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Social Media Marketing Small Biz - Complete Controller

It is evident that small businesses are transforming their marketing strategies, and they prefer to use social media rather than traditional media when marketing. However, it is true that without the combination of social media marketing and traditional media marketing, businesses cannot succeed. Several factors contribute to the decision to use social media platforms as opposed to traditional marketing.

Marketers are adopting social media platforms due to social media marketing’s unique features, as the extensive use of social media has transformed the connection speed to potential customers. Social media is widely accepted among marketers due to its ability to offer two-way communication with customers. It allows businesses to have communication with customers without having face-to-face meetings. Check out America's Best Bookkeepers

Information sharing is another factor that facilitates social media use; through this technique, businesses can engage their existing customers and attract new customers. Quick image building, brand recognition, brand awareness, and sales generation are some of the other factors that contribute to businesses adopting social media marketing.

Social media platforms for small businesses help those businesses in doing cost-beneficial analysis and devise future strategic development strategies. The analysis objective is to understand marketers’ use of social media marketing and its impact on the return on investment (ROI). The research concluded that small businesses adopt social media marketing because of its value compared to other marketing methods. However, most small businesses do not measure the return on investment (ROI) or Return on Equity (ROE). Check out America's Best Bookkeepers

Role of Social Media Marketing

Social media marketing has a pivotal role in improving the performance of small businesses. Social media is customer-generated or created media that have significantly changed the communication strategies and tools to improve communication with customers. For the development of small businesses, social media is a friendly tool, and social media is formidable for the success of the business. Marketing contributes to the price of the product and improvement in technologies reducing the cost of mobile systems. Hence, social media marketing is a cost-effective tool for marketers. This cost savings then contributes to the business reducing operational costs and passing that savings to customers. This price reduction can improve their competitive advantage that ultimately enhances the profitability of the business.

According to research, cost-benefit is one of the top reasons small businesses adopt social media networks and marketing. The research showed that social media plays an important role in promoting small businesses. It is effective to use social media to market because it enhances the direct interaction between customers and the business.

The influence of social media marketing on the performance of small businesses is strong. Many businesses understand the importance of social media marketing. Social media marketing enables businesses to expand their brand exposure through interacting with other businesses. Through engaging others, social media makes the businesses visible to their target audience. Check out America's Best Bookkeepers Social media contributes to small businesses’ overall performance and productivity by having immediate customer interaction and feedback.

Each business idea originates from an individual and hopefully results in the formation of the business. It does not matter whether the business is selling a product or providing a service. However, when it boils down to communicating or establishing public relations with the masses, social media marketing, and its platforms prove to be a positive and less expensive marketing option.

One does not require a full marketing department in a small business to spearhead promotions or campaign strategies. Small businesses can take control of communication rather than outsourcing them to another business. Nevertheless, it is not a bad idea to understand social media marketing from marketing professionals. They are often more informed about consumer traffic and the kind of social media platform for the best marketing strategies.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Social Media Marketing - Complete Controller

Social networks are constantly evolving, all the more so since COVID-19. Their goal is to keep their place among the most popular channels of modern marketing. They are, therefore, far from being static. What worked a few months ago may not give the same results today. Habits change, platforms evolve. New ones are created. With Covid-19, all of these dynamics were accentuated.

All of this influences the way people use and respond to social media marketing. Marketers must, therefore, adapt their strategy to reach their audiences. According to statistics from eMarketer, the number of social media users worldwide exceeded 3 billion in 2020.

80% of internet users are on social networks. These social platforms are an integral part of consumers’ daily lives. To be effective, it is strongly advised that marketers regularly update their social media marketing strategy. Check out America's Best Bookkeepers

The growing popularity of Instagram stories

Instagram has grown enormously in recent years. It is a network that continues to broaden its horizons and to introduce innovations that are a hit. Stories are a global trend, regardless of age or culture. Over 400 million Instagram users share stories every day.

Story growth occurs both with consumers and businesses. Marketers use this tool to generate leads and generate interest through inbound marketing and influencer marketing. According to Hootsuite’s survey of social trends, 64% of marketers have already started to integrate Instagram stories into their social media content or plan to do so after Covid-19.

But why are stories so popular?

  • They offer real-time updates and content.
  • They are always up to date since their content is available for 24 hours. No obsolescence.
  • They help to create innovative and fun messages.
  • They allow sharing the publications of other users. It’s easy to connect to other accounts, other companies. This offers increased visibility for marketers.

With Instagram’s new business features, including “Instagram Insights” and “Stories About You,” you can expect to see more Stories in the future. Instagram Insights is a new analysis tool available for each Instagram commercial account. It provides data on content, subscriber demographics, and engagement. This information allows you to track and measure your Instagram marketing efforts to help you improve constantly.

Stories About You is also a new feature that is only available to Instagram users with a business account or a creator account. With this feature, users are notified whenever they are mentioned in “a Story.” Stories About You strengthen user engagement by making it easier to respond and share Instagram stories that mention your account. Check out America's Best Bookkeepers

The rise of alternative platforms

Facebook, Twitter, Instagram, and LinkedIn are the leading platforms used by B2C brands. LinkedIn is also vital for B2B companies. However, Twitter and Facebook are less and less attractive to young people who prefer other social platforms, including TikTok. TikTok has around 800 million monthly active users worldwide. It has been downloaded over 2 billion times.

Marketers and business leaders whose target audiences are mainly young people should consider TikTok as a winning platform. Since 41% of TikTok users are between 16 and 24 years old.

Another platform that is on the rise: Pinterest. Especially for e-commerce via social networks. Pinterest currently has over 320 million active users. Although this figure is not as high as that of other social networks, it remains substantial, especially when you consider the exceptional sales power of Pinterest.

With 48%, shopping is one of Pinterest users’ main activities, ranking just after viewing photos (57%). It is, therefore, evident that Pinterest can be a marketing power for online stores. Users buy the products they discover on Pinterest organically at a much higher rate than the average social platforms. This is because Pinterest users proactively search for things to buy rather than scroll through a feed reactively.

Using these alternative platforms allows you to get in touch with an audience that may not be on Instagram, Facebook, Twitter, or LinkedIn. They also offer different ways to share your content.

Additional tools that are worth considering in your social media marketing strategy. Check out America's Best Bookkeepers

Increased adoption of augmented reality

Augmented reality (AR) and virtual reality are interactive experiences that integrate virtual objects into the real world or imagined. For example, the user can superimpose sounds, videos, or graphics on the world around him. Studies say that by 2022, this market is expected to reach $ 209.2 billion.

This technology is progressively evolving, with an increased application for e-commerce and sales. With an augmented reality headset, it is now possible to visit your next home and choose your parquet. In recent years, social media platforms have found exciting ways to use this technology.

Instagram, Snapchat, TikTok use augmented reality through their filters. Users can have fun. Brands can take advantage of augmented reality to provide a better shopping experience for their customers. For example, Sephora offers a unique shopping experience through its Sephora Virtual Artist application. Just upload a photo of the face to the application to test several makeup products before going to the checkout. The cosmetic brand recently launched this technology on Facebook.

Influencer marketing soars

Influencer marketing is not a new trend, but it will grow even faster in the future. Social networks are now dominated by influencers who promote brands. It is, in fact, sometimes much cheaper to invest in an influencer than to run an advertising campaign. With just as much, see more, good results.

Influencers also help marketers to achieve various goals. Like increasing engagement, lead generation, number of followers, and of course, return on investment.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Marketing Strategies - Complete Controller

Bringing in additional business by growing your customer base is crucial for your business’s success. Growth is necessary if you desire the long-term survival and continued success of your business. To grow, you have to develop the business, attract new talent, and find your target customer for your marketing efforts. Here are five essential marketing strategies to help you grow your business.

Understand Your Customers

When you decided to open your business, the odds are that you saw a need and decided you had the passion and desire to fulfill that need for others. Though you might already have an idea of who your customer is and what they want, you may not understand your customer as well as you think.  Check out America's Best Bookkeepers

When it comes to marketing strategies, you must understand your customer and what they respond to, or your marketing efforts will gain you nothing but debt. You need to identify exactly who your customer is and gear all your marketing efforts towards that customer.

Social Media Marketing

Social media was made to help connect people using the worldwide network of the internet. No one realized how powerful it would become a marketing tool. At the same time, many businesses are local. There many businesses that are fully e-commerce businesses. But almost all businesses, large or small, have some online presence to help them boost their business and identify what they offer. Social media is an extension of this online presence. Having a business page on platforms that offer that option and having an online storefront can be a huge boost to your business.

Using social media as a marketing strategy does require a lot of dedication and focus. You can’t just put it out and forget it. Social media is extremely interactive, and the expectation is that you will need to interact with your audience every day to boost your business and stay relevant. Even celebrities have found that many times they will get work based on their social media presence. Branding through social media can be very powerful. Check out America's Best Bookkeepers

Focus on Customers

As far as marketing strategies go, it should be a no-brainer to focus on your customers, but there are specific aspects you need to focus on to be effective. First, you need to identify who your customer is. There are many ways to do this through research, understanding your market, knowing that you have a target customer, and working hard to identify them. You also need to make sure you honor your repeat customers while enticing new customers by making them feel special. For every incentive you have for new customers, you need to have one for your regular customers. Many businesses, especially when they grow larger, forget their repeat customers. The smart business owner never will. Check out America's Best Bookkeepers

Get Your Business Out There

If you are the business owner, you should be out there networking at events and any other areas where you can represent and highlight your business. While it is suggested that you keep your personal and business separated to some degree, you need to add networking events to your social calendar and find ways to interact in places where networking is expected and welcomed. Finding the events that are best for your business will take some research and thoughtfulness to get the most out of this strategy, but if you do it right, you will have fun and get yourself more customers, backers, and allies.

Keep Refining Your Approach

While it is true that “if it ain’t broke, don’t fix it,” you still need to be alert to changes that need to be made in your marketing approach. Just because it worked in 1999 doesn’t mean it will work in 2025. You have to keep assessing your current strategies. A great example is that social media marketing didn’t even exist in the 2000s, and now it is a major part of marketing. If you are still doing the same things you did, then your business could die simply because your competitors are taking your share of the market by keeping up with the times. Don’t get stuck in your ways. Be smart and assess what is trending when it comes to marketing at regular intervals. Don’t be afraid to try something that is currently trending, even if it doesn’t later. That is why you need to be able to change your marketing strategy at any time.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Engaging Social Media Content - Complete Controller

While you may have heard the phrase “content is king,” you may not understand why. The internet is exploding with blog posts, social media content, and information trying to grab your attention. Even if your product itself is high quality and unique, sales will suffer if your marketing content is not appealing. Similarly, we have all seen low-quality products fly off the shelves simply because that company has properly utilized a great marketing campaign with attention-grabbing content on social media. If a company can convince a customer to purchase a product with strategic marketing content, they can boost sales and grab new customers. Here are some helpful tips to consider when creating your brand and marketing strategy.   Check out America's Best Bookkeepers

Have a distinct voice  

Try to make your brand voice unique and distinctive so that it will stand out amongst your competitors. Don’t be too formal; rather, treat the customer as a friend. You don’t want to sound robotic and bland.  In social media content and blogs, use humor and interesting facts that are personalized and specific to your brand. Above all, be welcoming and engaging. This will make your customers and possible customers feel more connected to your brand and more interested in what you have.

Think beyond just written words

You don’t need to limit your content just to written words. You can also add appealing pictures, videos, and graphics. You can also include things like quotes, statistics, bullet points, and special offers. Make sure they are all easy to digest and visually attractive because not all people like to read. It is ok to have limited offers here and there as well. Check out America's Best Bookkeepers

Have an engaging title

Online shoppers are in a hurry and tend to read the title and swipe next. If they do not find it interesting enough, the chances of them making a purchase are slim as they move farther and farther away from your page. The title must stand out and be visually attractive and provoking.

Use emotion words and words that inspire action!

Personalize

Making your content personal helps it become more real and inviting. This can include real-life stories from your past and anything that will create a strong connection between you and the reader. Again, triggering an emotion is effective in engaging the audience. Check out America's Best Bookkeepers

Audience involvement

Search ways to involve your audience that include more than just asking them to repost your content.  Act like you are a participant in the whole scenario, not just an observer. For instance, you can initiate a contest so that your followers will regularly visit your site. You can ask them to submit a short paragraph on how they will utilize your product or service. Then you can post the names of the people who participated. Audiences are also responsive when they are asked to be a part of the creative process. For example, “Do Us A Flavor” would challenge the customers to create a new flavor for an ice cream brand.

Stay on top of the latest trends

Keep the current industry trends in mind while introducing something modified and new into it as well.  While your solution or product is unique, it needs to solve a common problem and intrigue a large number of people. Your goal is to become the trendsetter, not the trend-follower.

Have a diverse and talented marketing team

To successfully manage the challenges involved in creating attractive content, you must have an experienced and talented team. It takes a creative mind to produce new and innovative ideas. There should be a balanced group of both writers, researchers, artists, and tech experts.

 

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Social Media Recruitment - Complete Controller

Small businesses have different short and long-term goals than larger businesses. The main reason for this is that they have fewer resources and less time for recruitment. Small businesses have difficulty finding and hiring potential candidates because they lack the top larger businesses for recruitment. The hiring process is often difficult and can be expensive when looking to recruit top talent and fill out your business needs with high-quality candidates, making it difficult for small businesses to compete with larger companies. Here four great tips for social media recruitment to help your small business hire the best candidates. Check out America's Best Bookkeepers

Share Your Business on Social Media

In today’s advanced technology world, many businesses, large and small, utilize what is referred to as social recruiting. This type of recruitment is done by either using different social network platforms or by employee referrals. Social recruitment gives several advantages to small businesses. The advantages are connecting to potential employees, expanding the hiring pool, and understanding the candidate’s personality.

Business recruitment depends on how the business engages with existing and potential employees and well-established social media strategy. Your business needs to post updates regularly with ongoing interaction, specifically engaging your social media followers.

Current employees can also use their social media platforms to attract and refer potential strong candidates among their friends and followers. You can even offer your employees incentives for referral recruitment if their efforts result in a candidate’s hiring and retention. Check out America's Best Bookkeepers

Post a Thorough Job Description

No matter the platform you use to advertise your job opportunity, it is essential that you provide a thorough job description. You should get assurances that the business goals are clear and concise, but robustly you should layout the job description and requirements through concise bullet-points. It is proven that those businesses, regardless of size, attract more qualified potential candidates because the job description was clear and the expectations were well laid out. The job description can also provide the opportunity to see how the candidate submits their qualifications. The job description will allow them to tailor their resume or cover letter to the job.

Candidate Selection

Social media is not only used for advertising the organization’s vacancy, but it can also be used to screen applicants. Whenever a candidate’s application is assessed, the organization must review its skills with their personal qualities and previous experiences. But this approach doesn’t allow an organization to assess candidates as per behavioral values. This is the point where social media can play an important recruitment role. Reviewing candidates’ social media profiles, including Instagram, LinkedIn, Facebook, and Twitter, will help your business know more about the candidate. This includes the applicant’s interests, hobbies, and behavior as gathered through the information they are posting on social platforms and the type of content they put out or engage in.  Check out America's Best Bookkeepers

Widening the Talent Pool

Social media can attract candidates, but it can expand the talent pool by widening a small business’s reach to potential future employees. Most small businesses can’t attract high-quality candidates without great expense to compete with larger businesses. Social media levels the playing field. Because a strong social media presence doesn’t cost a lot, if anything, and it is not dependent on the business size and budget, any business can attract or find great candidates and have a larger talent pool from which to select.

Conclusion

Small businesses should be able to find and hire the best candidates regardless of their business size. To be competitive with larger businesses for the best employees without astronomical costs, small businesses must use social media recruitment. Using these tips will help your small business thrive with top talent staff to support it.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Facebook Messenger - Complete Controller

In this article, you will learn how to use Facebook Messenger, the chat feature on the site, to increase your business’ sales. You will also be presented with the steps you must take to use Messenger as a channel to grow your customer base without an online marketing consultant’s assistance. Check out America's Best Bookkeepers

Social networks as sales channels

Today, Facebook Messenger has become an essential channel for communication between people. In fact, it has become a platform for automatic robots employed by companies to advertise their business and products. In this way, if someone enters the pop-up window and asks something, automatic responses are generated that are programmed through utilities that we will discuss later. The main objective of this “bot” is to improve your business’ sales.

In this article, we will discuss the following details that are part of effective Messenger management in order to grow awareness of your brand. Some of our talking points will include:

  • How to use Messenger to get more customers.
  • Messenger chat and customer satisfaction.
  • What is a “bot,” what is it for, where to install it, and what are its’ functionalities?
  • Tools to create a “bot” and how to measure the results it provides. Check out America's Best Bookkeepers

Get More Customers

Facebook is an extremely popular social network platform that can be utilized by your brand in order to generate more business for your company.

Facebook Messenger facilitates increasing sales by building a relationship with users. When it comes to your followers and your fans, communicating with them regularly allows you to attract, build loyalty, and convert more consumers into long-term customers.

Customer Satisfaction

Facebook is the virtual platform to grow your client base because customers can refer their friends and family to your page. There they can learn about your business while being assured by the recommendations of their social circles.

The platform serves as a channel to interact with consumers, thus humanizing your brand. Moreover, with more consumers using social media to conduct their business, capitalizing on this opportunity is essential.  

As a business owner, it is up to you to make your business stand out. Most experts believe that the best way to use social media platforms is to make your strategies customer-centric. This way, business owners can learn how their customer thinks and feels in order to devise their future strategies accordingly.

Everything you Must Know About a Bot Check out America's Best Bookkeepers

What is the Facebook bot?

A bot is a systematized program that combines several automatic tasks effectively in order to interact with users and give them more information about your brand. These bots can also be an effective solution to keep your consumers engaged.

Remember, every customer counts! So, if you want to expand your target market worldwide, employing a Facebook bot is an efficient way of doing so!

Advantages of using the Facebook bot?

With a bot, your customer service will improve remarkably. Through personalized interactions, you can retain more customers by ensuring they are satisfied and happy due to an open and direct communication channel. By having the knowledge of what your customers need and providing them with viable solutions to any issues, your website’s traffic will increase.

Where to install the Facebook bot?

You can install a Facebook bot directly onto your web page. This way, even if the client leaves the site, you can still contact them because you are already connected.

Also, by customizing the welcome message, your approach to customers will be more deliberate. This concrete strategy will allow your company to feel more connected with the end customer.

Functionalities of a bot

An important functionality that accompanies the chat on Facebook is to introduce ads. This will allow you to promote more products and services than costly campaigns. When you insert ads into a chat, you can personally reach a larger number of customers and generate more purchases.

All in all, Facebook is a social media platform that is continuously growing in the contemporary era. Moreover, ever since its affiliation with WhatsApp, more customers can be reached cost-effectively. Not to mention that it is now part of a bigger game: mobile-centric marketing.

As business owners desire to expand their horizons in this fast-paced business world, social media platforms can be a driving force for success.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Freelance Blogger - Complete Controller

Businesses are constantly looking for ways to drive prospective clients to their products and services. Using conventional print, tv, and sign ads are normally not done for small to mid-sized companies. These businesses opt for more digital-based marketing approaches. One of the most popular tactics is using freelance bloggers to add relevant content to your site to boost search engines’ visibility. Here are five benefits to hiring a freelance blogger. Check out America's Best Bookkeepers

Boost Site Traffic

Freelance bloggers exist for the sole purpose of digital marketing. If you hire experienced freelance writers, they will offer you content that creates buzz and site traffic flow. The boost of traffic is due to the blogger using highly-searched keywords while providing well-written, relevant content that offers value to the reader. Good freelance bloggers will also be mindful of word counts as the amount of content is important to register on popular search engines like Google. While word totals should be high, the blogger needs to keep the content readable and engaging and with the least amount of unneeded words possible to meet the counts. Check with search engines to pinpoint what the latest ideal word count is for an optimized blog.

Boost Client Base

While freelance bloggers tend to be more focused on exciting content that will land new prospective clients on your site, influencers or bloggers like to focus more on your products and services. Blog posts aim to use highly-searched keywords to boost your site on search engines than using ads and “about” sections of the blog to promote the company’s products and services.  Influencers or bloggers will use social media to emphasize and advertise your products using their impact in particular. Linking your business to somebody who knows how to make their voice and opinions matter to large numbers of prospective clients has huge returns on increasing your client base. Check out America's Best Bookkeepers

Boost Credibility

Again freelance bloggers are more about getting traffic to your site. On the other hand, influencers can boost your standing, especially if you’re in a highly-competitive business. But both freelance bloggers can have a hand in boosting credibility though in different ways. Freelance bloggers lend credibility to your knowledge as a company. A prospective client will feel safer about making a purchase or booking a service if they believe they are dealing with a specialist. An influencer boosts your credibility by simply sharing your product and service with their social media followers and telling them they like it and why.

Produce Leads

Getting prospective client leads is one of the highly challenging tasks to conquer for a business owner. Having a blogger or influencer bringing traffic to your site will help if you have a call to action when the individual comes to your website. There are also the possibilities for the prospective client to sign up for new blog post notices or to be on a mailing list that could be used as a lead to introduce them to your products or services. Check out America's Best Bookkeepers

Boost Social Media Publicity

Influencers or bloggers are especially useful for creating more social media publicity since that is their primary source of influence. Most owners have trouble keeping up with social media platforms. At the same time, and will use their influence to publicize your products or services. They can also use social media platforms to influence others and attract prospective clients. Freelance bloggers can also use their social media platforms to promote your blog and their posts.

Conclusion

Hiring freelance bloggers to boost your business is a great way to boost site traffic and your client base, strengthen your credibility, produce leads, and boost social media publicity. Ultimately, hiring good freelance bloggers and influencers will boost your profits.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Social Media Management - Complete Controller

The concept of social media management is spreading like wildfire among businesses. In today’s world of cut-throat competition and advanced technology, mastering this concept is key. What exactly does effective social media management look like for your brand, and how can you ensure that your business’s digital marketing strategy will succeed? Let’s take a look.   Check out America's Best Bookkeepers

With more than three billion people signed into social media accounts daily, it is clear that this marketing tool is powerful! With this great power comes great responsibility. To maximize the results of your social media campaigns and master this concept successfully, you will need to execute a marketing strategy that keeps up with today’s latest technological advances and be on top of the most recent marketing trends.  

Your business will need to select which social media platforms and features are best for reaching your target audience and increasing your brand awareness. You must create a unique digital experience that engages users and promotes your brand. Below we elaborate on four major concepts present in effective and efficient social media management.

Increase Brand Awareness

Almost half of the world’s population can be found posting, scrolling, tweeting, and communicating through one social media network or another. This makes it a virtual paradise for advertising and marketing to your current and potential customers. There are tools available on social media today called analytics that provide pages upon pages of precise data on users and their preferences. Check out America's Best Bookkeepers

A big component of effective social medial management is analyzing and interpreting these preferences to pinpoint the most effective times and content to post. This will increase traffic to your website and help move you up in Google search engine results.

A Digital Word of Mouth

Remember the traditional phrase “word of mouth?” It was an essential aspect of any marketing campaign prior to the introduction of the internet and social media. Social media is the modern-day “word of mouth” With the strategic placement of online communities across your different platforms, you can showcase the reputation of your brand, service, or product.  Customers typically search for product reviews before they consider purchasing the product, right? Incorporating good reviews or ratings into your social media campaign is an example of modern-day digital word of mouth.

Financial Feasibility

One would think that using social media platforms with such remarkable attributes would cost a hefty penny. However, these practices cost nothing in comparison to the results it provides. Most startups can create their initial social media campaigns for free, which helps them save a significant amount in advertising costs.   Check out America's Best Bookkeepers

User Engagement Galore

Today, businesses are forced to be customer-centric, making user engagement vital.  With new people joining various social media platforms daily, you must ensure that your brand is gaining enough attention.

One of the best features of social media is that you are not bound by location. You can reach your customers anywhere and anytime around the globe. Everything you need is at your fingertips.  In short, social media management is a key catalyst in the expansion of your business internationally.  

However, to make the best use out of these outstanding features, you need the right team! This is where Knowtio comes in! Our social media management experts are specifically trained to reach your target audience.  Our experienced professionals can manage and interpret the analytical data from both your website and your social media accounts to customize a successful model of a social media campaign that will significantly boost user engagement and ultimately help your business rise to the top!

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Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers

Marketing is perhaps the most important business area, whether the business is new or has been around for years. Every business requires clients, and unless you bring awareness about your business to potential clients, it may fail quickly. There are key elements to successful marketing. Some may work for you and your company, and some may not. The most important thing to remember is that you need to do as much marketing as you can afford. Even if you don’t have a lot of capital to put into marketing, there are several ways to market for free or very little money. Here are six marketing strategies and their effectiveness. Check out America's Best Bookkeepers

Referrals

It turns out that the most effective with 62% is the referrals, that is, the word of mouth and strategic alliances both inside and outside the Internet. Although the basis of your Internet marketing is your website, a business is built by growing loyalty and customers, bringing you more customers. This means that referrals are something you should pointedly pursue regarding your business and marketing strategy.

You can do this a few ways. First, you want to get the loyalty of your customer and make them repeat customers. Often businesses large or small will offer loyalty programs. If you are a small business on a small budget, you can make cards that you stamp at every visit or purchase that will give them something for free or a deep discount. Also, just offering excellent customer service can go a long way to creating repeat customers. Along the same lines as the loyalty program, you can offer discounts or freebies, or referrals. Many of the largest companies in the world have referral programs. Since this is the most effective type of marketing, you should focus on referrals. Check out America's Best Bookkeepers

Email Marketing

Email marketing is 34% effective as a marketing tool. Marketing through email may seem like it won’t be effective because so many have spam blockers and don’t open emails that are ads or sales related. However, emails with ads are much more effective than most people think. Email marketing is the electronic equivalent of cold calling potential customers.

Social Marketing

Social Networks, Forums, and any virtual social environment are 23% effective. While most people might be surprised that it comes in third as an effective marketing strategy, social marketing is still a vital marketing tool. It is also one area of marketing that can be free, thus cutting marketing costs. Social media marketing isn’t the number one marketing strategy because everyone uses it this way; therefore, there is the possibility of saturation. Also, you’re only going to reach customers in your following with the occasional guest through hashtags. Check out America's Best Bookkeepers

SEO and SEM

SEO and SEM are 14% effective as a marketing strategy. If you have a website or a blog, your biggest concern should be SEO (Search Engine Optimization.) Search engine optimization is making your website or blog keyword-heavy to obtain organic positioning in search engines. You can pay search engines to bring you traffic; however, it is less expensive to use SEO strategies.

SEM (Search Engine Marketing) is paying for marketing and advertising directly to the search engine. This generally puts you on top of the first results page.

Blog and Webinars

Blogs and Webinars are 13% effective as a marketing strategy. Both blogs and webinars are done through your website. These are lower in effectiveness because of the time it takes to produce them and the competition on search engines. However, if your blog or webinars gain followers and interest, this increases the effectiveness and could surpass referrals.

Postal Mail and Flyers

Postcards and flyers are 12% effective as a marketing strategy. It is a costly strategy and has results that cannot be measured instantly, like internet strategies. These types of actions work very well at the local level, but this strategy can be expensive.  This is one of the least effective marketing strategies because most people throw away this type of marketing as junk mail. Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Business Website - Complete Controller

When it comes to your business, having a website is extremely important. There are several reasons why you must get a website immediately when starting your business. The main reason is that it gives your business credibility. Whether your business is new or has been around for a while, it is common for people to look at your website before deciding whether to do business with you. Here are seven important steps to take for an effective business website. Check out America's Best Bookkeepers

Build your own or hire a developer

When building a website for your company, you first must decide if you want to hire someone to design your website and develop it or if you want to build your site. The main question you need to ask yourself is how you will be using the site. If it simply provides information about your business with no call to action or purchasing ability, it is suggested that you build your own.

Building your site can be done for little money through websites that offer free templates. These sites are readily available, and you can have your site built within minutes. However, if your site will be more interactive and include making purchases, it is highly recommended that you hire a professional web designer and developer. Generally, it is one upfront cost that can vary depending on the web designer and then regular payments if the developer hosts your site. Check out America's Best Bookkeepers

Pick a web domain

Whether you hire a web designer or build your site, you will need to obtain your domain name. The domain name is the URL that represents your site. Generally, it is your business’s name because there are so many businesses with similar names you may not be able to get that name, or you may have to pay someone else who owns it. In the cases where the name is taken, you can generally do some manipulation of the name to get it as close as you can to your business’s name.

Outline your pages

There are usually multiple pages on a website. Whether you have multiple pages depends on what type of business you have and what you want your website to do. Some websites have a landing page with a call to action, while others will have a landing page that is simply information. Depending on your website, you can add additional pages such as the company description page, contact page, blog page, and pages for products if you will be selling directly from your website. There may be other pages depending on what you need your website to do.

Make necessary information easy to find

It would be best if you made vital information easily found on your website. This would include location and contact information if you have a brick-and-mortar business. You should also include your phone number and any other pertinent information. This information should be easy to find on your website. Your landing page should include this information as well as a call to action if needed. Check out America's Best Bookkeepers

Connect your social media profiles

You must link all your social media platforms for the business to your website. Most people are on one or more of the most prominent social media platforms such as Facebook, Twitter, and Instagram, so linking your social media platforms can bring you the traffic you might not normally get.

Encourage users to subscribe

You should encourage people to subscribe to your website if you intend to have content such as a blog that will be changed or added. Is this will ensure that customers will be notified any time you add new content. Through subscriptions, you can also notify your customers of new products or services, sales, and coupons that can drive customers into your business or make purchases online if you can make purchases on your site.

Use your website to its’ fullest potential

The main point of a website is to provide credibility, but it can go beyond that if you need it. You can use it for sales, marketing, interaction, and information. A website can be an effective and vital tool if you use it to it’s fullest potential.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers