Account-Based Marketing (ABM) is the highly targeted approach of named potential corporate customers in the B2B marketing and sales approach. Here you can read what is behind it.
With Account-Based Marketing (ABM), the costs are significantly lower due to the targeted targeting, and the conversion rates are often five times as high as with traditional B2B marketing. Special B2B marketing automation tools can support this.
ABM automates both online and classic offline channels and is aimed at both marketing and sales managers.
Sales and Marketing work hand in hand
The target group of many B2B companies is so narrow that traditional marketing for these companies in the past hardly seemed to make sense. Marketing often only played a supporting role here. Account managers and business developers with a strong sales DNA have always kept a list of target companies, so-called named target accounts.
Results-oriented CMOs and CSOs work together on a central list – for example, in CRM. This is where Account-Based Marketing comes in. All marketing measures are tailored to these companies and perfectly individualized for each account.
Change of Direction
ABM is often referred to as flipping the sales funnel (flip the funnel). What is meant here is that, unlike traditional marketing, a broad target group of people is not addressed, and the proper accounts are only filtered out afterward. Instead, the approach to the ABM is already targeted to named accounts. The measures then ideally lead to contact with several decision-makers in the buying committee.
Exactly defined Goals
As in any other area, marketing also benefits from the possibilities of digitization. What is meant here is not simply online marketing but the automation and personalization of large parts of marketing – certainly also in offline channels.
The main Steps in ABM include
· The selection of the target accounts (Account Selection),
· The intelligent personalization of the address as well
· The control of suitable marketing measures.
Martech and ABM markets are still very Heterogeneous
The Martech branch (Marketing Technology) has brought a whole range of innovative companies through the market maturity of artificial intelligence. Especially in the United States, some players have established themselves that support marketing and sales managers with various ABM approach when approaching customers. However, full-service providers are expensive, and the start is overly complex.
Therefore, developing a phased strategy for account-based marketing is advisable. This includes carefully examining which features promise the greatest benefits during implementation and starting with them. The following features should be introduced one after the other, and the effects should be checked and optimized.
Warning: not all US providers are compatible with the General Data Protection Regulation (GDPR).
Use of machine learning for Account selection
Modern software providers for account-based marketing automatically collect many signals from freely available and commercial sources, which could be used as indicators of projects and purchase intentions at the target company. In addition to company data such as size in sales and employees, industry, or headquarters (Firmographics), data on the use of certain technologies can also be included in the target account (so-called Technographics), especially for providers from the IT industry.
The larger and better the amount of data available, the more targeted customers can be identified.
Artificial Intelligence (AI) and Machine Learning (ML) are used to evaluate many of these so-called intent signals. In addition to prioritization, other target accounts can be suggested by searching for statistical twins.
Individualization on a Large scale
The personalization is ideally based on data about the company, the role of the individual in the buying committee, and the status along the customer journey. For example, an IT service provider could convince the CIO with technical arguments and the buyer with commercial and data protection officers with the appropriate arguments.
A complimentary service could now be the right offer if the potential customer with service is still in a contractual relationship with a competitor.
On a few Accounts, but across all Channels
Online and offline channels can be controlled: The website is dynamically adapted to visitors. If it cannot be identified via a cookie, the IP address can provide information about the company.
Online advertisement is played IP-based, geo-based, or via retargeting.
Even individualized post mailings are experiencing a renaissance. Good ABM tools connect to the relevant CRMs and the social networks used in sales, such as LinkedIn. This means that the sales department can also access the information, contact the potential customer at the appropriate time, and make him the customer.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
A private annuity is an estate planning strategy that involves the signing of an agreement between an annuitant, the entity who is the beneficiary of the annuity/pension, and an obligor, also known as the debtor. This agreement includes the transference of the annuitant’s property to the obligor, in return for which an obligor promises regular payments throughout the lifespan of the annuitant. The property transferred is removed from the obligor’s estate, but the payments received in exchange for the property are a part of the estate. The strategy of private annuity works perfectly in a scenario where a person possesses a low basis property.
The condition on which this agreement is signed is that none of the parties involved in annuity selling business, such as an employee of an insurance company. Also, if a person’s life expectancy is less than a year, they cannot be a part of a private annuity.
Benefits of the private annuity:
There are significant benefits of a private annuity, and that is why many people choose to make this a part of their estate plan.
(i) No gift tax:
Estate property is exchanged with a beneficiary in return for an unsecured promise of annual payments. It is termed as private because no commercial party is involved. This exchange of property, if carried out correctly, may be treated as a sale rather than a gift. No gift tax is imposed on this transaction if the sum of total annuities paid equals the property’s present value in the market.
(ii) Non-Income property provides income:
Another benefit of incorporating this strategy into an estate plan is that a non-income property is converted into an income-producing property.
(iii) Continuous source of income:
It also provides a continuous stream of income throughout the lifespan of an obligor. In addition to this, if a person does not live to the expected age, their family will get a significant number of payments.
Risks involved in a private annuity:
Even though this estate planning strategy boasts excellent benefits to the obligor and its family, it also involves some risks that cannot be ignored.
(i) Reverse mortality risk:
Unlike other estate planning strategies, a private annuity has a reverse mortality risk. If the obligor lives for more than the expected years, the payments of an annuity will surpass the property’s market value. As a result of this, it will cause the obligor’s family to overpay for the property that was transferred, increasing the taxable estate’s size.
To cope with this risk, a deferred private annuity must be considered. This leads to a delay in the annuity payments, thus, reducing the reverse mortality risk.
(ii) Annuitant unable to make annuity payments:
The chances of a transferee being unable to make the annuity payments are high. As this agreement is based upon unsecured obligation, there are many possibilities that this might happen. In such a case, the Internal Revenue Service will label this arrangement as a gift, imposing the gift tax on it.
Role of life expectancy:
The role of life expectancy in a private annuity cannot be neglected. It is on this factor the whole agreement depends upon. Even the value of the annuity payments depends upon life expectancy. If a person has a higher life expectancy, the annuity payments will be of a lower value. In comparison, a person with a lower life expectancy will be subjected to higher annuity payments. Also, if a person is extremely ill and the life expectancy is less than a year, they cannot opt for a private annuity! It is best to take legal advice before jumping right into the agreement, as there is much to understand!
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
Are you thinking about buying a new car but do not know how to finance it? Most people finance their vehicles. These are the six most common ways to do it. Which one is best for you?
Obtain a personal loan from a financial institution
It is the most common form of financing usually offered by banks, savings banks, and other credit institutions. To access these loans, you will have to show that you have good credit and can return the money within the agreed period.
The interests and the total costs can vary a lot between the different loan providers, making the purchase of the vehicle much more expensive. Keep in mind that the provider will pretend to secure the loan with one of your assets. By doing this, you may put your possessions at risk.
Pros: you can process it quickly and immediately dispose of the funds.
Cons: the risk and the interest rate can be high.
Obtain a loan from a friend or relative
Another option is to get a loan from a friend, relative, or acquaintance instead of a credit institution. In this case, it is essential to discuss the loan in detail and leave everything in writing to avoid future problems.
Pros: it is unnecessary to perform any solvency analysis, and you will have more flexibility. Depending on your relationship with the person who lends you the money, the interest rate may be lower or even non-existent.
Cons: You can put at risk a friendship or a family relationship.
Purchase in installments
This method of financing is based on purchasing by installments. It consists of signing a contract with the seller (local or international) by which you agree to buy a vehicle in a certain period. You can use the vehicle while paying fixed monthly fees until paying the full price.
You will be the registered driver and responsible for insurance and vehicle maintenance, but the seller will be the legal owner until the last payment is effective. Afterward, the car will be entirely owned by you.
Pros: sellers offer this alternative directly, and it is quite simple and quick to process. Payments are flexible, and the deposit is generally small.
Cons: You may end up paying more in the long term because the interest rate will generally be higher, which is also a drawback. Unlike flexible financing, you usually cannot change the car for another model once it is your property.
Flexible financing
The largest car brands offer the possibility of a flexible payment plan. It is an option like the purchase in installments with some differences. Unlike the previous method, when you complete all the payments, you can decide to keep the car or return it without any commitment or exchange it for another model of the same brand and pay the difference.
You could also negotiate a discount for the new model. This option is usually offered for specific models of the brand and not for all available cars.
Pros: You can change your mind at the end of the contract about which car you want to have. You have the confidence that offers you a great brand of vehicles recognized in the market.
Cons: Contract terms may be less flexible to negotiate than with an installment purchase.
Financial leasing
If you are considering renting a car through leasing or renting, you will have to make a monthly payment to the leasing entity to use the vehicle. The only requirement is that the mileage cannot exceed a specified limit. At the end of the contract, you will have to return the vehicle to the entity or buy it for its residual value (some dealers do not offer the purchase option).
Pros: you will not have to worry about the vehicle’s depreciation, and you can easily switch to another model.
Cons: the total costs of the operation can be high due to all the included services. A penalty may have to be paid in the case of exceeding the allowed mileage limit.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
The refinancing of the mortgage involves changing the mortgage contract, so it is possible to modify every one of the conditions of the same:
You can extend the capital of the mortgage loan
In this case, the refinancing is used to get more capital in exchange for mortgaging our property. Usually, it is an option destined to finance another type of operation different from the property’s original purchase. For example, to undertake a home reform, buy a new car, etc. Certainly, increasing the debt owed to the bank is not an ideal scenario, so we recommend you weigh all your options.
You can extend or reduce the repayment term
As a rule, the refinancing of mortgages usually takes place to extend the repayment period and thus reduce the monthly payment amount. However, if the circumstances are appropriate, nothing prevents reducing this period to finish paying the mortgage earlier than originally thought. However, the latter option can also take place through early amortization, either partial or total, which can be less expensive than refinancing in terms of fees.
You can get a lower interest rate
Suppose there is a mortgage available at a lower interest rate than the one we are currently paying. In that case, it is possible to refinance and formalize a more favorable contract in that sense. This is precisely one of the great incentives of the current mortgage market, characterized by much lower rates than in the pre-crisis real estate era.
You can modify any other condition of the mortgage
Mortgage contracts are usually characterized by the inclusion of multiple conditions, such as direct debit of payroll, contracting life and home insurance, making purchases with the card for an annual value of a certain amount, etc.
These types of conditions are known as mechanisms of connection with the bank because we are obliged to maintain a much closer relationship with the bank.
Thanks to the refinancing, the new mortgage contract could dispense with these conditions, which undoubtedly means greater freedom to do what we want with our economic resources and hire financial services wherever we want, instead of where our bank wants.
How can you refinance your mortgage most efficiently?
There are many mechanisms to proceed with the refinancing of your mortgage. Each of them has its advantages and disadvantages.
Refinancing through mortgage novation
In this case, we are proceeding to modify the mortgage contract terms with our bank.
As a rule, the main cost of this operation is the payment of the commission for mortgage novation, if that is how it has been recorded in the original contract.
The main advantage is that it is a relatively fast operation, at least, if we compare it with the other alternatives.
The main drawback is that we are only negotiating with our bank, so we are at the mercy of what is willing to consent. Therefore, the offers that other banking entities may have do not come into play.
Refinancing through mortgage subrogation
Mortgage subrogation involves moving our mortgage to another bank, replacing one of the parties to the original contract bank with another.
This operation allows the change of almost all the conditions of the contract, except for the modification of the capital of the loan or the holders.
Refinancing through early cancellation
Finally, there is always the possibility of proceeding to cancel early the current mortgage, with the capital that we have obtained by hiring a new mortgage.
It is the option that offers greater freedom, given that the new mortgage contract may have different conditions to the old one. The goal is to have more favorable conditions. The biggest drawback of this alternative is that early cancellation costs are added to the new mortgage contract.
For this reason, we must ensure that the total interest we will pay for the new mortgage is smaller and compensates for the refinancing costs.
In conclusion, the refinancing of your mortgage should be an alternative to use if the benefits obtained more than offset the costs that we must assume.
Under no circumstances should we be driven by the impulse to refinance our mortgage blinded by the idea of paying a lower interest rate, or reduced monthly fees, without first checking the impact of the total costs of the entire operation.
If the result is favorable, then refinancing is a good idea. In the opposite case, we should continue to pay our current mortgage as before and look for other alternatives to improve our financial situation.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
People set financial goals such as buying a house, starting a business, or buying their dream car. They spend all their lives striving to achieve these goals.
Buying a car is a huge decision for an American with an average income, as a vehicle does not come cheap. An individual must cut down on a lot of expenses to save for the down payment and get a smart financing plan for the remaining balance.
As deciding on buying a car is challenging, it makes a person unsure whether it is right. This uncertainty makes it difficult for a person to make the tough choices involved in the process of purchasing a car.
Going through the process of buying a car, it is important to approach the dealers with confidence. This article covers the most effective tips to help buyers gain the kind of confidence the process requires.
Set a budget!
Having a budget set before approaching a dealer is the best thing to do. Not only does one needs to set a budget, but one must also strictly stick to it. A plan lists the amount one can pay as the down payment, the right financing plan, insurance cost, and the fuel economy. People in this stage can use auto loan calculating tools that are available all over the internet.
Set your requirements
Car dealers are very smart. They try to lure the customers into buying a car that increases their chance of getting a good commission. Therefore, before one plans to visit a dealer, having a clear picture of all the requirements will help. Being determined about what one needs gives them an edge over the dealer.
While listing down the car requirements, a smart choice is to go for a used car. It is incredibly beneficial in terms of the depreciating value. A used car has already passed its depreciating value, and its value will drop slower than that of a new car. Every year, a new car’s value depreciates at a rate of 19% of the original price. After four years, this value will be equal to half of what a buyer paid at the time the car was purchased.
An individual must have complete knowledge about the difference between the invoice price, and the Manufacturer Suggested Retail Price – MSRP. It hands over the control of the negotiation in the hands of the buyer.
When a buyer clearly understands what they want, lower will be the chances of a buyer getting brainwashed by a car dealer.
Negotiate and do not feel guilty
Negotiation is the right of every buyer. Many people, while buying, feel guilty about not paying a seller the amount they asked for. Often, sellers ask for an unjustified high price which is unfair to the buyers. It is essential to negotiate with a seller, especially with a car dealer, only after completing homework.
A car dealer will make the MSPR the rate of price negotiation and ask for a much higher price. When a buyer has enough knowledge about the invoice price, they can make that the basis of their negotiation. It will give a dealer an idea that a buyer has the knowledge and will quote a sensible price.
According to studies and reports, the most reasonable target price is 5% over the dealer price. A dealer will try to sell add-ons that a buyer does not need. As the convincing power of these car dealers is strong, a buyer will agree to what a dealer says. A buyer who has all the requirements listed down; will be able to negotiate with a stronger stance. It will save a buyer from paying for something they did not need.
Prearrange your finances
Disorganized finances lead to financial chaos in the lives of people. When a person has not prearranged finances, buying a car is complicated. Therefore, before a buyer goes to a dealer, they must opt for a prequalification loan from the bank. It is easier to get the best interest rates for people who shop around.
A major benefit of prearranging the finances helps keep this topic out of negotiating. Bringing the finances into a conversation with a car dealer will give leverage to the car dealer over a buyer. Arranging all the finances before the purchase is made helps buyers portray themselves as cash buyers. Buyers must not provide a seller with any leverage above them.
Do not be emotional
To have a determined mind and a strong heart is important for people in the middle of buying a car. It is not easy to get a vehicle with requirements set and a budget planned. It takes more time than usual for people to get a vehicle in such a situation. A buyer must be determined about sticking to the budget, or else they will end up paying more than planned, disrupting the financial situation. A buyer’s heart must be strong enough to walk away from a car they like if a dealer asks for a higher price. It is the best decision, and an individual will understand how beneficial it will be in the future!
These are the most effective ways to buy a car with confidence and without stress. By incorporating these tips in the purchase process, the balance of life will stay unaffected. Handling the car dealers is tough, but approaching them with confidence helps a buyer take control of the whole process.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
Earn income selling books through multiple proven strategies, including book flipping, self-publishing on Amazon KDP, and online marketplace sales, with documented success stories showing monthly profits ranging from $4,000 to over $15,000. The book-selling industry offers accessible entry points for entrepreneurs at any experience level, whether you’re reselling used books from thrift stores or publishing your own content through digital platforms.
I’ve spent over two decades as CEO of Complete Controller, working with entrepreneurs across every industry imaginable, and I’ve watched countless business owners discover profitable niches they never expected. The book-selling business stands out as one of the most flexible and scalable opportunities available today, with the U.S. book market projected to reach $24.77 billion in 2025 and print book sales hitting 782 million copies in 2024—a remarkable 23% increase over the past decade. This guide reveals the exact strategies successful book sellers use to build sustainable income streams, from Charlie William’s $4,000 monthly profit flipping used books to Amanda Hocking’s transformation from broke writer to millionaire self-publisher who sold 1.5 million books after traditional publishers rejected her work.
What does it mean to earn income selling books?
Answer: Earning income from books involves reselling physical books, self-publishing original content, or creating low-content books like journals
Book flipping: Buy underpriced books from thrift stores, yard sales, or online marketplaces and resell them at market value for profit
Self-publishing: Create and publish your own books through platforms like Amazon KDP, earning royalties on each sale
Online marketplaces: Sell books through Amazon FBA, eBay, Facebook Marketplace, or specialized book-selling platforms
Profit potential: Successful book sellers report monthly earnings from $1,000 for beginners to $15,000+ for experienced operators
Book Flipping: Turn $600 into $6,000 in 3 Months
Book flipping represents the fastest path to generating income from books, requiring minimal startup capital while offering immediate profit potential. Charlie William exemplifies this opportunity, generating $9,000 in monthly gross sales with a consistent 40% profit margin that nets him $4,000 monthly after expenses.
The strategy centers on sourcing undervalued books and reselling them at market prices through online platforms. Successful flippers focus on specific categories that maintain stable resale values: educational materials, religious texts, arts and crafts guides, sheet music, and specialized non-fiction titles. Technology amplifies profitability through scanning apps like Scout IQ that enable real-time price checking and instant profit calculations.
High-profit book categories to target
Textbooks and academic materials (especially current editions)
Religious and spiritual books
Art instruction and photography guides
Technical manuals and professional resources
First editions and signed copies
Sourcing locations vary in quality and consistency. Thrift stores like Goodwill provide steady inventory with uniform pricing that often undervalues rare finds. Library sales offer higher-quality selections, including collectible titles. Estate sales and yard sales yield unpredictable but potentially exceptional discoveries. Online marketplaces enable remote sourcing through mobile scanning applications, expanding opportunities beyond geographic limitations.
Amazon FBA streamlines the operational side of book flipping by handling storage, packaging, and shipping. While Amazon’s fees consume approximately 50% of sale prices, the platform’s massive customer base and Prime benefits justify the costs for most sellers. Successful flippers batch shipments of 40-45 pounds to optimize the $30 shipping cost to Amazon warehouses, maintaining efficient inventory turnover rates above 80% within three months.
Amazon KDP: Build a $177,000 Annual Publishing Business
Amazon Kindle Direct Publishing transforms anyone into a publisher without traditional barriers of agents, contracts, or upfront printing costs. Real success stories demonstrate the platform’s potential, with one publisher earning $177,000 in annual royalties while another generated $80,000, combining $58,000 from physical books and $22,000 from digital sales.
Low and medium-content books offer the most accessible entry point for new publishers. Simple lined notebooks generate over $54,000 in monthly sales based on review data, while guided journals earn $11,000 monthly. These products require minimal creation time compared to full manuscripts while serving consistent market demand for planners, workbooks, coloring books, and specialized journals.
KDP royalty structure breakdown
Paperback books: 50-60% royalties minus printing costs
Books priced $9.99+: 60% royalty rate
Books under $9.99: 50% royalty rate
Digital books: 35-70% depending on pricing and exclusivity
Identifying profitable KDP niches
Market research determines publishing success more than writing quality alone. Tools like Publisher Rocket and Helium 10 reveal search volumes, competition levels, and keyword effectiveness that guide publishing decisions. The most profitable current niches include self-help and personal development, specialized cookbooks, business guides, and art resources.
Within these categories, micro-niches offer the greatest opportunity. Mediterranean diet air fryer cookbooks, human anatomy art books, and autism life coaching materials represent specific sub-niches with passionate audiences and limited competition. Children’s and teen fiction in specialized areas like LGBTQ contemporary fantasy provides another avenue for reaching underserved but engaged readers.
Keyword optimization drives book discoverability on Amazon’s platform. Successful publishers think like their target readers, incorporating naturally searched terms into titles, subtitles, and descriptions. A cookbook titled “Quick Meals for Busy Moms” underperforms compared to “30-Minute Instant Pot Dinners for Working Mothers: 100 Kid-Approved Recipes” because the second title contains multiple searchable keyword phrases.
Scale Your Income Through Multi-Channel Sales
Diversifying beyond Amazon creates resilient income streams while accessing different customer segments. Each platform serves unique buyer preferences and offers distinct advantages for maximizing overall book sales revenue.
eBay remains the primary platform for rare, collectible, and out-of-print books, commanding premium prices. The auction format enables price discovery for unique items while Buy It Now listings provide immediate sales. Facebook Marketplace eliminates shipping costs and platform fees for local sales, working particularly well for textbook collections and bulk inventory. Specialized platforms like AbeBooks cater to serious collectors willing to pay premium prices for specific titles.
Platform comparison for book sellers
Amazon FBA: Massive reach, Prime benefits, 50% fees
Facebook Marketplace: Local sales, no fees, limited reach
AbeBooks: Specialized buyers, premium prices, professional sellers
Direct website sales: Maximum profits, complete control, marketing required
International expansion opportunities
Global online book sales are projected to reach $26.04 billion in 2025 and nearly double to $48.27 billion by 2034. Amazon’s international marketplaces provide immediate access to European and Asian customers with minimal additional effort. Success requires understanding local preferences, pricing sensitivities, and cultural differences in reading habits.
Print-on-demand technology eliminates international shipping complexities by printing books locally in destination countries. This approach reduces delivery times and shipping costs while maintaining quality standards. Publishers successfully entering international markets often start with English-language countries like the UK, Canada, and Australia before expanding to non-English markets.
Currency fluctuations and tax implications require careful consideration for international sellers. Many successful operators use multi-currency accounts and automated repricing tools to maintain profitability across different markets. The investment in understanding international regulations and market dynamics pays dividends through access to less competitive markets with strong demand for English-language content.
Marketing Strategies That Drive Book Sales
Successful book income generation requires strategic marketing beyond simply listing books for sale. Email marketing remains the most effective channel for book promotion, with authors building targeted subscriber lists generating consistent sales through automated sequences. Direct relationships with readers through email enable higher conversion rates than platform-dependent strategies alone.
Social media platforms offer powerful tools for building author brands and reader communities. Instagram excels for visual book promotion through aesthetic posts and story features. Twitter facilitates real-time engagement and conversation around book topics. Facebook groups provide targeted access to readers interested in specific genres. Consistent content creation positions authors as thought leaders in their niches.
Effective book marketing tactics
Build an email list offering free chapters or companion content
Create Instagram reels showing behind-the-scenes publishing process
Join Facebook groups related to your book topics
Partner with book bloggers and reviewers in your genre
Run limited-time promotions aligned with holidays or events
Direct sales through author websites generate higher profit margins by avoiding platform fees. While requiring investment in website development and fulfillment infrastructure, direct sales provide complete customer relationships and data. Successful startup marketing approaches apply directly to book businesses, focusing on building trust and demonstrating value before requesting purchases.
Final Thoughts
The book-selling industry offers multiple pathways to sustainable income generation, from flipping thrift store finds to building publishing empires on Amazon KDP. Success requires choosing strategies aligned with your skills, capital, and time availability. Starting with book flipping provides immediate income while learning the market, then expanding into publishing creates scalable, long-term revenue streams.
The projected growth of online book sales to $48.27 billion by 2034 indicates expanding opportunities for entrepreneurs willing to adapt to changing market dynamics. Whether you choose to flip physical books, publish digital content, or combine multiple strategies, the fundamentals remain consistent: understand your market, provide value to readers, and systematically scale successful approaches.
Take action today by visiting your local thrift store to practice identifying valuable books, or outline your first low-content book for Amazon KDP. The book-selling business rewards those who start before feeling completely ready and learn through experience. For expert guidance on building sustainable business systems and financial strategies for your book-selling venture, contact the team at Complete Controller to discover how proper bookkeeping and financial planning accelerate entrepreneurial success.
Frequently Asked Questions About Earning Income Selling Books
How much money can I realistically make selling books as a beginner?
Beginners typically earn $500-$2,000 monthly, depending on their strategy. Book flippers starting with $600 in capital can generate $2,000-$3,000 in monthly sales within 90 days. New Amazon KDP publishers often see $100-$500 monthly from their first few books, scaling to $1,000+ as they publish more titles and learn market dynamics.
What’s the minimum investment needed to start a book-selling business?
Book flipping requires as little as $50-$100 for initial inventory purchases. Amazon KDP has zero upfront costs for digital books, though investing $50-$200 in cover design and marketing tools accelerates success. The most successful sellers typically invest $500-$1,000 in their first three months for inventory, tools, and education.
Should I focus on used book flipping or self-publishing on Amazon KDP?
Start with the strategy matching your current resources and interests. Book flipping generates immediate cash flow with minimal risk, making it ideal for those needing quick income. Self-publishing requires more time investment upfront but creates passive income potential. Many successful sellers combine both strategies for diversified income streams.
What types of books sell best on Amazon and other platforms?
Non-fiction consistently outperforms fiction for new sellers. Top-performing categories include textbooks, religious books, self-help guides, cookbooks, and technical manuals. For KDP publishers, low-content books like journals, planners, and coloring books offer the fastest path to profit with minimal content creation requirements.
How do I price books competitively while maintaining good profit margins?
Research comparable titles using tools like Keepa for Amazon price history and eBay sold listings for market values. Book flippers should target 100%+ markup from purchase price to cover fees and generate 40% net margins. KDP publishers optimize pricing between $7.99-$14.99 for paperbacks to balance royalty rates with sales volume.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
Jennifer BrazerFounder/CEO
Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.
Brittany McMillen is a seasoned Marketing Manager with a sharp eye for strategy and storytelling. With a background in digital marketing, brand development, and customer engagement, she brings a results-driven mindset to every project. Brittany specializes in crafting compelling content and optimizing user experiences that convert. When she’s not reviewing content, she’s exploring the latest marketing trends or championing small business success.
How Technology Shapes Today’s Stock Market Dynamics
Technology impact on stock market trading has fundamentally transformed how investors buy, sell, and analyze securities, with algorithmic trading systems now executing over 70% of all U.S. equity trades at speeds measured in microseconds, while artificial intelligence analyzes millions of data points to predict market movements and blockchain technology promises to revolutionize settlement processes.
As founder of Complete Controller, I’ve spent two decades watching technology reshape every aspect of business finance, from cloud-based bookkeeping to automated investment strategies. The algorithmic trading market alone has exploded to $17.2 billion in 2024 and will reach $42.5 billion by 2033, demonstrating how deeply automation has penetrated financial markets. This article breaks down the seven critical ways technology transforms modern trading—from high-frequency algorithms to quantum computing—giving you practical insights to navigate this rapidly evolving landscape where a single software glitch can trigger billion-dollar losses in minutes.
How does technology impact stock market trading and transform modern markets?
Technology transforms stock markets through algorithmic trading, artificial intelligence, big data analytics, blockchain systems, and real-time market intelligence platforms
Algorithmic trading systems execute 70% of equity trades using complex mathematical models at microsecond speeds
Artificial intelligence analyzes vast datasets to predict price movements and automate investment decisions
Big data platforms process real-time information from multiple sources to generate actionable trading insights
Blockchain technology creates new asset classes and promises faster, more transparent settlement processes
Algorithmic Trading Revolutionizes Market Speed and Efficiency
The technology impact on stock market speed represents one of the most dramatic transformations in financial history. Where traditional floor trading took minutes to complete a single transaction, today’s high-frequency trading systems execute thousands of trades within the time it takes to blink—approximately 400 milliseconds. The global algorithmic trading market, valued at $17.2 billion in 2024, will reach $42.5 billion by 2033, growing at 9.49% annually as more institutions adopt automated trading systems.
These sophisticated computer programs continuously scan multiple markets simultaneously, identifying price discrepancies and executing trades at speeds impossible for human traders. High-frequency trading now accounts for 60% of all U.S. equity trades, fundamentally altering market dynamics by providing continuous liquidity and tighter bid-ask spreads. This technological capability benefits all market participants through more efficient price discovery and reduced transaction costs during normal market conditions.
Stock market technology trends in execution and infrastructure
Modern trading infrastructure operates on nanosecond precision, with financial institutions investing billions in low-latency systems and co-location services that place servers physically closer to exchange matching engines. These incremental speed improvements translate to significant competitive advantages, as firms that execute trades microseconds faster can capture pricedifferences before competitors.
The concentration of trading volume in automated systems creates both opportunities and risks. Market efficiency has improved dramatically, with prices adjusting to new information almost instantaneously across global markets. However, this same interconnectedness can amplify problems, as demonstrated by the 2010 Flash Crash when automated selling triggered a cascade that erased $1 trillion in market value within 36 minutes.
AI and Machine Learning Transform Investment Decision-Making
The technology impact on stock market analysis through artificial intelligence has created unprecedented capabilities for pattern recognition and predictive modeling. AI trading systems analyze millions of data points from traditional financial metrics to satellite imagery and social media sentiment, identifying complex relationships that human analysts would miss. Some NVIDIA stock trading algorithms have achieved returns up to 185% annually on 15-minute timeframes, demonstrating AI’s significant performance advantages.
Machine learning algorithms continuously adapt their strategies based on market feedback, improving accuracy over time. These systems excel at processing unstructured data like news articles, earnings call transcripts, and regulatory filings to generate real-time trading signals. Quantitative hedge funds increasingly rely on AI-powered models to generate alpha, with some firms employing more data scientists than traditional traders.
Impact of AI on stock trading through automated platforms
Robo-advisors have democratized sophisticated investment management, making AI-powered portfolio optimization accessible to individual investors. These platforms assess risk tolerance, financial goals, and market conditions to create personalized investment strategies, automatically rebalancing portfolios to maintain optimal asset allocation. The technology handles tax-loss harvesting, dividend reinvestment, and other complex portfolio management tasks that traditionally required human financial advisors.
The integration extends beyond basic portfolio management to include behavioral coaching, helping investors avoid emotional decision-making during market volatility. By analyzing individual spending patterns and life events, these systems provide customized recommendations that adapt to changing circumstances, making professional-grade investment management available at a fraction of traditional costs.
Big Data Analytics Powers Real-Time Market Intelligence
Technology influence on finance through big data has revolutionized how investors process market information. Modern systems analyze terabytes of data in real-time, incorporating satellite imagery of parking lots to gauge retail traffic, ship tracking data to monitor global trade, and credit card transaction data to predict earnings. This comprehensive analysis reveals trends and opportunities invisible through traditional research methods.
Real-time sentiment analysis systems monitor news feeds, social media platforms, and corporate communications to gauge market mood and predict short-term price movements. These platforms can process millions of social media posts, news articles, and analyst reports simultaneously, categorizing content by relevance and potential market impact within seconds of publication.
Tech-driven market analysis for institutional and retail investors
Alternative data has become a crucial competitive advantage, with hedge funds spending billions annually on unique datasets. Weather patterns predict agricultural commodity prices, mobile phone location data reveals consumer behavior trends, and web scraping tools monitor price changes across e-commerce platforms. This information edge allows sophisticated investors to anticipate market movements before they appear in traditional financial statements.
The democratization of data analytics tools means individual investors can access professional-grade market intelligence through retail platforms. Advanced charting software, real-time news aggregation, and algorithmic trading capabilities once exclusive to institutions now come standard with many retail brokerage accounts, leveling the playing field for informed individual investors.
Blockchain and Digital Assets Reshape Market Infrastructure
Digital innovation in the stock market through blockchain technology promises to transform traditional settlement processes, reducing clearing times from days to minutes while eliminating counterparty risk. Major exchanges are piloting blockchain-based systems for certain asset classes, with some already implementing distributed ledger technology for private market transactions. The tokenization of real estate, art, and other traditionally illiquid assets creates new investment opportunities and improved market accessibility.
Central Bank Digital Currencies (CBDCs) and stablecoins represent the next evolution in payment infrastructure, potentially enabling instantaneous settlement of securities transactions. Smart contracts automate complex trading strategies and settlement procedures, reducing operational costs and human error while maintaining regulatory compliance through programmable rules embedded in the blockchain code.
Emerging technologies and stock market dynamics
The integration of cryptocurrency markets with traditional finance has created new correlations and risk factors. During market stress, bitcoin and other digital assets increasingly move in tandem with technology stocks, challenging their role as portfolio diversifiers. This interconnection reflects growing institutional adoption of digital assets and the blurring lines between traditional and crypto markets.
Decentralized finance (DeFi) protocols offer automated market-making, lending, and derivative trading without traditional intermediaries. While still experimental, these systems demonstrate how blockchain technology could fundamentally restructure financial markets, reducing costs and increasing accessibility while introducing new risks related to smart contract vulnerabilities and regulatory uncertainty.
Cybersecurity and Risk Management in Digital Markets
Stock market volatility and technology risks have intensified as markets become increasingly automated and interconnected. The 2012 Knight Capital disaster, where faulty software cost $440 million in 45 minutes, demonstrates how a single programming error can threaten an established firm’s survival. Knight Capital’s 18-year success story ended when accidentally reactivated old code caused their systems to buy $7 billion worth of stock at inflated prices before human intervention stopped the bleeding.
Modern risk management requires sophisticated monitoring systems that can detect anomalies in milliseconds. Circuit breakers automatically halt trading when prices move beyond predetermined thresholds, providing breathing room for human assessment. Position limits prevent any single algorithm from accumulating market-moving positions, while kill switches allow immediate shutdown of malfunctioning systems before catastrophic losses occur.
Technology investment strategies for market resilience
Financial institutions invest heavily in redundant systems, disaster recovery capabilities, and cybersecurity infrastructure to protect against both technical failures and malicious attacks. Advanced threat detection uses machine learning to identify unusual trading patterns that might indicate system compromise or market manipulation attempts. Regular stress testing simulates various failure scenarios to identify vulnerabilities before they cause actual damage.
Quantum computing represents both an opportunity and threat, with the potential to break current encryption methods while offering unprecedented computational power for risk modeling. Forward-thinking institutions are already investing in quantum-resistant security protocols, preparing for a future where traditional cryptography becomes obsolete. This proactive approach balances immediate security needs with long-term technological evolution.
Final Thoughts
The technology impact on stock market operations has created a financial ecosystem unrecognizable from just two decades ago. From algorithmic trading executing millions of transactions per second to AI systems outperforming human analysts, technology has democratized access while introducing new complexities and risks. Success in modern markets requires understanding these technological forces—not to become a programmer, but to make informed decisions in an increasingly automated world.
At Complete Controller, we’ve helped thousands of businesses navigate technological transformation in their financial operations. Whether you’re evaluating automated trading platforms, implementing new financial technologies, or simply trying to understand how these changes affect your investments, our team provides the expertise and support you need. Contact us today to discover how technology can enhance your financial strategy while managing the inherent risks of our digital age. Visit us at Complete Controller for more expert insights on leveraging technology for financial success.
Frequently Asked Questions About Technology Impact Stock Market
How do algorithmic trading systems affect individual investors?
Algorithmic trading creates tighter bid-ask spreads and better liquidity, benefiting individual investors through lower transaction costs. However, it also increases short-term volatility and can trigger rapid market moves that challenge traditional buy-and-hold strategies. Individual investors can access algorithmic tools through many retail platforms.
What percentage of stock trades are now executed by computers versus humans?
Approximately 70% of all U.S. equity trading volume comes from algorithmic systems, with high-frequency trading specifically accounting for 60% of trades. Human traders still play crucial roles in strategy development, risk management, and handling unusual market conditions that algorithms cannot navigate.
Can artificial intelligence predict stock market crashes?
AI systems excel at identifying patterns that precede market corrections, but cannot predict black swan events or unprecedented situations. They analyze historical data, market sentiment, and technical indicators to assess crash probability, but human judgment remains essential for interpreting AI predictions and managing systematic risks.
How does blockchain technology improve stock market efficiency?
Blockchain enables near-instantaneous settlement compared to traditional T+2 clearing, reduces counterparty risk through smart contracts, and creates transparent transaction records. It also enables fractional ownership of expensive assets and 24/7 trading capabilities, though regulatory frameworks are still evolving.
What cybersecurity risks do automated trading systems face?
Major risks include software bugs causing unintended trades, hacking attempts to manipulate algorithms, and cascade failures where one system’s malfunction triggers others. The 2010 Flash Crash and 2012 Knight Capital incident demonstrate these vulnerabilities. Modern systems use circuit breakers, position limits, and kill switches to mitigate risks.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
Jennifer BrazerFounder/CEO
Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.
Brittany McMillen is a seasoned Marketing Manager with a sharp eye for strategy and storytelling. With a background in digital marketing, brand development, and customer engagement, she brings a results-driven mindset to every project. Brittany specializes in crafting compelling content and optimizing user experiences that convert. When she’s not reviewing content, she’s exploring the latest marketing trends or championing small business success.
Create Your Debt Elimination Plan to Avoid Financial Strain
A debt elimination plan is a structured system for organizing, prioritizing, and systematically paying off your debts through proven strategies like the snowball or avalanche method, combined with realistic budgeting and milestone tracking. This comprehensive approach transforms overwhelming debt into manageable steps, reducing financial stress while building momentum toward complete financial freedom.
I’ve spent over 20 years as CEO of Complete Controller helping businesses and individuals transform their financial futures through strategic planning and disciplined execution. The average American now owes $63,000 in household debt, with total U.S. debt reaching a staggering $18.39 trillion—but I’ve witnessed countless clients break free from these statistics by implementing the exact debt elimination strategies I’m about to share with you. You’ll learn how to choose between the snowball and avalanche methods, create a realistic repayment budget, track your progress effectively, and stay motivated throughout your journey to becoming completely debt-free.
What is a debt elimination plan and why must you have one?
A debt elimination plan is a structured process for listing, prioritizing, and systematically repaying all outstanding debts through proven methods
List all debts with balances, interest rates, minimum payments, and due dates
Choose between snowball method (smallest balances first) or avalanche method (highest interest rates first)
Create a realistic budget that allocates extra funds beyond minimum payments
Track progress through spreadsheets or apps while celebrating milestone achievements
Understanding the True Cost of Debt in Your Life
The weight of debt extends far beyond monthly payments and interest charges. With credit card APRs averaging 21.39% in 2025, a $5,000 balance paid with only minimum payments will cost you over $3,500 in interest alone—nearly 70% more than you originally borrowed.
Research reveals that 42% of U.S. adults report money negatively impacts their mental health, with that number jumping to 52% for those aged 35-54. Chronic financial stress increases the likelihood of poor biological health by 59%, affecting your immune, nervous, and endocrine systems. However, when people successfully eliminate debt, anxiety symptoms improve by approximately 25% and cognitive functioning increases by one-quarter of a standard deviation—literally making you think more clearly.
Building Your Debt Elimination Plan Step-by-Step
Creating an effective debt elimination plan starts with complete transparency about your financial situation.
Gather and list every single debt
Start by collecting all statements and documenting:
Creditor names and account numbers
Current balances
Interest rates (APR)
Minimum monthly payments
Payment due dates
Include every type of debt—credit cards, student loans, auto loans, medical bills, personal loans, and any money owed to family or friends. This comprehensive list becomes your roadmap to freedom.
Choose your payoff strategy: Snowball vs. avalanche
The snowball method targets your smallest balance first while making minimum payments on all others. Once paid off, you roll that payment amount to the next smallest debt. This approach builds psychological momentum through quick wins.
The avalanche method attacks highest-interest debts first, saving you the most money over time. With average credit card rates at 21.39%, this method makes strong mathematical sense for those who can stay motivated without quick victories.
Northwestern University research found the snowball method more effective for most people because the psychological boost from eliminating accounts outweighs the mathematical advantage of the avalanche approach. Choose the strategy that matches your personality and motivation style.
Calculate your debt elimination budget
Review your income and expenses to determine how much extra you can dedicate to debt payments above minimums. Common areas to cut include:
Dining out and entertainment
Subscription services
Unnecessary shopping
Cable or streaming services
Even an extra $100 monthly can dramatically accelerate your debt payoff timeline.
Customizing Strategies for Different Life Situations
Your debt elimination approach should match your unique circumstances and life stage.
Debt elimination for families
Involve your entire household in the budgeting process. Consider debt consolidation if you qualify for significantly lower interest rates. Create visual progress trackers that children can understand, turning debt payoff into a family mission rather than a burden.
Strategies for business owners and entrepreneurs
List business debts separately from personal obligations. Prioritize high-interest vendor accounts and negotiate payment terms where possible. Integrate debt tracking with your cash flow management systems. At Complete Controller, we help business owners create sustainable repayment plans that protect both personal and business credit while maintaining operational flexibility.
Emergency debt relief options
If you’re facing financial crisis:
Contact creditors directly to negotiate reduced payments or settlements
Verify the legitimacy of any debt relief companies before engaging
Get all agreements in writing
Consider nonprofit credit counseling for unbiased guidance
Real-World Success: The Stewart Family’s $229,000 Transformation
Mel and Murph Stewart eliminated over $229,000 in debt including student loans, credit cards, medical bills, IRS debt, and personal loans. They chose the snowball method, cut discretionary spending drastically, and worked multiple jobs and side hustles.
Their strategy included:
Listing every debt and tracking payments obsessively
Making lifestyle changes that freed up $2,000+ monthly for debt payments
Celebrating each paid-off account to maintain motivation
Staying focused for seven years until complete freedom
Today they travel freely, invest confidently, and experience complete financial peace. Their story proves that even massive debt loads can be conquered through structured planning and unwavering commitment.
Staying Motivated Through Your Debt-Free Journey
Debt elimination challenges both your finances and emotions. Combat fatigue by:
Calculating interest saved with each extra payment
Joining online communities or local support groups
Setting milestone rewards that don’t involve spending
Focusing on your “why”—the life waiting after debt freedom
Professional debt management plans show impressive success rates, with 68.4% of participants completing their programs and saving an average of $48,199 compared to minimum payments. Participants also see average credit score increases of 82 points after completion.
Taking Action Today
Your debt elimination plan transforms overwhelming obligations into a clear path forward. Whether you’re facing $5,000 or $500,000 in debt, the principles remain the same: list everything, choose your method, create your budget, and start paying.
I’ve guided thousands of business owners and individuals through this process at Complete Controller. The transformation goes beyond numbers—it’s about reclaiming your future and building the life you deserve. Start your first extra payment today, track your progress, and commit to the journey. Visit Complete Controller to access expert guidance and resources that will accelerate your path to complete financial freedom.
Frequently Asked Questions About Debt Elimination Plans
What is the fastest way to pay off debt?
The avalanche method—paying off high-interest debts first—saves the most money and time mathematically, but the snowball method often helps people stay motivated through quick wins, leading to faster completion for many.
Which debts should I pay off first?
Target either the smallest balances (snowball method) for psychological momentum, or highest interest rates (avalanche method) to minimize total interest paid.
Is debt consolidation a good option for me?
Debt consolidation works well if you qualify for a significantly lower interest rate and commit to not accumulating new debt while paying off the consolidated loan.
Can I negotiate with creditors for lower payments?
Yes, many creditors will work with you on payment plans or settlements—always get agreements in writing and verify you’re speaking with authorized representatives.
How do I stay motivated while paying off debt?
Track every payment, celebrate milestones, visualize your debt-free future, and share your journey with supportive friends or online communities to maintain accountability and momentum.
Ong, Q., et al. “Reducing debt improves psychological functioning and economic decision-making.” Proceedings of the National Academy of Sciences. pmc.ncbi.nlm.nih.gov/articles/PMC6462060/
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
Jennifer BrazerFounder/CEO
Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.
Brittany McMillen is a seasoned Marketing Manager with a sharp eye for strategy and storytelling. With a background in digital marketing, brand development, and customer engagement, she brings a results-driven mindset to every project. Brittany specializes in crafting compelling content and optimizing user experiences that convert. When she’s not reviewing content, she’s exploring the latest marketing trends or championing small business success.
Over the years, we have witnessed the trend of social media evolving, with more and more people trying to get ahead in the game. Similarly, businesses are in over their heads with social media trends rapidly changing, with them ending up playing catch.
However, today we have professionals who efficiently manage social media platforms. A lot is on their plates, from preparing regular posts to implementing online analytics procedures to attract traffic. Nonetheless, with such a professional on your team, you can rest assured that you can reach the top!
Did you know that 46% of the entire world’s population has a profile on one or more social media platforms? That makes 3.4 billion social media users all around the globe.
That is huge!
Considering these statistics, it is evident that social media is the most invaluable digital marketing tool that is playing a crucial role in taking businesses to the front line of the competition! You can make the most out of this tool only when you use it the right way!
And there is only one way you can do that – People First Marketing!
Get ahead of the fame game – beat your competition
If there is one cost-effective way to boost your business by enhancing its visibility, it is through our super-effective social media marketing.
With an extensive experience of XX years and working with various different businesses, we have developed expertise in designing diverse social media marketing campaigns. We have created the most powerful campaigns that help companies enjoy a high ROI!
Social media marketing – enhance visibility & boost sales
In the sea of digital marketing, social media marketing is not just super-effective, but it is very cost-effective. For businesses looking for ways to build a strong reputation in the digital world, making social media a part of their digital marketing strategy is a must!
Social media is a priceless platform that helps businesses usher in millions of targeted visitors to their website by encouraging engagement and running social media ad campaigns. There are seven most powerful social media platforms at present that open businesses to an unlimited flow of traffic and prospects, including Facebook, Twitter, Instagram, Snap Chat, Pinterest, YouTube, and LinkedIn.
Social media platforms are no more limited to single-use, which was as a medium to broadcast content, but it helps monitor the audience’s response towards the brands. The five core pillars that help businesses make the most of this digital marketing technique include strategy, buffer publishing, engagement, analytics, and advertising.
So, if you are a young business looking to jump on the bandwagon of social media, then get a social media manager on your team. Here are a few other reasons why a social media manager can potentially take your business to the next level.
A content creator
Most social media managers today are excellent content creators; hence, they know exactly how to cater to your audience. Moreover, their content skills showcase their research skills, which is time-consuming. Thus, for a business owner, a social media manager can conduct extensive market research so that you can focus on selling your products/services.
A social media strategist
Like any other aspect of your business, social media also requires a robust strategy. In other words, you do not want to post random thoughts on your business’s social media. It would be best to have a plan to target social media users who are a major aspect of your online traffic. Moreover, you need a strategist who performs consistently rather than a one-hit-wonder.
Cost savings
If you think hiring a social media manager can cost you extra money, then think again! In other words, you are acquiring a multitasker into your team; hence, saving costs entirely. Moreover, you also reduce professional development costs since these social media managers are always up to date on marketing trends.
Building brand recognition
A social media manager, along with the entire team, has the expertise in building a brand and maintaining it. Since they have the capabilities necessary to target and communicate with audiences who are interested in your products/services. We also discussed their content creation abilities, which gives them ample opportunities to attract customers that can target your purchase funnels.
In short, social media managers can be multifaceted professionals who can take your business to immeasurable heights of supremacy. Your social media manager can do wonders for you, from delivering on-point branding to attracting new customers to the business!
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
It is never too early or too late to start a young person in daily financial concepts. And, by the way, you do not have to be a financial expert. Here are the tips to help parents, guardians, and caregivers teach a child (from preschool to college) why and how to be responsible with the money.
Have regular conversations about money issues
That includes talking to your child about what he is doing and why when managing money at home, in the city, or at the bank. For example, consider talking about similar products that have a noticeable price difference in a store and how you decide what a good price is. In addition, you can explain that having a savings account in a bank has advantages such as interest income, peace of mind knowing that the money will be there when you need it and that the deposit insurance coverage covers up to $250,000 if the bank closes.
Even with automatic transfers, such as direct deposit of your salary, consider the bank statement to show how the money goes in and out of your account.
Also, there are opportunities to explain financial decisions at special times of the year (such as at the time of the tax return or the “season” to choose insurance at work).
Consider giving a pension as a teaching tool
It can be a positive way to teach children about money management, even to preschoolers. But before giving them the first pension, help your child decide how much to spend now and how much to save for future goals. Then, help the young person to see if that goal is being achieved by consulting a bank summary online or on paper. Also, talk about the advantages and disadvantages associated with a purchase decision, such as buying a toy can mean giving up the opportunity to buy another item that the child also wants.
Think about it before giving the child more money if he spent it before paying the next pension. That is because part of the purpose of a pension is to teach saving skills, self-control, and the benefits of waiting to enjoy the greater reward.
And, for younger children, consider paying a pension in smaller denominations to make it easier to learn to count and save.
Help your children develop a healthy skepticism about unsolicited advertisements and surveys
In general, teach your children how to analyze ads; They need to know that “special offers” often are not as wonderful as they appear.
Earnings and savings since the beginning
Children in this school group are naturally curious about their world, including money. By introducing several basic concepts and being a good role model, you can help them gain financial skills that can last a lifetime.
Learn about how you earn and how money is used!
Money can be introduced to children as soon as they learn to count. Although you usually pay with a debit card, occasionally use bills and coins so that your child can learn about the different values. Imaginary games, like pretending to go to the store or restaurant, can also help teach money concepts. Playing with real coins has many advantages because you can teach children the values of different coins but remember that coins are a choking hazard for young children.
Learn about how money is earned
Having the child get paid for small tasks will allow him to learn about the value of working and earning. Consider making a poster of your child’s work and include the amount of the payment for homework done.
Start saving!
Consider separating the money to spend from saving. Start with jars or piggy banks clearly labeled for your child to divide their cash. This will teach your child to synchronize their expenses and savings.
Understand the differences between needs and wants
For your child to make good spending decisions, you must be able to identify and distinguish between needs (things needed to live, such as food or shelter) and wants (toys and sweets). You can play to point out different items in your home and ask your child if it is a need or a wish … and why. You can do the same when shopping.
Borrow responsibly!
Children generally do not understand the difference between buying and borrowing. You must teach them to be responsible for the items they borrow and return them promptly. Help your child create and maintain a list of items he has borrowed from friends or relatives and return dates. You will support the conceptsof responsibly borrowing and personal accountability by doing so.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity.
