Author: Complete Controller

A Certified Public Accountant (CPA) is a profession for accountants who have a professional accounting license provided by the Board of Accountancy for each state in the United States. The American Institute of Certified Public Accountants (AICPA) provides resources on obtaining the license. The concept of having CPAs is to introduce more professional standards in businesses and the economy.

Is Certified Public Accountant & Chartered Accountant the Same Person?

A Certified Public Accountant is also known as a Chartered Accountant (CA) in other countries. To be a Certified Public Accountant, a person should have a bachelor’s degree in business administration, finance, or accounting. A Certified Public Accountant should complete one-fifty hours of education to get the license. A Certified Public Accountant should have at least two years of public accounting experience. The Certified Public Accountant also has to pass the Uniform CPA Exam to be certified. Keeping the title of a CPA also requires completing a specific number of continuing education hours yearly. CPAs should be very experienced and experts in their tasks to get a job as a Certified Public Accountant.

The Differences Between Ordinary Accountants and Certified Public Accountants

Certified Public Accountants (CPAs) play a vital role in the financial landscape, working across diverse settings such as public accounting firms, corporate finance departments, and government agencies. Their expertise is not limited to traditional accounting roles; many CPAs also ascend to significant leadership positions, taking on responsibilities as controllers or chief financial officers (CFOs) within a variety of organizations.

While it is true that all CPAs can be classified as accountants, it’s important to note that not every accountant holds the CPA designation, which signifies a recognized level of professionalism and adherence to industry standards. CPAs are often sought after for their specialized knowledge, particularly in areas such as tax consulting, where they guide businesses through the complexities of tax filings, ensuring compliance and optimization of tax obligations.

Moreover, companies frequently enlist CPAs to conduct or review their annual audits, providing an essential check on financial accuracy and integrity. The accounting profession also offers vast specialization opportunities; CPAs can focus their expertise in fields such as auditing, bookkeeping, forensic accounting, managerial accounting, information technology, and tax preparation, allowing them to cater to the unique needs of their clients and industries. This diverse skill set makes CPAs invaluable assets in the financial world, providing critical insights and solutions that drive business success.

Although an accountant does not always need a degree in accounting, a Certified Public Accountant is required to have a bachelor’s degree in accounting or finance.

An accountant does not have a license or require experience or a specific number of hours of education, whereas a CPA should pass complex tests and strict requirements to get a permit from the state. The CPA should also complete one-fifty hours of experience along with two hours of experience, as mentioned above.

An accountant’s responsibilities are not as many as the responsibilities of a Certified Public Accountant. The duties of an accountant can include bookkeeping and creating financial statements. However, a Certified Public Accountant can take on many responsibilities, such as auditing, analyzing the business’s financial position, creating budgets and strategies, tax filing, consultancy, and forensic accounting.

For large companies, getting help from Certified Public Accountants is almost necessary. As a business grows, so do the financial obligations, which professionals or Certified Public Accountants can only handle. Big corporations mainly hire CAPs in their firms to have all their accounting and finances dealt with by them, and other companies may only seek a CPA’s help when needed through accounting agencies. Usually, CPAs act as tax filing consultants for many companies, as this is one of the most complicated tasks for a business.

Major Roles that CPAs Perform for an Organization

Some of the significant and significant roles of Certified Public Accountants are:

Financial planning, analysis, and management: A Certified Public Accountant can advise or plan for businesses after reviewing all the financial documents and statements. Some CPA agencies also offer CPAs to businesses as financial managers. The services CPAs offer as financial managers could include supervising and managing a company’s daily economic activities and providing strategic ideas to make the company’s accounting systems efficient.

Consultation: Some businesses can seek a CPA’s help for consultation or advice on their financial position and performance, and the CPA could suggest some strategies for improvement.

Tax filing: Tax filing can quickly become complicated for people with no accounting experience, which is why they need a CPA’s help during the tax season.

Forensic Accounting: Some businesses don’t focus on proper bookkeeping and keeping records at the beginning of their operations, and they end up with messed up or destroyed records. Certified Public Accountants are hired to fix and reconstruct messy records in these situations. About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Since the late 90s and early 2000s, globalization has taken the world by storm. The demand for high-quality work at the lowest cost possible has spiked. Many industries outsource work to countries where labor is cheap, from software development and shoe manufacturing to customer support and accounting services, but the skillset is better. For many small to medium-sized businesses, getting their jobs done through offshore employees has become the only way to earn good profit.

Similarly, offshore accounting services have also allowed companies to maintain their accounts through a third-party dedicated offshore accounting company, reducing the hassle of hiring an account team to do the job at double the cost. So, if you are a small, medium, or large business wondering whether to shift your accounting load to an offshore company or not, then here are some benefits that would help you make the decision.

Benefit # 1: Reduced Cost, Higher Productivity

One of the primary reasons companies work with an offshore accounting firm is that it reduces their costs. Imagine hiring a team of accountants in your office. You will pay not only their salaries but also other benefits that they would expect. With an offshore accounting company, you will only pay a fraction of the amount and get all your required services. Since these are dedicated accounting companies, you won’t have to worry about the quality of their services. In addition, offshore accounting companies usually charge by the hour. You can keep track of the hourly production to track their performance.

Benefit # 2: More Options, Lesser Restraints

Once you decide to move your accounting workload to an offshore company and start searching for the right one, you will be surprised to see the competition. There are thousands of companies offering a combination of services at meager prices. You can even get additional benefits that come alongside accounting services to make it even better for your business. You won’t have to stick with a limited pool of expertise or talent, or you won’t have to hire a new employee every time a new type of accounting job appears.

Benefit # 3: Lesser Management Burden, Increased Accuracy

Again, since you won’t be hiring a team of accountants but rather shifting the workload to an offshore company, you won’t bear the brunt of managing numerous departments and employees. Instead, you will focus on the central departments of your company that are generating the sales. At the same time, your offshore accounting company handles the accounting and financial management.

Benefit # 4: High Usage of Technology

Again, since offshore accounting companies regularly make themselves better to beat the competition, you will find that most of them will be using up-to-date software, enhanced security, and backup services for your financial data and the like. If you wish to have a similar setup in your office, it will cost you to hire and manage an accounting team, a networking team, and an IT team. Of course, the cost will be sky-high. With an offshore accounting company, you will be getting all of this at a specific hourly or monthly price.

Benefit # 5: Higher Confidentiality, Lesser Risks of Data Theft

Since an offshore company will manage your accounts, your competitors’ chances of stealing your data will be reduced. If you want to keep your accounting information hidden from authorities, that’s also possible since nothing will be on your computers or desk. Your accounting data will be offshore, meaning no access to locals.

Why Should You Switch to an Offshore Accounting Service Provider?

For any business trying to save money and increase the security of their accounting data, offshore accounting services are the best option. With an offshore accounting service provider, you will be getting expertise at a fraction of the price, which is a winning situation. In addition, since your data will probably be on the cloud, you can access it from anywhere, giving you the freedom to check your accounts whenever and wherever you want.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

By: Jennifer Brazer

Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.

Fact Checked By: Brittany McMillen

Small Business Trends to Track for Strategic Growth in 2025

Small business trends to track in 2025 center on AI adoption, inflation management strategies, e-commerce expansion, labor market adaptations, and diversity-driven innovation—with 33.2 million U.S. small businesses contributing 44% of economic activity while navigating unprecedented market shifts. These five core trends represent immediate opportunities for competitive advantage, particularly as 54% of small businesses cite inflation as their primary concern and 48% actively implement AI tools to offset operational costs.

Over my 20 years as CEO of Complete Controller, I’ve watched thousands of businesses transform their operations by staying ahead of market trends. The difference between businesses that thrive and those that merely survive comes down to strategic trend adoption—and 2025 presents unique opportunities for growth. From AI-powered bookkeeping that reduces errors by 40% to e-commerce strategies driving 25% revenue increases, this article provides actionable insights based on real client successes. You’ll gain specific implementation strategies for each trend, learn from case studies of businesses achieving measurable results, and discover how to position your company for sustained growth despite economic uncertainty.

What are the most critical small business trends to track in 2025?

• Inflation management, AI adoption, e-commerce expansion, labor adaptations, diversity innovation
• Inflation management includes dynamic pricing models and vendor renegotiation strategies
• AI adoption focuses on automated bookkeeping and predictive analytics tools
• E-commerce expansion encompasses social commerce and mobile-first design
• Labor adaptations involve hybrid workforce models and flexible benefit packages
• Diversity innovation leverages minority ownership growth and community partnerships

Mastering Inflation: Profit Protection in Volatile Markets

Small businesses face margin pressure from sustained inflation, with 62% seeking additional financing to offset rising costs according to the U.S. Chamber of Commerce. The challenge extends beyond simple price increases—it requires comprehensive operational restructuring to maintain profitability while preserving customer relationships.

Dynamic pricing represents the most effective response to inflation volatility. Successful businesses implement tiered service packages that allow customers to select value levels matching their budgets. For example, Jane’s Handmade Crafts introduced three subscription tiers during peak inflation, resulting in 30% higher customer retention compared to traditional single-price models. This approach maintains revenue stability while giving customers control over their spending.

Cost optimization strategies

Vendor renegotiation yields immediate results for margin protection. Complete Controller clients averaging $2-5 million in revenue typically achieve 12-15% cost reductions through systematic supplier reviews. The process involves:

• Analyzing purchase volumes across all vendors quarterly
• Requesting competitive bids for contracts exceeding $50,000 annually
• Consolidating orders with fewer suppliers for volume discounts
• Negotiating payment terms to improve cash flow timing

Customer retention during price increases

Price increases become acceptable when paired with enhanced value propositions. Loyalty programs offering exclusive benefits justify higher prices while deepening customer relationships. One Midwest manufacturing client maintained 95% customer retention despite 18% price increases by introducing:

1. Priority order fulfillment for loyalty members
2. Quarterly product customization consultations
3. Extended warranty coverage at no additional cost
4. Early access to new product launches

Smart businesses position price adjustments as investments in service quality rather than simple cost transfers. This psychological framing reduces customer resistance while building long-term brand loyalty.

AI Revolution: Transforming Operations Beyond Automation

Emerging small business technologies reshape competitive landscapes, with 48% of small businesses already using AI tools according to recent industry surveys. The transformation extends far beyond simple automation—AI fundamentally changes how businesses analyze data, predict trends, and serve customers.

QuickBooks AI integration demonstrates immediate practical benefits. Small businesses report 40% reduction in data entry errors and eight hours monthly freed for strategic planning. These efficiency gains translate directly to bottom-line improvements through reduced labor costs and faster decision-making capabilities.

Implementation roadmap for AI adoption

Starting AI implementation requires systematic evaluation of current workflows. Begin with processes consuming the most manual time—typically invoicing, expense categorization, and financial reporting. Our clients achieve fastest ROI by targeting repetitive tasks first:

• Month 1: Implement automated invoice processing
• Month 2: Deploy expense categorization algorithms
• Month 3: Activate predictive cash flow analytics
• Month 4: Launch AI-powered customer insights

Beyond basic automation

Advanced AI applications deliver competitive advantages through predictive capabilities. Machine learning algorithms analyze historical sales patterns, seasonal fluctuations, and market indicators to forecast revenue with 85% accuracy three months ahead. This foresight enables proactive inventory management, staffing adjustments, and marketing campaign timing.

Bailey Builds furniture startup exemplifies AI’s transformative potential. Using AI-powered demand forecasting, they reduced inventory holding costs by 20% while maintaining 98% order fulfillment rates. Their success stemmed from integrating AI insights across operations rather than treating it as isolated technology.

Personnel development in AI era

AI adoption succeeds when employees transition from data entry to data analysis roles. Successful implementations include comprehensive training programs helping staff interpret AI-generated insights. Complete Controller clients investing in employee AI literacy report 3x higher adoption rates and faster positive ROI compared to technology-only approaches.

E-Commerce Mastery: Converting Digital Presence to Revenue

Small business digital marketing strategies now prioritize e-commerce integration, with 57% of digitally-enabled businesses expecting revenue growth according to PYMNTS Intelligence research. The shift extends beyond simple online stores—successful businesses create seamless omnichannel experiences connecting physical and digital touchpoints.

Social commerce represents the fastest-growing opportunity, particularly through Instagram Shopping and TikTok Shop integrations. Businesses achieving highest conversion rates focus on platform-native content rather than repurposing traditional marketing materials. Mike’s Tech Solutions increased online revenue 35% by creating platform-specific video content showcasing products in real-world applications.

Mobile optimization imperatives

Mobile devices drive 65% of e-commerce traffic, yet many small businesses maintain desktop-focused designs. Essential mobile optimizations include:

1. Single-thumb navigation for all critical functions
2. Apple Pay and Google Pay integration at checkout
3. Image compression for sub-three-second load times
4. Simplified forms with autofill capabilities
5. Voice search optimization for product discovery

Local SEO for e-commerce success

Geographic targeting amplifies e-commerce effectiveness for businesses serving regional markets. “Near me” searches increased 200% over three years, creating opportunities for localized digital strategies. Successful implementations combine:

• Google Business Profile optimization with product catalogs
• Location-specific landing pages for service areas
• Geofenced social media advertising
• Local influencer partnerships for authentic reach

Performance metrics that matter

E-commerce success requires monitoring beyond basic sales figures. Critical performance indicators include:

Metric	Industry Benchmark	Target for Growth
Mobile Conversion Rate	2.25%	3.5%+
Cart Abandonment Rate	69.57%	Under 60%
Customer Lifetime Value	3x acquisition cost	5x acquisition cost
Email Click-Through Rate	2.62%	4%+

Regular analysis of these metrics enables rapid strategy adjustments and continuous improvement cycles.

Workforce Evolution: Building Resilient Teams

Remote work solutions reshape employment landscapes, with hybrid models becoming standard rather than exception. Bank of America data shows payroll growth moderating to 3.2% in 2023 from 6.7% in 2022, indicating a stabilizing labor market requiring strategic adaptation rather than reactive hiring.

Successful workforce strategies balance flexibility with productivity requirements. Companies reporting highest employee satisfaction combine remote work options with structured collaboration frameworks. This includes designated in-office days for team building and creative sessions while maintaining remote flexibility for focused work.

Compensation beyond salaries

Modern retention strategies extend beyond base compensation to comprehensive value propositions. High-performing small businesses offer:

• Health savings account contributions offsetting insurance costs
• Professional development stipends for skill advancement
• Flexible PTO policies trusting employee judgment
• Home office equipment allowances for remote workers
• Mental health support through app subscriptions

Gig economy integration

Blending full-time employees with specialized contractors provides operational flexibility. Successful hybrid models maintain core competencies in-house while leveraging external expertise for project-based needs. This approach reduces fixed labor costs while accessing specialized skills on demand.

Bailey Builds exemplifies effective hybrid workforce management. They maintain 15 full-time employees for core operations while engaging 25+ regular contractors for seasonal demands and specialized projects. This structure reduced overhead 20% while expanding into 12 new markets.

Skills development as retention tool

Investing in employee growth creates mutual benefits. Upskilling programs focusing on digital competencies, data analysis, and customer experience management prepare teams for evolving business needs while increasing employee loyalty. Complete Controller clients implementing structured development programs report 40% lower turnover rates compared to industry averages.

Diversity as Innovation Driver: Leveraging Demographic Shifts

Minority-owned businesses grew from 9% to 15% of all U.S. firms between 2019-2023, while women-owned firms now represent 44% according to Pursuit Lending research. This demographic transformation creates opportunities for innovative approaches to products, services, and market positioning.

Diverse ownership brings unique perspectives identifying underserved market segments. These businesses often recognize needs overlooked by traditional competitors, creating first-mover advantages in emerging markets. Patent data reveals micro-businesses with 1-4 employees secure 10% of all patents, demonstrating innovation concentration in diverse small enterprises.

Community partnership strategies

Authentic community engagement drives sustainable growth for diverse-owned businesses. Successful approaches include:

1. Participating in minority supplier certification programs
2. Collaborating with local cultural organizations
3. Sponsoring community events aligned with brand values
4. Creating mentorship programs for aspiring entrepreneurs
5. Developing products addressing specific cultural needs

Cultural competency as competitive advantage

Understanding diverse customer bases enables targeted marketing exceeding generic demographic approaches. Businesses demonstrating cultural awareness through product development, marketing messaging, and customer service protocols capture loyalty in increasingly diverse markets.

Accessing diversity-focused resources

Multiple funding sources specifically support diverse entrepreneurs. These include:

• SBA 8(a) Business Development Program
• Minority Business Development Agency grants
• Corporate supplier diversity initiatives
• Impact investment funds prioritizing diverse founders
• State-specific minority business programs

Strategic utilization of these resources accelerates growth while building valuable corporate partnerships.

Future-Proofing Strategies: Building Sustainable Resilience

Small business credit card balances rose 18% since 2019, though inflation-adjusted levels remain comparable to pre-pandemic norms according to Bank of America research. This financial resilience stems from strategic planning rather than reactive decision-making, with successful businesses maintaining multiple contingency scenarios.

Startup funding trends shift toward alternative financing models beyond traditional bank loans. Revenue-based financing, where repayment ties to monthly revenue percentages, provides flexibility during economic uncertainty. This approach aligns lender and business interests while avoiding fixed payment pressures during slow periods.

Scenario planning frameworks

Effective contingency planning requires structured approaches to uncertainty. Develop three scenarios:

• Base Case: Current trajectory continues with minor fluctuations
• Downside Case: 20-30% revenue reduction from economic pressures
• Upside Case: 15-25% growth from market opportunities

Each scenario requires specific action triggers and response strategies. For example, downside triggers might include two consecutive months of 10%+ revenue decline, automatically initiating cost reduction protocols.

Technology stack optimization

Future-ready businesses maintain lean, integrated technology ecosystems. Essential components include:

1. Cloud-based accounting systems enabling real-time financial visibility
2. Customer relationship management connecting sales and service
3. Inventory management systems preventing stockouts and excess
4. Communication platforms supporting hybrid work models
5. Cybersecurity tools protecting against increasing threats

Regulatory compliance preparation

Emerging regulations around AI usage, data privacy, and environmental reporting require proactive compliance strategies. Businesses implementing comprehensive data governance frameworks now avoid costly retrofitting when regulations formalize. Key preparation steps include:

• Documenting all AI decision-making processes
• Implementing customer data consent management
• Establishing environmental impact measurement systems
• Creating algorithmic bias testing protocols
• Maintaining detailed compliance audit trails

Conclusion

The small business trends to track for 2025 success demand bold action paired with strategic thinking. From mastering inflation through dynamic pricing to leveraging AI for operational excellence, each trend offers concrete opportunities for growth. Your business stands at a pivotal moment—those embracing these changes will capture market share from hesitant competitors.

As someone who’s guided thousands of businesses through market transitions over two decades, I’ve learned that success comes from systematic implementation rather than scattered attempts. Start with one trend aligned with your immediate challenges, achieve measurable results, then expand to others. The businesses thriving in 2025 will be those taking action today.

Ready to implement these strategies with expert guidance? Connect with our team at Complete Controller to develop your customized growth roadmap. We’ll help you navigate these trends while maintaining the financial clarity essential for confident decision-making.

FAQ

How can small businesses balance automation with maintaining personal customer relationships?

Successful automation enhances rather than replaces personal connections. Use AI for repetitive tasks like appointment scheduling and basic inquiries, freeing staff for meaningful customer interactions. Set clear automation boundaries—complex issues and relationship-building activities always require human touch.

What’s the minimum budget needed to implement AI tools effectively?

Basic AI implementation starts around $100-300 monthly for tools like automated bookkeeping or chatbots. Focus initial investments on highest-impact areas showing clear ROI within 90 days. Many platforms offer free trials enabling testing before commitment.

How do I stay compliant with evolving AI and data privacy regulations?

Establish data governance frameworks documenting all automated decision processes. Maintain clear audit trails, implement regular bias testing, and ensure transparent customer communication about AI usage. Consider quarterly compliance reviews as regulations rapidly evolve.

Which funding option works best for businesses with seasonal revenue fluctuations?

Revenue-based financing aligns perfectly with seasonal businesses, as repayments adjust to income levels. During slow seasons, payments decrease automatically, reducing financial pressure. Alternative options include lines of credit and invoice factoring for immediate cash flow needs.

How do I identify which trends deserve immediate attention versus long-term planning?

Evaluate trends through three criteria: immediate revenue impact, competitive necessity, and implementation complexity. Address inflation and basic digital presence immediately. Plan AI adoption and workforce evolution over 6-12 months. Assess quarterly to adjust priorities based on market changes.

Sources

• Bank of America Institute. (April 2024). “Small Business Checkpoint.” www.bankofamerica.com/institute
• Bankrate. (November 15, 2023). “Small Business Statistics In 2023.” www.bankrate.com/statistics
• Bureau of Labor Statistics. (2024). “Consumer Price Index.” www.bls.gov/cpi
• Gusto. (October 2024). “2024 New Business Formation Report.” gusto.com/resources/articles
• HulkApps. (June 2024). “Shopify’s Impact on Small Businesses: Case Studies and Success Stories.” www.hulkapps.com/blogs
• Intuit. (September 2023). “Responsible AI in QuickBooks.” www.intuit.com/blog/innovative-thinking
• National Federation of Independent Business. (2023). “Economic Trends Report.” www.nfib.com/content/analysis
• Pew Research Center. (April 22, 2024). “A Look at Small Businesses in the U.S.” www.pewresearch.org
• PYMNTS Intelligence. (December 2023). “Small Business E-Commerce Trends.” www.digitalcommerce360.com
• Pursuit Lending. (January 2025). “Growth of Women- and Minority-Owned Businesses.” pursuitlending.com/resources
• Small Business Administration. (November 2023). “2023 Small Business Profile.” advocacy.sba.gov
• U.S. Chamber of Commerce. (2023). “Small Business Index Q1 2023.” www.uschamber.com/sbindex
• U.S. Chamber of Commerce. (May 20, 2024). “Small Business Data Center.” www.uschamber.com/data
• Wikipedia. (2024). “Artificial Intelligence.” en.wikipedia.org/wiki/Artificial_intelligence

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

You have come to the right spot if you are a female businessperson. Nevertheless, fret not if you are simply an optimistic entrepreneur or a first-time consultant. This article is for you, as well. Business possessions are complicated, and you have a long road ahead. If you have the assurance, coarseness, and inspiration to continue, the prizes for a fruitful organization are top-notch. Every stage will give you tips, stunts, appeal, and motivation to become an effective female entrepreneur.

The number of individuals associated with Facebook is equivalent to China’s population – 1.35 billion. Furthermore, with three billion (and tallying) individuals on the web, we can now contact more people, assemble more grounded networks, and have a more prominent effect than at any other time. Individuals can currently manufacture their public stages. This new reality gives ladies a chance to sidestep customary force structures.

In any case, with this force comes great duty. Thus, cautiously consider your objectives and the kind of contrast you must make before building a stage. Stay established in your fundamental beliefs since what you do online will shape your heritage. When you comprehend the effect you must make, you can utilize social devices to break into the business world to significantly and directly affect the individuals who need you.

For what reason are social stages so significant for ladies’ businesspeople? In conventional business settings, men rule in places of intensity. Just 8.1 percent of top workers and 14.6% of top dogs in corporate America are ladies. Regardless, ladies are gaining ground, and, for those of us who are available, we can battle.

We believe that all women are entrepreneurs because, in the end. What does it mean to start? To undertake is to create, to begin, to give life. And in that, women are experts.

Since we were kids, we had exciting personalities, invented new worlds, and spent hours on our imagination. And as soon as I could, I started giving life to social and creative projects.

However, it was not until 2010 that I started my online business path; fortunately, I did not do it alone. You have already heard about the loneliness of the entrepreneur. If you are also a woman, a mother, and live far from a city, you cannot imagine it.

That is why it is convenient for women entrepreneurs to help and drive each other; it is not easy to conduct a project or business, let alone do it online.

Today, I am writing this article to tell you what you will need and to reserve a free place at an online event that you will love; follow me.

3 Requirements for Women Entrepreneurs Online

A website: It does not matter if you delegate the work of its creation or want to embark on yourself, but you need a place to show yourself. Suppose you dare to mark a “DIY” of your online presence. In that case, I recommend creating a website in WordPress, which is the most potent content manager currently and my favorite for all the possibilities it offers. However, other people prefer to start by creating a free website.

Marketing tools: There is no point in having an online space if you do not attract the public to your website. Knowing how to get visits, understand social networks’ functioning, and learn strategies to sell your services or products is a priority. Similarly, you can hire professionals to take you.

Empowerment and trust: These are the most important things. Online businesses do not usually succeed quickly, and you will need a lot of patience. That is why having confidence in yourself, the knowledge to do it, and keeping your emotions at bay will be essential to conducting your online venture. A positive mentality is necessary!

All in All

There is nothing a man can do that a woman cannot do. It is incredible how more women work hard and make their way into the industry. With just a few tips and requirements mentioned above, there is no stopping them! About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

As the world slowly emerges from intense lockdowns and workplaces begin to open, a startling trend takes shape. People are resigning from their jobs instead of returning to offices. Unsurprisingly, employees are unwilling to give up remote work entirely. However, they’ve found comfort and autonomy in working from home and would go to extraordinary lengths to preserve it to some degree.

Let’s delve deep into the reasons behind employees’ refusal to go back to the office.

Safety is a Significant Concern

Although vaccines have significantly declined infection rates and deaths worldwide, many employees still fear for their safety. Moreover, many have lost a loved one in the pandemic and thus don’t want to take any risks. A recent report by McKinsey and Company reveals that many workers now want to work from home three days a week. Furthermore, 25% said they would quit their current job if their company resumed full-in-office work.

Mental Health is Gaining Priority

Before the pandemic took the world by surprise, most organizations didn’t consider mental health essential or have any leave policies. However, COVID-19 has changed that. According to a study, almost half of American workers claim that the pandemic has adversely affected their mental well-being, and they look up to their companies for additional support. However, this unease is even greater among personnel from diverse backgrounds.

Employees Need a Better Work-Life Balance

COVID-19 has left millions dead and millions more mourning after their dear ones. It has also made workers realize that life is fragile and that they should make the most of their time with family and friends. Furthermore, around one in five employees are reported to plan for early retirement. It shows that workers’ perceptions are changing, and they would no longer prioritize their work lives over family time.

Improved Salaries are Gaining Traction

A study suggests that around 40% of employees will switch to a new company if it offers them better benefits. It shows that employees are no longer interested in working for the same compensation packages. Covid-19 has pushed millions into crippling financial crises and upended their entire lives. It’s only fair that employees don’t want to return to offices to hustle for their previous wages.

Now that we’ve discussed why employees aren’t returning to offices, let’s examine how businesses retain them.

Offer More Work-From-Home Opportunities

Workers don’t want to abandon work from home completely. They’ve found a certain comfort and autonomy in remote work. Companies must provide more work-from-home options if they’re going to retain their best-performing employees. According to research, around 73% of workers want their bosses to continue offering remote work options.

Support Employees’ Mental Health

The pandemic has taken many precious lives, and almost every other person is experiencing mild to severe mental health issues. Companies can best deal with this pressing challenge by providing their employees with mental health support. It will also enhance worker productivity and save the company money in the long run.

Consider Appraisals for the Best Employees

A significant majority of the working class has undergone crippling financial issues during the pandemic that continues to this day. As people return to offices, they need revised salary packages to sustain themselves and their families. It’s, therefore, best that employers immediately investigate changing the compensation of their best performers.

Give Credit Where it’s Due

Your employees have endured a lot during the Covid-19 catastrophe. A small gesture of appreciation can go a long way. Make your workers feel cared for by highlighting their strengths. For example, if a particular worker gives a good suggestion that yields positive results, convey it to the entire team.

Promote Star Performers

Finally, to retain more employees, you should promote the best performers to leadership positions. This way, you can keep the best talent and incentivize workers to excel further at their positions.

The Bottom Line

The pandemic has wholly revolutionized the office culture. What started as a precautionary measure has gradually morphed into standard practice. Remote work is here to stay. The sooner organizations adapt to this new reality, the quicker they can get back on their feet. 

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Do you want to quit your 9 to 5 job? Are you willing to be an entrepreneur? Well, it’s a nice thought, but not everyone succeeds. Millions of people quit their jobs and commence a new business, but eventually, they face failures. One of the main factors of failure is not having interest and passion in their business. It would be best if you turned your hobby into a business.

A successful businessperson or entrepreneur has a keen interest in the field where he works. It would help if you were passionate about your work. What’s your passion? It’s very simple! Your hobbies and passions are what you do after work.

For instance, traveling can be your passion if you love to travel on holidays. Writing is your passion if you love to write in your spare time. If you love to play sports on the weekends, the sport is your passion.

Passion can be anything: sports, games, activities, traveling, and so on. But the main question is, can you convert your passion into a business? Yes, you can. It’s not rocket science. If you research, you’ll find thousands of people who turned their hobby into a business.

The question is, how? It might not seem accessible, but it isn’t difficult. You can do it; all you need in the first place is consistency, spirit, confidence, and, most importantly, belief in yourself. Once you have these things, you are near your destination. However, besides these motivational factors, you must also be rational and take every step with a plan. The following are tips for turning your passion into a business.

Set a Goal

Simply converting your hobby into a business is not a goal. You need to set some important goals. It’s essential to understand why you need to start this business. Do you want to keep it as a part-time hustle, or are you willing to make it full-time?

Do you plan to quit your job immediately? Are you just going to make it along with your job? It would be best if you answered these questions with a practical approach. Keep in mind that a business without goals isn’t successful. You need to know why you decided to be an entrepreneur.

Do Research

Sometimes, business ideas based on passion can be risky. You don’t want to lose money, so you shouldn’t invest much without doing your research.

You must conduct market research to ensure your business idea is compelling. The study will broaden your understanding and help you decide whether the concept should work.

Create a Business Model

After conducting market research, you need to identify a business model. Knowing the problem and providing a solution through your product or service is easy. But it would be best if you remembered you would run your business.

For instance, you need to identify the cost of your product or service, the cost of selling your product, and the amount of money the customer will be ready to pay.

Test Your Idea

Research and business models are essential, but these are hypothetical. You can’t be dependent on these factors and invest your money.

First, test your idea. Ask potential customers if your idit piques their interest and begin with the ‘coming soon’ campaign. Initially, you can sell a limited number of products.

Develop a Business Plan

Developing a business plan is like writing one. You add all the information you collected from research, the business model, and your tests. You are set to write a business plan and begin the process.

Learn Basic Marketing

You can’t expect business success without marketing. Remember that your business potential will not work if you don’t reach your customers. It would help if you found your audience and what you offer. Marketing can help you attract more customers. It’s the only way to generate more sales.

Conclusion

You might love to play sports on the weekends, or you probably love to do bodybuilding. You might want to write creative stories or be interested in paintings or art in your free time. You can turn all these hobbies into a great business. All you need is belief and a great plan.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Digital marketing is one of the essential factors in promoting your business online. Content marketing is the backbone of this modern-day marketing, stimulating your audience’s attention to make a purchasing decision. Core content includes blogs, eBooks, and articles. However, a pillar blog is valuable content that efficiently generates site traffic.

Posting blogs or articles on your site enhances your SEO strategy and website’s health. Moreover, it helps you interact more personally with your target audience. However, most marketers make mistakes when creating content.

Marketers prefer quantity over quality. Moreover, they thrive on creating content daily because they think frequent, excessive content can help them increase traffic on their site.

Most marketers believe that blog posts and articles help increase awareness and generate only a few understandings of effective content strategies to improve the website’s ranking and stimulate a maximum number of audiences.

Creating high-quality blogs that help you achieve your marketing goals can be challenging. However, pillar blogs or content can help persuade your audience to make purchasing decisions.

What is Pillar Content?

A pillar blog is informative content that answers each question a user searches about a particular topic. Furthermore, the primary design of Pillar content is to provide value to readers and increase ranking in search engines.

Steps to Create a Highly Effective Pillar Blog

It wouldn’t be wrong to say that pillar content is a significant factor in successful content marketing. It enables your audience to spend more time on your site. Here are some essential steps to creating highly effective pillar content.

Understand your audience

Pillar content is vital for your personal or business purpose. It should also communicate your business’s alpha to omega factors, but it should still be connected to your audience’s interests.

As a marketer, if you are putting in the effort to create informative pillar content based on your business interest, you should also be concerned about the readers’ interest. Overall, to do this, you need to understand your audience. Answering the following questions can help you know your audience efficiently:

• What’s the average age of your prospects?
• Which ethnic group do your prospects belong to?
• What’s the location of your audience?
• What’s the education level of your audience?

Identify your audience’s needs

Once you understand your audience, it’s essential to understand your prospects’ most critical issues. Identifying their problems can help you create pillar topics for each post. The question is, how do you determine their needs? Some advanced research would help here.

Moreover, finding out what your audience talks about on social media would be best. However, you can make the process easier by looking at what topics other bloggers write about in your industry.

Focus on creating great content

You now understand your audience’s needs and have ideas for your content. Your next step is to create compelling and impressive content that leaves a lasting impression on your readers and encourages them to bookmark your site. Here are the tips for creating great content:

• Create an eye-catching headline
• Make a hook to grab your audience’s attention. 
• Create a story. However, you can write about how you created a podcast that the most people listen to monthly
• Write with a structure. Include bullet points, images, headers, and shorter paragraphs
• Adding fluff content won’t be successful. Moreover, do some critical research when writing your content
• Remember to add ‘takeaway‘ at the end of your content

Promote your article regularly

Your work doesn’t end after creating and publishing a pillar blog. Now, the last thing you need to do is promote your content. However, you should keep the content for your site only. Instead, it enables it to reach a broader audience. Here are the tips to boost your article:

• Link your content from your ‘About page
• Share your content in your digital network
• Share the article on social media platforms

The Bottom Line

Digital marketing is a cornerstone in online business promotion, with content marketing, mainly pillar blogs, as a potent tool for engaging audiences and driving traffic. However, high-quality pillar content necessitates understanding audience demographics and identifying their needs, laying the groundwork for insightful and captivating content creation. Furthermore, marketers can establish authority and foster meaningful connections with their target demographic by effectively addressing audience concerns and structuring content. 

However, the journey doesn’t end with content creation; active promotion across digital platforms is vital to extend the reach and maximize impact. Additionally, through strategic content promotion, businesses can enhance their online visibility and achieve their marketing goals, solidifying their position in the digital landscape and driving sustainable growth.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

Money’s worth over time is closely related to time itself. Thus, it is proper to claim that the longer a period, the greater the activity of external agents or even the effect of macroeconomic variables on the purchasing power of a particular currency. Inflation contained in any system of a capitalist economy is a determining factor in the relationship between money and time, as a given amount of money in March of one year does not have the same purchasing value in March of the following year:

1. There is a need to consider the inflation rates in the capital during this period. Another simplified way to understand this fact is to think that the inflation rate that occurred in the period increased the prices of goods.
2. The external environment strongly influences the value of money over time, as it is an external macroeconomic factor that organizations or people cannot control.
3. Interest influences the value of money.

They are applied, whether through an investment that makes it pay off, the cost of raising it, or even the opportunity cost, when not invested. Interest, simply put, is the “rent” paid for the use of money. For lenders, interest is compensation for transferring the usufruct of capital. Already stop through an investment that makes it pay off, the cost of raising it, or even the opportunity cost when it is not invested. Interest, simply put, is the “rent” paid for the use of money. For lenders, interest is compensation for transferring the usufruct of capital.

To completely comprehend personal and commercial finance, you must first understand one of the most fundamental ideas in financial mathematics: the time value of money. The primary goal of financial mathematics is to learn and use the notion of the time value of money in economic choices. Financial decisions, in turn, primarily concern the allocation of income and costs across time.

A machine acquisition, for example, entails an initial expenditure in equipment, molds, support structure, and installation, in addition to the working capital required to run the business. The income streams arising from the sale of the items produced and their related manufacturing expenses are then shown.

There may also be initial inflows in the form of financial contributions from bank financing and monthly disbursements for amortization and interest payments. However, as a result, resource disbursements and inflows are dispersed throughout time.

Explain why interest is paid or gained by saying: Interest on a bank deposit or debt compensates the depositor or creditor for the deterioration of money’s value over time.

A Practical Example of the Time Value of Money

Let’s say the price of gasoline today is $3.50 per liter. So, with $ 140.00 today, we can fill our car with 40 liters of gasoline (140.00/3.50).

If, in 1 year, gasoline costs $4.00 per liter. We have two options: fill up less fuel, 35 liters (140.00/4.00), or pay more for the same amount.

We then concluded that the expectation of an increase in fuel resulted in a loss in our purchasing power. But, again, this is inflation; in this case, we have a price increase of around 14.29% (from $3.50 to $4.00).

Also, according to this case, whether we have $140.00 today or $160.00 1 year from now, we say they are equivalent amounts because they have the same purchasing power.

But let’s assume the price of gasoline remains the same one year from now or inflation equals zero. Does it matter if I have $140.00 today, one year from now?

Of course not, as we can invest this money, which will earn interest and have a higher value in 1 year.

If we have an investment at the simple interest that yields 2% per month on top of the amount of $140.00, we could say that if my opportunity cost was 2% a month (at simple interest) and zero inflation, for us, it’s as little as $140.00 today or $173.60 a year from now.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

What is Debt?

Debt, or gross debt of the general government (DBGG), is released monthly by the Central Bank and is formed by the liabilities of the Union, states, and municipalities (general government). Based on statistics released by the BC, for educational purposes, we can group these liabilities into four components: securities debt, repurchase agreements, bank debt, and others, as well as external debt.

The securities debt refers to bonds issued by the National Treasury, such as those used to invest through the Treasury Direct. Repurchase operations are a liability of the Central Bank, used to implement monetary policy. Bank debt refers to debt with banks, especially those of States and Municipalities, such as in operations with BNDES. Finally, external debt refers to bonds issued by the Union abroad and loans from foreign banks taken out by the States.

Each of these components has its dynamics. For example, the Treasury manages the securities debt through bonds with different indexes and maturities. In addition, external debt is referenced in foreign currency, while bank debt has a considerable portion indexed to the TJLP. Understanding these characteristics allows you to project deficits more accurately.

According to the latest figures released in May 2017, gross debt reached $4,634 billion. If we look closely, the first two components (securities debt and repurchase agreements) are by far the most significant, representing around 90% of gross debt. As a proportion of GDP, as it is usually presented, the DBGG was 72.5%, the highest value in the historical series.

 

Net Debt Net

Debt, in turn, refers to the net public sector debt (DLSP) and is also disclosed monthly by the Central Bank. It is a concept that subtracts financial assets from public sector obligations. The main assets are international reserves and Treasury credits to BNDES.

What is Equity?

Equity or working capital is the total resources the company needs to conduct its daily activities, that is, to rotate. In other words, it represents the assets that the company owns and that can convert into capital within the short term, such as, for example, cash on hand, accounts receivable, bank account balance, goods, and financial investments.

 

 

It is essential to consider that working capital is the portion resulting from the difference between the company’s money and the money you should use to pay off debts, whether they consist of fixed expenses, expenses necessary for marketing, and provision of services or other extra costs.

Why Control this Feature?

If the company keeps reasonable control of its finances and knows exactly how much working capital it has, it can:

Know the best time to buy and the deadlines it can take — avoiding mismatches in payments and receipts.

• Pay short-term bills to keep cash positive
• Keep asset accounts and liability accounts in proper balance
• Meet the needs of conducting operational activities
• Allow the growth of wealth in the company in the long term
• What are the risks of poor working capital control

Operational risks increase when working with low working capital, leaving the company susceptible to negative cash, which compromises the smooth running of activities.

With inefficient working capital management and inadequate financial planning, entrepreneurs often resort to banks and take out loans and financing to cover the business’s debts. However, by resorting to this strategy, businesses are vulnerable to banks and tend to negotiate in an unfavorable position; they are forced to agree to adverse terms and contracts, which will place the company in an even more damaging situation.

 

How to Calculate Working Capital?

Before performing any calculations, you must have some information at the tip of your pencil. The teller and bank accounts represent the most important resources as they are concentrated and immediately available to the company.

Accounts receivables are also included in the working capital calculation. They are the result of installment sales, in which payment occurs later. The greater the value and the term you offer the consumer, the more resources the company will need to cover accounts receivable while this money does not enter the box

Another essential account that needs to be considered is the value of the stock, as its modification is linked to changes and needs in the consumer’s profile in the market. As investment in inventory demands a large number of financial resources, since changes involve constant investments and an increase in the number of items available, it is necessary to pay attention to the resources available for this – otherwise, the business runs the risk of incurring debt.

For the calculation of working capital, there is a simple formula that you can adapt for any business:

CGL = AC – PC

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.

1. Business liability insurance

Most starting entrepreneurs take out business liability insurance. You probably already have private liability insurance. But when you accidentally drop your cup of coffee over a laptop at your client or when you visit a customer, that is not enough. It would help if you had business liability insurance to cover the damage you cause from your company to people or property belonging to someone else. Some companies even require business liability insurance if you start working there as a self-employed person.

Additional professional liability insurance is essential in advisory services

For example, a wrong decision or advice can have significant consequences if you work as an architect, engineer, lawyer, marketing advisor, or accountant. Due to a simple calculation error or mistake, your client can suffer a loss or miss turnover. You can be held liable for such a professional error, with significant financial consequences for your company. With professional liability insurance as a supplement to your business liability insurance, you ensure these risks are covered.

Start in the building, think in addition to a Construction Allrisk (CAR) insurance

You, e.g., a contractor, have a home repair business, or are you fitter? With Construction Allrisk (CAR) insurance, in addition to your business liability insurance, you are insured for damage to the construction. For example, due to a storm. You are also guaranteed for damage to:

• Building materials that you use to build an object.
• Auxiliary materials, such as scaffolding, tools, and construction chains.
• Your client’s property will be affected if the renovation work causes damage.

2. Business legal expenses insurance

Most starters also take out business legal assistance insurance. Many starters think that insurance for legal expenses is only valid in a legal conflict. But did you know this can happen if your customer does not pay your bill? Unfortunately, your private legal expenses insurance does not offer legal assistance with business matters. With business insurance or legal aid, you do get this help. You pay a monthly premium precisely tailored to your profession and your risk.

3. Inventory insurance

There is a good option that you have purchased equipment, machines, or other business assets for your work. You cover theft, burglary, fire, hail, storm, and water damage with inventory insurance.

Have you bought or rented commercial property and want to ensure your inventory? Then, it would be best if you had inventory insurance. Do you work from home? Then, inquire whether your private household insurance also provides your business inventory at home. And if so, up to what amount? Not every insurer distinguishes between your personal household effects and your business inventory. For example, the private Interpolis All in One Policy® ensures that the business inventory is up to $25,000. But that does not apply to every insurer. If your household insurance is insufficient, you can separate inventory insurance.

Portable electronic equipment, such as smartphones, laptops, and tablets, are often uninsured outside your business premises. You need additional insurance so that this electronic equipment is properly insured. Most insurers, including Interpolis, take out this insurance to supplement the inventory insurance.

4. Inventory insurance

Private household insurance does not ensure business stock. So, it would be best to have stock insurance for that, especially if you have business premises or rent a space to store your inventory. But it would help if you also had stock insurance at home or in your garage because home contents insurance does not cover that.

5. Business car insurance

Business liability insurance is mandatory for purchasing a car or delivery van in your company’s name. If the car or van is in your name, you can also ensure it privately. Note: Most insurers have a limit for business use. Business car insurance is mandatory if you drive more miles, even if you bought the (delivery) car privately. So, ask this carefully to avoid discussion afterward in the event of damage.

About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.