A grocery store is more commonly known as a retail store that sells perishable and non-perishable commodities to individual customers or to the general public in bulk. At a retail store, customers have the freedom to choose their own desired products for household consumption. This means that the power lies in the hands of customers and whatever they have planned to purchase for the month is at their disposal.
However, store owners use different secret tactics to lift their sales by luring customers towards unwanted products through different discounts or value-added offers. This actually helps retail store owners maximize their profits or boost their sales volume and profitability. On the contrary, there are ways in which you can save time and money and help increase foot traffic in the store.
Grocery Store— the Growing Retail Industry in a Single Snapshot!
Groceries are an unavoidable expense! They eat up a large portion of our monthly paycheck leaving us with literally no money by the end of the month. According to the Bureau of Labor, statistics report that food is the third largest household expense after house rent and utility bills. Retail or a grocery store business is one of the safest and highly profitable businesses in the world. It offers a wide range of opportunities and safe returns to people, which encourages them to step into this industry without thinking too much. No matter how sharp retail owners may be in implementing useful and effective tactics to draw visitors’ attention and engage them in impulse buying, there are ways in which you can save time and money at the grocery store.
It is human tendency to fall for attractive and well-displayed products on the shelves. Even the most organized shoppers often fall prey to flashy discount offers or distractions in a grocery or retail store. This drags them into buying more and more and they usually leave the store with at least a dozen more items than planned.
8 Tips that can help Save Time and Money at the Grocery Store
Don’t Shop During Peak Hours
Shopping hours or time play an important role in your grocery shopping experience. In peak hours, you may be in a rush and end up buying more than planned and vice versa. Shoppers who choose to shop during non-peak hours are more productive than those who shop during peak hours. The reason is obvious, they have more time searching and sorting the exact product they want without distractions, which will ultimately save time and money at the grocery store. So, in order to remain time and cost-effective, try picking a less popular time for shopping.
According to a study concluded by one of the top marketing science institutes, people end up buying more when they are accompanied by someone. It further revealed that nearly 70% of shoppers engage in impulse buying when they are influenced by a group. This signifies that it is better to go shopping alone so that you are more likely to only buy those products that are truly needed.
Make a Budget
A monthly grocery budget may be considered a necessary evil but it helps you save a lot of time and money. Different marketing experts have argued and recommended that shoppers not to go shopping without a budget or a plan. With so many items to choose from, without a plan, you will probably end up buying unwanted products, which would ultimately exceed your budget limit. So, in order to stay within the budget and save time and money at the grocery store, you must strictly follow the list and stick with the allocated budget.
Don’t Shop With Empty Bellies
Don’t forget to eat properly before indulging in any kind of purchasing because an empty belly often finds everything attractive. Shopping with an empty belly will encourage you to buy more, which may be hard on your budget.
Shop in Familiar Retail Stores
It’s better shop in stores that you are familiar with. This allows you to save a lot of time, effort, and energy as you will know each and every section of the store before hand, which would allow you to buy products in a quick succession.
Be Wary of Cart Size
You may be not aware of it, but, yes, the size of your cart can make you buy more products. Some grocery stores use this secret tactic to manipulate customers and encourage them to buy more. According to a study, nearly 80% of shoppers don’t really notice their cart size and end up buying more than planned. If you expect to save time and money at the grocery store, then you should pay attention to the cart size and focus on items that are on your grocery list only.
Don’t Shop at Eye Level
Store owners strategically place products at eye level to draw the attention of shoppers. Usually, the items that are displayed at eye level along with discounts or value-added offers are sold in less quantity in the stores or to clear out stock or inventory. You need to stay vigilant and careful throughout your visit to the store.
Get In The Fastest Exit Or Checkout Line
In order to save time and money at the grocery store, you need to get in the fastest check-out line. This is the point where time-effectiveness and cost-effectiveness actually make a difference. Get in the check-out line that has very little or no traffic.
Making a monthly budget is absolutely essential if you expect to save time and money at the grocery store. Moreover, a monthly budget will restrict you in buying unwanted products, which means you will not get distracted and stick with the grocery list. An optimal use of time and resources defines whether or not you are sincere with your monthly paycheck.
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