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brick and mortar retail - Complete Controller

The retail market landscape has significantly changed over time due to the digitalization of shopping and the shifting in consumers’ buying behavior. Presently, consumers have a low level of attention spans, use peer recommendations, and conduct comprehensive research before resorting to making purchases.

Establishing a unified and seamless experience between brick and mortar and digital channels gives market retailers a competitive advantage in the world’s present digital economy. Transformations in the digital era have created current opportunities for traditional retailers to make the overall shopping experience better for customers. Several retail chains pin their hopes on seasons of sales and struggle when sales results fail to live up to their expectations. Check out America's Best Bookkeepers

Perils of Commodity Sellers

Retailers appear to be most in peril selling commodities. For example, music shops that sell DVDs and discs in Blu-ray format, while selling in the shop can also sell them online. Consumers have become far savvier about buying products conveniently. Unless retailers selling in a brick and mortar retail shops adapt to selling online, they will go out of business.

Shop, Mobile, and Online

The comparison of mobiles, online platforms, and retail shop access for the people looking for purchasing something they often research for by accessing online sources and checking the latest prices of mobiles and other electronic gadgets, and they prefer to go for shopping. This transformation is something people have got used to it. Check out America's Best Bookkeepers

Developing away from Commodity Selling

There is no need to evolve away from selling commodities. Many retail shops that survive for a long time are that those that sell specialty items. For instance, the comic book shops which contain rare editions at premium prices will likely survive in the long term because they have limited, one of a kind commodities.

While selling these types of items online is possible, many buyers want to see them in person.

But, retailers who are dealing with the growing digital era should accept that many products can be bought online instead of compelling the consumer to purchase the products in person. While the prices may not be lower when selling in postage or packaging, for consumers getting free shipping service via Alibaba or Amazon, it will be tougher to match their prices. Retailers are supposed to provide a friendly retail environment and useful online experiences to meet the customers’ demands whenever they decide to lock down the sale.

Both Amazon and Walmart are realizing that the future state of global retail commerce, both offline and online, is more than merely a world of distribution hegemony, where every kind of brand has been reduced to conforming products and always at low prices. Check out America's Best Bookkeepers

Present Scenario

What makes the situation a bit more difficult is the fact that people live in a vacuum. Traditional retail in the present circumstances needs to pick the best location for establishing stores, keep up with consumers’ expectations about what the experience of in-store should be, and get more good at e-commerce strategies.

Therefore, rather than concentrating merely on one channel, market retail shops need to shift their focus to optimizing their physical store portfolios. Meanwhile, they should improve their online presence by keeping savvy employees who can expertly handle online platform. Also, retailers need to adjust how they view the value of their physical stores.

Brick and mortar retail stores make capture sales in today’s market. However, they also need to create values by advancing towards digital online sales. It means that the value of a particular store for retailers and consumers is higher than the sales they captured within them. Thus, just as consumers’ shopping behavior has changed over time, the sales and value needs of retailers also need to evolve, so that both the consumers’ easiness and retailers’ sales targets go hand in hand with each other by leaps and bounds.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers

Small and medium-sized businesses can benefit greatly from online sales processes, using various tools that will publicize their products and services and increase their sales.

A few years ago, any company required human interaction to publicize, offer and sell its products or services, today, thanks to the internet, this is not necessarily so. Many customers today look for information on the internet, make fast, efficient and comfortable purchases from home, and avoid the problems that going out to the streets to make a purchase can cause. They can search for all kinds of information, compare prices, ask questions, etc. Everything, without leaving home and from your computer or mobile device.

For this reason, we have compiled 5 tips that will help you take your business to the B2B era, which will help you increase and improve your sales.

 

  1. Create a Website

Most companies today know that they have to have a website, but many of them do not know why or how to get the most out of it. Your website is the digital representation of your business, a place where you can tell everything about your brand, connect with people interested in your company and make an impressive first impression. Make sure your online presence is strong enough with the following tips:

Less is more. Try to create a simple, clean site, where your customers can find the information they are looking for easily. Develop a good branding strategy. Find that your logo and image correspond to the type of business you do, choose striking content and try to use keywords that help your potential customers find your site easily from a search engine.

Make sure you have customer service options such as a contact sheet, online chat or data that allow your customers to contact you with their questions, concerns or complaints.

 

  1. Start a Blog

One way to publicize your company, its products or services, as well as to keep users returning to your website, is to create a blog where you share entries on various topics. Not all information should revolve around your products or services, you can include information that relates to your work, breaking news, etc. All this will help to generate a better relationship with your current clients and potential clients, providing them with interesting information that invites them to return to your website frequently and that increases your impact on online search engines.

 

  1. Use Social Networks

Social networks are the easiest way to publicize your company in the digital universe. Before starting, choose the appropriate social networks for your business and give yourself some time to define to which public or public your communication will be directed. Know what your competition is doing and delve into the language and content that your target audiences consume. Develop specific content for each social network that makes known your company, its history, your products or services, as well as any other useful information for your customers and potential customers.

 

  1. Invest in Online Advertising

Make use of the advertising options that each social network offers you to obtain better results. Advertising on social networks is very economical compared to advertising in mass media, so that for small amounts you can get successful results. Using Google’s advertising options through AdWords will allow you to choose keywords that will display your business’s information when a user uses it in the search engine. Try to choose specific keywords that send users to certain pages within your website where they can find the information they are looking for.

 

  1. Enter the Conversation

Digital media are not one-way communication channels, users use them to send messages and receive responses. Take enough time to enter into conversation with those users interested in your company, approach them, ask them questions and listen to their answers.  These dynamics of interaction will generate a better relationship between your business and current customers or potential customers online, which will improve your image and therefore your sales.

 

 

Check out America's Best Bookkeepers
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing services to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks file, critical financial documents and back office tools in an efficient and secure environment. Complete Controller’s team of US based accounting professionals are certified QuickBooks™️ ProAdvisor’s providing bookkeeping, record storage, performance reporting and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay services. With flat rate service plans, Complete Controller is the most cost effective expert accounting solution for business, family office, trusts, and households of any size or complexity.