An Existing Userbase
An estimated 113 million people currently own iPhones. Developing an app for your business will give you access to these 113 million people and those who discover your app on the app store. Every year or so, Apple produces at least one new model of their iPhone. Every year, the number of people accessing your app will grow, bringing more attention to your business.
A Secure Platform
As one of the leading technology companies globally, thanks to their strict rules and regulations, you can rest assured that Apple’s app store is a secure platform for your app to exist on. Apple values the safety and privacy of not just its customers but its partners as well.
A business that conducts financial transactions via an app could save a lot of money if its app is compromised. On Apple’s platform, this is next to impossible.
An Existing Revenue Model
The app store features various built-in revenue models, including directly purchasable apps, smaller in-app purchases at each user’s discretion, and even subscription services. Businesses that put their apps on Apple’s app store have all these monetization options, creating multiple revenue possibilities that appeal to different demographics in the market.
Moreover, services like PayPal and Cashapp have integrated with apps on platforms such as Apple’s App Store, making it easier than ever for your customers to spend money on the goods and services provided by your business on the app.
Enhanced User Experience
Apple has always prided itself on making its products and services as user-friendly as possible. This philosophy is at the heart of what drives its constant technological innovation; it’s always looking to make its products and services work faster and better.
If you decide to put your app on their platform, this optimization and innovation will translate to how your audiences perceive their experience, not just with your app but with your brand.
Advertising
These days, people stay glued to their phones. By having your app on the App Store, you have a portal to advertise new products and services to the people who already have your app downloaded on their phones. The app could go a long way in saving you large sums of money by cutting advertising costs.
Brand Image
Today, 94% of retailers in the USA have their dedicated app. As industries progress toward complete digitalization, customers and investors want to know that businesses can thrive in a modern ecosystem. Your app can allow your company to stay in touch with the times and future. Without an app, investors and customers might feel that your business is outdated and living in the past.
Customer Engagement
Not long ago, communication between businesses and customers was a one-way street; brands would advertise to companies, and that was it. The emergence of social media and smartphone apps completely changed that. Now, customers value the ability to communicate directly with brands they support. By featuring your app on the App Store, you can give your customers a means to communicate with the business, voicing their concerns and compliments. This benefit is that your customers will feel heard, significantly improving their customer service experience. Another advantage is that it’ll give you a deeper look into your customer base, allowing you to gauge shifts in market demand and plan your business accordingly.
Return on Investment
Apps are usually expensive to develop, making business owners hesitant to take risks. Publishing your app on Apple’s App Store dramatically improves your chances of success, resulting in a profitable return on your investment sooner rather than later.
To Conclude
Investing in the development of an app is usually expensive. It would be best if you took the time to understand what you’re getting into. Conduct ample market research, determine whether an app would benefit the nature of your business, and what the long-term benefits of having an app are. What are the costs? These are just some of the questions you’ll need to answer to decide if an app is right for your business.
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