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Like a commercial brand, the personal brand must be elaborated with dedication, be protected and transmitted to all people. It is a concept that makes reference to the footprint that you leave in others, in order to differentiate and communicate what makes you visible and allows you to excel in a competitive environment.

It is very common for you to make certain mistakes when creating your personal brand, however, it is nothing that you cannot correct. You must first identify what you are doing wrong, it is important that you remain firm and do not lose the perception, since otherwise you may end up confusing your audience.

 

 

Error # 1 – Identity not well defined

To start defining your personal brand, you must first be clear about your identity, who you are, what you are looking for, what you want, what you know how to do, etc. All these special aspects will help you to differentiate yourself from the rest, and will make the public interested in you. Without a defined identity, you will not get the number of followers you want.

Think carefully about the subject you want to identify with, since when you start to position yourself in that sector, the public will know what your specialty is and the value you bring to the subject.

 

 

Error # 2 – Use different names in networks

Think right from the beginning the name that will represent you, one of the mistakes that are often committed more often is to have several profiles with different names on social networks, this way the general public will not be able to recognize you easily.

What should you do? Precisely have the same name and photo in all your profiles, so it will be easier to gain followers.

 

 

Mistake # 3 – Lack of objectives or goals

Doing things just to do them has never been good, you should always have a defined goal with an action plan that helps you achieve what you have proposed. This applies to any situation, before carrying out an action, for example, making a new publication, ask yourself how that post contributes to your content, what it is you want to achieve, how your followers know you, and if the content represents you, etc.

At this point it is also key to measure the impact of your actions, so that you can determine if the strategy you are using is appropriate and if it is giving good results. It is not simply to have goals, but to analyze the results and make the adjustments that are necessary to keep improving.

 

 

Mistake # 4 – Remove negative opinions or opinions that you do not like

Transparency is fundamental in gaining a reputation and creating your personal brand, there will always be people who give negative or critical comments with intentions to offend. Remember that you should not fall into their game and show yourself how you are, even if there are different opinions. It is not honest or correct to eliminate the messages you do not like, on the contrary, learn to face these situations and manage them in the right way.

 

 

Mistake # 5 – Do not be yourself, lack of originality and inconsistency

Do not copy the other people, the one that can be harmed is you. It’s okay to do some research to analyze the competition, but you should never stop being yourself. It is a common mistake to want to copy others, to the point that you start to change your personality without realizing it. When your personal brand is not consistent, the probability of failing in the attempt is much higher.

To expand your brand it is always good to dedicate the time necessary to develop a good plan and publish content on a regular basis, it may take a little more time, but doing it irregularly will make it difficult for your followers to follow your rhythm.

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About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing services to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks file, critical financial documents and back office tools in an efficient and secure environment. Complete Controller’s team of US based accounting professionals are certified QuickBooks™️ ProAdvisor’s providing bookkeeping, record storage, performance reporting and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay services. With flat rate service plans, Complete Controller is the most cost effective expert accounting solution for business, family office, trusts, and households of any size or complexity.

At a time when images, photographs and videos are the protagonists of the web, it is important to make use of the best of each tool to grow your business.

Although many companies have made elaborate efforts to publicize their brand on the internet and social networks, well-planned strategies are needed to make this a success. Not only is it important to reach the audience, but to connect with it. This does not mean that you need expensive strategies, but to make use of all the available tools to get the most benefit.

 

How to do it?

Develop the personality of your brand. Investing a little time in developing a personality, language, style and tone to your brand is what will differentiate you from others, and video can be the ideal means to make it known.

Video marketing is growing by leaps and bounds with good reasons. According to a study by Vidyard, more than 70% of marketers claim that video executions have a higher conversion rate than other types of content. Here we share 3 tips that will make your startup benefit from video advertising:

 

  1. Show your Brand Personality

To get the most benefit from the video, you need to know how to use it. The easiest way to achieve success is to make a personal connection with the camera. Impersonal images of beautiful landscapes or assembly lines are not going to catch the viewer’s attention in the same way a person would speak directly to the camera.

If you don’t have the production skills or resources to create a great video, don’t worry, you don’t need more than a few seconds to catch a viewer’s attention and show him what your company is about.

 

  1. Give Personality to your Product or Service

You don’t like going on camera? You do not necessarily need to be yourself or a representative in the picture, make your product or service the protagonist of the story.  Make use of music, shots and editing to give personality to what you are making known. Another good option is to make use of the animation through which you can give life to a product and let it be the one who tells the viewer what they should know.

 

  1. Use the Tools at your Fingertips

The video might seem expensive and out of reach for certain startups or SMEs, but in reality it can be an inexpensive and very effective tool. Today, if you have a smartphone, you can make an excellent marketing video. You don’t need it to extend beyond a few seconds or a minute, as long as the points that make your company unique stand out.

Check out America's Best Bookkeepers
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing services to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks file, critical financial documents and back office tools in an efficient and secure environment. Complete Controller’s team of US based accounting professionals are certified QuickBooks™️ ProAdvisor’s providing bookkeeping, record storage, performance reporting and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay services. With flat rate service plans, Complete Controller is the most cost effective expert accounting solution for business, family office, trusts, and households of any size or complexity.
company branding - Complete Controller
We work with businesses at all stages of development, and I believe that small and new businesses make the mistake of not understanding the importance of establishing a brand early on. A brand is a symbol that represents all of the hard work and goodwill that a business invests time and money in creating every day. Small business owners should be careful to obtain a trademark for their brand name and logo so no one can trade on their goodwill and, if they do, they can be stopped. Check out America's Best Bookkeepers


Establish Trust

Consistent messaging and branding makes potential clients see you as reliable and dependable. You will look like you have been around for a while, and you aren’t going anywhere – and that’s the type of enterprise people feel comfortable doing business with. Our brand has been a consistent part of our marketing from the start, and here we are,  nearly a decade into our company’s journey. Most of our industry colleagues can easily recognize us by our checkbox alone!

Choose a Personality Check out America's Best Bookkeepers

When considering your brand messaging, also think about the tone you use when communicating with your customer base. Are you witty and dry? Do you make the experience humorous or light spirited? Or do you prefer to represent your brand as serious and professional? Do you use a mascot or logo to reflect that tone? Social media is a great place to display your tone and engage with an audience that appreciates your brand personality.

Display Prominently

Once you have decided on a brand mark, use it on everything. Part of branding is ensuring that the website, brochures, business cards, leave-behinds, web advertisements, promotional materials, etc. all represent the same name, logo, color scheme, and messaging. Not only should it all be the same, but the brand should also be on everything: internal messages, signature blocks, directory listings, checklists, and human resources documents.

Take the time to establish a strong brand for your company. One that reflects your personality. Once you have made a choice, use it on everything. Soon your audience will recognize your brand as you! Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers