Since its launch in 2006, X (formerly Twitter) has grown to have more than 187 million users worldwide. What started as an online SMS tool has evolved into a social media juggernaut that allows users to connect with millions of people worldwide with like-minded views and interests. Even brands have found that X will enable them to engage with their customers more consistently and personally than ever.
Every day, digital marketing experts and social media influencers are coming up with new and innovative strategies to have their voices heard on X.
Here are five X strategies to boost digital marketing for your business.
Create High-Quality Content
This first one goes without saying, but it’s easier said than done. To stand out on X, you need well-informed tweets that your target audience will want to Like and Retweet. X posts’ short, quick, and straightforward nature often encourages people to tweet without thinking.
To stand out, take the time to research what you want to say and curate the best way to say it. Make your content visually appealing. Often, text that includes an eye-catching image performs better than plain text. If your post consists of a video, make sure the video is well-edited and has good audio.
Link Your X Profile and Website
Suppose you already operate your website with an existing base of frequent visitors and loyal followers. In that case, it might be a good idea to leverage your existing platform to promote your X. You can do so by embedding your X feed onto your website so that all the traffic to your website will register as views on your X page.
Use the Best Hashtags
Most people mustn’t just see your content but the right people; this is where hashtags come in. Figure out what the best hashtags are for your specific post, and make sure it’s relevant. Hashtags can be helpful because they help people interested in your content find it more easily.
If you use hashtags effectively, your content will appear on the feeds of many people who want to see your post. Too many hashtags or irrelevant ones might make a wrong impression on people.
Create an Online Persona
Whether your X account is a more prominent brand or yours personally, crafting an online persona is essential. People like to connect with personalities and character traits they can relate to and remember. People might come to your profile for one tweet, but if they stay, they stay for you.
The nature of your online persona should depend on the nature of your content. If your content is meant to be humorous, craft a persona that always comes off that way. Is your content more serious? Make sure your online persona represents that.
A great example of a successful X brand persona is the fast-food franchise Wendy’s. Wendy’s has been able to craft for itself a persona that many now see as a living personification of their classic logo.
The little red-headed girl that has always been the brand’s logo is based on the founder’s daughter, but in recent times, she has come to life on X as a snarky, wise-cracking persona that enjoys taking playful jabs at her followers and other brands.
Add Your Insight
X is a platform that values personal opinions; don’t be afraid to share your own. It’s not enough to retweet something; someone else already said that, so you’re not bringing anything new to the conversation.
Having something unique to say will help you stand out from the rest of the crowd. Formulate your own opinion on any given matter and discuss it. You may receive backlash from some who disagree, but you’ll also cultivate an audience of like-minded individuals.
Conclusion
Between political discourse and obscure but boisterous fan groups, X can seem like a tricky minefield to navigate, but it can also be a great resource to grow your online presence and brand. If you can be consistently active on X, you’ll garner your following in no time; it just takes effort and patience.
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