Everything to Know About ITaaS

Technological information practices are evolving in the public sector and making their operations more efficient. With new systems and skills embedded in these modernized systems, the public sector organizations’ operations have become more outcome-oriented and performance-driven.

Based on extensive innovative models for IT infrastructure management, government sectors are now implementing more technology advancements in their ranks.

In hindsight, ITaaS, or IT as a service, is a commodity-based method of delivering IT services to consumers and aligning these services with cloud computing. In other words, cloud platforms provide public sector organizations with the benefits of the on-demand pay-as-you-go model, which follows service-level agreements. Download A Free Financial Toolkit

Putting things into perspective, implementing cloud platforms feels like buying service level agreements (SLAs), not a person. Considering that SLAs are essential for the model, let’s look at them in detail. SLAs consist of agreements between the customers and the service providers regarding the scope, quality, and responsibilities of the providers.

SLAs also include other factors such as the definition of terms, termination of terms, etc. However, the most important metric is response time, which measures the mean time to respond and resolve. For many cloud service providers, meeting SLAs means customers can call 24/7 to learn what is happening around them.

The public sector technicians can also manage the servers and ensure that everything is up and running according to the SLA standards.

Different implementation factors are required to transform the public sector’s infrastructure to ITaaS. One significant factor is cloud adoption, which requires extensive support operations after the transition. Moreover, you can save efficiently on infrastructure costs, which is an essential benefit of ensuring a cloud-based turnover.

Nonetheless, many organizations fail to understand the importance of baked-in support costs provided by default in the existing data centers. For instance, during the initial transition stage of the data center to the cloud, the agencies witnessed that the usual servers, which cost $1,000 a month, only cost about $43, excluding the maintenance cost. LastPass – Family or Org Password Vault

There is also the lack of understanding that early adopters faced during their transition to the cloud, which is why those organizations may have paid a bit more than usual. Not to mention, the labor cost associated with the transition was further hidden during the legendary move.

Some companies, such as Aquilent, have been on the leadership board in cloud platforms ever since 2009. These companies have witnessed the evolution of disparity between the growing savings to the cloud with additional costs, such as labor. In other words, a federal agency may have to bear around $3,000 per month for running ten servers after the transition. However, they may have to spend $15,000 every month with the additional labor costs.

It does not work well since you expect cloud platforms to save a lot of money. Nonetheless, with the ITaaS model, federal agencies can better gauge their needs and reduce costs. For instance, the Aquilent model has a fixed rate per server, which is not a significant disparity considering that you must support and host the servers themselves. CorpNet. Start A New Business Now

Government officials do not need to be convinced about the importance of emerging technologies such as cloud-based systems. On the other hand, they are eliminating their data centers and drastically shifting to the cloud to save money. However, they must also address their labor costs with other cloud benefits.

However, the ITaaS model has three main benefits: scalability, predictability, and pay-as-you-go pricing structure. However, transitioning your agency to an ITaaS model doesn’t happen quickly. It requires an integration of people, processes, and governance; no matter how beneficial it may be, change always brings challenges.

In response, contractors are offering agencies new options. For example, they charge monthly rates to use servers of all sizes without requiring any further commitment. Agencies are buying a high-value service, not another pair of hands.

Cubicle to Cloud virtual business About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. ADP. Payroll – HR – Benefits

Modern Accounting Techniques

All public, limited, and private businesses need to keep track of their accounting records. Maintaining company accounts helps businesses manage and monitor every aspect of their finances, from revenue to costs to taxes and more. Without proper fund management, it is difficult for an organization to know where it stands in real-time.

International accounting standards constantly change to simplify them, so organizations and businesses update themselves by implementing modern accounting techniques to ease the process flow of better financial management.

Cash-Based Accounting

Organizations follow a cash-based accounting system; this simplifies the process of preparing financial statements. Following this system, organizations only record their revenues when they are physically received and expenses when incurred. Rather than following an accrual-based accounting system that records income and expenses even if it is not received or incurred, the cash-based accounting system is considered the practice that provides accurate information on the company finances. ADP. Payroll – HR – Benefits

Standard Costing

Organizations prepare their financial budgets based on expected costs and then analyze the difference between expected and actual costs. With the latest accounting software and tools, business owners can quickly examine the variances between actual and anticipated costs in real-time. This information helps in better managing company finances. In the past, these techniques required trained accountants for manual calculations. Many accounting software packages include some of these functionalities for efficiency and accuracy.

Balanced Scorecards

Another modern accounting technique is the balanced scorecard, a performance management tool that combines financial and non-financial measures to give a holistic perception of the organization and individual’s performance. Despite some limitations, a balanced scorecard is still one of the latest accounting techniques used in many organizations. Business owners can measure the company’s financial performance, which helps in better decision-making. Complete Controller. America’s Bookkeeping Experts

Real-Time Inventory

With the change in technology and the advent of RIFDs, many company’s inventory management systems changed drastically, moving from manual counting of the stock with the chances of human error to the automation of inventory management. Accounting occurs with minimal mistakes. Based on the organization’s policies, business owners use periodic or perpetual inventory systems to increase profits. The invention of new technology has changed the inventory management process: periodic inventory systems record inventory purchases and payments at the month-end. In contrast, Perpetual Inventory systems account for and record every transaction in real-time. RFID technology has made this process much more manageable. Attaching RFID tags to the inventory allows business owners to track their inventory and its costs in real-time and with more accuracy. Just scan the merchandise at the time of sale, and the inventory management happens automatically. Using real-time inventory management with RFID technology reduces the chances of human error. Financial managers and business owners can now monitor their finances with accuracy.

Process Management

There have been profound changes in process management over the years. Previously, business owners’ focus was only that the process was working correctly, without any errors. For finished products, businesses in the manufacturing industry check every 100th finished product to track the quality. With modern technology and equipment, finished goods are passed through quality-checking machines and equipment to ensure that every product passes the quality control process. This quality control system improves the overall quality of products and limits the chances of product returns. Thus ensuring proper accounting management to improve financial management decisions. LastPass – Family or Org Password Vault

Total Quality Management

With the traditional practices, there were no or lesser checks on the product quality. The improved systems and invention of the technology have eased the process flow with more significant quality checks. With increasing customer awareness about products and growing competition, businesses now focus on quality. A company without quality management practices will increase the number of product returns, meaning the company will suffer financial losses as these costs add up. By adding the total quality management system, companies focus on detecting and reducing or eliminating errors in the manufacturing process, streamlining the supply chain and logistics, enhancing the customer experience, and ensuring adequate employee training. This process improves inventory management and helps manage the company finances to invest in new opportunities.

The innovation brought in by improving accounting techniques and practices has immensely influenced organizational applications and procedures. The newly updated accounting standards have eased the accounting applications in organizations, ensuring accurate and appropriate delivery of relevant information within the same financial year. Modern accounting techniques cover the critical deficiencies in old accounting practices; this helps management accurately use company finances to make better financial decisions.

Download A Free Financial Toolkit About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Cubicle to Cloud virtual business

Sell More on Your Restaurant’s Website

In today’s business landscape, having a well-designed website is crucial for the success of most organizations, including restaurants. A notable trend in the restaurant industry that has been gaining momentum is the adoption of restaurant online ordering systems. This innovative approach not only helps to increase sales but also streamlines the overall operations of restaurants, making them more efficient. When customers visit a restaurant’s website, they expect to find comprehensive information about the establishment, including its menu offerings. In the past, a restaurant website only needed to provide basic details such as the menu and location. However, in today’s digital age, consumers have higher expectations and anticipate a more immersive online experience when interacting with restaurant websites.

As a restaurant owner, your list of essential tasks is longer than you would like. Complete Controller. America’s Bookkeeping Experts

They all have something in common: the importance of promoting and achieving the highest profitability for your restaurant in all possible channels. You may notice that most direct competition from your restaurant has a website, which should make you wonder:

  • Should I invest in the web of my restaurant?
  • What benefits will I stop having if I do not?
  • We will analyze everything you need to know about managing your restaurant’s website and how it will help you increase your sales.
  • Why does your restaurant urgently need a web page?

Nothing better than to tell you about the main reasons for you to be the one who realizes its usefulness: CorpNet. Start A New Business Now

Attract New Customers

If any of your potential customers enter Google right now and look for: Restaurants in Madrid (or in the city where you are), but your business does not have a website, you will never find it.

Not having it will not only cause you to lose hundreds of clients because it will be impossible to find you, but it will also prevent those people who happen to consider visiting you from having where to look for information about you.

Not having a website for your restaurant will limit your customers to people who pass through your door and those who can see you on social networks. But if they are not using the right strategies, they will not help discover you.

Getting your business to grow depends more on what you think of something as simple as a click.

Contains Vital Restaurant Information

Your customers or potential customers want to know everything about you, and if they do not get it or take too long to find that information, do not doubt that they have hundreds of options.

Nowadays, it is so easy to find the information you are looking for on a website that if your restaurant does not have it, few will decide to risk visiting you without it. Cubicle to Cloud virtual business

It is an Investment that Helps You Grow in the Short and Long Term

Do not forget that a website is a marketing tool, and investing in it will yield good results in the long term.

Furthermore, this investment does not have to be high since you can manage it yourself and save a lot of money on your budget.

If you do not want to hire another company to manage your website (especially at the beginning), opt for training because the little time you have should not be an excuse or a limit to your business’s success.

It Helps You Stand Out from Your Competition

If your competition does not have a web page, investing in yours will allow you to redirect all the traffic of customers looking for a place to eat that they are losing.

And until they realize their big mistake, you have seized the opportunity to take advantage, increasing your sales and creating an extensive list of customers who know you and are loyal to you. ADP. Payroll – HR – Benefits About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Download A Free Financial Toolkit
author avatar
Jennifer Brazer Founder/CEO
Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.
Reviewed By: reviewer avatar Brittany McMillen
reviewer avatar Brittany McMillen
Brittany McMillen is a seasoned Marketing Manager with a sharp eye for strategy and storytelling. With a background in digital marketing, brand development, and customer engagement, she brings a results-driven mindset to every project. Brittany specializes in crafting compelling content and optimizing user experiences that convert. When she’s not reviewing content, she’s exploring the latest marketing trends or championing small business success.

The Best Business Process Modeling

Business process modeling software is expensive to buy and requires training, time, and effort to implement. The software must serve the business for many years, so the right one must be chosen. Using the software will affect your business processes and be a vital part of the day-to-day operations. As a business owner, you must evaluate business process modeling software carefully, including their needs for technical support and overall function, and compare pricing through the offers of various modeling software business process providers. After this thorough assessment, you can confidently choose the one that offers the best value, support, and function. Cubicle to Cloud virtual business

Establish an Evaluation Team

A business may first wish to establish a small business process software evaluation team to determine its needs and develop a request for proposal (RFP). The team can consist of management and employees with a wide range of experience in the areas affected by the software. An RFP produced by this team can be sent to select sellers who seem able to meet the business’s requirements.

Evaluations

The evaluation team will consider and compare the software’s characteristics and functions to the business’s needs. The types and formats of models produced will be necessary. A capacity to generate code from the models for software application development could be critical in some situations. If software development process models are used, the models developed by the new system must be compatible. Other features that can be evaluated include reporting, document management, builder forms, business rule engines, and user management.


A business process server is a unique piece of software that can use process models to design workflows. Technology and humans interact with workflows to manage their activities. If this functionality is needed, it may affect the software evaluation. LastPass – Family or Org Password Vault

  1. In some cases, the modeling software must comply with specific industry standards, such as Business Process Modeling Notation. Informal measures can encourage certain business modeling software processing products to be well-accepted in particular industries. The evaluation team may consider software that has been applied successfully in your industry.
  2. Software support, both during execution and after installation, can be a vital consideration. Modeling software business processes can be challenging to implement and maintain. The evaluation team must determine if a software supplier’s support is adequate for the business’s needs.
  3. Some businesses may use particular software as it is, while others may need to customize it. The evaluation team must consider whether personalization will be necessary to meet the business’s needs. Personalization adds to the initial expenses and can be added to future costs when it is updated. In general, it is less expensive to avoid personalization software. CorpNet. Start A New Business Now
  4. The cost of the software will be an essential consideration. This cost should be evaluated based on the initial expense, and the lifetime cost of the software should also be considered. Some lifetime cost factors may include licenses for use, maintenance, customizations, upgrades and updates, and renewals of annual licenses.
  5. Choosing the best business process modeling software can help the business improve its return on investment (ROI). This software allows the business to capture and map its current business processes. When an initiative to redesign business processes is carried out, it can result in the optimization of business processes. Business process modeling software is critical to business process management, incorporating business process mapping and monitoring.

Conclusion

Selecting the optimal business process modeling software is a critical decision with far-reaching implications. The chosen software will serve as the cornerstone for designing, analyzing, and optimizing business processes. It must seamlessly accommodate the current operational requirements while also aligning with the strategic vision and growth plans outlined in the business strategy.

Download A Free Financial Toolkit About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Complete Controller. America’s Bookkeeping Experts

Bookkeeping from Virtual Accountants

In the vibrant tapestry of the business world, proper bookkeeping stands out as the unsung hero of financial success and stability. Often perceived as the mundane backbone of a company’s financial health, bookkeeping, in reality, is a pulsating core that ensures the smooth operation of businesses, large and small. However, with the dawn of the digital age, this critical function has been given a sparkling makeover, transforming it into an exciting and dynamic field. The advent of online bookkeeping and virtual accountants has revolutionized the way businesses manage their finances, offering a slew of benefits that are too compelling to ignore.

At its heart, proper bookkeeping provides a clear snapshot of a company’s financial health, enabling business owners to make informed decisions. ADP. Payroll – HR – Benefits  It’s the meticulous recording of financial transactions, the diligent categorization of expenses and income, and the precise reconciliation of accounts that ensure a business can accurately track its profitability, manage its cash flow, and plan for the future. Without this clarity, businesses can easily find themselves navigating through the financial fog, risking late payments, incurring unnecessary debt, or missing out on growth opportunities.

However, the traditional image of bookkeeping as a tedious and time-consuming task has been forever altered by the introduction of online bookkeeping services and virtual accountants. These modern marvels harness the power of technology to streamline financial management processes, making bookkeeping not just a necessity but an exciting avenue for business innovation and growth.

Exciting New Benefits of Online Bookkeeping

Real-time financial insights

Gone are the days of waiting for monthly reports or year-end financials. Online bookkeeping platforms offer real-time access to financial data, allowing business owners to make swift decisions based on the latest information. This immediacy can be a game-changer in today’s fast-paced business environment, where timing often spells the difference between success and failure. Download A Free Financial Toolkit

Cost efficiency

Virtual accountants eliminate the need for a full-time, in-house bookkeeping staff, significantly reducing overhead costs. Moreover, the subscription-based models common to many online bookkeeping services mean that businesses only pay for what they need, ensuring efficient resource use.

Enhanced accuracy

With sophisticated algorithms and automated processes, online bookkeeping services minimize human error, ensuring that financial records are accurate and reliable. This precision is critical for complying with tax laws and regulations and maintaining the trust of investors and stakeholders.

Scalability

As businesses grow, their financial management needs become more complex. Online bookkeeping services effortlessly scale with the business, providing more robust features and capabilities as needed without the hassle of hiring additional staff or upgrading software.

Security

Top-tier online bookkeeping platforms employ advanced security measures to protect sensitive financial data. Encryption, multi-factor authentication, and regular security audits are just some of the ways that these services keep financial information safe from cyber threats.

Industry-Specific Details, Data, and Facts

The benefits of online bookkeeping and virtual accountants are not just theoretical; they are evident in the success stories of businesses across various industries. For instance, in the retail sector, a survey conducted by a leading online bookkeeping service revealed that 82% of their clients reported improved cash flow management within the first six months of using the service. LastPass – Family or Org Password Vault  In the manufacturing industry, companies have seen a 25% reduction in financial reporting errors thanks to the precision of automated bookkeeping systems.

Furthermore, the hospitality industry, which often grapples with seasonal fluctuations in cash flow, has particularly benefited from the real-time financial insights provided by online bookkeeping services. This has enabled businesses to adjust their strategies on the fly, optimizing profitability even in off-peak seasons.

The construction industry, known for its complex project-based accounting needs, has found a valuable ally in virtual accountants. By leveraging industry-specific online bookkeeping platforms, construction companies can now track project costs with unprecedented accuracy, ensuring that they stay on budget and maximize their margins.

In conclusion, the evolution of bookkeeping from a necessary chore to an exciting opportunity for business growth and innovation is a testament to the transformative power of technology. The advent of online bookkeeping and virtual accountants has not only simplified financial management but has also opened up new horizons for businesses eager to thrive in the digital age. With the support of real-time data, cost efficiencies, enhanced accuracy, scalability, and robust security, companies can look forward to a future where financial health is not just maintained but optimized, propelling them toward unprecedented success.

CorpNet. Start A New Business Now About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Complete Controller. America’s Bookkeeping Experts

Why QuickBooks Is Best for Growth

Discover Why QuickBooks Stands Out for Your Business Needs

Why QuickBooks is best for most small and midsize businesses is because it combines accountant-grade double-entry accounting, bank-feed automation, invoicing, payroll, reporting, and third-party integrations in a single platform that can scale from sole proprietors to multi-entity organizations. It offers multiple editions—Online, Desktop, Enterprise, and Self-Employed—so you can match features and price to your current stage while keeping the same ecosystem as you grow.

As founder of Complete Controller, I’ve overseen thousands of client books inside and outside of QuickBooks over the last two decades. I’ve watched businesses slash bookkeeping time by 25 hours per week, improve cash flow visibility, and keep auditors happy with the right QuickBooks version. I’ve also seen companies struggle with the wrong tool chain, creating costly workarounds and compliance risks their teams never see coming. The difference between success and struggle often comes down to choosing the right QuickBooks edition and setting it up properly from day one. ADP. Payroll – HR – Benefits

Why does QuickBooks stand out for your business needs?

  • QuickBooks is best for most small and midsize businesses because it combines robust accounting, flexible editions, and deep integrations in a platform that supports growth from startup to complex multi-location operations.
  • Its core features—bank feeds, invoicing, expense tracking, payroll, and reporting—cover 90%+ of day-to-day small business accounting needs in one system.
  • Multiple product tiers (Simple Start, Essentials, Plus, Advanced, Desktop, Enterprise, Self-Employed) let you pay only for what you need while preserving an upgrade path.
  • A huge ecosystem of apps and ProAdvisors makes support, customization, and industry-specific workflows easier to implement and maintain.
  • Compared with many alternatives, QuickBooks balances usability, feature depth, and total cost of ownership, especially when paired with an outsourced bookkeeping partner.

Why QuickBooks is Best for Most Small and Midsize Businesses

QuickBooks dominates the small-business accounting market with a 62.23% market share because it delivers enterprise-grade accounting in a package non-accountants can realistically learn and use. This isn’t just popularity—it’s proof that over 7 million businesses worldwide trust QuickBooks to handle their financial backbone.

Core advantages of QuickBooks for everyday operations

  • Complete double-entry accounting with A/R, A/P, bank reconciliation, and financial statements in all core editions.
  • Bank feeds and automation that import and categorize transactions, reducing manual data entry and errors.
  • Invoicing and payments so you can bill clients, accept online payments, and see who owes you money in real time.
  • Scalable plans: Simple Start, Essentials, Plus, and Advanced build features progressively—time tracking, inventory, projects, and automation as you grow.

Why QuickBooks beats generic spreadsheets and most entry-level tools

Spreadsheets might seem cost-effective until you realize that 94% of financial spreadsheets contain errors that go unnoticed during reporting. These mistakes range from simple typos to formula errors that corrupt entire financial statements. QuickBooks enforces accounting structure and offers GAAP-aligned reporting, eliminating the spreadsheet guessing game.

Many “starter” tools handle invoicing but lack full general ledger, inventory, or job costing capabilities. QuickBooks Plus and Enterprise cover these needs within one platform, saving you from stitching together multiple apps that don’t talk to each other. When businesses try to save money with basic tools, they often end up spending $3,000 per month on unused software and 25 hours weekly on manual data entry—costs that QuickBooks automation eliminates. CorpNet. Start A New Business Now

Why QuickBooks is Best When You Choose the Right Version

QuickBooks only delivers maximum value when you match the edition to your business model and growth plans. Picking the wrong version is like buying shoes two sizes too small—you’ll feel the pain with every step.

QuickBooks Online tiers and when they shine

  • Simple Start – Core income/expense tracking and basic reporting for solopreneurs and very small service businesses.
  • Essentials – Adds bill management, time tracking, and more users; ideal for growing service firms that need A/P and basic team access.
  • Plus – Adds inventory, projects, budgeting, and class/location tracking, making it a strong fit for product businesses and project-based firms.
  • Advanced – Workflow automation, batch transactions, advanced analytics, and up to 25 users for larger teams with more complex processes.

The cloud accounting market is growing 10% annually, reaching $5.39 billion in 2025, with 54% of U.S. companies already using cloud-based financial services. QuickBooks Online positions your business at the forefront of this shift, providing anywhere-access and real-time collaboration that desktop solutions can’t match.

Desktop, Premier, and Enterprise: when “bigger” QuickBooks is best

  • Desktop Pro / Pro Plus – Strong local performance, inventory, and reporting for businesses that prefer on-premise data and don’t need constant remote access.
  • Premier / industry editions – Job costing and targeted reporting for verticals like manufacturing, nonprofits, and contractors.
  • Enterprise – Up to 40 users, advanced inventory (multiple warehouses, barcoding), job costing, custom permissions, and HR/payroll features for complex, growing companies.

How QuickBooks Supports Different Industries Better Than “One-Size-Fits-All” Tools

QuickBooks serves diverse industries with 17.22% of users in construction, 13.40% in accounting firms, 12.5% in IT services, and 9.71% in software companies. This breadth proves its adaptability beyond generic accounting.

Service-based businesses and professional firms

Professional service firms need precise project tracking to maintain profitability. QuickBooks Online Essentials and Plus deliver:

  • Time tracking and billable expenses that support project-based billing and profitability tracking.
  • Class and location tracking in Plus and above to segment revenue by practice area, department, or office.

Product-based and inventory-heavy businesses

Inventory management separates profitable product businesses from those drowning in dead stock and stockouts. QuickBooks provides:

  • Inventory tracking in Online Plus with advanced capabilities in Desktop/Enterprise supporting multiple sites, barcodes, and sophisticated pricing rules.
  • Purchase orders, reorder alerts, and item-level reporting that maintain optimal stock levels and protect margins.

Freelancers and self-employed professionals

QuickBooks Self-Employed targets freelancers needing mileage tracking, basic income/expense capture, and quarterly tax estimates, with seamless TurboTax integration for year-end filing.

Let Complete Controller optimize your QuickBooks setup.

Why QuickBooks is Best (and Safest) for Compliance, Audit Trails, and Controls

Most comparison guides underplay compliance and control risk—one of the biggest reasons QuickBooks wins in real-world business. When the IRS comes calling or investors want due diligence, your accounting system becomes your best friend or worst enemy.

Built-in audit trails and user permissions

QuickBooks tracks every change with timestamps and user identification, creating an audit trail that spreadsheets can’t provide. This documentation proves invaluable during:

  • Lender reviews for business loans
  • Investor due diligence processes
  • IRS audits or state tax examinations
  • Internal fraud investigations

Enterprise and Advanced editions introduce granular roles and permissions, letting you separate duties across finance staff—a critical control for growing companies.

Support for accurate reporting and tax prep

Standardized financial statements reduce year-end cleanup from weeks to days. QuickBooks’ massive network of certified ProAdvisors means finding expert help takes hours, not weeks of training someone on niche software. Your CPA will thank you for using QuickBooks instead of arriving with a shoebox of receipts and a custom spreadsheet system only you understand.

Is QuickBooks Worth the Investment? Here’s the Math

Smart business owners look beyond monthly subscription fees to total cost of ownership. The real question isn’t “What does QuickBooks cost?” but “What does NOT having QuickBooks cost your business?”

Direct subscription costs vs. hidden manual costs

QuickBooks Online plans range from entry-level Simple Start to feature-rich Advanced pricing. Alternatives might appear cheaper monthly but often lack critical features like inventory management or job costing. These “savings” evaporate when you factor in:

  • Staff time spent on manual workarounds
  • Additional app subscriptions to fill gaps
  • Consultant fees to make systems work together
  • Lost revenue from cash flow blind spots

How automation and accuracy pay for themselves

Bank feeds and automated categorization rules typically save 3-5 hours weekly—more than covering the monthly license cost through time savings alone. Better reporting prevents costly mistakes like:

  • Overdraft fees from poor cash visibility
  • Late payment penalties from missed bills
  • Stockouts that lose sales
  • Tax penalties from filing errors

One accounting firm reported saving 3+ hours per client monthly after optimizing their QuickBooks workflows, freeing up 120 hours monthly across their client base—equivalent to hiring a new full-time employee without the overhead.

The Human Side: Why QuickBooks Plus Expert Support Beats “Software Alone”

Software provides tools; expertise transforms those tools into business growth engines. QuickBooks shines brightest when paired with experienced financial professionals who understand both the technology and your industry.

Where QuickBooks still needs human expertise

Even the best accounting software can’t replace strategic thinking. QuickBooks won’t:

  • Design your chart of accounts for maximum insight
  • Interpret financial trends and recommend action
  • Ensure compliance with industry-specific regulations
  • Spot opportunities for tax savings or efficiency gains

That’s where firms like Complete Controller add value beyond basic bookkeeping. We leverage QuickBooks as the foundation while adding the strategic layer that drives real business decisions.

How Complete Controller leverages QuickBooks for clients

Our standardized QuickBooks setups across hundreds of clients let us benchmark performance and implement best practices immediately. We design workflows around QuickBooks—approval chains, document collection systems, and reconciliation schedules—that keep your books audit-ready year-round while minimizing your time investment. This combination of powerful software and experienced guidance creates financial systems that grow with your business instead of holding it back.

Final Thoughts

After building Complete Controller around QuickBooks as our core platform for two decades, I recommend it for most small and midsize clients because it provides a reliable, scalable financial foundation we can trust. With the right edition matched to your needs and experienced bookkeeping support, QuickBooks becomes the financial backbone that lets you focus on growing your business instead of wrestling with spreadsheets and disconnected apps. To explore which QuickBooks setup and support model fits your business best, connect with our team at Complete Controller for a personalized consultation. Download A Free Financial Toolkit

Frequently Asked Questions About Why QuickBooks Is Best

Is QuickBooks really the best accounting software for small businesses?

For most small and midsize businesses, QuickBooks offers the strongest mix of features, integrations, and support, which explains its 62.23% market share leadership position. Its combination of user-friendly design, comprehensive features, and massive support ecosystem makes it the safest choice for businesses that need reliable accounting without a steep learning curve.

What is better than QuickBooks for small business?

Some businesses may prefer alternatives like Xero for unlimited users, Wave for free basic accounting, or NetSuite for enterprise resource planning, but each comes with trade-offs in features, support, or complexity. QuickBooks remains the best all-around choice for most businesses needing professional accounting without enterprise-level complexity or cost.

Why do people like QuickBooks so much?

Business owners and accountants value QuickBooks for its familiar interface, comprehensive feature set, and ability to scale from simple bookkeeping to complex reporting without changing platforms. The massive ecosystem of integrations, certified ProAdvisors, and training resources means help is always available when needed.

What are the disadvantages of QuickBooks?

QuickBooks can feel overwhelming for very small businesses that only need basic invoicing, may struggle with extremely large transaction volumes, and some advanced customizations require workarounds or third-party apps. The cost can also add up with multiple users or advanced features, though this is typically offset by time savings.

Is QuickBooks easy to learn for non-accountants?

QuickBooks Online is specifically designed for business owners without accounting degrees, offering guided setup, built-in tutorials, and suggested categorizations. Most users become comfortable with daily tasks like invoicing and bank reconciliation within days, especially with help from a bookkeeping firm during initial setup.

Sources

ADP. Payroll – HR – Benefits About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Complete Controller. America’s Bookkeeping Experts
author avatar
Jennifer Brazer Founder/CEO
Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.
Reviewed By: reviewer avatar Brittany McMillen
reviewer avatar Brittany McMillen
Brittany McMillen is a seasoned Marketing Manager with a sharp eye for strategy and storytelling. With a background in digital marketing, brand development, and customer engagement, she brings a results-driven mindset to every project. Brittany specializes in crafting compelling content and optimizing user experiences that convert. When she’s not reviewing content, she’s exploring the latest marketing trends or championing small business success.

Top Tactics to Drive Traffic Today

By: Jennifer Brazer

Jennifer is the author of From Cubicle to Cloud and Founder/CEO of Complete Controller, a pioneering financial services firm that helps entrepreneurs break free of traditional constraints and scale their businesses to new heights.

Fact Checked By: Brittany McMillen


How to
Drive Traffic to Your Website:
10 Proven Strategies

To drive traffic to your website, implement a strategic combination of SEO optimization, content marketing, social media engagement, email campaigns, and paid advertising while tracking performance metrics to refine your approach. These proven strategies work together to create a sustainable traffic growth engine that attracts qualified visitors and converts them into loyal customers.

I’ve spent over 20 years as CEO of Complete Controller working with businesses across every sector imaginable, and I’ve witnessed firsthand how the right traffic strategies can transform a struggling website into a revenue-generating powerhouse. What you’ll discover in this article goes beyond generic advice—these are battle-tested tactics that have helped thousands of SMBs break through traffic plateaus and achieve sustainable growth. You’ll learn exactly how to master SEO fundamentals, create content that genuinely connects with your audience, leverage social platforms strategically, build high-converting email campaigns, and optimize every aspect of your digital presence for maximum impact. Complete Controller. America’s Bookkeeping Experts

What is drive-traffic and how do you achieve it?

  • Drive-traffic means systematically increasing website visitors through targeted organic, paid, and referral strategies
  • Organic traffic comes from search engines through SEO optimization and content marketing
  • Paid traffic includes PPC ads, social media advertising, and sponsored content placements
  • Referral traffic flows from other websites, social platforms, and email campaigns
  • Success requires continuous testing, data analysis, and strategy refinement based on performance metrics

Master SEO Fundamentals for Organic Growth

Search engine optimization remains the cornerstone of sustainable traffic growth, with organic search driving 47.8% of all website traffic in 2024 compared to just 10.2% from paid search and 16.5% from social media combined. This dominance makes SEO your most valuable long-term investment for attracting qualified visitors who are actively searching for solutions your business provides.

The foundation of effective SEO starts with comprehensive keyword research using tools like Semrush or Google Keyword Planner to identify high-intent terms your target audience uses. Focus on commercial and transactional keywords that signal buying intent, then integrate these terms naturally into your page titles, meta descriptions, headers, and body content without forcing awkward placements that disrupt readability.

Keyword research and on-page optimization

Strategic keyword placement goes beyond simply inserting terms into your content—it requires understanding search intent and crafting pages that deliver exactly what users expect to find. Start by targeting long-tail keywords like “how to drive website traffic for small businesses” or “tips for increasing site traffic organically” since these specific phrases face less competition and attract more qualified visitors ready to take action.

Your on-page optimization checklist should include:

  • Title tags under 60 characters with primary keywords near the beginning
  • Meta descriptions between 150-160 characters that compel clicks
  • H1 tags that match search intent while incorporating target keywords
  • Natural keyword density of 1-2% throughout body content
  • Internal linking to related pages using descriptive anchor text

Technical SEO excellence

Technical SEO creates the infrastructure that allows search engines to crawl, understand, and rank your content effectively. A technically sound website loads in under 3 seconds, displays perfectly on mobile devices, and provides clear navigation paths for both users and search engine bots.

Critical technical elements include fixing broken links, implementing proper 301 redirects, optimizing image file sizes and alt text, creating XML sitemaps, and ensuring your robots.txt file doesn’t block important pages. One SaaS company doubled their organic traffic simply by fixing crawl errors and implementing schema markup that helped search engines better understand their content structure and local service areas.

Create Value-Driven Content That Ranks

Content marketing serves as the fuel for your SEO engine, but here’s a sobering reality: 96.55% of all content published online gets zero organic traffic from Google. This statistic underscores the critical importance of creating genuinely valuable content that stands out from the millions of mediocre articles flooding the internet daily.

High-performing content addresses specific audience pain points with actionable solutions backed by data, examples, and real-world applications. Rather than churning out generic blog posts, focus on creating comprehensive resources that become the definitive guide for your topic—the kind of content other websites want to reference and link to naturally.

Strategic content planning

Your content strategy should balance evergreen topics that generate consistent traffic over time with timely pieces that capitalize on current trends and industry developments. Conduct regular content audits to identify underperforming pages that need updates, consolidation, or removal to maintain overall site quality.

Consider these ways to enhance web traffic through strategic content:

  • How-to guides that solve specific problems step-by-step
  • Industry analysis backed by original research or unique data
  • Case studies showcasing client success stories and methodologies
  • Tool comparisons and software reviews for your industry
  • Templates and downloadable resources that provide immediate value

Content format innovation

Modern audiences consume content across multiple formats, so diversifying beyond traditional blog posts significantly expands your reach and engagement potential. Video content particularly excels at capturing attention, with embedded tutorials or webinars keeping visitors on your site longer while providing richer learning experiences.

Interactive elements like calculators, assessment tools, or quizzes transform passive readers into active participants who spend more time engaging with your brand. Buffer’s remarkable case study demonstrates the power of strategic content management—they doubled their organic traffic by deleting their traditional blog and restructuring content into a curated library of high-quality, evergreen resources that better served user needs. LastPass – Family or Org Password Vault

Leverage Social Media for Referral Traffic

Social media platforms offer powerful channels for driving targeted traffic when you align your content strategy with each platform’s unique culture and user expectations. Rather than broadcasting the same message everywhere, successful brands tailor their approach to match how audiences naturally engage on each network.

LinkedIn excels for B2B content sharing, with industry insights, whitepapers, and thought leadership pieces generating meaningful engagement from professional audiences. Instagram and Pinterest thrive on visual content, making them ideal for showcasing products, behind-the-scenes glimpses, or infographic summaries of your blog content that boost website traffic with social media engagement.

Platform-specific content strategies

Each social platform rewards different content types and posting strategies:

  • LinkedIn: Share data-driven insights, industry analysis, and professional development content
  • Facebook: Focus on community building, customer stories, and interactive posts
  • Instagram: Create visually compelling stories, reels, and carousel posts
  • Twitter/X: Participate in trending conversations and share quick tips or insights
  • YouTube: Develop tutorial series, product demonstrations, and educational content

Measuring social media ROI

Track your social media traffic using UTM parameters in Google Analytics to understand which platforms, posts, and campaigns drive the most valuable visitors. Monitor not just raw traffic numbers but engagement quality—a hundred targeted visitors from a LinkedIn article might generate more conversions than thousands of casual browsers from other sources.

Key social media metrics to track include:

  • Click-through rate from social posts to your website
  • Time on site and pages per session from social traffic
  • Conversion rate by social platform and campaign
  • Cost per acquisition for paid social campaigns
  • Share of voice compared to competitors

Build Strategic Partnerships and Guest Blogging

Strategic partnerships and guest blogging create powerful networks that expand your reach beyond your existing audience while building valuable backlinks that boost SEO authority. Focus on forming relationships with complementary businesses, industry influencers, and authoritative publications that share your target audience but don’t directly compete.

Guest blogging on high-authority sites positions you as an industry expert while driving referral traffic from engaged readers. Target websites with Domain Authority scores above 40 and audiences that align with your ideal customer profile, ensuring your contributed content provides genuine value rather than thinly veiled self-promotion.

Guest blogging best practices

Successful guest blogging requires a strategic approach that prioritizes relationship building and value creation:

  • Research target publications thoroughly before pitching
  • Propose topics that fill content gaps in their editorial calendar
  • Deliver exceptional content that exceeds their usual standards
  • Include natural, contextual links back to relevant resources
  • Promote published posts through your own channels

Partnership development strategies

Build mutually beneficial partnerships through various collaboration models:

  • Co-hosted webinars that combine expertise and audiences
  • Joint research studies or industry reports
  • Reciprocal content contributions and cross-promotion
  • Affiliate or referral programs with aligned businesses
  • Sponsorships of industry events or podcasts

Email Marketing That Drives Recurring Traffic

Email marketing delivers exceptional ROI for driving website traffic, with email visitors converting at 4.24%—nearly double the conversion rate of search traffic (2.49%) and seven times higher than social media traffic (0.59%). This superior performance stems from email’s ability to nurture relationships over time and deliver personalized content directly to engaged subscribers.

Building a quality email list starts with compelling lead magnets that provide immediate value in exchange for contact information. For businesses wondering how to drive website traffic consistently, email newsletters create predictable traffic spikes with each send while keeping your brand top-of-mind between purchases.

List building strategies that work

Grow your email list with targeted tactics:

  • Exit-intent popups offering exclusive resources or discounts
  • Content upgrades within blog posts (checklists, templates, guides)
  • Free tools or calculators that require email registration
  • Webinar registrations for educational content
  • Quiz results delivered via email

Email campaign optimization

Create email campaigns that drive consistent traffic by focusing on value-first content that naturally leads readers back to your website. Segment your list based on subscriber interests, behavior, and lifecycle stage to deliver highly relevant messages that resonate with each group’s specific needs.

Effective email content strategies include:

  • Weekly newsletters highlighting your best new content
  • Exclusive subscriber-only resources and early access
  • Personal stories and behind-the-scenes insights
  • Case studies demonstrating client success
  • Limited-time offers creating urgency to visit

Paid Advertising for Immediate Results

While organic strategies build long-term traffic foundations, paid advertising delivers immediate visibility and traffic for time-sensitive campaigns or new website launches. Smart paid strategies complement organic efforts by testing messaging, targeting underserved keywords, and retargeting visitors who didn’t convert on their first visit.

Modern advertising platforms offer sophisticated targeting options that help you reach exactly the right audience at the optimal moment in their buying journey. Focus your budget on campaigns that directly support business goals rather than vanity metrics like impressions or clicks without conversions.

Budget-friendly paid traffic tactics

Maximize limited advertising budgets with these proven approaches:

  • Retargeting campaigns focused on cart abandoners and past visitors
  • Local search ads targeting “near me” queries for service businesses
  • Long-tail keyword campaigns with lower competition and costs
  • Lookalike audiences based on your best customers
  • Dynamic product ads showcasing specific items users viewed

Ad copy that converts

Write compelling ad copy that addresses specific pain points and clearly communicates your unique value proposition. Test multiple variations of headlines, descriptions, and calls-to-action to identify which combinations drive the highest quality traffic at the lowest cost per acquisition.

Optimize for Mobile & Accessibility

Mobile devices now account for 59.7% of global website traffic in 2025, up from just 35% in 2015, making mobile optimization absolutely critical for capturing and retaining visitors. Sites that load slowly or display poorly on smartphones lose more than half their potential audience before content even appears.

Mobile optimization goes beyond responsive design to encompass the entire user experience on smaller screens. This includes simplified navigation, touch-friendly buttons, readable fonts without zooming, and forms optimized for mobile input methods.

Mobile-first design principles

Implement these mobile optimization essentials:

  • Page load times under 3 seconds on 4G connections
  • Compressed images and lazy loading for faster performance
  • Simplified menus and clear CTAs above the fold
  • Forms with minimal fields and smart input types
  • Click-to-call buttons for immediate contact

Accessibility best practices

Creating an accessible website expands your potential audience while improving overall user experience for everyone. Accessibility features like clear navigation, descriptive alt text, and proper heading structure also boost SEO by helping search engines better understand your content.

Essential accessibility elements include:

  • Alt text descriptions for all images and graphics
  • Proper heading hierarchy (H1, H2, H3) for screen readers
  • Sufficient color contrast for text readability
  • Keyboard navigation for all interactive elements
  • ARIA labels for complex interface components

Invest in Video Content

Video content drives engagement and traffic across multiple platforms, with YouTube serving as the world’s second-largest search engine and video posts generating higher engagement rates on every social platform. Creating valuable video content establishes authority while reaching audiences who prefer visual learning over text-based content.

Your video strategy should align with overall business goals while providing genuine value that encourages sharing and repeat viewing. Focus on solving specific problems or answering common questions your audience faces, positioning your brand as the helpful expert they turn to for guidance.

Video content ideas that drive traffic

Create videos that naturally attract and engage your target audience:

  • Step-by-step tutorials solving common problems
  • Behind-the-scenes glimpses of your business operations
  • Client testimonials and success story features
  • Product demonstrations and comparison reviews
  • Live Q&A sessions addressing audience questions

Video SEO optimization

Optimize your videos for search discovery by crafting compelling titles with target keywords, writing detailed descriptions that summarize key points, and using relevant tags that help platforms categorize your content. Create custom thumbnails that stand out in search results and accurately represent your video content.

Referral and Directory Listings

Strategic directory listings and referral programs create additional traffic streams while building local SEO authority and industry credibility. Focus on quality over quantity by selecting directories specifically relevant to your industry and geographic service areas rather than submitting to hundreds of generic listing sites.

Industry-specific directories often drive highly qualified traffic since users actively searching these platforms have clear intent to find service providers. Maintain consistent business information across all directories to reinforce local SEO signals and make it easy for potential customers to contact you.

Directory strategy for maximum impact

Select directories based on these criteria:

  • Industry relevance and audience alignment
  • Domain authority and traffic levels
  • Editorial standards and listing quality
  • Cost versus potential ROI
  • Customer review capabilities

Referral program development

Create referral programs that incentivize existing customers to spread the word about your business. Structure rewards to benefit both referrers and new customers, creating a win-win situation that encourages participation while maintaining profitability.

Effective referral program elements:

  • Simple sharing mechanisms via email or social media
  • Meaningful rewards that motivate action
  • Clear tracking systems for attribution
  • Regular communication about program benefits
  • Public recognition for top referrers

Analyze and Iterate with Data

Data-driven decision making separates successful traffic strategies from random tactics that waste time and resources. Regular analysis of your tips for increasing site traffic reveals which channels, content types, and campaigns deliver the best results for your specific audience and business goals.

Set up comprehensive tracking systems that monitor not just traffic volume but quality indicators like engagement, conversions, and customer lifetime value. This deeper analysis helps you invest more in what works while cutting ineffective tactics that drain resources without delivering results.

Key metrics for traffic analysis

Monitor these essential metrics to guide strategy refinement:

  • Traffic sources showing which channels drive the most visitors
  • Bounce rate indicating content relevance and user experience
  • Average session duration and pages per visit
  • Conversion rates by traffic source and landing page
  • Mobile versus desktop performance differences

Continuous improvement process

Establish a regular review cycle for analyzing traffic data and implementing improvements based on findings. Test one variable at a time to clearly understand what drives performance changes, whether that’s headline variations, content formats, or promotional channels.

With 15% of Google searches being completely new queries, staying agile and responsive to changing search behaviors keeps your traffic strategies fresh and effective. Monitor industry trends, algorithm updates, and competitor tactics to identify new opportunities for growth.

Conclusion

Building sustainable website traffic requires patience, persistence, and strategic thinking—but the payoff transforms your entire business. By implementing these 10 proven strategies systematically, you create multiple traffic streams that work together to deliver consistent growth month after month.

I’ve watched countless businesses struggle with traffic generation, trying random tactics without a cohesive strategy. The difference between those who succeed and those who stagnate comes down to commitment to the fundamentals: creating genuine value, optimizing for user experience, and consistently measuring and improving based on real data.

Your next step is choosing one or two strategies that align with your current resources and goals, then executing them thoroughly before adding more to your plate. Traffic growth compounds over time—small improvements today become massive advantages tomorrow.

👉 Ready to accelerate your business growth? Visit Complete Controller for expert guidance on implementing these strategies and accessing the financial insights that fuel sustainable expansion. Download A Free Financial Toolkit

FAQ

How can I increase website traffic for free?

Focus on SEO optimization, create valuable blog content targeting long-tail keywords, engage actively on social media, build relationships for guest posting opportunities, and optimize your Google Business Profile for local searches.

What’s the fastest way to drive traffic to a new website?

Combine paid advertising for immediate visibility with content marketing and SEO for long-term growth. Launch with PPC campaigns while simultaneously publishing high-quality content and building backlinks.

How long does it take to see results from SEO efforts?

Most websites see initial improvements within 3-6 months, with significant results typically appearing after 6-12 months of consistent optimization and content creation.

Should I focus on social media or SEO for traffic?

Both serve different purposes—SEO provides sustainable long-term traffic while social media offers immediate engagement and brand building. A balanced approach leveraging both channels typically yields the best results.

What’s the most important metric for measuring traffic quality?

Conversion rate matters more than raw traffic numbers. Track how many visitors complete desired actions like purchases, sign-ups, or contact form submissions to gauge true traffic value.

Sources

  • Bluehost. “How to Drive More Traffic to Your Website: 13 Expert Tips for 2025.” April 11, 2025. https://bluehost.com/traffic-tips
  • Buffer. “How Buffer 2x Traffic By Deleting Their Blog.” Foundation Inc., 2024. https://foundationinc.co/lab/buffer-2x-traffic
  • Higher Visibility. “Organic vs. Paid Search: (84 Astonishing) Statistics for 2024.” 2024. https://www.highervisibility.com/seo/learn/organic-vs-paid-search-statistics/
  • Oddball Marketing. “What Percentage Of Traffic Comes From Organic Search?” 2024. https://oddballmarketing.com.au/blog/what-percentage-of-traffic-comes-from-organic-search/
  • Pew Research Center. “Internet & Technology.” 2024. https://www.pewresearch.org/internet/
  • Porch Group Media. “Email Marketing Benchmarks, Trends, and Statistics (2024).” 2024. https://porchgroupmedia.com/blog/email-marketing-benchmarks-trends-and-statistics/
  • Semrush. “15 SEO Tips to Boost Organic Rankings & Traffic.” 2025. https://semrush.com/seo-tips
  • Shopify. “26 Proven Ways to Drive Traffic to Your Website in 2025.” November 24, 2024. https://shopify.com/traffic-guide
  • TekRevol. “Mobile Device Website Traffic Statistics (2025 Trends).” 2025. https://www.tekrevol.com/blogs/mobile-device-website-traffic-statistics/
  • WebFX. “How to Increase Organic Traffic in 2025: 13 Tips for Success.” March 28, 2025. https://webfx.com/organic-traffic-tips
  • Wikipedia. “Search Engine Optimization.” https://en.wikipedia.org/wiki/Searchengineoptimization
  • Wikipedia. “Web Analytics.” https://en.wikipedia.org/wiki/Web_analytics
  • WordStream. “39 Ways to Increase Traffic to Your Website.” August 14, 2024. https://wordstream.com/traffic-increase
ADP. Payroll – HR – Benefits About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. CorpNet. Start A New Business Now

Calculating Retail Turnover Rates

Understanding turnover rates is absolutely crucial for business owners as it offers invaluable insights into the efficiency, effectiveness, and financial health of their enterprise. By gauging how swiftly inventory is sold within a specific timeframe, business owners can evaluate their competitive position in the market and make well-informed decisions to maximize profitability. A high turnover rate is a clear sign of robust sales and efficient inventory management, indicating a flourishing business. Conversely, a lower turnover rate may prompt a reassessment of pricing, marketing strategies, or inventory selection. Additionally, grasping turnover rates is vital for accurately forecasting demand, optimizing cash flow, and reducing the risk of inventory obsolescence. In summary, mastering the concept of turnover rates empowers business owners to refine their operations, elevate customer satisfaction, and ultimately propel the business toward sustained success. CorpNet. Start A New Business Now

What are Turnover Rates?

Turnover rates, also known as inventory turnover, provide crucial insights into a business’s stock management and sales performance. This measure definitively quantifies how frequently a company sells and replaces its inventory within a specific timeframe. Essentially, it helps businesses understand how well they move products off their shelves and replenish their stocks.

Businesses can gain a deeper understanding of their market competitiveness and overall profitability by analyzing turnover rates. A high turnover rate generally signifies that products are being sold rapidly, reducing the risk of spoilage or damage associated with prolonged storage. This, in turn, showcases efficient inventory management and contributes to sustaining strong customer demand.

To calculate inventory turnover, businesses utilize a simple yet powerful formula: dividing the cost of goods sold by the average inventory for a specific period. This computation offers valuable insights into how effectively a business manages its inventory and how quickly products are being sold or used up during the defined timeframe. A high turnover rate ultimately signifies swift movement of goods, ensuring product freshness and minimizing potential damage. Download A Free Financial Toolkit

Ways of Calculating Turnover Rates

Now that we have a solid grasp of turnover and a simple formula to calculate it, let’s dive into the exciting process of understanding how to calculate turnover and the significance behind each value.. 

Determine a period for your calculation

Now that we’ve set the timeframe for turnover calculation let’s dive into confidently calculating the cost of goods sold within that specific period. This vital calculation allows us to understand the direct expenses involved in creating and distributing products. The inventory turnovers are calculated over a range of time, from a full fiscal year down to a daily basis. When the costs of sold goods are expressed as an instantaneous value, gaining meaningful insights from the data can be challenging. Therefore, we must view the cost of goods within a defined time frame. This approach ensures that we can accurately assess the financial health of our operations and make informed decisions for the future.

Utilizing the formula 365/turnover to find out the average time period of selling the products

Unlock the potential of this method to forecast the time required to sell all your inventory precisely! Calculating your annual turnover and dividing it by 365 is paramount. ADP. Payroll – HR – Benefits This will provide you with the average time it takes to sell your products, offering invaluable insights into your business’s performance.

Divide the cost of goods sold from the stored average inventory

Calculating the average inventory is a crucial part of successfully managing your business! You gain critical insights by adding the beginning and ending inventory balances and dividing by two. Plus, dividing the cost of goods sold by the remaining goods offers valuable information for making informed decisions.

Using the formula Turnover=Sales/Average Inventory for quick estimates

In the realm of business, time holds significant value as entrepreneurs often struggle to find the time needed for intricate calculations. This formula serves as a time-saving tool for calculating turnover rates, albeit with a potential risk of minor inaccuracies.

Notably, the values derived from this formula may not be precise due to the disparity between inventory calculations at wholesale rates and the recording of goods sold at customer prices. This paradox can lead to an inflated representation of the inventory total. Therefore, it is advisable to utilize this equation primarily for quick estimations and not as a definitive measure.

Use the inventory as an approximate measure of efficiency

It’s exciting to see how businesses work hard to move their inventory swiftly and get their products out into the market as soon as possible. Analyzing a business’s performance compared to its competitors is essential for understanding its position in the market. Yet, it’s important to first delve into the business’s background and operational scale before drawing comparisons. One key performance indicator to look at is the inventory turnover period, as it provides valuable insights into how well the business is handling its inventory and selling its products. This metric gives us a great understanding of the business’s operational efficiency and overall performance in the market. It’s wonderful to see businesses striving to improve and succeed in their ventures! 

It’s essential to understand that low inventory turnover isn’t necessarily negative; conversely, high turnover doesn’t always guarantee benefits. There are multiple factors to consider. The health of the business must record every single transaction meticulously. This comprehensive record should encompass the price of the stocked inventory, every product sold, the profit gained, and sales targets in a reliable bookkeeping system. This approach will facilitate calculating turnover rates without the need to gather all the information at the last minute. Being proactive in this manner will alleviate stress and prove to be a highly efficient practice.

LastPass – Family or Org Password Vault About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Cubicle to Cloud virtual business

Mastering Time Management for Success

In the ever-evolving world of business, time stands as a relentless and unbiased arbiter of success. Proper time management, therefore, emerges as the cornerstone upon which businesses build their empires, fostering an environment where productivity blooms and chaos is kept at bay. It is the invisible thread that weaves through the fabric of daily operations, aligning goals with actions and turning visions into accomplishments. Acquiring this skill is a game-changer, propelling you to thrive in the competitive arena. It boosts efficiency, sharpens focus, and equips you to adapt swiftly to unexpected challenges, paving the way to success. Taking on the exciting journey of mastering effective time management is essential, not just a choice. Let’s do this! Continue reading, and unlock the secrets to turning time into your most valuable ally.

Below are the five best time management techniques to ensure that you have a successful business. Cubicle to Cloud virtual business

Technique Number 1: Make Lists

Embracing the diverse responsibilities of entrepreneurship is both challenging and rewarding, particularly in the realms of bookkeeping and accounting. A great approach to handling these challenges is by creating comprehensive to-do lists. This popular time management technique is incredibly effective for prioritizing tasks and ensuring that nothing slips through the cracks. By documenting all tasks and keeping track of pending assignments, entrepreneurs can confidently stay on top of their workload and remain organized and focused.

Four basic principles can be used for enlisting:

  • Annual schedule: Prepare the schedule for one year. This schedule is based on daily activities.
  • Things to do list: Make a list of things to do daily, weekly, and monthly. Prioritize all of your tasks according to urgency.
  • People to call list: Enlist all phone numbers you plan to call. This is the alphabetically prioritized list. Alphabetical priority means allocating an alphabet to each number you call according to priority: A, B, C, and so on as the priority goes down.
  • Planner for the conference: List the meetings and conversations you frequently need to have according to priority. This way, you won’t forget an important meeting.

Adopt an easy and well-organized system for making lists on a regular basis. The habit of making lists is worth using for the success of your business. The lazier you become in organizing lists, the less your earnings will be. Complete Controller. America’s Bookkeeping Experts

Technique Number 2: Tickler Files

A tickler file system organizes daily files and activities. It boosts automatic memory and lessens the mess of daily files, workload, and activities.

tickler file is also known as a 43-folder system. In this system, files are arranged according to date, and the specific date of the file is automatically highlighted.

The tickler file system is a straightforward and user-friendly method for keeping track of reminders. Just picture this: 90 color-coded files, with 30 allocated for each month. Each month is assigned a vivid color: blue for the current month, red for the next, and green for the one after that. Each file is meticulously numbered from 1 to 30, corresponding to the days of the month. So, if you have a task scheduled for the 22nd of the upcoming month, drop a reminder in the red file labeled with the number 22. On the 22nd of the following month, the red file will joyfully jump out at you to remind you of the task at hand. It’s essentially like having your own personal, fail-safe reminder system, always keeping you one step ahead!

None of your tasks are missed or forgotten by using these tickle files.

This pop-up reminder system can also be used on cell phones and computers. CorpNet. Start A New Business Now

Technique Number 3: Fewer Meetings

Meetings are great for collaboration and team-building. By minimizing the number of meetings and keeping them focused, we can ensure everyone stays motivated and productive. Setting clear objectives for each meeting is critical to achieving valuable outcomes and maximizing time management. By implementing these changes, we can cultivate a more prosperous and efficient work environment. So, let’s optimize our meeting strategy and make the most of our valuable time!

Technique Number 4: Block Time

Time out if the year should be pre-assigned and blocked to get maximum advantages. To succeed in the business, assign your time to important tasks like bookkeeping, audit, payroll, training, etc.

Technique Number 5: Profit from “Odd Lot Time”

Embracing the idea of “Profiting from ‘Odd Lot Time'” encourages us to harness those small pockets of time we often overlook, like waiting for a phone call or standing in line for food. It’s a creative way to make the most of our day!

Conclusion

Mastering time management is crucial for business success. By embracing these five techniques, you’ll skillfully manage your time. You’ve got this—go seize the day!

Download A Free Financial Toolkit About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. ADP. Payroll – HR – Benefits

Entrepreneurs Understanding Self Care

As a business owner, it’s easy to get caught up in the hustle and bustle of daily operations, financial planning, and long-term strategizing. Your business is your baby, and like any good parent, you want to see it grow, flourish, and succeed. However, in the midst of all this, there’s a crucial piece of the puzzle many entrepreneurs overlook—their own well-being. Taking care of yourself isn’t just good for you; it’s essential for the success of your business. Let’s dive into why self-care is paramount for business owners and leave you with a motivating business fact to ponder.

The Foundation of Success

Imagine your business as a towering skyscraper. Its height represents your ambitions, each floor symbolizes a different aspect of your business, and the people inside are your employees and customers.  ADP. Payroll – HR – Benefits Now, what happens if the foundation isn’t solid? The entire structure is at risk. As a business owner, you are the foundation of your business. Your health and well-being directly impact every level of your company, from decision-making and leadership to employee morale and customer satisfaction.

The Ripple Effect of Self-Care

Practicing self-care has a ripple effect that benefits your business in several ways:

Enhanced decision making

Rested and rejuvenated minds are more capable of critical thinking and creative problem-solving. When you’re not running on empty, you’re less likely to make hasty decisions that could negatively impact your business.

Increased productivity

Taking regular breaks and ensuring a work-life balance can actually increase productivity. Studies have shown that well-rested individuals accomplish more in less time than those who burn the midnight oil.

Improved leadership

Leaders who prioritize their health and well-being are seen as more approachable and empathetic by their employees. This fosters a positive work environment and encourages a culture of mutual respect and support.

Attracting talent

A business that champions the well-being of its leader is attractive to potential employees. High-quality candidates look for indicators that a company values work-life balance, not just in words but through the actions of its top executives.

Customer satisfaction

A happy and healthy business owner can provide better services or products. Your energy and enthusiasm for your business are contagious, and customers will take notice. Download A Free Financial Toolkit

Implementing Self-Care into Your Routine

Incorporating self-care into your routine doesn’t have to mean drastic changes. Here are some manageable ways to get started:

  • Set boundaries

Learn to say no. It is crucial to set clear boundaries between work and personal time. Dedicate specific hours to work and stick to them.

  • Physical activity

Regular exercise isn’t just good for your body; it’s great for your mind. Even a short daily walk can help reduce stress and improve your mood.

  • Nutrition and sleep

Eating well and getting enough sleep are foundational to good health. Your body and mind need fuel and rest to function at their best.

  • Mental health

Don’t overlook the importance of mental health. Practices like meditation, mindfulness, or even seeking professional help when needed are all beneficial. CorpNet. Start A New Business Now

  • Hobbies and interests

Engage in activities outside of work that you enjoy. Hobbies can provide a necessary distraction and a source of joy and relaxation.

A Motivating Fact

Now, for a piece of motivation: Did you know that according to a study by the Harvard Business Review, CEOs who prioritize their health and well-being have businesses that are 2.2 times more likely to be innovative and 1.9 times more likely to be financially successful than those who don’t? This powerful statistic underscores the direct correlation between the well-being of business leaders and the success of their companies.

In conclusion, taking care of yourself isn’t just beneficial; it’s essential for the success of your business. By making self-care a priority, you’re investing in your personal health and happiness and laying a solid foundation for your business’s growth, innovation, and longevity. Remember, a strong, healthy, and fulfilled leader is the cornerstone of a thriving company. So, start today and watch as both you and your business flourish together.

Complete Controller. America’s Bookkeeping Experts About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud platform where their QuickBooks™️ file, critical financial documents, and back-office tools are hosted in an efficient SSO environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Cubicle to Cloud virtual business