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Fashion blogger taking picture and holding two clutch bags
Blogging is becoming one of the most effective and cost efficient ways for businesses to market their products and services. This is largely due to the fact that proficient bloggers already have a large following, meaning that anything they post is likely viewed by many potential customers. This influencer style marketing has gained immense popularity and is becoming one of the most effective ways of marketing products to desired target audiences.

Let’s dive into the different ways influencers and bloggers can help promote your business.

Generate Online Traffic

If you have a business that is largely dependent on online sales, then having bloggers writing about it becomes of essential importance. An effective blog mentioning your product or service can drive swarms of traffic to your website. This increased traffic is all organic which means it is extremely cost effective for the business. This also holds true for businesses that are retail based. Effective blogs can help these businesses get recognized and can lead to increased foot traffic. For example, a blog article for a boutique written by a popular blogger not only raises awareness but can also lead to increased sales. Blogging is the online version of word to mouth marketing and top blogger recommendations can be a huge advantage for businesses.

Generate Product Sales

Certain bloggers only write about certain topics and, thus, are considered experts in their field. For example, if a popular influencer who is well known in the food industry writes a blog about the virtues of using your product over competitors, this can be a huge endorsement and lead to increased product sales. Influencer marketing is extremely effective as a recommendation from someone you consider an expert is an opinion that people take under consideration when making a purchasing decision.

Blogs are Interactive

Another advantage of a blog is that it is often informal and set in a conversational style that urges readers to respond and comment on the material. These opinionated and often humorous blogs are an indirect way of marketing to your target audience, which is both informative and subtle. Comments left on blogs that include recommendations for your service or product can often shed light on how customers perceive your product. This market insight can lead to further understanding of customer behaviors and what can be done to improve customer satisfaction and experience.

Blogs are Easily Accessible and Free

One of the best attributes of a blog is that it is easily accessible to anyone who might be interested in the related topic. Blogs are also free to setup and extremely easy to use. Essentially, it is an online journal; all one has to do is write and post! Blogs have evolved from simple online journals to effective marketing tools for businesses.

Improves Customer Service

Blogs can also be used as a kind of interactive FAQ for your products and services. Since blogs are interactive, customers have the ability to directly submit their concerns or questions which can be answered promptly, greatly improving the customer’s experience.

Humanizes your Business

Most marketing material is either highly informative, which makes it dull, or short aimed towards a call to action. Blogs are a perfect blend of both. They are informative, but, since they are generally informal, information is not conveyed in a manner that is dry or dull. Talking about your business in an informal setting not only helps to humanize the business in the eyes of customers, but also shows that the business cares about its customer opinions and perspectives.

Establish Credibility

Generating appropriate, concise, and factual information on a regular basis helps in building credibility of the business. Customers begin to consider the business as leaders in the industry and this helps in building credibility and trust.

Conclusion

When used effectively, blogs can be one of the most effective ways to market to potential clients. Not only is it extremely cost effective, it is the perfect way to target a niche market. Influencer marketing and blogs are the word-of-mouth marketing tools of the future and, if you are not currently utilizing it for your business, you are losing out on potential sale opportunities.

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About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual accounting, providing services to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks file and critical financial documents in an efficient and secure environment. Complete Controller’s team of  US based accounting professionals are certified QuickBooksTMProAdvisor’s providing bookkeeping and controller services including training, full or partial-service bookkeeping, cash-flow management, budgeting and forecasting, vendor and receivables management, process and controls advisement, and customized reporting. Offering flat rate pricing, Complete Controller is the most cost effective expert accounting solution for business, family office, trusts, and households of any size or complexity.

Fashion Blogger - Complete Controller

It can be a tricky job to work with leading fashion bloggers. Hundreds of online and offline brands are competing for attention. Standing out from the crowd can be a difficult proposition, especially if you are a local business.

Before you approach an influential fashion blogger to promote your product, ensure that you a goal in mind. The best way to reach out to them is to have a specific and focused idea. Bloggers will say yes to working with you if they don’t have to work hard to include your product in their content. It is important to come up with a creative idea.  

Banner ads, typical sponsored links, and product mentions are promotional methods that are quickly becoming outdated. These types of promotions have little impact on readers nowadays because they are aware of old-school sponsoring methods. There are still ways to stay on top of your game as an apparel or fashion brand and, that is to come up with creative methods for promoting your product.

Are you searching for some ways to do so? Listed below are four ideas that you can implement right away. Check out America's Best Bookkeepers

  1. Ask the blogger if they can Feature your Product in an Outfit Post

If you want to make headway with a blogger’s audience, then outfit posts are the easiest way. Normally, lifestyle or fashion bloggers mention their complete outfit at the bottom of each post. Before you approach the blogger, ensure that your product aligns with their personal brand because bloggers usually start to queue the items that they accept to feature.

Once the blogger has accepted your product feature and price if you wish to amplify the impact of the post, share it with your networks.

It is a good idea to send the fashion blogger some of the things from your product line. Even better, create a promotion that makes the audience visit your online or boutique shop.

  1. Ask the Blogger to Feature your Product in their next Closet Tour

Fashion bloggers can promote your product in their upcoming closet or apartment tour. Such tours have become popular when it comes to promoting products that are not directly “fashion-related.” In these heavy-hitting videos, five to six products are usually promoted at the same time. Check out America's Best Bookkeepers

The way to slip in your product with their next apartment tour is to straightforwardly ask if they can mention the site/brand in their video or photographs. If you want to get extra attention for your product, be sure to send the most attention-grabbing and flashiest product that you have in stock.

  1. Create a Look Book Featuring the Blogger

If you want to approach an influential fashion blogger to work with you, look books are the most flattering way to do so.  However, this method can be a bit tricky. In this case, you need to ensure that the blogger’s style and your brand are perfectly aligned.

A good indicator is whether they have worn your products before or if anyone in their comments has mentioned your brand’s name. If you have a good eye, you will be able to tell if your blogger is a vintage-lover, edgy, high fashion, or boho (with, of course, many sub-genres included).

If you are launching your new summer line, include a top local blogger as a model for your photoshoot. Make the storyline creative, and the blogger’s recognizable face will attract more attention than your regular look book. Check out America's Best Bookkeepers

  1. Invite the Blogger to an In-Store Party to Promote your Product

If you want to build a relationship with the blogger and impress them, this is your chance. This is also an opportunity for the blogger to take authentic pictures of themselves in your store.

Bloggers enjoy being handpicked and invited to elite events. Get a party going for them, and be sure to give away nice gift bags so that they can take pictures and post them on their social media sites. Please take note of all of the expenses related to this event, as it will help you with your bookkeeping. Before reaching out to the fashion bloggers, include a hashtag for your shop or event.

Conclusion

After reading about these four creative ways to promote your product through an influential fashion blogger, you must have realized that it is not too difficult to promote your boutique with fashion bloggers. Irrespective of whether it’s a promotion from an outfit post, an apartment tour, a look book, or a blogger party, these are all creative ways to have your product shine out from the crowd.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers