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Doing Business During Times of Crisis - Complete Controller

Businesses require constant effort to run smoothly. Whether they are regular advancements or new marketing strategies, entrepreneurs have to keep tuning their business strategies to stay competitive and save themselves from losses during a crisis.

Nonetheless, as the world recently witnessed a global pandemic, all business owners were met with challenges. There have been constant changes and some losses as the businesses are forced to reorganize at an accelerated pace. The outbreak of the COVID19 has served as a time of reflection for business owners to sit back, observe, and figure out how to adapt to the changes. Check out America's Best Bookkeepers

Spontaneity is effective, yes. But when going through challenging times like these, business owners need to align the with strategies to serve clients and save the business from completely shutting down.  Now that we can see that you can go from stability to tragedy in the blink of an eye, it is best to have strategies to handle both the good times and the bad. Here are seven strategies for doing business during times of crisis.

Show Compassion and Authenticity

When it comes to running a business, most business owners are more focused on their marketing, increased profits, and strategies to follow in the future. Now, who doesn’t want to boost revenues in their business? Everybody does. Putting your soul into your businesses and keeping clients first and profits second is a strategy that you should be implemented, whether in a crisis or business as usual.

Build A Crisis Plan with Your Team

It is always ideal to create guidelines for your business and incorporate them into a manual to help in operations. When a crisis strikes, it is always better to have things on your checklist that need to be addressed. When in business, teamwork is essential. Therefore, making a crisis plan with your team will aid in thinking clearly in case of emergency. Check out America's Best Bookkeepers

Allow Flexibility

When a business undergoes a disaster, a little flexibility is required to emerge from the ground. In most cases, crisis-driven reorganizations fail to deliver as planned. Companies that allow a certain amount of flexibility to recover the losses and get back on track get back up much faster than those who are stubborn about their checklist. It is always better to reason.

Hold Tight to Your Integrity

Newsjacking is one of the most common practices adopted by businesses these days. During Covid19, many clothing brands were seen taking advantage of the global lockdown, offering “lockdown sales.” Taking advantage of a disaster that has managed to take lives or completely turn the lives of individuals upside down is straight unethical. Unless there are real-time and relevant products or services for your business, newsjacking should never be a marketing tactic for your business.

Be Adaptable

In an entrepreneurship field, the first and foremost tip to remember is adapting to changing environments. Circumstances don’t always remain the same. Therefore, it is essential to be prepared to adapt to situations you earlier used to think of as “impossible.” Especially in times of crisis, adapting to challenging conditions will help you mentally as well as in terms of business incentives. Check out America's Best Bookkeepers

A Positive Feedback Loop

Crisis-driven reorganizations are more likely to be successful due to their formal mechanisms for feedback. Staff surveys and regular formal reviews are a few of the many beneficial channels that could be adopted. Without transparent processes for rising issues, it is tough for businesses to get back up on their own feet.

Take A Break from Pre-Scheduled Online Interventions

Automated emails for promotions, tweets, blogs, and article updates, and Facebook posts are some of the most used online activities utilized by businesses for their marketing purposes. It is always best to press the pause button during tragic times, take a break, and let people breathe for a while. In case you intervene during a crisis, it will not just be ethically incorrect but will also give a wrong impression for your company.

Living in a difficult time like this, nobody can ever claim when things will get better. As the pandemic completes its first year, it is safe to say that the power of a global crisis is immeasurable. As a result, the best way to run a business is always to remember the above-stated seven strategies that could help you minimalize the losses during crisis times.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Marketing Strategies - Complete Controller

Bringing in additional business by growing your customer base is crucial for your business’s success. Growth is necessary if you desire the long-term survival and continued success of your business. To grow, you have to develop the business, attract new talent, and find your target customer for your marketing efforts. Here are five essential marketing strategies to help you grow your business.

Understand Your Customers

When you decided to open your business, the odds are that you saw a need and decided you had the passion and desire to fulfill that need for others. Though you might already have an idea of who your customer is and what they want, you may not understand your customer as well as you think.  Check out America's Best Bookkeepers

When it comes to marketing strategies, you must understand your customer and what they respond to, or your marketing efforts will gain you nothing but debt. You need to identify exactly who your customer is and gear all your marketing efforts towards that customer.

Social Media Marketing

Social media was made to help connect people using the worldwide network of the internet. No one realized how powerful it would become a marketing tool. At the same time, many businesses are local. There many businesses that are fully e-commerce businesses. But almost all businesses, large or small, have some online presence to help them boost their business and identify what they offer. Social media is an extension of this online presence. Having a business page on platforms that offer that option and having an online storefront can be a huge boost to your business.

Using social media as a marketing strategy does require a lot of dedication and focus. You can’t just put it out and forget it. Social media is extremely interactive, and the expectation is that you will need to interact with your audience every day to boost your business and stay relevant. Even celebrities have found that many times they will get work based on their social media presence. Branding through social media can be very powerful. Check out America's Best Bookkeepers

Focus on Customers

As far as marketing strategies go, it should be a no-brainer to focus on your customers, but there are specific aspects you need to focus on to be effective. First, you need to identify who your customer is. There are many ways to do this through research, understanding your market, knowing that you have a target customer, and working hard to identify them. You also need to make sure you honor your repeat customers while enticing new customers by making them feel special. For every incentive you have for new customers, you need to have one for your regular customers. Many businesses, especially when they grow larger, forget their repeat customers. The smart business owner never will. Check out America's Best Bookkeepers

Get Your Business Out There

If you are the business owner, you should be out there networking at events and any other areas where you can represent and highlight your business. While it is suggested that you keep your personal and business separated to some degree, you need to add networking events to your social calendar and find ways to interact in places where networking is expected and welcomed. Finding the events that are best for your business will take some research and thoughtfulness to get the most out of this strategy, but if you do it right, you will have fun and get yourself more customers, backers, and allies.

Keep Refining Your Approach

While it is true that “if it ain’t broke, don’t fix it,” you still need to be alert to changes that need to be made in your marketing approach. Just because it worked in 1999 doesn’t mean it will work in 2025. You have to keep assessing your current strategies. A great example is that social media marketing didn’t even exist in the 2000s, and now it is a major part of marketing. If you are still doing the same things you did, then your business could die simply because your competitors are taking your share of the market by keeping up with the times. Don’t get stuck in your ways. Be smart and assess what is trending when it comes to marketing at regular intervals. Don’t be afraid to try something that is currently trending, even if it doesn’t later. That is why you need to be able to change your marketing strategy at any time.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Boost Your Credit Score - Complete Controller

There is an astonishing amount of people in the world who have no idea what their credit score is or how it even impacts their financial health. Even if you never need a loan or credit card, your credit score is used for many reasons that can negatively affect your life if your score is low.

  • To determine your insurance rates and premiums
  • To be able to rent a home, apartment, or car
  • Down payments to get cable, internet, or phone service
  • To make purchases with payment plans
  • To determine if a company will hire you Check out America's Best Bookkeepers

Knowing that your credit score can affect so many aspects of your life, you must know how to get and keep a good, if not great, credit score. Here are six worthwhile strategies to boost your credit score.

Pay Your Bills on Time

Paying your bills on time should be a given when it comes to your financial health, but you would be surprised how many don’t realize that some of your payments hit your credit every time you’re late. While it is not suggested that you be late on any bill payments, sometimes life is difficult, and you have to shuffle some things around to make ends meet. Make sure you pay those bills that will affect your credit on time or before they are late work with the creditor on a payment plan that won’t damage your credit.

Experian Boost

Experian has begun a program to help anyone who wants to boost their credit to do it. One of the three major credit reporting entities did something brilliant. They are allowing bills that typically are not considered on your credit that you likely pay on time every month to be considered in your credit score. You can add your utility bills and your cell phone bills into the mix of payments that will boost your credit if paid on time and see a jump in your credit score by about forty points in 90 days! Hopefully, the other two entities follow suit as this could change the face of credit if you pay these bills on time but had some credit issues that lowered your score. Check out America's Best Bookkeepers

Deal with Debt NOW

Debt should be the most important concern you have financially outside of necessities. If you are spending on luxuries when you are carrying debt, you make a huge financial mistake. Start with making the largest payments towards those debts that carry the highest interest rates. If you have any revolving credit such as a credit card, do not use it until all debt is paid down, or you will be back in the same boat quickly. You need to stop this debt leak. That said, do not close unused credit cards as this adversely affects your credit. Keep them open and pay any fees they have but don’t spend on them.

Multiple Lines of Credit

Even if you pay every credit card and loan on time, it will still lower your credit score if you have many lines of credit. A potential creditor will not want to see that their bill will be one among many you will struggle to pay if you fall upon hard times. While if you are paying them on time, it will help your score but not enough to overcome the hit your credit took by having too many credit lines. Check out America's Best Bookkeepers

Stop Applying for Credit

Just because that department store will give you a 20% discount on your current purchase for just applying for their in-store credit card doesn’t mean you should do it. Every single time there is a hard inquiry on your credit score, it lowers it. Simply put, stop doing it. Hit sales or go second-hand shopping if you want to get great deals, don’t apply for every store you shop in’s line of credit.

Dispute Your Credit Report

Many credit checking apps and websites make soft inquiries on your credit score, which doesn’t adversely affect your score even if you check it every day, multiple times a day. You need to be checking your score as regularly as possible because if there are ever any inaccuracies if you catch them and dispute them immediately, they will be removed quickly.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Financial Freedom - Complete Controller

Though every financially responsible adult has the knowledge that they need to budget and save, many don’t know there are some financial strategies to add to their financial plans. These plans could make a huge difference in financial freedom, the ability to make large purchases like buying a home, and having an amazing retirement instead of one full of financial struggles like so many who count on social security.

Whether you have a financial planner or don’t have a penny saved, there are financial strategies you can start implementing today that will give you the boost you need in your savings and on your path to financial freedom. Here are five strategies that will lead you to financial freedom. Check out America's Best Bookkeepers

Vehicle Purchase Strategy

While a vehicle can say a lot about us, the truth is that if you are looking for financial freedom, your vehicle purchase can make a significant difference in obtaining it or not if you are anyone other than a person who can own a car to match any outfit. Realistically, your vehicle purchase should be well within your means, as doing anything outside of that can be disastrous on your financial health and credit.

Never buy payments. You need to know the price they are charging you, final and total. A common sales strategy of recent years is to find out what payment amount you can afford and sell you a car with those payments over a period that, when added up, will, in some cases, be up to three times the value of the car. Also, know the interest rate you are being charged.

Pay as large of a down payment as you can handle. If you are in a dire situation that you need to immediately purchase the car, then it is understandable that you don’t have a large down payment at the ready. However, if you have time, take that time to save to pay as much down as possible.

Do your research on the vehicle you intend to purchase and know the value. Figure the basic payments, know your credit, run your own numbers, and be armed with them before you ever walk onto the lot. Check out America's Best Bookkeepers

Insurance Strategy

Insurance is an unfortunate necessity in every person’s life, and in some cases having insurance is the law. However, just because it is a must does not mean you have to accept what you get. It would be best if you exhausted every money-saving strategy at your disposal.

Shop, shop, and then shop some more. With healthcare, vehicle, homeowners, and other insurances that you may need, there is a lot of competition. Therefore if you are a savvy buyer, you can save hundreds a year in insurance. And don’t use those sites that say they will impartially compare. You do the research. You make the comparisons. This strategy will save you so much money.

Also, take healthy preventative precautions or driver’s education classes to lower your health and car insurance rates. Insurance doesn’t have to break your bank to be good and affordable.

10/10/80 Strategy

There are a few percentage financial strategies out there, but the 10/10/80 is among the most popular and easy to apply. This strategy says to give 10%, save 10%, and spend 80% of your income. This strategy is excellent and simple, but at some point, you will need to readjust those percentages if you want to make a more significant impact on your financial future. Check out America's Best Bookkeepers

50/30/20 Strategy

50/30/20 is another money allocation type of strategy with a similar formula to 10/10/80. The significant difference is that this strategy has savings built-in, but only after debt is paid. This strategy wants you to be at zero when it comes to debt before even thinking about saving. It breaks down as follows 50% goes to bills and necessities. There is no exception to this allocation. 30% towards paying down debt, and once your debt is zero. This percentage would go to savings. 20% goes to wants. This would be anything you pay for outside of bills and necessities or debt relief and savings. This is the lowest percentage on purpose. It would be best if you never were spending on wants and missing bills or leaving debt hanging over your head.

Down Payment Strategy

The down payment strategy was already touched on a bit when discussing vehicle purchases. It doesn’t take a mathematician to understand that your payments and interest rates will be lower if you put more money down on large purchases. It is suggested that you put down at least a 20% down payment, which is a great suggestion. When implementing the down payment strategy, the most important thing is that you put something down. This strategy can pay off big in the end.

 

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Increase the Sales of Your Restaurant - Complete Controller

Restaurants face a new ecosystem in which their competition has increased, and their customers’ consumption habits and customs have changed. In recent years, the restaurant industry has seen new players join the competition with new sales strategies, and ways of reaching consumers have been used, helping them rise very quickly. 

Now, restaurants are not only competing against other places of a similar offer in a nearby location. Other players have appeared like supermarkets and convenience stores that sell meals, food kit services at home, food truckspop-up restaurants, and things that even restaurant managers cannot know yet. That is why it is very important to think of new strategies to increase a restaurant’s income. Only the best professionals specialized in gastro-marketing will be able to help us.  Check out America's Best Bookkeepers

These marketing actions, special for the restaurant industry, cannot, in general, be implemented by a global marketing agency; the same is true for a law firm, such as a motorcycle store or a restaurant as clients. Only professionals specialized in marketing for this industry exclusively are the ones who know the best strategies and how to carry them out. They know that the best way to increase the restaurant’s clientele and build loyalty to the one they already have is through online gastro-marketing actions. 

Five Strategies to Increase Restaurant Sales

TripAdvisor 

In case you didn’t know, TripAdvisor had an influence of almost $7 billion in expenses for restaurants worldwide. What does that mean for your restaurant? The management of TripAdvisor is of the utmost importance. 

Also, the USA is, according to many studies, the country in which it establishes the highest growth in the restaurant market. This is helped by the growth of tourism, a change in consumption, and an innovative homeland cuisine, which leaves very hopeful expectations for the next year for restaurants that seriously operate their online reputation on TripAdvisor. 

This is a critical platform for getting noticed, attracting customers, and increasing its online reputation. Most customers consult the opinions of other customers who have already visited the place before. Having a good score to have more presence, and that the reviews are positive and good management of the comments, both positive and negative, is basic for any restaurant of the 21st century. Check out America's Best Bookkeepers

Google My Business

Of all the social networks, we must not overlook Google My Business. It is essential for the restaurant industry because it allows a series of functionalities that, apart from being part of a global tab for Google that allows you a better position and increase your notoriety within the search engine, allows users very valuable information.

Keeping the Google My Business file updated with the opening hours, the menu, the restaurant’s telephone number, and everything that the application allows us to increase reservations if you followed a well-planned strategy and framed within an online marketing plan for restaurants. 

Wi-Fi Marketing 

Wi-Fi marketing is one strategy that restaurants can use to sell more, which they will not explain to you or carry out in a regular marketing agency. This is what we mean when we tell you what you need from experienced professionals specialized in gastro-marketing. 

Did you know that you can enjoy Wi-Fi to increase your restaurant’s sales and the satisfaction of your customers? So is. Simply by collecting, analyzing, and processing the data that your customers register when connecting to the Wi-Fi network of your premises, we can obtain more and better evaluations of your customers on Social Networks, make personalized promotions and send newsletters from your restaurant, Among many other things. 

Score a goal for the squad against your competition, taking advantage of the benefits that a good Wi-Fi Marketing strategy can bring to a restaurant.

Restaurant Menu

The menu is much more than a list of dishes and prices. The menu is a special gateway to your restaurant’s universe, and as such, we invite you to take advantage of all the advantages that having a good menu can mean for your business.  Check out America's Best Bookkeepers

Today, we know countless neuromarketing and gastronomic writing techniques capable of making your customers salivate just by being in front of your menu. This is possible, and only the most reputable professionals can achieve it, but why lose this opportunity to achieve it?

Knowing and interpreting the business, the market, and the target clientele is essential to find a letter that helps your staff sell more. All the various techniques above add information and data that help improve the menu and offer the best dishes for your customers and your business. 

Local SEO 

With local SEO, we can carry out a series of marketing actions in your restaurant that allows us to have the best presence for users who search Google for a restaurant, being in a location close to our establishment. 

The geolocal searches are the future of marketing for restaurants that take advantage of the user’s convenience of eating what is close to your business and not knowing what is around. 

Most users search the Internet for places to eat and are based on opinions, the web, and above all, who appears first in searches. Having a perfectly optimized website and restaurant fingerprint to be Google favorites will help us attract customers to our restaurant on autopilot. 

Applying these marketing strategies for restaurants, you will undoubtedly increase the sales of your restaurant. But remember, we have warned you throughout the guide, and it is something that you already assume or see yourself coming. 

These strategies and actions cannot be executed by a restaurant manager, by the team in their spare time, or dealt with unprofessionally.

We’ve given you several top-notch tips here to sell more at your restaurant. And suppose you want to achieve success with it. In that case, I recommend that you trust a professional who, like you, can demonstrate their experience through customer testimonials and success stories in the application of all these series of cutting-edge techniques in gastro-marketing.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Restaurant - Complete Controller

Owning and operating a business is a challenge. This challenge is especially true when it comes to owning and operating a restaurant. Though restaurants can gain a loyal customer base, you can’t bank on that loyalty for steady revenue with so many choices available. Some factors can affect the restaurant business like no other business. Strict regulations, competition, and location are more crucial when running a restaurant than any other industry. Here are five strategies to help your restaurant succeed. Check out America's Best Bookkeepers

Establish Solid Objectives

We all know that defining our objectives is essential to achieve long-term success. However, sometimes we do not get the results we expect because we do not clearly see the next steps. A recent study from the University of California revealed that those who regularly assess their goals achieve them at a much higher level than those who did not. It was discovered that they are 42% more likely to reach objectives in comparison.

Keep a Calendar

To be an organized entrepreneur, you must have a calendar in your tools. Using a calendar to help you set and maintain goals will allow you to keep daily, monthly, and yearly goals in your sights and keep anything from falling through the cracks. When it comes to daily goal setting, you can use the calendar to be a timer to help with, which every entrepreneur struggles against. Check out America's Best Bookkeepers

Control Your Priorities

As with any business, the restaurant business comes with a unique set of built-in tasks. While it should be your priority to hire a manager to help you with day to day operations and putting out the fires that inevitably come up each day, you may not be able to afford to hire a full-time manager and need to take on the tasks yourself.

In your calendar, we already established you should be setting out your daily, monthly, and yearly objectives, but what your calendar can’t hold is the things that come up that are unforeseen. As you work through your day, you have to prioritize issues such as calling in sick or low inventory on a crucial product. Instead of running from fire to fire, you should prioritize each issue and act accordingly.

Take Notes

As issues arise or you receive feedback and suggestions, you should take notes to use later to factor into what you need to do. No business is running all the time optimally, but you may receive ideas or suggestions from employees or customers or even from your epiphanies. Make sure you keep a notebook handy, so you can write them down to consider implementing at a later time. Check out America's Best Bookkeepers

Most innovative and creative people don’t get inspiration or ideas from one source; they gather them from multiple sources. They also don’t rely on their memory to retain the ideas that come to them and have a way to note the ideas to continue working through their day. If you don’t carry a notebook, you can use a notes app on your device. The most important thing to remember is that no idea or suggestion is a bad one until you have had the opportunity to assess it.

Proactive Approach

Whether it be a person that is running a business, or someone working for someone else in a  nine to five job, a proactive approach is necessary for all work fields. A person should be ready for any outcome but not wait for it to react to it. There are many moving parts in the restaurant business and many things that can come up in day-to-day operations. A good business manager will have a reaction ready for every feasible situation.

Conclusion

Managing a restaurant can be tricky, and you are always at the risk of failing, but failure should not be a forgone conclusion. You should always be implementing strategies geared towards success and have the attitude that failure is not an option. You should never listen to statistics about the failure rates and move forward, knowing you have solid strategies on your side.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers

Marketing is perhaps the most important business area, whether the business is new or has been around for years. Every business requires clients, and unless you bring awareness about your business to potential clients, it may fail quickly. There are key elements to successful marketing. Some may work for you and your company, and some may not. The most important thing to remember is that you need to do as much marketing as you can afford. Even if you don’t have a lot of capital to put into marketing, there are several ways to market for free or very little money. Here are six marketing strategies and their effectiveness. Check out America's Best Bookkeepers

Referrals

It turns out that the most effective with 62% is the referrals, that is, the word of mouth and strategic alliances both inside and outside the Internet. Although the basis of your Internet marketing is your website, a business is built by growing loyalty and customers, bringing you more customers. This means that referrals are something you should pointedly pursue regarding your business and marketing strategy.

You can do this a few ways. First, you want to get the loyalty of your customer and make them repeat customers. Often businesses large or small will offer loyalty programs. If you are a small business on a small budget, you can make cards that you stamp at every visit or purchase that will give them something for free or a deep discount. Also, just offering excellent customer service can go a long way to creating repeat customers. Along the same lines as the loyalty program, you can offer discounts or freebies, or referrals. Many of the largest companies in the world have referral programs. Since this is the most effective type of marketing, you should focus on referrals. Check out America's Best Bookkeepers

Email Marketing

Email marketing is 34% effective as a marketing tool. Marketing through email may seem like it won’t be effective because so many have spam blockers and don’t open emails that are ads or sales related. However, emails with ads are much more effective than most people think. Email marketing is the electronic equivalent of cold calling potential customers.

Social Marketing

Social Networks, Forums, and any virtual social environment are 23% effective. While most people might be surprised that it comes in third as an effective marketing strategy, social marketing is still a vital marketing tool. It is also one area of marketing that can be free, thus cutting marketing costs. Social media marketing isn’t the number one marketing strategy because everyone uses it this way; therefore, there is the possibility of saturation. Also, you’re only going to reach customers in your following with the occasional guest through hashtags. Check out America's Best Bookkeepers

SEO and SEM

SEO and SEM are 14% effective as a marketing strategy. If you have a website or a blog, your biggest concern should be SEO (Search Engine Optimization.) Search engine optimization is making your website or blog keyword-heavy to obtain organic positioning in search engines. You can pay search engines to bring you traffic; however, it is less expensive to use SEO strategies.

SEM (Search Engine Marketing) is paying for marketing and advertising directly to the search engine. This generally puts you on top of the first results page.

Blog and Webinars

Blogs and Webinars are 13% effective as a marketing strategy. Both blogs and webinars are done through your website. These are lower in effectiveness because of the time it takes to produce them and the competition on search engines. However, if your blog or webinars gain followers and interest, this increases the effectiveness and could surpass referrals.

Postal Mail and Flyers

Postcards and flyers are 12% effective as a marketing strategy. It is a costly strategy and has results that cannot be measured instantly, like internet strategies. These types of actions work very well at the local level, but this strategy can be expensive.  This is one of the least effective marketing strategies because most people throw away this type of marketing as junk mail. Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Nonprofit Fundraising - Complete Controller

Nonprofit organizations are highly-reliant on fundraising campaigns to raise funds used to benefit those the organization serves and its daily operations. Most larger organizations have a board along with a department that solely focuses on fundraising efforts. For those organizations that are just starting or maybe smaller, these advantages may not exist. Here are three nonprofit fundraising strategies every organization needs to employ to ensure maximum results. Check out America's Best Bookkeepers

Content Marketing

If potential volunteers and donors don’t know what you do, they can’t decide to donate time or money to your organization. You need to refrain from being the ‘best-kept secret’ and shout who you are and what you do from the rooftops.

Utilize every tool at your fingertips, social media, affordable ads, and participation in group fundraising campaign efforts. Find anywhere your organization can afford to get the word out about your organization but ensure your content gives potential donors something to want to be a part of and support.

Almost every person, no matter how generous, will only donate or become a part of something they connect to and in which they can see the value. Humans operate from a ‘what’s in it for me’ place, so you need to make sure it is clear what’s in it for the potential donor. Focus on the heart of your organization so you can connect to the heart of your potential donor.

Once you have your effective content produced, you can focus on blitzing it out via social media, emailing, and strategic advertising. You have to come to where your potential donors are because generally, people are so engrossed in their own lives and issues, they don’t actively seek out where they can donate or volunteer. If your content is effective, you can be successful if you get your content out in the world. Check out America's Best Bookkeepers

Annual Time of Giving

One of the most effective strategies for nonprofit is to have an annual time of giving. Many donors and volunteers will respond well to having a specific time of year to focus on their giving and volunteerism.

There are yearly giving campaigns in some areas where all nonprofit organizations join in a concerted effort to highlight donor giving and volunteerism. However, whether this is offered in your area or not, your organization should have a focused annual time of giving. Some organizations will have an annual ball or another large event. 

If your organization cannot put together a major event, you can still have a yearly focus in which you make a well-marketed blitz through social media and advertisements with a clever angle of focus that will draw in donors and volunteers. During this time of giving, encourage donors to sign up for regularly schedule automated donations. Most people don’t give because they forget. If they have a way to give through automation, you can increase giving by a substantial amount.

Donor Retention

Every nonprofit organization wants to retain donors as this is as close to guaranteed donations as a nonprofit can get. Most small donors will change the organizations they give to if they look to donate each year. It should be the goal of your organization to retain every donor you get. Check out America's Best Bookkeepers

The easiest way to retain donors is, as mentioned before, through automation. If you put in place a way for a donor to regularly donate in an interval of their choosing, they are likely to give to you exclusively or at least give to you while simultaneously giving to other organizations. If automation is not possible, you can have a donor sign up for a renewal of their donation, at which time you send them a reminder and way to donate.

Another way to help with donor retention is to be vocal with your organization and intimately let every donor know what their donations of time and money have done. The most successful nonprofit organizations are those who are transparent and show how donations are used. People want to feel good about what they do.

Conclusion

While using these strategies will help your organization to raise funds for your cause, the bottom line is that you have to come from a place of gratitude. If an organization goes after donations and volunteers with a zeal that comes off as greedy, they can permanently damage giving when it comes to their organization. Everything you push out to potential donors or volunteers should be coming from a place of generosity, compassion, and kindness.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Good Credit Score - Complete Controller

There is an astonishing amount of people in the world who have no idea what their credit score is or how it even impacts their financial health. Even if you never need a loan or credit card, your credit score is used for many reasons that can negatively affect your life if your score is low. Check out America's Best Bookkeepers

  • To determine your insurance rates and premiums
  • To be able to rent a home, apartment, or car
  • Down payments to get cable, internet, or phone service
  • To make purchases with payment plans
  • To determine if a company will hire you

Knowing that your credit score can affect so many aspects of your life, you must know how to get and keep a good, if not great, credit score. Here are six simple strategies to help you get and keep a good credit score.

Pay Your Bills on Time

Paying your bills on time should be a given when it comes to your financial health, but you would be surprised how many don’t realize that some of your payments hit your credit every time you’re late. While it is not suggested that you be late on any bill payments, sometimes life is difficult, and you have to shuffle some things around to make ends meet. Make sure you pay those bills that will affect your credit on time or before they are late work with the creditor on a payment plan that won’t damage your credit. Check out America's Best Bookkeepers

Experian Boost

Experian has begun a program to help anyone who wants to boost their credit to do it. One of the three major credit reporting entities did something brilliant. They are allowing bills that typically are not considered on your credit that you likely pay on time every month to be considered in your credit score. You can add your utility bills and your cell phone bills into the mix of payments that will boost your credit if paid on time and see a jump in your credit score by about forty points in 90 days! Hopefully, the other two entities follow suit as this could change the face of credit if you pay these bills on time but had some credit issues that lowered your score.

Deal with Debt NOW

Debt should be the most important concern you have financially outside of necessities. If you are spending on luxuries when you are carrying debt, you make a huge financial mistake. Start with making the largest payments towards those debts that carry the highest interest rates. If you have any revolving credit such as a credit card, do not use it until all debt is paid down, or you will be back in the same boat quickly. You need to stop this debt leak. That said, do not close unused credit cards as this adversely affects your credit. Keep them open and pay any fees they have but don’t spend on them. Check out America's Best Bookkeepers

Multiple Lines of Credit

Even if you pay every credit card and loan on time, it will still lower your credit score if you have many lines of credit. A potential creditor will not want to see that their bill will be one among many you will struggle to pay if you fall upon hard times. While if you are paying them on time, it will help your score but not enough to overcome the hit your credit took by having too many credit lines.

Stop Applying for Credit

Just because that department store will give you a 20% discount on your current purchase for just applying for their in-store credit card doesn’t mean you should do it. Every single time there is a hard inquiry on your credit score, it lowers it. Simply put, stop doing it. Hit sales or go second-hand shopping if you want to get great deals, don’t apply for every store you shop in’s line of credit.

Dispute Your Credit Report

Many credit checking apps and websites do soft inquiries on your credit score, which doesn’t adversely affect your score even if you check it every day, multiple times a day. You need to be checking your score as regularly as possible because if there are ever any inaccuracies if you catch them and dispute them immediately, they will be removed quickly. Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Financial Strategies - Complete Controller

Though every financially responsible adult has the knowledge that they need to budget and save, many don’t know there are some financial strategies to add to their financial plans. These plans could make a huge difference in financial freedom, the ability to make large purchases like buying a home, and having an amazing retirement instead of one full of financial struggles like so many who count on social security.

Whether you have a financial planner or don’t have a penny saved, there are financial strategies you can start implementing today that will give you the boost you need in your savings and on your path to financial freedom. Here are five easy financial strategies that work! Check out America's Best Bookkeepers

Vehicle Purchase Strategy

While a vehicle can say a lot about us, the truth is that if you are looking for financial freedom, your vehicle purchase can make a significant difference in obtaining it or not if you are anyone other than a person who can own a car to match any outfit. Realistically, your vehicle purchase should be well within your means, as doing anything outside of that can be disastrous on your financial health and credit.

Never buy payments. You need to know the price they are charging you, final and total. A common sales strategy of recent years is to find out what payment amount you can afford and sell you a car with those payments over a period that, when added up, will, in some cases, be up to three times the value of the car. Also, know the interest rate you are being charged.

Pay as large of a down payment as you can handle. If you are in a dire situation that you need to purchase the car immediately, then it is understandable that you don’t have a large down payment at the ready. However, if you have time, take that time to save to pay as much down as possible.

Do your research on the vehicle you intend to purchase and know the value. Figure the basic payments, know your credit, run your own numbers, and be armed with them before you ever walk onto the lot. Check out America's Best Bookkeepers

Insurance Strategy

Insurance is an unfortunate necessity in every person’s life, and in some cases having insurance is the law. However, just because it is a must does not mean you have to accept what you get. It would be best if you exhausted every money-saving strategy at your disposal.

Shop, shop, and then shop some more. With healthcare, vehicle, homeowners, and other insurances that you may need, there is a lot of competition. Therefore if you are a savvy buyer, you can save hundreds a year in insurance. And don’t use those sites that say they will impartially compare. You do the research. You do the comparisons. This strategy will save you so much money.

Also, take healthy preventative precautions or driver’s education classes to lower your health and car insurance rates. Insurance doesn’t have to break your bank to be good and affordable.

10/10/80 Strategy

There are a few percentage financial strategies out there, but the 10/10/80 is among the most popular and easy to apply. This strategy says to give 10%, save 10%, and spend 80% of your income. This strategy is excellent and simple, but at some point, you will need to readjust those percentages if you want to make a more significant impact on your financial future. Check out America's Best Bookkeepers

50/30/20 Strategy

50/30/20 is another money allocation type of strategy with a similar formula to 10/10/80. The significant difference is that this strategy has savings built-in, but only after debt is paid. This strategy wants you to be at zero when it comes to debt before even thinking about saving. It breaks down as follows 50% goes to bills and necessities. There is no exception to this allocation. 30% towards paying down debt, and once your debt is zero. This percentage would go to savings. 20% goes to wants. This would be anything you pay for outside of bills and necessities or debt relief and savings. This is the lowest percentage on purpose. It would be best if you never were spending on wants and missing bills or leaving debt hanging over your head.

Down Payment Strategy

The down payment strategy was already touched on a bit when discussing vehicle purchases. It doesn’t take a mathematician to understand that your payments and interest rates will be lower if you put more money down on large purchases. It is suggested that you put down at least a 20% down payment, which is a great suggestion. When implementing the down payment strategy, the most important thing is that you put something down. This strategy can pay off big in the end.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers