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Marketing is perhaps the most important business area, whether the business is new or has been around for years. Every business requires clients, and unless you bring awareness about your business to potential clients, it may fail quickly. There are key elements to successful marketing. Some may work for you and your company, and some may not. The most important thing to remember is that you need to do as much marketing as you can afford. Even if you don’t have a lot of capital to put into marketing, there are several ways to market for free or very little money. Here are six marketing strategies and their effectiveness. Check out America's Best Bookkeepers

Referrals

It turns out that the most effective with 62% is the referrals, that is, the word of mouth and strategic alliances both inside and outside the Internet. Although the basis of your Internet marketing is your website, a business is built by growing loyalty and customers, bringing you more customers. This means that referrals are something you should pointedly pursue regarding your business and marketing strategy.

You can do this a few ways. First, you want to get the loyalty of your customer and make them repeat customers. Often businesses large or small will offer loyalty programs. If you are a small business on a small budget, you can make cards that you stamp at every visit or purchase that will give them something for free or a deep discount. Also, just offering excellent customer service can go a long way to creating repeat customers. Along the same lines as the loyalty program, you can offer discounts or freebies, or referrals. Many of the largest companies in the world have referral programs. Since this is the most effective type of marketing, you should focus on referrals. Check out America's Best Bookkeepers

Email Marketing

Email marketing is 34% effective as a marketing tool. Marketing through email may seem like it won’t be effective because so many have spam blockers and don’t open emails that are ads or sales related. However, emails with ads are much more effective than most people think. Email marketing is the electronic equivalent of cold calling potential customers.

Social Marketing

Social Networks, Forums, and any virtual social environment are 23% effective. While most people might be surprised that it comes in third as an effective marketing strategy, social marketing is still a vital marketing tool. It is also one area of marketing that can be free, thus cutting marketing costs. Social media marketing isn’t the number one marketing strategy because everyone uses it this way; therefore, there is the possibility of saturation. Also, you’re only going to reach customers in your following with the occasional guest through hashtags. Check out America's Best Bookkeepers

SEO and SEM

SEO and SEM are 14% effective as a marketing strategy. If you have a website or a blog, your biggest concern should be SEO (Search Engine Optimization.) Search engine optimization is making your website or blog keyword-heavy to obtain organic positioning in search engines. You can pay search engines to bring you traffic; however, it is less expensive to use SEO strategies.

SEM (Search Engine Marketing) is paying for marketing and advertising directly to the search engine. This generally puts you on top of the first results page.

Blog and Webinars

Blogs and Webinars are 13% effective as a marketing strategy. Both blogs and webinars are done through your website. These are lower in effectiveness because of the time it takes to produce them and the competition on search engines. However, if your blog or webinars gain followers and interest, this increases the effectiveness and could surpass referrals.

Postal Mail and Flyers

Postcards and flyers are 12% effective as a marketing strategy. It is a costly strategy and has results that cannot be measured instantly, like internet strategies. These types of actions work very well at the local level, but this strategy can be expensive.  This is one of the least effective marketing strategies because most people throw away this type of marketing as junk mail. Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Small Business Restaurant - Complete Controller

The small business restaurant is one of the more challenging businesses to own. Chain restaurants have the advantage of national or global ad campaigns that benefit franchise owners, but the small business restaurant must use creative strategies to get enough business to succeed. These strategies also need to be low to no-cost to help the business while not eating away profits. Here are marketing strategies that will get people ordering, eating, sharing, and returning, that won’t break the bank. Check out America's Best Bookkeepers

Promotions and Coupons

While the taste and quality of the food served will be the biggest draw for a restaurant, customers will be equally concerned with cost. Offering coupons on the next meal or running specials and promotions will keep them returning as much as the excellent food. Even higher-end restaurants can benefit from promotions and coupons. While exclusivity can take a restaurant far, there are certain points in a restaurant’s life when the business takes a dip. All restaurants can be creative in how they make offers to their clients while keeping with the brand’s reputation.

Website

Having a business website featuring your menu and information is a must for a restaurant. The website should be inviting and include pictures of mouth-watering food, and the warm atmosphere customers can expect when they visit. An added attraction that could bring your restaurant more business through the website is to have an online ordering feature. This feature will allow take-out customers to peruse your menu longer, often resulting in added items they may not add if ordering over the phone. Check out America's Best Bookkeepers

Social Media

The most effective social media platforms for small business restaurants are Facebook, Instagram, and Twitter. All of these platforms allow the restaurant to interact directly with both regular and potential customers. Posts on social media should focus on the restaurant, the food, information, and engagement. The goal is to increase your online presence to help potential customers find your restaurant.
 

Reviews

Don’t be afraid to ask customers to review your restaurant. Many potential customers use search engines to find new restaurants to try in their area. When deciding to try something new, online reviews play a significant role in driving your restaurant’s traffic. Giving special offers, discounts, or free food or drinks in exchange for a review is a low-cost way to drive significant traffic to your restaurant.
 

Blogging

Adding a blog to your already engaging website can bring more traffic to discovering your restaurant. The content needs to be keyword-heavy, simple, and engaging. Use your website analytics to discover what search words bring traffic to your site and make sure every blog includes those words. Using humor and including community interests, and featuring food and restaurant staff will have people want to try you out. Check out America's Best Bookkeepers

 

Recipes and Cooking Classes

Believe it or not, though many people love eating out, so they don’t have to cook when they cook at home, they like to duplicate some of their restaurant favorites. A way to get more customers in the door is to offer your top chefs cooking demos while not giving away all your secrets. Even sharing recipes online for favorites will get people coming to your site and either ordering food or bringing them to your restaurant. The bottom line is, people love to learn something and interact with the chefs. This could be an easy way to draw in new and returning customers.

 

Interaction

Outside of digital marketing strategies, you should employ other tried and true marketing approaches. Run ads in local publications as can be afforded, attend community events, hand out free samples, and use flyers and signage.  Interacting with potential customers will get them in, and your food and atmosphere will keep them coming back.

 

Conclusion

When running a small business restaurant, marketing is the most important element in your business’s success outside of the food quality. Everyone knows most restaurants fail within the first three years, but your restaurant doesn’t have to be part of that statistic. Implementing these simple marketing strategies will make your small business restaurant the hottest game in town in no time!

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Marketing Strategies - Complete Controller

When running a small business, there are many aspects of the business that need your attention. While every aspect of your business operations is essential, marketing is essential as if you don’t have customers, the rest of the business will crumble. If your business has a good business plan, you should already have a marketing strategy. Still, there are a few areas of marketing you should highlight that can make a world of difference and drive customers to your business. Here are five simple marketing strategies you can implement that will boost your business. Check out America's Best Bookkeepers

Know Your Customers

Knowing your customer should be a given when it comes to business. Surprisingly, many business owners don’t take the time to get to know who their target customer or demographic is, which hurts them tremendously. First, no matter how big your business gets, you need to realize that your customers are responsible for your success and growth.

While it is understood that some businesses have a wide or unlimited target consumer, most businesses have a specific target clientele. Having this knowledge will direct your marketing strategies to have a laser focus on the intended target. This strategy will gain you customers, but it will save you valuable marketing dollars if you direct your marketing strategies this way.

Use Your Social Media

Social media marketing is perhaps one of the most popular marketing strategies because it’s free (or low cost) and easy to execute. Most people have an online presence on one or more of the three major platforms, Facebook, Instagram, and Twitter. All three can be effectively used to promote your business and specific products and services you offer.

Facebook has some fairly inexpensive adoptions, and you can create free business pages that will allow you to reach potential customers and interact with existing customers. Twitter and Instagram allow you to interact with customers and potential customers in real-time and inform them of what products and services you offer. You can also answer questions or concerns on all of these platforms and receive reviews on your business page on Facebook. Check out America's Best Bookkeepers

While you will need to supplement social media marketing with other marketing types, if you have a strong online presence through social media, you can focus the majority of your marketing attention on this area and have great success.

