For example, think of a creative marketer who is made to make sales of a product that they do not find interesting. Their skills, abilities, and creativity are wasted as they work with products they do not like. Therefore, their frustration and stress must not come as a surprise.

Entrepreneurship: Pursuing Your Interests 

On the contrary, you can start a business that you like. For example, starting a small café or a restaurant would be an excellent choice if you love food. If you are a painter or are interested in art, having an art gallery would be a great choice. Entrepreneurship allows you to practice your interests and enjoy the work.

Freedom and Authority in Entrepreneurship 

Entrepreneurs are bosses and do not have to report to a superior authority. Hence, entrepreneurship gives one the liberty to work with freedom and authority. If you cannot wake up early and struggle to follow the rules, you will likely have a tough time on the job. But if you are an entrepreneur, you enjoy the freedom of working whenever and however you like.

Values, Policies, and Traditions: Employee vs. Entrepreneur 

Also, employees must abide by the values, policies, traditions, and rules of the company they work for, which may contradict their personal beliefs and values. This contradiction leads to conflicts and demotivates the employee. However, entrepreneurship lets one choose the vision, values, and policies they want to live by.

Finances and Risk-Taking 

Employees do not have to worry about the finances required to fund a project. The company provides all the resources needed to implement an idea efficiently. However, entrepreneurs must look after all the aspects, which is stressful and demands tireless efforts. Also, some entrepreneurship is about risk-taking, while employment is about security and safety. One must look at both options and choose the one that complements them.

Conclusion

In conclusion, deciding between working for a company as an employee or venturing into entrepreneurship involves carefully considering the pros and cons. As an employee, one benefits from limited liability and a steady income but may lack motivation due to detached profitability. Conversely, entrepreneurs face unlimited liability but enjoy the potential for greater profits and the freedom to pursue their passions.

The tradeoff extends to job satisfaction, work stress, freedom, values alignment, and financial risk. Ultimately, individuals must weigh these factors against their goals, interests, and risk tolerance to determine the best path. Whether choosing the security of employment or the autonomy of entrepreneurship, embracing one’s strengths and aspirations is vital to finding fulfillment in one’s career journey.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Reviewed By: Brittany McMillen

Brittany McMillen

Brittany McMillen is a seasoned Marketing Manager with a sharp eye for strategy and storytelling. With a background in digital marketing, brand development, and customer engagement, she brings a results-driven mindset to every project. Brittany specializes in crafting compelling content and optimizing user experiences that convert. When she’s not reviewing content, she’s exploring the latest marketing trends or championing small business success.

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As the world slowly emerges from intense lockdowns and workplaces begin to open, a startling trend takes shape. People are resigning from their jobs instead of returning to offices. Unsurprisingly, employees are unwilling to give up remote work entirely. However, they’ve found comfort and autonomy in working from home and would go to extraordinary lengths to preserve it to some degree.

Let’s delve deep into the reasons behind employees’ refusal to go back to the office.

Safety is a Significant Concern

Although vaccines have significantly declined infection rates and deaths worldwide, many employees still fear for their safety. Moreover, many have lost a loved one in the pandemic and thus don’t want to take any risks. A recent report by McKinsey and Company reveals that many workers now want to work from home three days a week. Furthermore, 25% said they would quit their current job if their company resumed full-in-office work.

Mental Health is Gaining Priority

Before the pandemic took the world by surprise, most organizations didn’t consider mental health essential or have any leave policies. However, COVID-19 has changed that. According to a study, almost half of American workers claim that the pandemic has adversely affected their mental well-being, and they look up to their companies for additional support. However, this unease is even greater among personnel from diverse backgrounds.

Employees Need a Better Work-Life Balance

COVID-19 has left millions dead and millions more mourning after their dear ones. It has also made workers realize that life is fragile and that they should make the most of their time with family and friends. Furthermore, around one in five employees are reported to plan for early retirement. It shows that workers’ perceptions are changing, and they would no longer prioritize their work lives over family time.

Improved Salaries are Gaining Traction

A study suggests that around 40% of employees will switch to a new company if it offers them better benefits. It shows that employees are no longer interested in working for the same compensation packages. Covid-19 has pushed millions into crippling financial crises and upended their entire lives. It’s only fair that employees don’t want to return to offices to hustle for their previous wages.

Now that we’ve discussed why employees aren’t returning to offices, let’s examine how businesses retain them.

Offer More Work-From-Home Opportunities

Workers don’t want to abandon work from home completely. They’ve found a certain comfort and autonomy in remote work. Companies must provide more work-from-home options if they’re going to retain their best-performing employees. According to research, around 73% of workers want their bosses to continue offering remote work options.

Support Employees’ Mental Health

The pandemic has taken many precious lives, and almost every other person is experiencing mild to severe mental health issues. Companies can best deal with this pressing challenge by providing their employees with mental health support. It will also enhance worker productivity and save the company money in the long run.

Consider Appraisals for the Best Employees

A significant majority of the working class has undergone crippling financial issues during the pandemic that continues to this day. As people return to offices, they need revised salary packages to sustain themselves and their families. It’s, therefore, best that employers immediately investigate changing the compensation of their best performers.

Give Credit Where it’s Due

Your employees have endured a lot during the Covid-19 catastrophe. A small gesture of appreciation can go a long way. Make your workers feel cared for by highlighting their strengths. For example, if a particular worker gives a good suggestion that yields positive results, convey it to the entire team.

Promote Star Performers

Finally, to retain more employees, you should promote the best performers to leadership positions. This way, you can keep the best talent and incentivize workers to excel further at their positions.

The Bottom Line

The pandemic has wholly revolutionized the office culture. What started as a precautionary measure has gradually morphed into standard practice. Remote work is here to stay. The sooner organizations adapt to this new reality, the quicker they can get back on their feet. 

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Do you want to quit your 9 to 5 job? Are you willing to be an entrepreneur? Well, it’s a nice thought, but not everyone succeeds. Millions of people quit their jobs and commence a new business, but eventually, they face failures. One of the main factors of failure is not having interest and passion in their business. It would be best if you turned your hobby into a business.

A successful businessperson or entrepreneur has a keen interest in the field where he works. It would help if you were passionate about your work. What’s your passion? It’s very simple! Your hobbies and passions are what you do after work.

For instance, traveling can be your passion if you love to travel on holidays. Writing is your passion if you love to write in your spare time. If you love to play sports on the weekends, the sport is your passion.

Passion can be anything: sports, games, activities, traveling, and so on. But the main question is, can you convert your passion into a business? Yes, you can. It’s not rocket science. If you research, you’ll find thousands of people who turned their hobby into a business.

The question is, how? It might not seem accessible, but it isn’t difficult. You can do it; all you need in the first place is consistency, spirit, confidence, and, most importantly, belief in yourself. Once you have these things, you are near your destination. However, besides these motivational factors, you must also be rational and take every step with a plan. The following are tips for turning your passion into a business.

Set a Goal

Simply converting your hobby into a business is not a goal. You need to set some important goals. It’s essential to understand why you need to start this business. Do you want to keep it as a part-time hustle, or are you willing to make it full-time?

Do you plan to quit your job immediately? Are you just going to make it along with your job? It would be best if you answered these questions with a practical approach. Keep in mind that a business without goals isn’t successful. You need to know why you decided to be an entrepreneur.

Do Research

Sometimes, business ideas based on passion can be risky. You don’t want to lose money, so you shouldn’t invest much without doing your research.

You must conduct market research to ensure your business idea is compelling. The study will broaden your understanding and help you decide whether the concept should work.

Create a Business Model

After conducting market research, you need to identify a business model. Knowing the problem and providing a solution through your product or service is easy. But it would be best if you remembered you would run your business.

For instance, you need to identify the cost of your product or service, the cost of selling your product, and the amount of money the customer will be ready to pay.

Test Your Idea

Research and business models are essential, but these are hypothetical. You can’t be dependent on these factors and invest your money.

First, test your idea. Ask potential customers if your idit piques their interest and begin with the ‘coming soon’ campaign. Initially, you can sell a limited number of products.

Develop a Business Plan

Developing a business plan is like writing one. You add all the information you collected from research, the business model, and your tests. You are set to write a business plan and begin the process.

Learn Basic Marketing

You can’t expect business success without marketing. Remember that your business potential will not work if you don’t reach your customers. It would help if you found your audience and what you offer. Marketing can help you attract more customers. It’s the only way to generate more sales.

Conclusion

You might love to play sports on the weekends, or you probably love to do bodybuilding. You might want to write creative stories or be interested in paintings or art in your free time. You can turn all these hobbies into a great business. All you need is belief and a great plan.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Digital marketing is one of the essential factors in promoting your business online. Content marketing is the backbone of this modern-day marketing, stimulating your audience’s attention to make a purchasing decision. Core content includes blogs, eBooks, and articles. However, a pillar blog is valuable content that efficiently generates site traffic.

Posting blogs or articles on your site enhances your SEO strategy and website’s health. Moreover, it helps you interact more personally with your target audience. However, most marketers make mistakes when creating content.

Marketers prefer quantity over quality. Moreover, they thrive on creating content daily because they think frequent, excessive content can help them increase traffic on their site.

Most marketers believe that blog posts and articles help increase awareness and generate only a few understandings of effective content strategies to improve the website’s ranking and stimulate a maximum number of audiences.

Creating high-quality blogs that help you achieve your marketing goals can be challenging. However, pillar blogs or content can help persuade your audience to make purchasing decisions.

What is Pillar Content?

A pillar blog is informative content that answers each question a user searches about a particular topic. Furthermore, the primary design of Pillar content is to provide value to readers and increase ranking in search engines.

Steps to Create a Highly Effective Pillar Blog

It wouldn’t be wrong to say that pillar content is a significant factor in successful content marketing. It enables your audience to spend more time on your site. Here are some essential steps to creating highly effective pillar content.

Understand your audience

Pillar content is vital for your personal or business purpose. It should also communicate your business’s alpha to omega factors, but it should still be connected to your audience’s interests.

As a marketer, if you are putting in the effort to create informative pillar content based on your business interest, you should also be concerned about the readers’ interest. Overall, to do this, you need to understand your audience. Answering the following questions can help you know your audience efficiently:

• What’s the average age of your prospects?
• Which ethnic group do your prospects belong to?
• What’s the location of your audience?
• What’s the education level of your audience?

Identify your audience’s needs

Once you understand your audience, it’s essential to understand your prospects’ most critical issues. Identifying their problems can help you create pillar topics for each post. The question is, how do you determine their needs? Some advanced research would help here.

Moreover, finding out what your audience talks about on social media would be best. However, you can make the process easier by looking at what topics other bloggers write about in your industry.

Focus on creating great content

You now understand your audience’s needs and have ideas for your content. Your next step is to create compelling and impressive content that leaves a lasting impression on your readers and encourages them to bookmark your site. Here are the tips for creating great content:

• Create an eye-catching headline
• Make a hook to grab your audience’s attention. 
• Create a story. However, you can write about how you created a podcast that the most people listen to monthly
• Write with a structure. Include bullet points, images, headers, and shorter paragraphs
• Adding fluff content won’t be successful. Moreover, do some critical research when writing your content
• Remember to add ‘takeaway‘ at the end of your content

Promote your article regularly

Your work doesn’t end after creating and publishing a pillar blog. Now, the last thing you need to do is promote your content. However, you should keep the content for your site only. Instead, it enables it to reach a broader audience. Here are the tips to boost your article:

• Link your content from your ‘About page
• Share your content in your digital network
• Share the article on social media platforms

The Bottom Line

Digital marketing is a cornerstone in online business promotion, with content marketing, mainly pillar blogs, as a potent tool for engaging audiences and driving traffic. However, high-quality pillar content necessitates understanding audience demographics and identifying their needs, laying the groundwork for insightful and captivating content creation. Furthermore, marketers can establish authority and foster meaningful connections with their target demographic by effectively addressing audience concerns and structuring content. 

However, the journey doesn’t end with content creation; active promotion across digital platforms is vital to extend the reach and maximize impact. Additionally, through strategic content promotion, businesses can enhance their online visibility and achieve their marketing goals, solidifying their position in the digital landscape and driving sustainable growth.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

It is not easy to know which company will be successful or not when they start in the business world. However, a series of signals allows them to identify those with the highest growth potential more clearly.

One of the most significant cases in which a company has had an unexpected success is Amazon. When he launched his growth plan in 2012, many analysts thought that this would be a total failure. However, nothing is further from reality; Amazon was consolidated as the most prominent eCommerce company worldwide.

On the other hand, when Sega launched its Dreamcast console in 1998, its technical specifications were vastly superior to those of its competition, the Sony PlayStation; even so, the Dreamcast was a commercial failure that marked the end of Sega in the console market. Meanwhile, PlayStation was a resounding success that forever changed the video game industry.

Google Wave was launched in 2009 with high diffusion, while technology analysts devoted whole books to analyzing the project that promised to change how we communicate on the web. However, its failure was inevitable; today, nobody remembers Google Wave or its function.

For a project to be successful requires something that differentiates it from the options that are already in the market; for example, if in the coordination industry, all companies have delivery periods of 3 days, have a shorter delivery period than this, it could position that company at the forefront, which will bring it closer to success.

Information Technology as the Basis of Success

Knowing the development prospects of the technology in question is vital when talking about IT entrepreneurship. Investing today in the Internet of Things could be a clever idea, given that future projections indicate that the industry’s growth is assured.

Winning success is exceedingly difficult, but some tips can influence in avoiding failures, such as:

• Understand and delimit the market to which the product or service is directed (scope, purchasing power, population density, consumption habits.
• Know the competition (purchasing power, target market, area of ​​opportunity, strengths of the product or service).
• Self-criticism and Evaluation (fundamental is to know if we have enough experience and knowledge to start or if we require any additional training or learning)

Business success depends on an almost infinite range of technological, human, and economic factors, making it impossible to determine the success of a project before its launch. Correct planning and market prospecting give a greater sense when starting. There are other ways to know whether your company will be successful or not. These are the ways that connect the dots with business success based on information technology innovations. Please read on!

Clear Strategy

A clear and definite strategy advances your business activities. Set goals and make different strategies to encourage your potential clients. You can attract a maximum number of clients like Uber as they offer another black care service in San Francisco with twisted technology, Uber Cab.

Your strategies can be successful by learning based on experiences that help you understand the marketplace rules and requirements. You can achieve this goal by market research, keeping your eyes on your competitor’s activities, and the result of your current customer’s feedback.

First Rank on SERPs

It is the era of digital business, and every business owner wishes to get the highest rank on search engine page results. To get this result, you must work hard on your website. It must have a tremendous bulk of users as organic traffic. Your website or any digital product must be responsive, mobile-friendly, SEO-centric, and easy to navigate with aesthetic web design. Make a website that quickly resolves all your client’s queries on a sincere and relevant note. Remember, Google never compromises on its client’s wishes.

Let the World Recognize Your Company

After getting moderate success in profit and ROI, business owners think they are making their best stand out in the market. You are setting goals and achieving them. Effectively, it is correct, but it isn’t suitable if you have limited your work with those results. It would help if you had to reach or at least try to get a level of a high achiever. You make it possible by enhancing your brand name as the world population quickly recognizes your brand. As with Pepsi, the demand for your products and services must be 98%.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Reviewed By: Brittany McMillen

Brittany McMillen

Brittany McMillen is a seasoned Marketing Manager with a sharp eye for strategy and storytelling. With a background in digital marketing, brand development, and customer engagement, she brings a results-driven mindset to every project. Brittany specializes in crafting compelling content and optimizing user experiences that convert. When she’s not reviewing content, she’s exploring the latest marketing trends or championing small business success.

See Full Bio