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Social Media Marketing Small Biz - Complete Controller

It is evident that small businesses are transforming their marketing strategies, and they prefer to use social media rather than traditional media when marketing. However, it is true that without the combination of social media marketing and traditional media marketing, businesses cannot succeed. Several factors contribute to the decision to use social media platforms as opposed to traditional marketing.

Marketers are adopting social media platforms due to social media marketing’s unique features, as the extensive use of social media has transformed the connection speed to potential customers. Social media is widely accepted among marketers due to its ability to offer two-way communication with customers. It allows businesses to have communication with customers without having face-to-face meetings. Check out America's Best Bookkeepers

Information sharing is another factor that facilitates social media use; through this technique, businesses can engage their existing customers and attract new customers. Quick image building, brand recognition, brand awareness, and sales generation are some of the other factors that contribute to businesses adopting social media marketing.

Social media platforms for small businesses help those businesses in doing cost-beneficial analysis and devise future strategic development strategies. The analysis objective is to understand marketers’ use of social media marketing and its impact on the return on investment (ROI). The research concluded that small businesses adopt social media marketing because of its value compared to other marketing methods. However, most small businesses do not measure the return on investment (ROI) or Return on Equity (ROE). Check out America's Best Bookkeepers

Role of Social Media Marketing

Social media marketing has a pivotal role in improving the performance of small businesses. Social media is customer-generated or created media that have significantly changed the communication strategies and tools to improve communication with customers. For the development of small businesses, social media is a friendly tool, and social media is formidable for the success of the business. Marketing contributes to the price of the product and improvement in technologies reducing the cost of mobile systems. Hence, social media marketing is a cost-effective tool for marketers. This cost savings then contributes to the business reducing operational costs and passing that savings to customers. This price reduction can improve their competitive advantage that ultimately enhances the profitability of the business.

According to research, cost-benefit is one of the top reasons small businesses adopt social media networks and marketing. The research showed that social media plays an important role in promoting small businesses. It is effective to use social media to market because it enhances the direct interaction between customers and the business.

The influence of social media marketing on the performance of small businesses is strong. Many businesses understand the importance of social media marketing. Social media marketing enables businesses to expand their brand exposure through interacting with other businesses. Through engaging others, social media makes the businesses visible to their target audience. Check out America's Best Bookkeepers Social media contributes to small businesses’ overall performance and productivity by having immediate customer interaction and feedback.

Each business idea originates from an individual and hopefully results in the formation of the business. It does not matter whether the business is selling a product or providing a service. However, when it boils down to communicating or establishing public relations with the masses, social media marketing, and its platforms prove to be a positive and less expensive marketing option.

One does not require a full marketing department in a small business to spearhead promotions or campaign strategies. Small businesses can take control of communication rather than outsourcing them to another business. Nevertheless, it is not a bad idea to understand social media marketing from marketing professionals. They are often more informed about consumer traffic and the kind of social media platform for the best marketing strategies.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Online Marketing Mistakes - Complete Controller

Anyone in business today understands that the face of business is greatly different than it was a few years ago. One of the greatest advancements in business marketing has been the internet and social media platforms. When it comes to your small business marketing, you must use every opportunity available to you, and having an online and social media presence is crucial. However, there are some errors that small business owners make when using social media. Here are the five online marketing mistakes to avoid. Check out America's Best Bookkeepers

Posting Frequency

No matter the gist of your posts on social media, you can post too much or too little. It would be best to find the balance between staying connected to your customers and followers and not over or under posting.

Inundating your feed with business-related posts will flood your follower’s feeds, and because they are only getting eye-fulls of your content, they may choose to unfollow you. If this is the case, when they need your product or service, they may not think of what you recommend, what they are looking for, or worse, they remember that you were annoying with your posts and decide to give their business to someone else.

On the other hand, many business owners get off to a great start by setting up social media and gaining followers and interacting a bit, then go completely silent or post too little to make an impact. You are using your social media to connect with your customers, but it is an essential part of your branding. Social media platforms are where people get to know you, your staff, and your business, so you need to post often while holding back from posting too much. Check out America's Best Bookkeepers

Aggressive Sales

Aggressive or pushy sales strategies can backfire and often have the opposite effect on your sales and the desire to use your products and services when a need arises. If you ask most people how they feel about having a pushy salesperson approach them when they walk into a store or on a lot, they will tell you it makes them uncomfortable. The same can be said about using similar tactics when using your social media.