Reward Your Loyal Customers

Sometimes business owners and marketing strategists get hyper-focused on gaining new business and forget about loyal customers. Just take a look at any cable/internet provider and see how many offers they have for new customers and how many they offer loyal customers; those large corporations don’t have to care for you after they get you because they already have your dollars and regular payments. Small businesses should never take on this mentality even if they grow to be a corporation. If you take care of your loyal customer, you can trust they will tell everyone they know about your business. So place in rewards, make them feel loved and cared for at every turn, and keep them happy. Your most loyal customers can be key to ideas and changes that will improve your business, product, or service.

Build Your Network

Networking over the years has almost taken on a negative reputation. When people think of networking, they dream up scenarios of people wandering around, drink in hand, handing out business cards, and having pretentious and shallow conversations. Today’s networking is done more in the digital world and, when brought into real-life, usually culminates in meeting for coffee one on one or social events that have more of a “getting to know you better” vibe than hitting as many people as possible in the palm with your business card.

With this in mind, when building your personal network, keep the word personal in mind. Your network needs to be filled with true “go-to” people you can call upon when you have a need, and they will do the same. Some of the best businesswomen and men have strong relationships, even with their competitors. There are times when your business or theirs cannot fulfill the need of a client, and if you send them their way, that will be bankable networking credit that can prove useful and profitable. Check out America's Best Bookkeepers

Change Your Strategy

Change is good, especially when it comes to marketing. If it ain’t broke, don’t fix it is an old adage that carries over in our business world today. However, if your marketing strategies that were working before are now letting you down or not as effective, change it up! Nothing says you have to do the same marketing you did at the beginning week over week or year over year. Your business should be a living and breathing thing, and so should your marketing strategy. Why do you think large and even medium businesses have entire marketing departments? Do you think they would need them if they were doing the same things repeatedly?

Conclusion

When it comes to marketing strategies, something is better than nothing, but if you follow these simple strategies, there will be a large and positive impact on your business. None of these take a lot of time or focus, but they do take some time, focus, and strategy. Try these ideas and see what happens. What have you got to lose?

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Digital Marketing Strategies - Complete Controller

Most small businesses have equally small budgets when it comes to marketing. While a small business can have a nice client base and steady revenue flow, revenue is often focused on operations and put back into the business or has to go to shareholders and investors after operations are covered. This pull on the small business income leaves little for the business owner to use towards marketing efforts. However, marketing is crucial to all businesses, large or small, and should get your attention, if not your business budget. Check out America's Best Bookkeepers

Having a low budget for marketing does not mean you do not have some marketing tools to build your business and budget. Online marketing provides multiple options, most of which cost nothing and a few of which have a minimal cost. All you need is some creativity and some marketing strategies, and you can increase traffic, revenue, and client base in no time. Here are six amazing online marketing strategies for small businesses that are sure to increase your bottom line.

Create an Optimized Website

First, just having a website alone is essential as it provides credibility when a person searching for what you offer can see it with their own eyes without ever stepping foot in your business. Your website can further be used to drive traffic that would otherwise never even know you existed. You can spend a bit of money and have someone build your website and host it for you as well as guide you in all you need to know to make your website effective, or there are free website building sites that are fairly user friendly that can guide you in building your website and how to optimize it to drive traffic.

Research Your Competition Check out America's Best Bookkeepers

It may sound a little on the stalker side to track down what your main competitors are doing or to search out businesses in your same niche that are successful and find out what they are doing to get those dollars you are after, but it’s not, it is good business sense. Since competing businesses have existed, competitors have actively sought out what makes their competitors get business over them. Online you can do searches for what your business offers and see what competitors come up with. Analyze their site and find out what their online presence is and how they use it. This research will provide you the opportunity to drive business your way by taking on the best online marketing practices of your competitors.

Run AdWords ads

Running some AdWords ads will take a bit of your budget, but you can set a cap, and even if you can only afford a bit at first, this will give you a lot of bang for your online marketing buck. AdWords ads help you to boost your site even more than without it based on keyword optimization on your website. Utilizing the optimized website without AdWords ads will have your site doing a slow climb up in the Google ranking for search terms used on your site. AdWords ads speed up this process, so it is worth the money if you can afford to do it for even the lowest level or length of time. Check out America's Best Bookkeepers

Link Building on Other Optimized Sites

An extremely effective free online marketing strategy is to have links for your website on other web pages. While there are versions of this idea that would cost you to pay a site to have a link to your site on theirs, if you have friends, family, or partnerships with websites, most will easily allow you to link to your site. You can offer a little quid pro quo and have links to their site on yours in some cases. The more your site is linked from other sites, the more optimized your website becomes and ranks higher in Google searches.

Social Media Marketing

While everyone uses social media to advertise and market their businesses for free or paying for ads, it is still an effective marketing strategy to drive business your way. Even if your connections or those who find your business through hashtags and other social media marketing efforts don’t need what you offer now, they will easily know that you offer that product when they do or know anyone else who does or service when they need it.

Conclusion

Marketing doesn’t have to be expensive to be effective. Some of the most successful online marketers spend little budget but have a lot of impacts. Using these five online marketing strategies will increase traffic and let customers know about your business and what you offer, therefore expanding your business and growing your bottom line.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
bloggers and influencers - Complete Controller

Businesses are consistently looking for ways to drive potential customers to their products and services. Using traditional routes such as print, tv, and sign ads are generally not done for small to mid-sized businesses. These businesses opt for more digital-based marketing strategies. One of the most popular strategies is using freelance bloggers and influencers to add relevant content to your site to boost search engines’ visibility. Here are the benefits of using bloggers and influencers in your marketing strategies. Check out America's Best Bookkeepers

Increase Site Traffic

Bloggers and influencers exist for the sole purpose of digital marketing. If you hire experienced writers and influencers, they will provide you with content that generates buzz and site traffic. The increase of traffic is due to the blogger or influencer using highly-searched keywords while providing well-written, relevant content that provides value to the reader. Good bloggers and influencers will also be aware of word counts as the volume of content is essential to register on popular search engines like Google. While word counts should be high, the blogger or influencer needs to keep the content readable and engaging and with the least amount of “fluff” possible to target the counts. Check with search engines to find out what the latest target word count is for an optimized blog.

Increase Customer Base

While bloggers tend to be more focused on exciting content that will land new potential customers on your site, influencers focus more on your products and services. Blog posts aim to use highly-searched keywords to boost your site on search engines than using ads and “about” sections of the blog to promote the company’s products and services.  Influencers will use social media platforms to highlight and promote your products using their influence specifically. Linking your business to someone who knows how to make their voice and opinions matter to large numbers of potential customers has huge returns on increasing your customer base. Check out America's Best Bookkeepers

Increase Credibility

Again bloggers are more about getting traffic to your site. Influencers, however, can boost your credibility, especially if you’re in a highly-competitive business. But both bloggers and influencers can have a hand in boosting credibility though in different ways. Bloggers lend credibility to your knowledge as a company. A potential customer will feel better about making a purchase or hiring a service if they feel like they are dealing with an expert. An influencer boosts your credibility by merely sharing your product and service with their social media audience and telling them they like it and why.

Generate Leads

Getting potential customer leads is one of the most challenging tasks to master for a business. Having an influencer or blogger driving traffic to your site will help with that if you have a call to action when the person enters your website. There are also the possibilities for the potential customer to sign up for new blog post notifications or to be on an emailing list that could be used as a lead to introduce them to your products or services. Check out America's Best Bookkeepers

Increase Social Media Exposure

Influencers are especially useful for generating more social media exposure since that is their primary platform of influence. Most business owners have difficulty keeping up with social media platforms. At the same time, an influencer will use their sphere of influence to promote your products or services. They can also use your social media to influence others and grab potential customers. Bloggers can also use their social media platforms to promote your blog and their posts.

Conclusion

Hiring bloggers and influencers to boost your business is a great way to increase site traffic and your customer base, strengthen your credibility, generate leads, and increase social media exposure. Ultimately, hiring good bloggers and influencers will increase your profits. Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers

Recession arrow, Graph showing business decline  on led screen
Marketing plays a vital role for many organizations in not only getting through the recession but emerging as an improved brand by practicing vigilant recessionary thinking. Although slashing budgets and laying off the workforce is always an option for businesses, they should initially view tough times as an opportunity to grow internally as well as externally. It may appear to go against common sense that a recession can boost periods of economic growth, however, professionals endorse that this is a perfect time to revisit your branding strategies and align them with your core business values.

Making smart plans for your business will ensure that you stay ahead of the competition even in dire times. Here are some of the tips that will help you survive critical situations.

Marketing Tips

Focus on Loyal Customers

When times are tough, it is really hard to attract new customers as everyone is in a tight situation. This is the time to really trigger your recessionary thinking and come up with effective marketing strategies that keep your existing customers engaged in one way or another. You will need to retain your loyalty through exceptional services/products, personalized marketing channels and unpretentious concern for your partners and clients.

Partnerships

Combining your resources with a partner business in targeting the same clients is a great strategy to cut costs and also avoid conflict of interest. The focus should be to partner with firms who want to attract the same customer base as yours but are not in direct competition with you. Encourage your partners by offering incentives that can help their business. This will form a connection between both companies that can translate into the conduction of seminars, trade shows, and partner marketing campaigns, which is of benefit to both parties.

If two businesses are working together and share similar business philosophies and objectives, then there is a higher probability that their recessionary thinking is along the same line and is desirable for both.

Don’t Miss an Opportunity

As much as tough times can set you back, there is also a chance for you to acquaint your business with feasible markets. Reevaluate your business units and products that are not profitable and whether they will have any influence after the recession. This is an opportunity for you to audit your business processes internally and get rid of things that can impede your future productivity. Have a keen eye for upcoming market segments as they will provide you with an opportunity to tap them before anyone else. Marketing tips offered by your team of experts will play a vital role in targeting these newly created segments.

Advertise

Advertising in tough times may sound like a flawed idea but, in reality, this can prove to be significant for the survival of your business. Analyze the placement of all your current marketing campaigns and only continue with those that are creating the most direct impact.

Often businesses cut their advertising budgets in tough times as an easy way to cut down on cost, however, because of lesser competition in the market, there is a higher chance for you to reach a potential audience. Smart recessionary thinking is required from you in this situation as you can renegotiate with advertising sources and cut down significantly on the costs. As you have more leverage over your media agent in bad times, ask them to place your ads where they generate maximum reach.

Outsource 

You will practically have the same workload in tough times as you had before. It is often hard to carry out all the tasks efficiently because you may have laid-off some of your workforce. Other resources are also limited and you are in dire need of some effective marketing tips.  Outsourcing some of your tasks like graphic designing, media strategizing, writing and editing to the hands of an expert will not only save you the costs associated with them but will also ensure their high quality. The outsourcing agencies have specialized skills which can also act as your competitive advantage.

SEO

Search engine optimization is used to divert traffic towards your business through the use of specific keywords. A manager with shrewd recessionary thinking will use SEO to carry out most of its marketing plans. It costs less than traditional advertising mediums and, if executed properly, can generate high visitor flow towards your website. As most of the searches on the internet are through Google and other search engines, your business will be better off if it appears among the top results. However, your website must be highly responsive and aesthetically pleasing in order to create an impact on it’s visitors.

Conclusion

Following these marketing tips is essential, especially in the time of recession. Be proactive in your approach and make use of all available resources. Video advertising on social media has emerged as one of the most popular and effective mediums of advertising. A successful video can generate a wide-reach and, if gone viral, can reshape your entire business. The success of your recessionary thinking highly depends on your ability to adapt to the situation and make efficient use of the available tools and resources. 

Check out America's Best Bookkeepers
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual accounting, providing services to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks file and critical financial documents in an efficient and secure environment. Complete Controller’s team of  US based accounting professionals are certified QuickBooksTMProAdvisor’s providing bookkeeping and controller services including training, full or partial-service bookkeeping, cash-flow management, budgeting and forecasting, vendor and receivables management, process and controls advisement, and customized reporting. Offering flat rate pricing, Complete Controller is the most cost effective expert accounting solution for business, family office, trusts, and households of any size or complexity.

 

 

 

 

Business people meeting at office and use post it notes to share idea. Brainstorming concept. Sticky note on glass wall.
Small businesses must come up with innovative marketing strategies if they want to stay ahead of competitors. Although, the conventional ways of marketing a product or service are still relevant, try using new ideas to reach out to your target market. Listed below are 18 of the best marketing strategies for small businesses.

Get out of the Store

Establishing a presence on the internet, even if you have a physical store, is critical. Create an interactive, regularly updated site or blog and build informative yet informal profiles on social networking sites such as Facebook and Twitter.

Share your Expertise Freely

Let the public know what you’re an expert in and use that to boost your reliability and value. Publish tips, share your expertise through public speaking, and even try pitching to the media. Make it super easy for people to associate you and your business with excellence and expertise in your field.

Never Stop Growing your Network

Expand your network of contacts and potential clients. Ask your best, most powerful, influential friends or business associates to introduce you to the five people they think you should meet to expand your business.

Twitter Giveaways

Give away your product or promotional item on Twitter.

Network your Networks

Network with friends who then network with their friends. There’s power in numbers. Don’t spam, of course, but utilize your network to get the word out to your people who know people who know people.

Maintain Relationships with Clients

The difference between a successful company and a mediocre one often boils down to an owner’s commitment to building (and sustaining) relationships with clients and prospects.

Listen. Tweet. Listen. Listen Again.

Identify your ideal clients and find them on Twitter. Then start following them! Spend weeks listening to them; you’ll be amazed what they will tell you about their concerns, their ideal products, and their current frustrations with their vendors. It’s a great way to get open and honest market research.

Leverage Linked-In

Join as many Linked-In groups as you can that are related to what you sell and post a question or tips on a regular basis.

Facebook It!

Your Facebook friends can be your greatest free marketing tools so enlist their help! On Facebook, use the NOTES application to create a special, limited-time “friends and family”promotion.

Tweet It!

Twitter is a great place to share photos, host contests, shout out to loyal customers, have scavenger hunts, and promote events.

Blog Tour

Blog tours are like book tours, but without all the flying, cheap hotels, and fast food temptations. They’re a great way to get seen and discovered outside your usual niche, all from the comfort of your own office or home.

Inspire Customers to Call You

Do something really different. Send a monthly postcard instead of a hard copy newsletter.

Be Generous

To keep customers loyal to you, instead of a frequent buyer program, send your customers small “surprise” gifts.

Low Hanging Fruit

Turn to those in your field for the low hanging fruit. Find larger companies or older, more experienced businesses and invite them to lunch. Ask them to consider referring their smaller cases, or business they don’t have time to handle, to you.

Feed them and They Will Come

Anything involving food gets attention. Partner up with local neighborhood businesses and a restaurant (or other service providers in a complementary but non-competing industry if that’s your gig) to throw a special event.

Help Other Employees

Offer employee incentives to various big businesses or to smaller businesses in your hometown.

Online-Map Listings

Online map listings are essential for businesses with brick-and-mortar locations. They are the first thing people see on search engines.

Small Groups

It only takes one person to start a movement. So don’t hesitate to start an informal group that can provide something of value to the market in which you specialize.

 Conclusion:

To conclude, these marketing ideas will surely help you in promoting your products or services among your target consumers. You must devote time and money to reap benefits out of these strategies.

Check out America's Best Bookkeepers
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual accounting, providing services to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks file and critical financial documents in an efficient and secure environment. Complete Controller’s team of  US based accounting professionals are certified QuickBooksTMProAdvisor’s providing bookkeeping and controller services including training, full or partial-service bookkeeping, cash-flow management, budgeting and forecasting, vendor and receivables management, process and controls advisement, and customized reporting. Offering flat rate pricing, Complete Controller is the most cost effective expert accounting solution for business, family office, trusts, and households of any size or complexity.

 

Small Business Afloat - Complete Controller

Most businesses face sales downfall during the summer months. Families might love summer because it means time off from school and long holidays at the beach. Though, small business owners are less likely to appreciate this time of year. Summer is infamous in the marketing world because it tends to correspond with a serious sales slump. Here are eight proven marketing strategies that can help you bring in more customers during months with slow business and combat seasonal income fluctuations. Check out America's Best Bookkeepers

  1. Free giveaways

Does your product or service have special use during the summer months? If so, it’s a perfect reason to engage face-to-face with loyal and potential customers with a branded street team. It could be situated in high-traffic areas, giving out samples, and distributing key messaging. If not, there are plenty of summer-related goods you can give away: consider water bottles, coolers, Frisbees, etc., to distribute to your target audience.

  1. Partner with a non-competing business

Think about another business that shares a similar customer base but does not directly compete with your consumer needs. Build a tactical partnership and put together a customer-pleasing summer sales package. Create a unique offer in which both businesses offer a special promotion while also assuming shared accountability. Check out America's Best Bookkeepers

  1. Sponsor or participate in a local event

Summer kicks off various outdoor events—concerts in the park, little league baseball games, and endless marathons. Habitually, these events require sponsors to help pull them off, which provides a great prospect. Your business can high point its local involvement with the community and boost customer awareness. Investigate local sponsorship prospects and heighten your brand perception with signage to advertise your company name and brand. Outdoor events generally include booths where you can distribute brochures, flyers, business cards, product giveaways, etc.

  1. Host a sidewalk sale

It’s summer — individuals are out and about. For retail productions, hosting a sidewalk sale is pretty much a no-brainer. Display your merchandise and provide helpful information about your services. Also, consider integrating seating and refreshments, so spectators feel encouraged to engage and relax. Keep your target audience top of mind. For example, balloons and games always attract kids.

  1. Offer military discounts

On summer occasions like Memorial Day and the Fourth of July on everyone’s calendar, consider offering a special military discount to veterans and their families. Inspire followers on your social media networks to talk about these holidays’ meaning and recognize the sacrifices military personnel makes for our country. It will help humanize your brand, associate with your audience, and instill goodwill. Check out America's Best Bookkeepers

  1. Take your best customers to lunch

If the pace of business slows slightly during the summer, take the opportunity to treat your best customers to lunch. This provides precious face time to people who mean the most to your business.

  1. Redouble your social media efforts

When business is brisk and orders to fill, it’s easy to delay social media activity until you have some breathing room. Though, your clients haven’t stopped posting photos on Facebook, uploading vacation videos on YouTube, and sharing tidbits about adventure travel on Twitter. Think about holding a social media contest, inviting customers to share exciting stories or intriguing photographs around a summer theme, and offer a “grand prize” to the best entry. You’ll get individuals talking about your business in the process while also collecting contact information from contest participants. Be sure to classify prospective customers who you can reach out to at a later time.

  1. Build on your summer momentum

Don’t let the thrust of summer marketing campaigns fade away in the fall and winter. If you’ve been conscientiously adding new names to your customer database, continue reaching out with newsletters, special offers, promotional discounts, and other activities. This way, your small business stays fixed in the mind of your target audience year-round.

Conclusion:

Your clients don’t disappear during the off-season. Summer sales figures might be historically low, but that doesn’t mean your small business profits have to suffer as well. Follow the above marketing strategies to keep your sales numbers up, no matter how high the mercury soars.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers

Most businesses face sales downturns during the summer months. Families might love summer because it means time off from school and long holidays at the beach. Small business owners are less appreciative of this time of year. Summer is infamous in the marketing world because it tends to correspond with a serious sales slump. Here are eight proven marketing strategies that can help you bring in more customers during months with slow business and combat seasonal income fluctuations. 

  1. Free giveaways

Does your product or service have special use during the summer months? If so, it’s a perfect reason to engage face-to-face with loyal and potential customers with a branded street team. It could be situated in high-traffic areas, giving out samples, and distributing key messaging. If not, there are plenty of summer-related goods you can give away: consider water bottles, coolers, Frisbees, etc., to distribute to your target audience. Check out America's Best Bookkeepers

 

  1. Partner with a non-competing business

Think about another business that shares a similar customer base but does not directly compete with your consumer needs. Build a tactical partnership and put together a customer-pleasing summer sales package. Create a unique offer in which both businesses offer a special promotion while also assuming shared accountability.

 

  1. Sponsor or participate in a local event

Summer kicks off a variety of outdoor events—concerts in the park, little league baseball games, and endless marathons. Habitually, these events require sponsors to help pull them off, which provides a great prospect. Your business can high point its local involvement with the community and boost customer awareness. Investigate local sponsorship prospects and heighten your brand perception with signage to advertise your company name and brand. Outdoor events generally include booths where you can distribute brochures, flyers, business cards, product giveaways, etc. Check out America's Best Bookkeepers

 

  1. Host a sidewalk sale

It’s summer — individuals are out and about. For retail productions, hosting a sidewalk sale is pretty much a no-brainer. Display your merchandise and provide helpful information about your services. Also, consider integrating seating and refreshments, so spectators feel encouraged to engage and relax. Keep your target audience top of mind; for example, balloons and games always attract kids.

  1. Offer military discounts

On summer occasions like Memorial Day and the Fourth of July on everyone’s calendar, consider offering a special military discount to veterans and their families. Inspire followers on your social media networks to talk about the meaning of these holidays and recognize the sacrifices military personnel makes for our country. It will help humanize your brand, associated with your audience, and instill goodwill. Check out America's Best Bookkeepers

 

  1. Take your best customers to lunch

If the pace of business slows slightly during the summer, take the opportunity to treat your best customers to lunch. This provides precious face time to people who mean the most to your business.

  1. Redouble your social media efforts

When business is brisk, and there are orders to fill, it’s easy to delay social media activity until you have some breathing room. Though, your clients haven’t stopped posting photos on Facebook, uploading vacation videos on YouTube, and sharing tidbits about adventure travel on Twitter. Think about holding a social media contest, inviting customers to share exciting stories or intriguing photographs around a summer theme, and offer a “grand prize” to the best entry. You’ll get individuals talking about your business in the process, while also collecting contact information from contest participants. Be sure to classify prospective customers who you can reach out to at a later time.

 

  1. Build on your summer momentum

Don’t let the thrust of summer marketing campaigns fade away in the fall and winter. If you’ve been conscientiously adding new names to your customer database, continue reaching out with newsletters, special offers, promotional discounts, and other activities. This way, your small business stays fixed in the mind of your target audience year-round.

Conclusion:

Your clients don’t disappear during the off-season, but often they are financially focused on other financial head-turners. Summer sales figures might be historically low, but that doesn’t mean your small business profits have to suffer as well. Follow the above marketing strategies to keep your sales numbers up, no matter how high the mercury soars.

 

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers