It can be a tricky job to work with influential fashion bloggers. Hundreds of online and offline brands are competing for bloggers’ attention; standing out from the crowd can be a difficult proposition, especially if you are a local business.
Before you approach an influential fashion blogger to promote your product, ensure that you a goal in mind. The best way to reach out to them is to have a very specific and focused idea. Bloggers are more likely to say yes to working with you if they don’t have to work very hard to include your product in their content. It is extremely important to come up with a creative idea.
Banner ads, typical sponsored links, and product mentions are promotional methods that are quickly becoming outdated. These types of promotions have very little impact on readers nowadays because they are aware of old-school sponsoring methods. Never fear, there is nothing to worry about! There are still ways to stay on top of your game as an apparel or fashion brand and, that is to come up with creative methods for promoting your product.
Are you searching for some ways to do so? Listed below are 4 ideas that you can implement right away.
Ask the Blogger if they can Feature your Product in an Outfit Post
If you want to make headway with a blogger’s audience, then outfit posts are the easiest way. Normally, lifestyle or fashion bloggers mention their complete outfit at the bottom of each post. Before you approach the blogger, ensure that your product aligns with their personal brand because bloggers usually start to queue the items that they accept to feature.
Once the blogger has accepted your product feature and price, if you wish to amplify the impact of the post, share it with your networks.
It is a good idea to send the fashion blogger some of the things from your product line. Even better, create a promotion that makes the audience visit your online or boutique shop.
Ask the Blogger to Feature your Product in their next Closet Tour
Fashion bloggers can promote your product in their upcoming closet or apartment tour. Such tours have become very popular when it comes to promoting products that are not directly “fashion-related”. In these heavy hitting videos, five to six products are usually promoted at the same time.
The way to slip in your product with their next apartment tour is to straightforwardly ask if they can mention the site/brand in their video or photographs. If you want to get extra attention for your product, be sure to send the most attention-grabbing and flashiest product that you have in stock.
Create a Look Book Featuring the Blogger
If you want to approach an influential fashion blogger to work with you, look books are the most flattering way to do so. However, this method can be a bit tricky. In this case, you need to ensure that the blogger’s style and your brand are perfectly aligned.
A good indicator is whether they have worn your products before or if your brand’s name has been mentioned by anyone in their comments. If you have a good eye, you will be able to tell if your blogger is a vintage-lover, edgy, high fashion, or boho (with, of course, many sub-genres included).
If you are launching your new summer line, include a top local blogger as a model for your photo shoot. Make the story line creative and the blogger’s recognizable face will attract more attention than your regular look book.
Invite the Blogger to an In-Store Party to Promote your Product
If you want to build a relationship with the blogger and impress them, this is your chance. This is also an opportunity for the blogger to take authentic pictures of themselves in your store.
Bloggers enjoy being handpicked and invited to elite events. Get a party going for them and be sure to give away nice gift bags so that they can take pictures and post them on their social media sites. Take note of all of the expenses related to this event, as it will help you in your bookkeeping. Before reaching out to the fashion bloggers, include a hashtag for your shop or event.
ConclusionAfter reading about these four creative ways to promote your product through an influential fashion blogger, you must have realized that it is not too difficult to promote your boutique with fashion bloggers. Irrespective of whether it’s a promotion from an outfit post, an apartment tour, a look book or a blogger party, these are all creative ways to have your product shine out from the crowd.
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