When representing a product or service of another company, those companies will push you to be pushy and center all their sales tactics around an aggressive approach. These people often get unfollowed when they are doing nothing but trying to push their products and services on you.

To avoid this, use soft sales approaches. Make videos that add value to someone’s life and connect them to you as a salesperson but don’t necessarily have to do with the product. This approach will make it easier for potential customers to approach you about what you offer. Or even if you approach them, they will be more receptive to what you are selling.

Customer Service Issues

It is no surprise that many people use social media platforms to speak their views. Hiding behind a keyboard makes it far easier to say things we might not say if we were face-to-face with someone. Having said that, if a person gives a negative review or speaks badly of your company, you can use it as a customer service moment. No matter the customer’s attitude, you should always react with thoughtfulness, understanding, and professionalism Check out America's Best Bookkeepers

Ignoring Followers

Your followers are those who have opted to connect to you on social media. They are prospective customers or future business associates. Many business owners who use social media neglect engaging with their followers, leaving them feeling unconnected, and eventually, they will stop following you.

Find ways to interact with them, whether it be by following back and interacting on their posts or answering comments they make on your posts. Also, making your posts engaging can positively affect your followers and potential customers or partners.

Poor Writing

Having properly written posts on behalf of your business should be a given, but it is surprising how many don’t take the time to check before publishing. Since all content you post to your business followers represents you and your business, make sure you check and double-check spelling and grammar. A few spelling and grammar managers can be turned on within your chosen browser and used every time you post or comment.

Conclusion

While marketing is a living, breathing thing, you should work to avoid mistakes in marketing online. These tips can help you avoid these mistakes and ensure that your online marketing plan will be effective and inexpensive.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Blog Writing - Complete Controller

When you start your business venture from scratch, you realize no walk in the park. All your endeavors along the way can be draining both mentally and physically, and you can find it difficult to stand by your decision to start your new venture. From being constantly on edge to almost giving up on your decision, starting your business can be overwhelming.

However, it would help if you were sure to enjoy the roller-coaster ride this provides as there will be days when you’ll find your brand has high returns, and your sales are sky-rocketing in unimaginable ways. Other times, your customers will not come near your brand even with all your efforts and strategies, and all your routine operations will exhaust you. Check out America's Best Bookkeepers

There are many strategies that businesses can use to promote them, but blog writing is highly effective. Now that our digital world has evolved and developed to quite an extent, it is the way forward to grow your brand exponentially. Here are four ways blog writing can boost your business.

Helps Generate Leads

When it comes to our potential customers, they look for innovative brands and products, and services that can help them resolve their problems promptly. With the blog page on your website, your audience understands your brand and what it’s all about. They get the chance to understand you, find you and your products and services. If your blog is designed right, interesting, and worth their time, it can translate into sales and customer loyalty. However, for this, you have to ensure that you write effective blogs while trying to impact your potential audience efficiently. In this way, you get to generate leads for your brand that would easily turn into sales in the days to come.  Check out America's Best Bookkeepers

Attracts Your Target Customer

When you write insightful blogs choosing your words and stories strategically, they cater to your target customer. That is, with your blogs specifically targeting your desired customer, the blog has the potential to get regular readers or be found in searches to bring new recognition. If your target customer enjoys reading your content, they will likely be customers when they require the product or services you offer. The blogs do not have to be about your brand or specific products and services but should be related to them. The ultimate goal is to generate sales.  

Helps in Brand Awareness

Apart from helping your brand grow, the blogs you write promote your brand like no other. Blog writing, if done correctly, is crucial for your business’s growth as it keeps your audience engaged with you in the long run. From utilizing digital marketing tools to create strategies for your brand to promoting through different social media campaigns, blog writing is the way forward you should jump to when it comes to promoting your brand. Though the blog itself may not directly discuss your brand, it should be related, and you should have ads for your business and products and services embedded in the blogs. Check out America's Best Bookkeepers

A Solid Digital Presence

The idea is, by writing insightful blogs and attracting your target customer, you get to strengthen your brand’s digital presence. That is, with new visitors flooding your website, you escalate your website’s organic rankings. This leads you to strengthen your brand’s overall credibility and converts into customers and loyalty.

Conclusion

These four reasons for starting a blog should encourage you to try it. You have nothing to lose. Be sure to draft insightful, informational, and related subject blogs that are somehow related to your brand or its products or services. A business blog aims to convert every reader into a customer and hopefully a loyal one.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Social Media Marketing - Complete Controller

Social networks are constantly evolving, all the more so since COVID-19. Their goal is to keep their place among the most popular channels of modern marketing. They are, therefore, far from being static. What worked a few months ago may not give the same results today. Habits change, platforms evolve. New ones are created. With Covid-19, all of these dynamics were accentuated.

All of this influences the way people use and respond to social media marketing. Marketers must, therefore, adapt their strategy to reach their audiences. According to statistics from eMarketer, the number of social media users worldwide exceeded 3 billion in 2020.

80% of internet users are on social networks. These social platforms are an integral part of consumers’ daily lives. To be effective, it is strongly advised that marketers regularly update their social media marketing strategy. Check out America's Best Bookkeepers

The growing popularity of Instagram stories

Instagram has grown enormously in recent years. It is a network that continues to broaden its horizons and to introduce innovations that are a hit. Stories are a global trend, regardless of age or culture. Over 400 million Instagram users share stories every day.

Story growth occurs both with consumers and businesses. Marketers use this tool to generate leads and generate interest through inbound marketing and influencer marketing. According to Hootsuite’s survey of social trends, 64% of marketers have already started to integrate Instagram stories into their social media content or plan to do so after Covid-19.

But why are stories so popular?

  • They offer real-time updates and content.
  • They are always up to date since their content is available for 24 hours. No obsolescence.
  • They help to create innovative and fun messages.
  • They allow sharing the publications of other users. It’s easy to connect to other accounts, other companies. This offers increased visibility for marketers.

With Instagram’s new business features, including “Instagram Insights” and “Stories About You,” you can expect to see more Stories in the future. Instagram Insights is a new analysis tool available for each Instagram commercial account. It provides data on content, subscriber demographics, and engagement. This information allows you to track and measure your Instagram marketing efforts to help you improve constantly.

Stories About You is also a new feature that is only available to Instagram users with a business account or a creator account. With this feature, users are notified whenever they are mentioned in “a Story.” Stories About You strengthen user engagement by making it easier to respond and share Instagram stories that mention your account. Check out America's Best Bookkeepers

The rise of alternative platforms

Facebook, Twitter, Instagram, and LinkedIn are the leading platforms used by B2C brands. LinkedIn is also vital for B2B companies. However, Twitter and Facebook are less and less attractive to young people who prefer other social platforms, including TikTok. TikTok has around 800 million monthly active users worldwide. It has been downloaded over 2 billion times.

Marketers and business leaders whose target audiences are mainly young people should consider TikTok as a winning platform. Since 41% of TikTok users are between 16 and 24 years old.

Another platform that is on the rise: Pinterest. Especially for e-commerce via social networks. Pinterest currently has over 320 million active users. Although this figure is not as high as that of other social networks, it remains substantial, especially when you consider the exceptional sales power of Pinterest.

With 48%, shopping is one of Pinterest users’ main activities, ranking just after viewing photos (57%). It is, therefore, evident that Pinterest can be a marketing power for online stores. Users buy the products they discover on Pinterest organically at a much higher rate than the average social platforms. This is because Pinterest users proactively search for things to buy rather than scroll through a feed reactively.

Using these alternative platforms allows you to get in touch with an audience that may not be on Instagram, Facebook, Twitter, or LinkedIn. They also offer different ways to share your content.

Additional tools that are worth considering in your social media marketing strategy. Check out America's Best Bookkeepers

Increased adoption of augmented reality

Augmented reality (AR) and virtual reality are interactive experiences that integrate virtual objects into the real world or imagined. For example, the user can superimpose sounds, videos, or graphics on the world around him. Studies say that by 2022, this market is expected to reach $ 209.2 billion.

This technology is progressively evolving, with an increased application for e-commerce and sales. With an augmented reality headset, it is now possible to visit your next home and choose your parquet. In recent years, social media platforms have found exciting ways to use this technology.

Instagram, Snapchat, TikTok use augmented reality through their filters. Users can have fun. Brands can take advantage of augmented reality to provide a better shopping experience for their customers. For example, Sephora offers a unique shopping experience through its Sephora Virtual Artist application. Just upload a photo of the face to the application to test several makeup products before going to the checkout. The cosmetic brand recently launched this technology on Facebook.

Influencer marketing soars

Influencer marketing is not a new trend, but it will grow even faster in the future. Social networks are now dominated by influencers who promote brands. It is, in fact, sometimes much cheaper to invest in an influencer than to run an advertising campaign. With just as much, see more, good results.

Influencers also help marketers to achieve various goals. Like increasing engagement, lead generation, number of followers, and of course, return on investment.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Marketing Tips - Complete Controller

When in the early stages of a business venture, one will most definitely have money on their mind. When creating a product or service and getting ready to launch a brand, a successful entrepreneur knows the first step in transforming a small business startup into a successful global empire is identifying your target market and using the most advanced and effective strategies to grab their attention. Check out America's Best Bookkeepers

Find a Profitable Customer Base

While the concept is simple, it is the most difficult and the most critical step in your business venture. To successfully tap into today’s competitive market, you must clearly identify your target audience and niche. Focusing on a specific group or category helps to create your brand image. In this stage, you also want to research consumer habits, interests, and behaviors to develop marketing strategies that people are interested in and will respond to.

Marketing to your Target Audience Check out America's Best Bookkeepers

The majority of people aged 20-50 spend almost all of their day online, so staying up to date with the most recent technology trends and being connected to the most popular social media platforms will be important in developing an online presence. We will look more specifically at how to effectively launch your brand online in a bit. First, let’s compare today’s digital marketing tools with more conventional methods of advertising.

Some of the most effective traditional marketing strategies today include TV commercials, billboards, printed ads in newspapers, mailers, and coupons. If your customer is in the older age demographic, it will be appropriate to have an offline marketing plan as well.   Although these still exist, they are boring and outdated when compared to all of the creative and innovative ways to market your brand and sell your product today.

Also… technological advances allow digital marketing tools to be more user-friendly and more accessible for older folks.  You can’t really track how effective a billboard on the roadside will be, and you must wait much longer for business to arrive at your doorstep. In the meantime, your competition is getting all of the attention and enjoying the immediate results. Don’t let the grass get greener on the other side and take advantage of these key benefits that digital marketing provides entrepreneurs when launching a brand…… Check out America's Best Bookkeepers

Costs Less

For new companies with a minimal marketing budget, the cost of creating a website vs. producing a television commercial is obviously less.  Instead of spending money on multiple campaigns, you can focus on a single digital platform to get started. As you expand and there is more demand for your service, your company will experience a business concept called “economies of scale,” whereas production increases. The cost of advertising per unit decreases.

Reach More People

Utilizing the digital market space ensures you will reach more potential customers. The world is at the tip of your fingers. Not only are you able to attract new customers, but you can establish brand loyalty and advertise to your current customer base. You can also communicate via online chat software tools to get real-time responses and feedback and ensure great customer service and satisfaction.

Trackable Results

Digital marketing tools are trackable. Through analytics and data from your social media platforms, you can see what strategy is most effective and the customers that are being driven to your website and business.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Content Marketing - Complete Controller

Build a strong base

Marketing is a broad aspect of any business, so conducting a successful marketing campaign is vital. A marketing campaign is a push that generates traffic for the business. At present, there are many marketing platforms available for a business to utilize. Breaking into the content writing industry is desirable to most writers, but there are important facets to keep in mind. Having a solid base plan is essential to generate a profitable content marketing campaign, which will provide a strong base for promoting content writing.  

At some point in the content writing career, an individual must tell the audience what he is trying to achieve with his skills and for what reason he is doing it. This is what helps define career success and whether the audience will continue to follow and support the cause or not. Check out America's Best Bookkeepers

How to get heavy clicking on ideas available on the website

A content marketer’s job is to build a campaign that does not lose interest quickly and has a wide range of valuable content concepts.  There is no doubt accomplishing this goal can be difficult.

Take out pen and paper and write down the answer to the following questions, as they can indicate an individual’s content marketing goals.

  • How will content marketing contribute to business growth?
  • How much time will it take to reach specific goals?
  • How will content marketing work in collaboration with other marketing platforms?
  • How to deliver the underlying message of business?
  • How to be competitive with other content?
  • Is the content something special or out of the ordinary?
  • Is it unique enough to get attention? Check out America's Best Bookkeepers

Decide the targeted audience

In order to write content that people will read requires it to be unique; however, such an approach will only work when the audience is well known. The reading level depends on an individual’s interest, and with this understanding, a content writer can capture the attention of the targeted audience.

A simple approach is to find a niche and continue to narrow it down.  Even after narrowing down the niche, it is important to be precise and begin writing content about it.

Even after such precision and planning, it is important to check if the niche is practical and if content marketing is desirable for an individual to write. After all the evaluations, it is crucial to focus on the type of customers the marketing campaign will draw. Furthermore, where is the target audience located?   

Making the content highly productive is important because a productive campaign will draw customers without needing too much additional marketing material or manpower.

Have a planned strategy

Developing the content for maximum productivity can be achieved more efficiently with a strategic plan. The plan must contain the core message aspect, and it must revolve around the decided content. While planning a strategy, it is important to be focused on the type of content, for example, a blog, newsletter, magazine article, webinar, infographic, e-book, etc. Furthermore, be sure to include the publishing schedule in the plan.  The timeline should be accurate and reflect agreed upon publishing dates on a weekly basis, daily, three times a week, etc.  Check out America's Best Bookkeepers

For what technology will it be published?

Ensure where the content will be published and if it will be a hardcopy, softcopy, or both. Knowing the publishing platform will target different audiences, which will further help estimate the success of the content.  

Content management

Delivering content in an organized manner is important, as it will help the readers easily search for specific content. Make channels if there is a need to target a different audience or various niches of the content. Create a smooth workflow that will help achieve objectives professionally and make the content accessible for every reader.

In the end, the main objective of content marketing should be to promote the individual’s content and generate traffic. After all, the main idea behind marketing is to engage customers with the given content’s services and generate more sales on behalf of the content owner.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Target Market - Complete Controller

One of the most important aspects of running a business is sales and marketing. Every business, no matter what they are selling, has to have customers to remain in business. Therefore, you must identify the target customer and gear all of your marketing towards that target audience for the business to succeed. For example, if you sell diapers and baby products, you would focus your marketing on new parents and not on audiences without babies. Check out America's Best Bookkeepers

The biggest mistake businesses make when it comes to marketing is that they assume everyone in the world wants their product or services, and they market all over the map. However, if you get real with yourself and realize every business has a target audience and point your marketing to that audience, you will have customers coming out of the woodwork. Here are five tips to help you identify your target market for your business.

Filter Your Focus

When it comes to marketing, you have to narrow your focus and filter out what does not apply to the products or services you offer. You will need to have some level of bias in the respect that you will need to study your market or your business and be realistic if your business mostly or exclusively appeals to a specific people group, age range, or income level.

You have to filter out anyone who does not utilize your service or product to not waste money or your valuable time marketing to those who will never buy your products or hire your services. You can’t afford to feel as though you need to include everyone when targeting your marketing efforts. Check out America's Best Bookkeepers

Gather Data

You will need to research your business market and gather as much data as possible to pinpoint your target customers. In some cases, the target customer is obvious, but in other cases, it can be a bit more obscure to the naked eye. Therefore, gathering data and ensuring you gather it from every source applicable to your business will ensure that you hit your target audience and make the most of your marketing budget.

Hire a Survey Company

Many businesses never think of hiring a survey company to help them identify their target customer. If you are in a business where the target audience is not as easily identified, you will need to discover this through surveys. The expense to hire a company will have a huge payoff because if you spend a lot of time and money marketing and are not targeting it to your main customer, it will cost you much more. Businesses fail because they don’t have strong enough sales to stay in business. You have to put a lot into your marketing efforts and use marketing dollars for vital tools like surveys. This suggestion is only for businesses that are having difficulty identifying their customer. Check out America's Best Bookkeepers

Use Existing Data

If you are in a business with other businesses that are the same and in the same locale, you can observe their marketing efforts. These businesses can work for you and help you identify your target customer without paying a penny for surveys or market research. When you choose businesses to research, be sure they are as close to you in product or service, location, and overall business model. The market and target audience can change in different locations, so it is important that if you are going to emulate similar businesses’ marketing efforts, they will be as close to identical to you as possible.

Use Your Network

When you own and operate a business of any size, you have generally built up a network. This network can be made up of your friends and family, other businesses like yours, vendors you use, and other businesses in your community. Many times there are people in the network you have built that can help you identify your target audience. The network you have built is a give and take and serves a great purpose in many aspects of your business, but they can be highly effective in your marketing efforts, so tap into it. That’s what it’s there to do.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Digital Marketing - Complete Controller

The internet and mobile devices are used to do everything in our lives. You can’t say you need to do anything without someone informing you, “there’s an app for that” or “Google it.” Therefore, if you are a business owner, if you are not utilizing the digital world to promote and grow your business, you risk great failure and possibly your business’s end.

Digital marketing is the marketing strategy geared towards online efforts, including website development, social media, and email. The most important thing is that you focus your marketing heavily online while still using other offline marketing strategies that have worked for your business. Here are six digital marketing tips to help your business grow. Check out America's Best Bookkeepers

Create an Online Presence

Digital marketing always begins with you, making sure you create a strong online presence. That means you need to have your business everywhere; it is possible to do so. You first need to make sure you have a great website. If for no other reason but to give you and your business credibility. Depending on the business, your website can also be an extension of your sales.

It is equally important that you have a presence on every major social media platform. While businesses and marketing efforts generally saturate social media, it is still an effective strategy to have a business presence on major platforms. Some platforms can launch your business into an amazing success.

Know the Latest Trends

While in most cases, it would not be suggested to follow trends unless you are in a business that depends on trends to succeed, you must follow them when it comes to social media. Like any other marketing strategy, what is trending will bring success. Check out America's Best Bookkeepers

All marketing strategies require flexibility but digital marketing changes in the blink of an eye. There is also the added layer of changes in technology and emerging digital platforms. When it comes to what is trending in digital marketing, you will have to follow them to be successful in growing your business through it.

Get Creative

When it comes to any marketing, creativity is always a plus. In digital marketing, it is one of the most important aspects of a successful campaign. Because digital marketing is now the most used marketing strategy, you have to be creative to stand out. Don’t be afraid to be bold or humorous or dramatic to draw attention to your business and what it has to offer. Think outside the box and be ready to make changes according to what works and what doesn’t.

Search Engine Optimization

Search engine optimization is nothing new, but because everyone is doing it, it cannot be easy to use successfully. There are multiple tools available that can help with search engine optimization. Remember that you will need to use other marketing options in conjunction with search engine optimization because it cannot carry your digital marketing campaign on its own. Keywords are important in your content to boost your site, but it is not the only focus you need. Check out America's Best Bookkeepers

Personalize Your Content

When it comes to what people are drawn to in the online environment, there is a connection to those aspects of personal life. If your content is only based on your products and services without personalization, you will find that your business will be doomed to fail no matter how great they are. The most effective digital campaigns have a personal touch. They show that you have humans behind those products and services and that you love to connect to your customers.

Understand Your Customer

Sales are the key to any business’s success. That is what it boils down to when it comes to any business’s success or failure. You must understand your customer first by identifying who your primary customers are. While some products and services are fairly universal, most have a specific demographic they serve and knowing this can be extremely powerful. Once you identify your main target customer base, you need to make sure that this understanding leads to digital marketing campaigns geared towards those customers.

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Marketing Strategies - Complete Controller

Bringing in additional business by growing your customer base is crucial for your business’s success. Growth is necessary if you desire the long-term survival and continued success of your business. To grow, you have to develop the business, attract new talent, and find your target customer for your marketing efforts. Here are five essential marketing strategies to help you grow your business.

Understand Your Customers

When you decided to open your business, the odds are that you saw a need and decided you had the passion and desire to fulfill that need for others. Though you might already have an idea of who your customer is and what they want, you may not understand your customer as well as you think.  Check out America's Best Bookkeepers

When it comes to marketing strategies, you must understand your customer and what they respond to, or your marketing efforts will gain you nothing but debt. You need to identify exactly who your customer is and gear all your marketing efforts towards that customer.

Social Media Marketing

Social media was made to help connect people using the worldwide network of the internet. No one realized how powerful it would become a marketing tool. At the same time, many businesses are local. There many businesses that are fully e-commerce businesses. But almost all businesses, large or small, have some online presence to help them boost their business and identify what they offer. Social media is an extension of this online presence. Having a business page on platforms that offer that option and having an online storefront can be a huge boost to your business.

Using social media as a marketing strategy does require a lot of dedication and focus. You can’t just put it out and forget it. Social media is extremely interactive, and the expectation is that you will need to interact with your audience every day to boost your business and stay relevant. Even celebrities have found that many times they will get work based on their social media presence. Branding through social media can be very powerful. Check out America's Best Bookkeepers

Focus on Customers

As far as marketing strategies go, it should be a no-brainer to focus on your customers, but there are specific aspects you need to focus on to be effective. First, you need to identify who your customer is. There are many ways to do this through research, understanding your market, knowing that you have a target customer, and working hard to identify them. You also need to make sure you honor your repeat customers while enticing new customers by making them feel special. For every incentive you have for new customers, you need to have one for your regular customers. Many businesses, especially when they grow larger, forget their repeat customers. The smart business owner never will. Check out America's Best Bookkeepers

Get Your Business Out There

If you are the business owner, you should be out there networking at events and any other areas where you can represent and highlight your business. While it is suggested that you keep your personal and business separated to some degree, you need to add networking events to your social calendar and find ways to interact in places where networking is expected and welcomed. Finding the events that are best for your business will take some research and thoughtfulness to get the most out of this strategy, but if you do it right, you will have fun and get yourself more customers, backers, and allies.

Keep Refining Your Approach

While it is true that “if it ain’t broke, don’t fix it,” you still need to be alert to changes that need to be made in your marketing approach. Just because it worked in 1999 doesn’t mean it will work in 2025. You have to keep assessing your current strategies. A great example is that social media marketing didn’t even exist in the 2000s, and now it is a major part of marketing. If you are still doing the same things you did, then your business could die simply because your competitors are taking your share of the market by keeping up with the times. Don’t get stuck in your ways. Be smart and assess what is trending when it comes to marketing at regular intervals. Don’t be afraid to try something that is currently trending, even if it doesn’t later. That is why you need to be able to change your marketing strategy at any time.

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Engaging Social Media Content - Complete Controller

While you may have heard the phrase “content is king,” you may not understand why. The internet is exploding with blog posts, social media content, and information trying to grab your attention. Even if your product itself is high quality and unique, sales will suffer if your marketing content is not appealing. Similarly, we have all seen low-quality products fly off the shelves simply because that company has properly utilized a great marketing campaign with attention-grabbing content on social media. If a company can convince a customer to purchase a product with strategic marketing content, they can boost sales and grab new customers. Here are some helpful tips to consider when creating your brand and marketing strategy.   Check out America's Best Bookkeepers

Have a distinct voice  

Try to make your brand voice unique and distinctive so that it will stand out amongst your competitors. Don’t be too formal; rather, treat the customer as a friend. You don’t want to sound robotic and bland.  In social media content and blogs, use humor and interesting facts that are personalized and specific to your brand. Above all, be welcoming and engaging. This will make your customers and possible customers feel more connected to your brand and more interested in what you have.

Think beyond just written words

You don’t need to limit your content just to written words. You can also add appealing pictures, videos, and graphics. You can also include things like quotes, statistics, bullet points, and special offers. Make sure they are all easy to digest and visually attractive because not all people like to read. It is ok to have limited offers here and there as well. Check out America's Best Bookkeepers

Have an engaging title

Online shoppers are in a hurry and tend to read the title and swipe next. If they do not find it interesting enough, the chances of them making a purchase are slim as they move farther and farther away from your page. The title must stand out and be visually attractive and provoking.

Use emotion words and words that inspire action!

Personalize

Making your content personal helps it become more real and inviting. This can include real-life stories from your past and anything that will create a strong connection between you and the reader. Again, triggering an emotion is effective in engaging the audience. Check out America's Best Bookkeepers

Audience involvement

Search ways to involve your audience that include more than just asking them to repost your content.  Act like you are a participant in the whole scenario, not just an observer. For instance, you can initiate a contest so that your followers will regularly visit your site. You can ask them to submit a short paragraph on how they will utilize your product or service. Then you can post the names of the people who participated. Audiences are also responsive when they are asked to be a part of the creative process. For example, “Do Us A Flavor” would challenge the customers to create a new flavor for an ice cream brand.

Stay on top of the latest trends

Keep the current industry trends in mind while introducing something modified and new into it as well.  While your solution or product is unique, it needs to solve a common problem and intrigue a large number of people. Your goal is to become the trendsetter, not the trend-follower.

Have a diverse and talented marketing team

To successfully manage the challenges involved in creating attractive content, you must have an experienced and talented team. It takes a creative mind to produce new and innovative ideas. There should be a balanced group of both writers, researchers, artists, and tech experts.

 

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers