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Beat The Competition - Complete Controller

Unless your business or product is the only one of its kind in the world, competition is to be expected. Competition is healthy for the economy as it drives customers to use their hard-earned money to buy goods and services rather than keeping it in their wallet. Here are some useful strategies to get ahead of the competition. Check out America's Best Bookkeepers

Shared Efforts

All employees and stakeholders in the business must be involved to be successful in any strategy. Every employee from the top down must put forth shared efforts to ensure successful strategies are designed and executed. The best way to get employees involved or even excited about beating the competition is by having strategic meetings. These meetings should be different from meetings where everyone is listening to one person. A strategy meeting is a time for free-flowing ideas and information along with incentives to come up with ways to give your company the edge.

Customer Needs

The constant and central concern of your business should always be customer needs. This focus on your loyal customers and potential customers could give you an edge over your competition. Businesses often get wrapped up in other areas of concern and neglect to listen to the customer’s voice. Customer complaints or concerns should be addressed, and their viewpoints should be valued. Customers are 100% responsible for your business’s success and, therefore, should be your primary focus. Check out America's Best Bookkeepers

Pricing Strategies

Throughout time, pricing has been a significant key to beating the competition. If you can offer a product or service at a lower price without sacrificing the quality, you can quickly gain the edge over your competition. But be realistic, don’t cut your prices so low that you aren’t making a profit. But don’t count out the idea of dropping prices that low for a limited time to get customers to try your product or service and turn them into a loyal customer who will stick around even when you remove the discount.

Quality

The quality of your product or service should always be superior. It is never to be an area where you save money and cut corners. Even if your product or service is higher than the competition, customers will pay it for better quality. If your product or service is lacking in quality, it’s never too late to improve it. To improve quality, it’s time to call your employees together and have another jam session of ideas. When there is a room full of creatives with free-flowing ideas and exciting energy, innovation comes out, and you gain the edge with a superior product or service.

Unique and Useful Products

Having competition for your business means you offer products or services identical or similar to other businesses. While making them superior in quality and having great pricing will help drive some customers away from your competition, having a unique or useful product to offer can edge out your competition and bring customers to your business to stay. Check out America's Best Bookkeepers

Customer Service

Since your customer keeps you in business and pays your bills, they should always be the primary focus of everything you do and every business decision you make. Customer service alone is responsible for driving a customer away from one business to another. Suppose your business and your competition are identical in products or services, quality, and price. In that case, exceptional customer service will drive customers away from the competition and into your business.

Keeping Customers

The goal of every business should be customer loyalty and retention. You can accomplish this by offering fantastic products or services at excellent prices and high-quality customer service. You can also offer unique and useful products or services no competitor offers. Another way to retain loyal customers is engagement. Having great contact with your customers through social media and other communication avenues will make your customers feel special and always want to choose you over your competition.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Excellent Customer Service - Complete Controller

Before diving into customer service, it is important to define who is a customer. A customer is a stakeholder, which applies to any person associated with the business. It could be the external and internal customers, shareholders, vendors, non-management executives, investors, a board of directors, and top management.

 

The function of customer service is to sustain customer satisfaction while using an amicable and empathetic tone when interacting with potential clients and existing customers. Furthermore, adherence to stipulated SOPs (Standard Operating Procedures) and SLAs (Service Level Agreements) ensures the business’s reputation and exhibit employee’s professionalism. Any deviation from the guidelines can hamper the revenue stream and put the firm’s reputation at stake. In some businesses, this function is the barometer for ascertaining the quality standards, also known as Service Control. Therefore, the top management takes the utmost care to develop a strategy and adaptable planning. Various aspects are taken into consideration at the time of strategic development. This silo’s role involves an array of strategies and multiple scenarios kept in mind at the time of the planning phase. Quality Control is all about ensuring that the customer feels valued, appreciated, and satisfied. Check out America's Best Bookkeepers

Superior service starts with the employee and attitude. If the business development and training department identify any gap, it is the same department’s responsibility to ensure that adequate training is given to employees. Any employee interacting with the customer must exhibit quality service. At the time of interaction, the customer does not know who the person is, but what the customer is fully aware of is the firm’s name. Any false commitment or deviation from the SLA can significantly sabotage the firm’s character, which is unacceptable to all the stakeholders.

 

Develop Customer Service Strategies

Planning, developing, and implementing strategies that address each possible scenario of customer experience is of pivotal importance. The first and foremost step is to document SOPs and SLAs and have them signed by the respective department or division heads. To further augment service quality, develop a frequency table, where one can gather key stakeholders, collate their responses and feedback, with the help of a moderator. The analytics department will corroborate the input, and if any changes do occur, the concern will be forwarded to the respective department. Check out America's Best Bookkeepers

Recruit Adequately

Even potential employees are also customers; therefore, utmost care must be taken to maintain quality standards. When the recruitment officer interacts with the candidates, it is vital to inquire about their perception of the quality of service, customer satisfaction, and the magnitude concerning business operations. Present them with various scenarios and seek their responses. This will give a fair amount of idea for the human resource department regarding the aptitude and the attitude that the business is looking for in their employees.

 

Provide Customer Service Training

Ensure adequate training is given to employees concerning customer service approaches and policies. Design role-playing training sessions that help identify the role players did right and where they can move forward. Training and development on how to deal with client needs can lead to significant improvements in customer retention and reduce refunds, cancelations, and dissatisfaction. Check out America's Best Bookkeepers

Survey your Customer

Another approach to check customer satisfaction levels is to welcome clients to give you an evaluation of customer representatives attending to their needs. This can be achieved through overviews, center gatherings, or by having a web or in-store remark box accessible. Painstakingly auditing compliments and complaints and searching for repeated issues can shed light on what aspects require attention and where improvements can be made. Consider compensating staff members for extraordinary levels of customer service as this encourages consistency and improves motivation.

 

Customers frequently share their perspective of businesses through social media today, which means even one wrong move or inefficient behavior can spread quickly and damage your business reputation. In addition to providing high-quality customer service, it is essential to monitor what’s being said about your business on social media so that you can quickly address and resolve any complaints as they arise from people online.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers