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marketing trends - Complete Controller

To remain successful as a small business, you must keep up with the times. Trends in technology, customer service, and marketing can significantly impact small business, so knowing what the current trends are and how you can implement them into your business is vital. Here are some of the current trends for small businesses and ideas on integrating them into your small business operations.

Green and Socially Responsible Businesses Check out America's Best Bookkeepers

The past decade has seen a rise in customers looking for businesses going green or being socially responsible. These values are especially important to Millennials and Generation Z. Depending on your target demographic; you may consider adding some green or socially responsible practices to your business. Here are some changes you can make to be greener and socially responsible.

  • Use local products or services
  • Recycle and encourage customers to recycle also
  • Use green cleaning products
  • Use vendors that are green or socially responsible

Going green or being more socially responsible doesn’t require a total revamp of your business and can be done through small but high-impact changes.

Customer Review Impact Check out America's Best Bookkeepers

Businesses getting online reviews is not a new concept, but it is a concept that is expected to grow year over year. When deciding where to take their business, many customers rely heavily on reviews and ratings to make those decisions. It is crucial, as a small business, to have a strong online presence that is positive. As a business owner, it is your responsibility to ensure your business is listed on any site a customer can create a review. The more positive reviews, the better, so don’t be afraid to ask satisfied customers to review your business; you can even give them incentives to take the time, such as discounts or freebies.

E-Commerce

Most people think of enormous online retailers when they hear e-commerce; however, many storefront businesses are opting for an online purchasing presence. This trend isn’t going anywhere anytime soon. While some customers will always prefer to shop in person, many consumers opt to buy online. The convenience is the number one reason that many shoppers love an online purchasing option. Even if you are a business that offers services rather than products, there are e-commerce options you can add by having products related to the service you offer. You can also become an affiliate for a business with products.

Mobile Marketing

Mobile marketing is also nothing new, but the growth and popularity are making it a trend to consider. Here are a few mobile marketing ideas a small business owner might consider adding.

  • Geo-targeting with ads to customers close to the business
  • Creating an interactive app for your business (it’s easier than you think)
  • Use of text message marketing
  • Mobile methods of payment Check out America's Best Bookkeepers

Livestreams, Videos, and Stories

Small businesses are using these interactive trends to get more customers with great success. These social media trends have been building over the last couple of years and are expected to expand as technology advances. Posts are still an excellent way to connect. Still, Facebook and Instagram stories and live streaming bring a visual and interactive aspect to your business and should be considered a significant trend you should implement. People love to get visuals, interact, and be involved, so using videos, stories, and especially live streams can pay off big.

Conclusion

These are a few of the current trends that small businesses need to watch, but trends are forever changing. Responsible business owners always need to make changes to their businesses using trends when it makes sense for them. The worst thing a small business can do is change too much towards trends, the small business should be authentically you, and any changes you adopt should flow with your current business, or you risk losing your already loyal client base.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
business owners mental health - Complete Controller

There are many causes of stress for small business owners. The constant pressures of building your business, growing the bottom line, paying your employees, and juggling the many tasks necessary to run a business can take a stressful toll. That toll can hurt the business and other staff members,s so before that happens, you need to focus on your mental health. Here are some tips to help you manage stress while continuing to focus on your business. Check out America's Best Bookkeepers

Focus on the Positive

As a small business owner who takes on the entirety of the stresses of owning a business, it is easy to begin focusing only on the sources of stress or the negative. Changing your mindset towards focusing on the positive and the things that are going right can refresh your perspective and minimize stress while also benefiting the business and its employees by boosting morale.

Prioritize Tasks

Making a list and prioritizing tasks is one of the quickest ways a business owner can relieve stress. Even if the list seems long, having the tasks at hand prioritized will make the day run smoother. It also helps the staff know what needs to be done and assists with delegation. Many business owners carry a lot of stress because they try to do it all themselves, even when they have capable employees. Check out America's Best Bookkeepers

Empty Your Brain

When you are a small business owner, it’s hard to punch out of the office and leave work at work. Often, all the tasks at hand, issues that need attention, and other business concerns will be on the owner’s mind non-stop. There are a few things you can do to help empty your brain of business thoughts so you can recharge and rest. Watch a show, play a game, or read a book with nothing to do with your business and escape. This escapism will help you clear your mind of business thoughts and wind you down to a good night’s sleep. If you continue to have trouble shutting your brain down for rest, try writing down your thoughts or make a list of things you need to focus on the following day and leave them for tomorrow.

Take Breaks

It is easy to get bogged down with business and forget to take breaks. While employees have scheduled breaks and lunches, the business owner often won’t approach breaks in the same way. An easy fix is to schedule yourself breaks and a lunch that equals that of your employees. If you don’t have employees treat yourself as one anyone. A great way to remind yourself of a scheduled break or lunch is to set the alarm; every smartphone has one. Additionally, you can take more extensive breaks from the business by way of vacations or day trips. Time entirely away from the business can go a long way in relieving stress. Check out America's Best Bookkeepers

Take Care of Yourself

Most business owners don’t take great care of themselves physically or mentally. To combat this, there are stress-busting things an owner can do. Schedule yearly physicals and checkups to medically keep an eye on your physical and mental well-being. Also, get regular massages, or set up spa days. You can also eat healthier, exercise more, and take vitamins.

Conclusion

Besides business operations, managing stress is of the highest importance for a small business owner. Even if the business is a success, it can adversely affect the company if the owner is stressed. If you are a business owner or part of the staff of a small business and there is stress, use these tips to help you manage stress. Some businesses fail due to financial struggles, but others fail because the owner becomes overwhelmed. This is your dream; take care of your stress so you can make your dream a success and live a stress-free life while you do it!

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Beat The Competition - Complete Controller

Unless your business or product is the only one of its kind in the world, competition is to be expected. Competition is healthy for the economy as it drives customers to use their hard-earned money to buy goods and services rather than keeping it in their wallet. Here are some useful strategies to get ahead of the competition. Check out America's Best Bookkeepers

Shared Efforts

All employees and stakeholders in the business must be involved to be successful in any strategy. Every employee from the top down must put forth shared efforts to ensure successful strategies are designed and executed. The best way to get employees involved or even excited about beating the competition is by having strategic meetings. These meetings should be different from meetings where everyone is listening to one person. A strategy meeting is a time for free-flowing ideas and information along with incentives to come up with ways to give your company the edge.

Customer Needs

The constant and central concern of your business should always be customer needs. This focus on your loyal customers and potential customers could give you an edge over your competition. Businesses often get wrapped up in other areas of concern and neglect to listen to the customer’s voice. Customer complaints or concerns should be addressed, and their viewpoints should be valued. Customers are 100% responsible for your business’s success and, therefore, should be your primary focus. Check out America's Best Bookkeepers

Pricing Strategies

Throughout time, pricing has been a significant key to beating the competition. If you can offer a product or service at a lower price without sacrificing the quality, you can quickly gain the edge over your competition. But be realistic, don’t cut your prices so low that you aren’t making a profit. But don’t count out the idea of dropping prices that low for a limited time to get customers to try your product or service and turn them into a loyal customer who will stick around even when you remove the discount.

Quality

The quality of your product or service should always be superior. It is never to be an area where you save money and cut corners. Even if your product or service is higher than the competition, customers will pay it for better quality. If your product or service is lacking in quality, it’s never too late to improve it. To improve quality, it’s time to call your employees together and have another jam session of ideas. When there is a room full of creatives with free-flowing ideas and exciting energy, innovation comes out, and you gain the edge with a superior product or service.

Unique and Useful Products

Having competition for your business means you offer products or services identical or similar to other businesses. While making them superior in quality and having great pricing will help drive some customers away from your competition, having a unique or useful product to offer can edge out your competition and bring customers to your business to stay. Check out America's Best Bookkeepers

Customer Service

Since your customer keeps you in business and pays your bills, they should always be the primary focus of everything you do and every business decision you make. Customer service alone is responsible for driving a customer away from one business to another. Suppose your business and your competition are identical in products or services, quality, and price. In that case, exceptional customer service will drive customers away from the competition and into your business.

Keeping Customers

The goal of every business should be customer loyalty and retention. You can accomplish this by offering fantastic products or services at excellent prices and high-quality customer service. You can also offer unique and useful products or services no competitor offers. Another way to retain loyal customers is engagement. Having great contact with your customers through social media and other communication avenues will make your customers feel special and always want to choose you over your competition.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
merchant account - Complete Controller

If you are considering opening a merchant account for your business, this is an excellent decision that will benefit your company in the long-term. In this modern era of globalization and cutthroat competition, almost everybody utilizes their credit cards or debit cards to purchase products. Less often, you see individuals using cash or checks to fulfill their financial obligations. A merchant account is an ideal route for your business to venture into the cutting-edge era. It enables the person to acknowledge various types of payments. Some of the key advantages of getting your business a merchant account are: Check out America's Best Bookkeepers

A merchant account supports business operations and the ability to acknowledge payments that customers are making through credit cards and debit cards from their respective banks. Consequently, more customers are purchasing products by using credit cards consistently. This usage makes having a merchant account a positive impact on both customers and your business.

In reality, the concept of merchant accounts and credit cards has trickled down through various studies and researches conducted in this domain. An average customer makes much more purchases when they are permitted to utilize a credit card, rather than using physical fiat currency. This is a psychological impact on the customer, who cannot see the cash leaving the hands when swiping the credit cards on a POS machine. Check out America's Best Bookkeepers

One of the extra advantages offered by opening up a merchants account is that you can deal with the payments through the internet or online portal. This empowers the business to deal with daily exchanges efficiently. Once the merchant account has been opened, the small business or the business of any size will not require the management and its employees to toil hours toward the finish of the business day, bookkeeping, and reconciliation. All purchases will be recorded in proper order, electronically and chronologically. Merchant Accounts makes the business much more disciplined (financially) and is in a strong position to oversee income effectively.

When the businesses have a merchant account with respective banks, customers will be more confident in providing payment to your business. The acceptance of credit or debit cards as a form of payment will increase traffic as more people every day are almost eliminating cash and paying via credit or debit card. Customers like the convenience and will often choose where they shop by the experience, including how they pay for their purchases. When it comes to business, it is important to stay up with technology and remain competitive in your industry. Check out America's Best Bookkeepers

By opening a merchant account to streamline the payment process, business operations and bookkeeping will effectively remain reconciled and corroborated with the profit and gross revenue stream. The point of sale device of the merchant account can also send point-by-point and month-to-month statements of all transactions that have been made, in any currencies, and with which payment strategies, and other pertaining information and data. This makes it simpler to manage expenses and take advantage of the benefits.

Opening a merchant account has no downside for the business that wants to expand and offer their customers options to pay. This ability to be flexible and receive multiple forms of payment will expand the business and ensure that every customer that comes into your business has options.

The bottom line is that customers are looking for their shopping or business experience to be smooth and easy. They also want to be able to pay with the form of payment of their choosing. You, as a business owner, can ensure this by opening a merchant account. The benefits of opening a merchant account may also be that your business will be able to grow.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Financial Management - Complete Controller

Financial management varies from organization to organization and the nature of the business. Many individuals think that to learn effective financial management, one must understand the mechanics of financial management in banks. The banks in the United States have increasingly developed significant financial management expertise. This expertise can help a business with a successful financial management plan. Check out America's Best Bookkeepers

For a business to be successful, it must have strong financial management. Using the template of how banks manage finances will strengthen the financial management of the business. While the success or failure can hinge on multiple considerations, it comes down to profits. From the owner/CEO to the office support staff, financial management should be a priority. In some cases, hiring an accountant or professional bookkeeper will ensure that nothing financial will slip through the cracks. This will also allow the owner and staff to focus on daily operations.

The people who support the limitation of the banks’ size contend that big banks and the government policies that have indirectly supported these banks impose severe potential risks to the monetary system just because of proficient internal financial management. The recessions that have occurred in the past seem to have born that out because four of the biggest banks, including Citibank, Washington Mutual Bank, Wachovia Bank, and the Bank of America, had received assistance from the government.

Banks hinder effective financial management at the time of mergers and acquisitions. As many types of research have shown, at times, financial management adopts economies of scale for product revenue and a cost generating stream. Check out America's Best Bookkeepers

Like other industries, the modern advancements in financial management and information processing technologies have brought a revolution in the banking industry. For instance, small banks have conventionally enjoyed the advantage of lending to small borrowers and businesses where personal relationships and proximity were imperative to evaluate the risk of credit and to monitor borrowers. It is all possible to automate the process of financial management and interface it with other bank functions. Conversely, the new technology of financial management has brought a reduction in the cost of obtaining information, data, numbers, and hence skewed the pendulum in the bank’s favor.

Initially, technological advancements in financial management have more likely raised the fixed cost for the banks, such as having a generic platform of ERP (Enterprise Resource Planning). Also, current regulatory policies have given bigger banks more cost advantages than smaller banks, just because these banks proactively deploy automated financial management solutions.

The treatment of big banks by the government as automated financial management can also help generate economies of scale by lowered risk premiums demanded by the creditors of bigger banks, which can give them the advantage of funding over the smaller competitors. The arguments of the supporter of the limitation of sizes of banks can be more of weight if the source of scale economies would provide cost-effective and cost-beneficial solutions to financial management. Check out America's Best Bookkeepers

Hence, the policymakers must consider the loss of scale economies’ benefits when determining the benefits of shrinking the banks’ sizes. Also, it is suggested that instead of limiting bank sizes, the policy of discipline must be implemented for the systematically big banks.

In the end, finance management is the heart and soul of any business entity. Having a prolific and proficient financial management system and department should be of paramount importance for any business concern and ensure that the business operations are maintained at any level, despite any governmental or regulatory intervention. It is not necessary that the organization’s size matter, but what is important is how effectively the financial management operations work towards the betterment of the whole organization.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
E-Billing and Invoicing - Complete Controller

When it comes to starting and running a successful small business, technology has to be considered as a crucial aspect of the business. Due to the nature of technology and the movement to online transactions, e-billing and invoicing have become more widely used by small businesses. There are distinct advantages for you and your customers, and they are as follows.

E-Billing and Invoicing Customer Advantages Check out America's Best Bookkeepers

Convenience

Convenience is not only an advantage for your customer but to you as the business owner. By offering your customers various payment types, you are increasing the chances that your customers will pay their bill in full but on time. Customers using the option of paying online can choose when and where they complete transactions, therefore, ensuring on time or early payment.

Control of Finances

Because online bill paying is instant, this gives the user control over their finances. Sending a check takes time to arrive, process, and debit from their bank accounts, leaving time to possibly utilize the funds causing the check not to clear due to insufficient funds. E-billing eliminates this because instant account debit applies whether the customer chooses, debit, credit, or e-check.

Email Reminders

E-billing and invoicing include automation to remind customers of their upcoming due date. Not only does it send reminders, but it also offers an option to “Pay Now” when it sends the reminder before the due date. This option increases the probability of the customer paying early. Check out America's Best Bookkeepers

Automatic Payments

Speaking of automation. Most e-billing and invoicing systems have an option for automatic payments. The customer can opt into this automatic payment debit. In some cases, the company can offer discounts or fee waivers for those using the automated option. Automation increases paid receivables by a large percentage.

E-Billing and Invoicing Business Advantages

Instant and Secure Invoicing

Invoicing is made convenient and secure by emailing the invoice to the customer with the mouse’s click. The invoices will also trigger automation for email reminders. At the time of the original invoice, there will be a “Pay Now” option increasing the possibility that the customer will pay before or on the due date.

Less Time Invoicing and Bookkeeping

Electronic invoicing allows you to distribute multiple invoices in less time to create and send one paper invoice. You can use automation to link invoicing to your bookkeeping software, which can save time spent reconciling accounts receivable entries.

Cost reduction

Sending automated e-invoices saves money. There are savings on time, mailing products, and postage. The savings can be quite a lot for high volume businesses. Small businesses benefit from this cost savings the most since budgets are generally tight for small businesses. Check out America's Best Bookkeepers

Storage

Automatic reminders and electronic invoices can be saved on your business computer’s hard drive. You can also back up your files on external drives. Paper documents must be stored in filing cabinets taking up space and utilizing precious time to file them. Also, Invoices can be integrated into your accounting software, making it more accurate than paper document filing, which leaves the possibility of lost or misplaced invoices.

Conclusion

Because of security, accuracy, convenience, and quick payment, e-billing and invoicing are quickly becoming the norm for accounts receivable. Whether you are a customer or a business owner, the benefits of e-billing and invoicing are numerous, and the disadvantages are few.

 

With more and more customers going online to find a payment solution that works for their needs, electronic invoicing and billing is an excellent tool for your business that provides your customers a seamless and enjoyable billing process.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Business Finances - Complete Controller

Accounting and bookkeeping are essential tools for keeping business finances in order, but first, there are other issues you need to address as a business owner. The first step to the financial health of your business is to separate business finances from personal ones.

It is a common mistake of a business owner to mix both business and personal finances. It’s natural since, in most cases, the start-up capital, or at least some of it, was from the owner’s personal savings or salary from another source of income. This mix of business and personal finances should be addressed early, and the separation was done as soon as possible. Check out America's Best Bookkeepers

It is impossible to determine the company’s actual profit and losses if you are supplementing the income of the business with personal finances outside of start-up capital. It’s not to say that you can’t use your personal finances to fund the business, but you should be treated as any other investor and should pay yourself back from profits.

Separating the finances is not the only step you should take. It would be best if you also made your business a limited liability company. This simple move will protect your personal finances if your business goes bankrupt, is audited, or has a lawsuit filed against it.

In addition to separating your business and personal finances, here are some other ways you can keep your business finances in order. Check out America's Best Bookkeepers

Get organized

Use a professional accountant or bookkeeper or use accounting and bookkeeping software to keep organized when it comes to your finances. This organization will help you to observe the due dates of invoices for on-time payments. Lack of organization can result in lead to late fees, high-interest payments, or loss of business.

Know Your Fixed and Variable Expenses

Fixed expenses are those you must pay every month, such as water, electricity, telephone, payroll, and taxes. Variable expenses are those costs that aren’t consistent and vary in cost and change or cease to exist. The knowledge of both your fixed and variable expenses will keep your finances in order and make bookkeeping easy and accurate.

Billing Strategy

Many small businesses struggle with finances due to billing issues. Accounts receivable is often a place within a small business where improvement is needed. There are several ways you can address billing issues. You can require the customer to pay in full upfront. In some businesses, demanding payment in full may not be suitable for getting and retaining customers. If that is the case, you can still get more invoices paid by offering customers a 2% discount on the total bill if they pay in full within ten days and make payment in full due within thirty days. These incentives are often used by clients of companies who implement the practice. Check out America's Best Bookkeepers

Track Your Books Closely

If you are working with a bookkeeper, review and monitor your books daily or monthly. This monitoring of the books will help to avoid negative surprises. Knowing your books will help you formulate strategies for increasing profit and lowering expenses, and it can also help identify fraud.  Even if you hire a professional accountant or bookkeeper, you, as the business owner, should always be aware of what is happening when it comes to your business finances.

Make Good Financial Habits

Being aware of your business finances and having a hand, at least to some degree, in your company’s bookkeeping is a great habit to get into, but you can do more. Set aside time every week or month, depending on your business’s volume, to go over your books and to strategize as needed to keep your business finances in order.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Stakeholders - Complete Controller

What is a stakeholder? A stakeholder is a person or organization that has invested in a business or project and has a stake in that business or project’s success or failure. When it comes to small businesses, a company can rarely get started or continue to operate without involving stakeholders. As the owner, you are the ultimate stakeholder; however, you must keep other stakeholders happy because unhappy stakeholders can cause problems and ultimately negatively impact your business. Check out America's Best Bookkeepers

Some of the adverse effects are constant communication that is unnecessary and distracting, asking for changes within the company that cause setbacks, and issues between the stakeholders and key staff. To avoid this, here are some steps you can take to keep your stakeholders happy.

Communicate

The truth is that communication is key to every relationship in your life. Your relationship with stakeholders is no different. If you have regular and meaningful contact with your stakeholders, they will have no reason to be overly involved in the business. When communicating, it is also essential that you are transparent and honest, even when you may need to deliver bad news. Most stakeholders understand there will be occasional setbacks or issues, but if you are upfront and communicate clearly, they will often stick with you through good times and bad. Check out America's Best Bookkeepers

Actively Listen

Stakeholders will have opinions and ideas, even if you don’t use their idea, they still need to feel like they have a voice, and it is being heard. Stakeholders have a vested interest in the business’s complete success; therefore, they should be able to interject ideas and opinions. Actively listening is advantageous to the owner because some ideas may fix an issue, grow the business, or inspire innovation. Remember, they are in if for the return on their investment, so they will always be coming from a place that has the company’s best interest at heart.

Manage Expectations

Managing expectations is not just related to the financial outcomes of the business. It is also about managing expectations of the relationship, communication, and the stakeholder’s direct involvement in your business. While it would be an ideal world if every business partner would invest and be a silent partner, but that is generally not how it is in the real world of the small business. Managing expectations will ensure you and your stakeholders are on the same page and avoid any surprises. Check out America's Best Bookkeepers

Strong Leadership

Stakeholders need to see strong leadership within your business. Regardless of communication or management of expectations, if your leadership is weak, no talking will overcome that with the stakeholders. A stakeholder wants to feel their investment will pay off with an owner who knows how to lead the business to profit and success.

Have a Service Level Agreement

Like managing expectations, a service level agreement is a way to layout yours and your stakeholder’s understanding of what is expected to be delivered. Having an agreement on productivity and return on their investment will ensure no one is unclear on the objectives.

Stakeholders Are People

We need to remember that stakeholders aren’t some unrelatable entities. They are people who have a stake in your business, just like you! If you keep that in mind, it will make it easier to look out for their best interest. Treat them as you would want to be treated if you were the stakeholder, and they were the owner. What would you need to be happy? What information would you want to know? What would you expect of yourself? 

The bottom line is you and your stakeholders carry the same goals and needs when it comes to your business. Taking these steps will ensure that your stakeholders are happy, and the relationship remains mutually beneficial.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
bloggers and influencers - Complete Controller

Businesses are consistently looking for ways to drive potential customers to their products and services. Using traditional routes such as print, tv, and sign ads are generally not done for small to mid-sized businesses. These businesses opt for more digital-based marketing strategies. One of the most popular strategies is using freelance bloggers and influencers to add relevant content to your site to boost search engines’ visibility. Here are the benefits of using bloggers and influencers in your marketing strategies. Check out America's Best Bookkeepers

Increase Site Traffic

Bloggers and influencers exist for the sole purpose of digital marketing. If you hire experienced writers and influencers, they will provide you with content that generates buzz and site traffic. The increase of traffic is due to the blogger or influencer using highly-searched keywords while providing well-written, relevant content that provides value to the reader. Good bloggers and influencers will also be aware of word counts as the volume of content is essential to register on popular search engines like Google. While word counts should be high, the blogger or influencer needs to keep the content readable and engaging and with the least amount of “fluff” possible to target the counts. Check with search engines to find out what the latest target word count is for an optimized blog.

Increase Customer Base

While bloggers tend to be more focused on exciting content that will land new potential customers on your site, influencers focus more on your products and services. Blog posts aim to use highly-searched keywords to boost your site on search engines than using ads and “about” sections of the blog to promote the company’s products and services.  Influencers will use social media platforms to highlight and promote your products using their influence specifically. Linking your business to someone who knows how to make their voice and opinions matter to large numbers of potential customers has huge returns on increasing your customer base. Check out America's Best Bookkeepers

Increase Credibility

Again bloggers are more about getting traffic to your site. Influencers, however, can boost your credibility, especially if you’re in a highly-competitive business. But both bloggers and influencers can have a hand in boosting credibility though in different ways. Bloggers lend credibility to your knowledge as a company. A potential customer will feel better about making a purchase or hiring a service if they feel like they are dealing with an expert. An influencer boosts your credibility by merely sharing your product and service with their social media audience and telling them they like it and why.

Generate Leads

Getting potential customer leads is one of the most challenging tasks to master for a business. Having an influencer or blogger driving traffic to your site will help with that if you have a call to action when the person enters your website. There are also the possibilities for the potential customer to sign up for new blog post notifications or to be on an emailing list that could be used as a lead to introduce them to your products or services. Check out America's Best Bookkeepers

Increase Social Media Exposure

Influencers are especially useful for generating more social media exposure since that is their primary platform of influence. Most business owners have difficulty keeping up with social media platforms. At the same time, an influencer will use their sphere of influence to promote your products or services. They can also use your social media to influence others and grab potential customers. Bloggers can also use their social media platforms to promote your blog and their posts.

Conclusion

Hiring bloggers and influencers to boost your business is a great way to increase site traffic and your customer base, strengthen your credibility, generate leads, and increase social media exposure. Ultimately, hiring good bloggers and influencers will increase your profits. Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Home-Based Businesses - Complete Controller

Many people dream of owning their own business but often let that dream go due to the difficulty of successfully running a business. However, one corner of entrepreneurship is more easily obtained for those dreamers: the home-based business. Having a home-based business can be profitable and fairly easy to start. Here are the top five home-based businesses you can start TODAY! Check out America's Best Bookkeepers

Second-Hand Selling Online

In a once dominated market by eBay, second-hand or used selling has spread to other platforms, and in some cases, you can resell items for no fee to the hosting site. While platforms like Amazon and eBay offer a way to sell items throughout the world, they come with fees and limits. These fees and limits can be overcome easily by a savvy seller. Social media and selling apps offer the ability to sell items locally and be profitable and without fees. Having a business page and using the marketplace on Facebook allows both local and worldwide selling for free. Fees only come into play if you want to boost ads. This type of selling is not for the lazy. You have to obtain, refurbish (as needed), list, respond to customers, and ship items or meet for the exchange. However, some have made this type of home-based business extremely profitable, making the hustle worth it.

Photography

While it may be true that anyone with a smartphone can take amazing photographs, photographers go above and beyond in what they offer. This business is equally as quick to start but does require equipment. You can get a decent digital camera and lenses, basic lighting tools, and good photography software for under $2,000, sometimes well under if you’re a savvy shopper, and get started. The photography business requires creativity and patience but can be profitable, especially if your photography is unique. But, keep in mind, this business is highly competitive, and you will need to stand out and offer high-quality final products. Check out America's Best Bookkeepers

Home Bakery

If you ask most owners of bakery shops how they got started, they will tell you they started with a home-based bakery business. The overhead is low as you only need to buy the ingredients in most cases and occasionally additional baking equipment. This home-based business does require a lot of time to be profitable, and you must love to bake. Some successful home bakeries specialize in one type of item, making it easier to keep it low overhead and a lot of product. Some baked goods can even be shipped, such as cookies and certain types of cakes and pastries that would hold up and taste great upon arrival. Since it is a food-based business, be sure you research the health department requirements for a home-based food service business.

Freelance Writing

Freelance writing is among the most popular home-based businesses because if you can write, you can easily start your business. While it is competitive, freelance sites and online classified sites such as Fiverr and Craigslist are where writers can put themselves out for hire. Several blog sites will pay for articles if accepted upon submission. Even if your writing skills are moderate, you can take free online writing courses to improve your writing and use some reasonably priced editing tools to help make your writing shine and give you a competitive edge. Check out America's Best Bookkeepers

Social Media Specialist

Social media is the number one way that every business, large or small, uses to market. While larger corporations will have more advertising dollars to spend in print, television, and billboard ads, they will still have a strong social media presence for marketing. A social media specialist will post and promote a person or a business on social media platforms. Many times, business owners are so concerned with their business’s operations, so they will hire a social media specialist to do it for them. The social media specialist is another business that only requires a bit of social media knowledge, and you can start it today with no overhead.

Conclusion

Though there are hundreds of home-based business ideas, these are among the top five due to ease of start-up, low overhead, and demand. The information about these five should help you decide to be your boss and start your home-based business TODAY!

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers