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Beat The Competition - Complete Controller

Unless your business or product is the only one of its kind in the world, competition is to be expected. Competition is healthy for the economy as it drives customers to use their hard-earned money to buy goods and services rather than keeping it in their wallet. Here are some useful strategies to get ahead of the competition. Check out America's Best Bookkeepers

Shared Efforts

All employees and stakeholders in the business must be involved to be successful in any strategy. Every employee from the top down must put forth shared efforts to ensure successful strategies are designed and executed. The best way to get employees involved or even excited about beating the competition is by having strategic meetings. These meetings should be different from meetings where everyone is listening to one person. A strategy meeting is a time for free-flowing ideas and information along with incentives to come up with ways to give your company the edge.

Customer Needs

The constant and central concern of your business should always be customer needs. This focus on your loyal customers and potential customers could give you an edge over your competition. Businesses often get wrapped up in other areas of concern and neglect to listen to the customer’s voice. Customer complaints or concerns should be addressed, and their viewpoints should be valued. Customers are 100% responsible for your business’s success and, therefore, should be your primary focus. Check out America's Best Bookkeepers

Pricing Strategies

Throughout time, pricing has been a significant key to beating the competition. If you can offer a product or service at a lower price without sacrificing the quality, you can quickly gain the edge over your competition. But be realistic, don’t cut your prices so low that you aren’t making a profit. But don’t count out the idea of dropping prices that low for a limited time to get customers to try your product or service and turn them into a loyal customer who will stick around even when you remove the discount.

Quality

The quality of your product or service should always be superior. It is never to be an area where you save money and cut corners. Even if your product or service is higher than the competition, customers will pay it for better quality. If your product or service is lacking in quality, it’s never too late to improve it. To improve quality, it’s time to call your employees together and have another jam session of ideas. When there is a room full of creatives with free-flowing ideas and exciting energy, innovation comes out, and you gain the edge with a superior product or service.

Unique and Useful Products

Having competition for your business means you offer products or services identical or similar to other businesses. While making them superior in quality and having great pricing will help drive some customers away from your competition, having a unique or useful product to offer can edge out your competition and bring customers to your business to stay. Check out America's Best Bookkeepers

Customer Service

Since your customer keeps you in business and pays your bills, they should always be the primary focus of everything you do and every business decision you make. Customer service alone is responsible for driving a customer away from one business to another. Suppose your business and your competition are identical in products or services, quality, and price. In that case, exceptional customer service will drive customers away from the competition and into your business.

Keeping Customers

The goal of every business should be customer loyalty and retention. You can accomplish this by offering fantastic products or services at excellent prices and high-quality customer service. You can also offer unique and useful products or services no competitor offers. Another way to retain loyal customers is engagement. Having great contact with your customers through social media and other communication avenues will make your customers feel special and always want to choose you over your competition.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Bakery - Complete Controller

Bakeries are one of the most popular food service establishments and are generally started by an entrepreneur with a passion for baking. The person who chooses to own and operate one is generally a person who started in their own kitchen and then turned their love for baking into a business. While this passion will serve you well in the business, you will need to focus on some key areas to have a bakery that customers will love and support. Check out America's Best Bookkeepers

Atmosphere

A bakery is very similar to a coffee shop in the customers it attracts. Focusing on the decor and seating in your bakery can be a charming way to woo customers to try your fare. The baked goods will do all the work on the aroma, but before customers open the door to be met with the wonderful smells, what they see through the window should already set their imagination to work. Choose decor that is cheerful and warm and visually represents you as a baker but also keeps comfort in mind.

Location

Every storefront business chants the mantra, location, location, location, but this is something the bakery owner especially needs to focus on to be successful. A bakery needs to be in a location that will bring customers who may not have been looking for the bakery. Most successful bakeries rely on new customers as much as those who are returning. Locating your bakery among other shops or in an area that gets a lot of daily foot traffic will boost new customers’ attraction. Even if you have to spend more on a lease for the perfect bakery location, it will pay off later in profits, offsetting the extra expense. Never underestimate the power of location to be a large draw to your bakery. Check out America's Best Bookkeepers

Products

Bakeries or coffee shops that offer baked goods are a dime a dozen (pun a little intended), so your bakery needs to stand out with its baked goods. It is important to balance having traditional favorites available while offering unique flavors and items customers can’t get anywhere else. Owning and operating a bakery is typically born from a passion for baking and creating. After you open your doors, creativity should grow and constantly be tapped to keep customers returning to see what you come up with next. Offering samples is also an inexpensive way to allow customers to make decisions by the dozens.

Marketing

While every business, no matter the type, requires some level of marketing, the bakery has unique needs and advantages when it comes to marketing strategies. Baked goods are eye-catchers, and using social media and a website are inexpensive ways you can market with excellent results by merely posting eye-popping pictures of your goods. Also, tap into community events where you can feature your baked goods, even for free, so you can entice people to visit your bakery. Check out America's Best Bookkeepers

Online Presence

Bakeries are not just unique in the food service industry because of their fare being all about baking. Bakeries have goods that can often be shipped, which opens up a market outside your locality. Don’t be afraid to explore the possibility of offering some of your goods for online ordering and shipping. Just be sure you are ready to add staff as needed to handle the volume if you’re a hit!

Conclusion

Owning and operating a bakery can be a successful and fulfilling endeavor for those with a passion for baking. These key areas of focus will ensure your bakery’s complete success and make it a place customers love!

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Retain customers - Complete Controller

Most businesses put time and money into attracting new customers through marketing and neglect customer retention. This neglect is why positive customer experience, customer satisfaction, and post-sales service needs to be an integral part of the sales process. Businesses and management consultancy firms have been focusing on customer-centric behavior and policies, which is why stress is added on strict compliance to SOPs (Standard Operating Procedures) and SLAs (Service Level Agreements). This will ensure transparency and accountability of an employee and help identify gaps to retain customers and maximize cross-selling avenues. The unique value proposition will continuously change and be at par with the competitive environment. Check out America's Best Bookkeepers

Enhance Customer Experience

A few initiatives and profitable ventures can fuel loyalty and improve customer satisfaction. Imagine the last time the customer received a welcome surprise and a level above expectations. Achieving designated milestones during relationship management and rejoicing the moment is one way of prolonging the customer’s level of expectation. Gauge the interest of the customer and be inquisitive from the start. Make sure the point of sale material is displayed clearly. Offer a personal aura. Appreciate the customer’s feedback and, at the same time, empathize. Running away from the customer will not only lead to business loss but retention of customers.

 

Meet the level of Customer’s Expectation

Over the period, consumer behavior has evolved in different tangents. In this competitive world, the product or the service revolves around the customer. With an array of options at your disposal, the choice lies with the customer, except those individuals who are conscious of the brand. Hence, a significant burden must be shouldered by the firm to assess the behavior, match the level of satisfaction, and provide a one-stop solution. According to leading experts, nearly 87% of customers are unaware of the product and service. It is up to the service department to explain the features and avoid pushing the product, to improve targets. Check out America's Best Bookkeepers

 

Be Passionate and Engaged

Take care of your customers and make it a point to establish a formal line of communication. Greet them on their birthdays and extend wishes on special occasions. Maintain a polite and interested tone. Avoid poker expressions under any circumstances. Stick to the path and provide both negative and positive reinforcements.

 

Be Transparent and Honest with your Customers

Never lie or hide any facet of the product or service from the customer. The pans of loyalty always tilt to the business by being transparent and honest with the customers. All the disclaimers and ambiguous statements should be eliminated from the relationship.

 

Crafting a Unique Value Proposition

Depending on the nature of the customer’s product and behavior, a UVP (Unique Value Proposition) is crafted, which is an essential tool to match the level of customer’s expectancy. Some domains are receptive to customers, which could be pricing, place, availability, and convenience. As a business, it is of paramount importance that the galore of the product and service is flexible and revolves within the dynamics of the market. Check out America's Best Bookkeepers

 

Seasonal and Limited Time Promotions

Popular e-trade products ideally offer a limited-time promotion. This not only ensures existing customer revisits but also opens doors to new customer acquisition. Especially those customers who are sensitive to social and cultural issues, such seasonal and festival promotions are remunerative and strengthen the spectrum of relationships.

 

Create a customer community around your brand

In this era of globalization, where competition is intense, customers have started to gain foreign products. With a few exceptions, customers’ span on brand loyalty has been affected to a large extent. In tandem with the macro-environmental factors, an array of choices has been handed over to the client. Now, the distribution footprint and surfacing of large-scale shopping malls have given more access to the clients, where they can choose and buy as per their own needs.

 

Although conventional advertising methods and promotions still exist in the market, due to the cost factor, many companies have resorted to other means to ensure that they retain existing customers and acquire new clients. Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Retaining Customers - Complete Controller

It is an irrefutable fact that obtaining new customers is more focused on than maintaining existing customers. This is why interaction with customers, customer satisfaction, and post-sales service is becoming an integral part of the sales process. Professional organizations and management consultancy firms have been focusing on customer-centric behavior and policies, which is why stress is added on strict compliance to SOPs (Standard Operating Procedures) and SLAs (Service Level Agreements). This will ensure transparency and accountability of an employee and help identify gaps to retain customers and maximize cross-selling avenues. The unique value proposition will continuously change and be at par with the competitive environment. Check out America's Best Bookkeepers

Enhance Customer Experience

A few initiatives and profitable ventures can fuel loyalty and improve customer satisfaction. Imagine the last time the customer received a welcome surprise and a level above expectations. Achieving designated milestones during relationship management and rejoicing the moment is one way of prolonging the customer’s level of expectation. Gauge the interest of the customer and be inquisitive from the start. Make sure the point of sale material is displayed clearly. Offer a personal aura. Appreciate the customer’s feedback and, at the same time, empathize. Running away from the customer will not only lead to business loss but retention of customers. Check out America's Best Bookkeepers

 

Meet the level of Customer’s Expectation

Over the period, consumer behavior has evolved in different tangents. In this competitive world, the product or the service revolves around the customer. A significant burden must be shouldered by the firm to assess the behavior, match the level of satisfaction, and provide a one-stop solution. According to leading experts, nearly 87% of customers are unaware of the product and service. It is up to the service department to explain the features and avoid pushing the product, to improve targets.

 

Be Passionate and Engaged

Take care of your customers and make it a point to establish a formal line of communication. Greet them on their birthdays and extend wishes on special occasions. Maintain a polite and interested tone. Avoid poker expressions under any circumstances. Stick to the path and provide both negative and positive reinforcements. Check out America's Best Bookkeepers

 

Be Transparent and Honest with your Customers

Never lie or hide any facet of the product or service from the customer. The pans of loyalty always tilt to the organization by being transparent and honest with the customers. All the disclaimers and ambiguous statements should be eliminated from the relationship.

 

Crafting a Unique Value Proposition

Depending on the nature of the customer’s product and behavior, a UVP (Unique Value Proposition) is crafted, which is an essential tool to match the level of customer’s expectancy. Some domains are receptive to customers, which could be pricing, place, availability, and convenience. As an organization, it is of paramount importance that the galore of the product and service is flexible and revolves within the dynamics of the market. Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Online Presence of Your Business - Complete Controller

Online presence refers to the presence of an individual or business online via a website and social media. Having a strong online presence means customers can access information regarding that particular individual or company through an online search. The Internet has become competitive, and doing business online is increasing at a rapid pace. Here are a few ways through which you can increase the online presence of your business. Check out America's Best Bookkeepers

  • Optimize your website

Having an online business means you have a website. Your business’s website does not have to be fancy to attract customers. The key is to have a simple website so customers can navigate through it quickly. Your website should have a clear CTA (call to action), so when a customer decides to purchase, he knows where and how to contact you. A website that is user-friendly, mobile responsive, and loads quickly and is updated will aid your business’s online presence.

 

  • Stay in close contact with your customers Check out America's Best Bookkeepers

We all know the power ‘reviews’ hold for customers. Before purchasing a product or service, the majority of customers read reviews to influence their purchase decision. Make sure you keep an eye on the review section of your website and social media. Not all reviews may be true, but some will help you improve your product, service, or customer service. They will serve as the voice of your customers to you and will help you stay close to them. For example, if you are in the makeup business and recently introduced a line of lipsticks, the review section of your website will let you know what your customers think about them. Let’s say some customers aren’t happy with the quality of the lipsticks you introduced. This feedback will help you improve your lipsticks and introduce a better batch. This will increase your business’s online presence as customers will know how responsive you are to their feedback.

 

  • Make use of different social media platforms

There are various social media platforms – Instagram, Facebook, Twitter, LinkedIn, Pinterest, etc.- that can boost your business’s online presence. However, managing accounts on all platforms and your website can become tedious, which is why it is recommended to have a presence on two or three platforms and keep them regularly updated. Ensure each platform has the correct information about your business – address, contact number, work timings, product pictures, etc. Check out America's Best Bookkeepers

  • Don’t give your customers a chance to forget you

You will have to take steps to make sure your customers and your target market do not forget about your online presence. One of the best ways to stay on top of your customers’ minds is by sending them regular newsletters or promotions. This can be done via email or through direct mailing catalogs and promotional offers. In this digital age, it is easier to stay in touch via email, as everyone has a smartphone.

 

  • Understand the power of blogging

Having a blog section on your website and updating it daily using the right keywords can improve SEO (search engine optimization) of your website. This way, your website can crawl up to the top ranks of search pages. Blogs are also interactive and help you connect with your customers. You can post blogs about your business, products, services, etc. on different platforms and backlink it to your website to drive traffic organically.

These are some of the essential ways to increase the online presence of your business. In this highly competitive digital age, it is vital to ensure your company has a strong online presence; otherwise, competitors will leave you behind.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers

How Dropshipping Works .
Drop shipping is a great way to sell goods without having to carry an inventory. Your designated product manufacturers produces, packages, and sends the product out to your customers because you have provided them with a low-cost platform. It is great for entrepreneurs, as it is a low risk, low cost, and a decidedly automated business model. You are not required to buy inventory in bulk for low costs because the costs are already pretty low. You can easily sell the products at a market value with healthy profit margins.

Drop Shipping Tips

With drop shipping, you are ready to start with the business as soon as you sign up. Products are imported pretty easily from different vendors with a simple click. As the process is highly automated, the processing time is also significantly reduced and the product can be delivered to the customer in a considerably less amount of time. Because the business operations are pretty easy to handle, you can shift your focus on developing the other aspects of the business. Some of the tips below will guide you in this regard.

Focus on Marketing for Drop Shipping

As most of the aspects of this business are automated, you will have plenty of time to focus on the other aspects of the business such as marketing. While basic marketing strategies suggest using logos, aesthetic websites and graphics for the business model, you must attempt to gain deeper insights into things like SEO and customized videos to grow your traffic and customer base.

SEO and ads will drive most of the traffic to your website and about 1–2% of those visitors are actually involved in a sale. Therefore, if your drop shipping business has less than 100 visitors, you will most likely not be making any sales. It is also great for your business in the future, as a higher SEO ranking means your website will appear among the top searches, which is pretty significant in these times. Similarly, blog posts can also boost traffic and must be used alongside your other marketing strategies.

Videos have the highest conversion rate to sales among all marketing elements. They involve multiple senses of the onlooker at the same time, which generates strong emotional associations. Creating an association with the customer is key for any business and for online businesses it is even more important because it’s the closest real-time experience you can offer to the customers before they physically feel their product.

Make an Offer They can’t Refuse

Running a successful drop shipping business requires you to make a compelling offer to your customers. Sales and bundle offers are the most popular among consumers as it gives them better value for their money. Not having any of your products on sale may be bad for business, however, if your products are of greater quality, inspired by a compelling marketing campaign, you may not need to offer sales.

A bundle offer must consist of similar products as it is generally more persuasive. For example, if you are offering any hair products, try to include a variety into the bundle for the same category.

Don’t Under Price

The advantage you have with running a drop shipping business is that you can keep the production costs low. You are acquiring the products at a wholesale price so the costs are already low. Now, you have the advantage of pricing your products at market value or lower depending on your planned profit margin. Many businesses make the mistake of keeping product prices too low because they think customers will not buy if they don’t. Although the costs of acquiring the products are low, you still need to cater for all of the indirect costs related to marketing, payrolls, and other business expenses.

Also, consumers generally perceive low-cost products to be of lower quality. They don’t buy it just because the price is too low to be true. Don’t make that mistake. Price your products appropriately around their market value so that you can reap all drop shipping benefits.

Check out America's Best Bookkeepers
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual accounting, providing services to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks file and critical financial documents in an efficient and secure environment. Complete Controller’s team of  US based accounting professionals are certified QuickBooksTMProAdvisor’s providing bookkeeping and controller services including training, full or partial-service bookkeeping, cash-flow management, budgeting and forecasting, vendor and receivables management, process and controls advisement, and customized reporting. Offering flat rate pricing, Complete Controller is the most cost effective expert accounting solution for business, family office, trusts, and households of any size or complexity.

brick and mortar retail store - Complete Controller

Recent times have not been very favorable for retail stores. There’s a consistency in the kind of news we get from such stores these days, like Sears, expressing uncertainty about their future. Toys R Us, Ralph Lauren, and The Limited are shutting down their stores. While JC Penney has also announced the particular stores it will be closing.

With such news, it does seem that retail stores are dying. Shopping malls might not remain the way they are today in a few years. Brick and mortar retail isn’t what people are particularly looking for. These days, people prefer to relax at home, ordering the products they need through the internet.

We can relate to this, in the busy schedules of today, that shopping online is considered a much better option than walking around in a mall and getting tired of going from store to store. Check out America's Best Bookkeepers

This also poses a problem for the owners and stakeholders of brick and mortar stores. Can they survive? If so, then how will they survive these changes? Below, we have some tips on how you can save your brick and mortar store from having your customers snatched by online sellers.

Become an Expert

You need to know the specifics of what you are dealing with – everything related to your product, from the perks offered to advise regarding the precautions necessary to be taken while using it. It would help if you made sure that customers know that you know the answers to their questions and queries. Providing knowledgeable support to your customer at your store is a great way to showcase yourself as a business offering something not offered by competitors. One of the essential doubts that a customer has when purchasing products online is the details of the product other than those mentioned on the webpage. In such a situation, consumers prefer to head to a brick and mortar store to get hands-on experience with the product they are interested in. They come with questions and, if you can answer them clearly and accurately, customers are sure to buy from your retail store instead of an online counterpart. Check out America's Best Bookkeepers

Build an In-Store Experience

Unlike in the past, when retail stores could sell enough just by displaying their products for sale, you need to define an experience that sets your brick and mortar store apart from something that customers can find online.

You need to provide a unique experience relevant to your brand in the store. This might be interactively displaying your products, including details about your products that would otherwise not be found online. Try to increase the interactions that your store staff has with customers. This should not be any interaction, as emphasized above, and it should offer knowledge. Another innovative idea is to engage a customer’s five human senses (smell, touch, sight, sound, and taste) during their interaction with a product. Of course, you can’t engage all senses simultaneously, but any engagement gives you an upper hand over online shopping. For example, bakeries can offer taste samples to their customers, a mobile phone brick and mortar store could offer live interaction with different smartphones. It is recommended that you do your best to increase tactile interaction, which online shopping lacks, to help your retail business survive. Check out America's Best Bookkeepers

Going Online

It is commonly said; if you can’t beat them, join them. Similarly, it is an excellent decision to transition your brick and mortar store into a hybrid between regular retail and online selling. After all, online selling has multitudes of benefits. Make the setting up of an e-commerce unit within your brand one of your priorities. Creating a fantastic experience at your store and offering a quick, convenient online option will get you the best of both worlds.

Conclusion

You need to be aware of the needs of your customers and be quick in addressing them. In the current world of innovations, it is crucial for your brick and mortar business to adapt to different changes to retain and get new customers, sustaining its existence.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers