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Digital Strategy - Complete Controller

Last year, the question was no longer: “Should we build a digital strategy for your business or not?” This fourth industrial revolution of digitalization has become essential for the development and success of your business daily.

Today’s customer is technophile, demanding, and constantly on the go. According to studies, 89% of Swiss people use smartphones, and 21% a tablet computer to access the Internet. In fact, in 2022, the number of monthly active Internet users will reach 6.92 million people in Switzerland.

What is a digital strategy?

In short, digital strategy offers many channels that you can use to market the services or products of your business, SME or multinational.

But without direction, all effort is in vain. To succeed in this constantly changing digital world, you need an action plan. This plan is an effective digital strategy to ensure that your efforts have the maximum impact, i.e., a maximum return on investment (ROI). Designing a digital business strategy is easier than you think. The secret is to divide it into small, realistic steps. Here are eight steps to build an effective digital strategy for your business. Check out America's Best Bookkeepers

  1. Analyze your position on the market

Before you start your digital strategy, consider three points: 

  1. Your company 
  2. Your industry 
  3. Your position in the market

Define the strengths and weaknesses of your business concerning the market. Consider the business opportunities available in your market and external threats.

This methodology is known as SWOT analysis. This English acronym can be translated into French by SWOT: Strengths, Weaknesses, Opportunities, Threats.

It gives your business an overview of internal and external business factors and identifies key issues.

  1. Define the goals and objectives of your digital strategy

To ensure the success of your digital strategy, set realistic goals. Digital enables many goals to be achieved, such as:

  • Conversion of Internet users into customers
  • Lead generation
  • Increased visibility
  • Traffic generation
  • Customer loyalty
  • Improving Customer Experience

The best practice for defining your digital strategy’s objectives is based on SMART indicators – Specific, Measurable, Acceptable, Realistic, Temporarily defined. Check out America's Best Bookkeepers

  1. Analyze your competitors’ strategy

You are trying to establish a dominant position for your company in your digital market. Your competitors do too.  Plus, they could have the same goals as you. It is, therefore, interesting and useful to analyze their practices followed to build your digital strategy.

Here are the key points to take into account when analyzing your competitors:

  • Who are their clients?
  • What are the strengths and weaknesses of their strategy?
  • What communication strategies do they use?
  • How do they connect with their target customers?
  • What social media are they active on?

By comparing your objectives to your competition analysis, you assess their relevance.

  1. Identify your target customers

If you want to tell a story that connects with your audience, you have to understand who your audience is. Identifying your target customers is, therefore, one of the important steps in implementing your digital strategy. If you don’t know your target, chances are you are shooting nearby.

By creating personas specific to your products or solutions, you will adapt better your marketing efforts to your target customers’ needs. 

It has been shown that the use of persona increases between two to five times the traffic of targeted Internet users on the website.

  1. Define your communication strategy 

Once you have identified your SWOT, your objectives, competition level, and persona, identify the communication channels to spread your marketing message.

The channels to consider for your digital strategy are

  • Web ecosystem (main website – microsites, applications)
  • Email and customer relationship management (CRM)
  • Intranet
  • Social media for internal and external users such as WhatsApp, Instagram, Facebook Workplace, Twitter, LinkedIn
  • Email marketing
  •  Pay per click
  • Search engine optimization
  • SMS/text messaging
  • Video Marketing
  • Integrations/Systems that will help reduce administration Check out America's Best Bookkeepers
  1. Create an effective editorial strategy

A strategy within a strategy? 

Yes, by creating content that engages your potential customers, you attract Internet users looking for solutions. The content marketing leaders (editorial or content strategy) collect 7.8 times more traffic on their site than the others. 

To promote your engaging content through the most effective digital communication channels. This will make it easier for you to get the results you want. Inbound marketing is a strategy that focuses on creating high-quality content for Internet users who, in turn, will promote your product/service and your commercial messages. Many marketers, often inexperienced, think that content marketing is too expensive. Reality shows the opposite. Although content marketing takes longer to be profitable than outbound marketing, it costs 62% less and generates more than three times more leads in the medium term.

  1. Manage your resources and budget 

To optimize the functioning of your digital strategy, consider these two important points:

First, identify resources internally and externally. Hire the people in your organization who can best manage the actions that add value to your strategy – and contract out accordingly. By analyzing your available resources and deciding where to place the talents concerning your goals and milestones, you guarantee greater success for your strategy, and therefore for your business.

The second point is to set a web marketing budget. This budget determines, at least in part, the resources you will use to achieve your goals. Certain digital tactics require greater financial investments. Simultaneously, other solutions require more patience and internal efforts (e.g., inbound marketing).

  1. Measure the performance of your strategic actions 

Don’t think that once you’ve implemented your digital strategy, your work is done. Measuring the performance of your strategic actions is an ongoing task.

Collect all digital data from resources such as Google Analytics, Google Search Console. Regularly request reports from key departments and your suppliers to distinguish between actions that work and those that don’t.

KPIs (key performance indicators) that can help you effectively measure the performance of your strategy are

  • Traffic on your website 
  • Average time spent on your website 
  • The position of keywords on Google (natural referencing) 
  • Click-through rate 
  • Conversion rates
  • ROI of each campaign (return on investment)

There is a free tool that allows you to generate free dashboards with all these indicators: Google DataStudio.

By regularly monitoring your KPIs, you will discover which content or campaigns generate traffic, clicks, engagement, and ultimately sales. Learn from your mistakes to correct your digital strategy. It will become smarter, stronger, and more efficient.

 

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Online Food Business - Complete Controller

When you start a business, it requires your time, hard work, and patience. The food business is not an exception. It requires a lot of hard work and is not a passing trend business; it has turned into a complete industry. The online business has flourished during the last ten years. The online food business is the best business to operate if someone loves cooking. The online food business needs consistency to maintain food quality so that orders keep coming. Here is the ultimate guide on how to start an online food business. Check out America's Best Bookkeepers

Start sending food samples

People are demanding when it comes to food. They will only pay for something that they love to eat. It is smart to send some food samples to people to taste it and pass their verdict of whether they like it. It is a marketing tactic to send food samples to bloggers and influencers who have many followers. If they like the food and share good reviews regarding the food, they start getting more orders.

Write about the food

Writing and letting people know that food is important for the business owner makes people trust the food quality and taste. Start a food blog before starting the business. Share some of your favorite recipes and review food. It works as an advertisement for the business. Write about catering for a small party and how well it was managed. Once the blog gains a good number of followers and readers, then publish about the business. Check out America's Best Bookkeepers

SEO

If the business is to be operated through a platform such as a blog or a website, then the smartest move will be to get it to search engine optimized. Get a good ranking on search engines like google, yahoo, bing, etc., to get more orders.

Food Photography

Everybody with a DSLR is a photographer. The idea is not bad! If someone is good with photography skills, then it should be used to showcase the food. Appetite accelerates with the sight of food. Capture best shots of the food with perfect lighting. It attracts clients and will give the business an edge over other competitors.

Stick to the recipe

If there is a precise recipe, then stick to it. Never change the ingredients and technique of cooking. Once people start liking the food, they will want to have it for the same taste again. If the taste keeps changing, they will not trust the cook’s cooking skill and will stop ordering.

Deliver what is promised

Never leave any stone unturned to gain customer’s trust. If the business claims to offer dietary food, then it should serve 100% dietary food. It is business ethics that should not be ignored. Check out America's Best Bookkeepers

Aim to target customers

It is highly profitable to plan who you want to serve the food to. Ideal clients for an online food business are office-based workers. They keep looking for an affordable home-based daily meal. Market the business at an office’s oriented building. If the food is tasty and appealing, one might get multiple orders from the same location, making delivery easier.

Delivery timing

Unlike any other online business, the food business revolves around the perfect timing of food delivery. If a customer has ordered food to be delivered at 1 pm, that customer will expect the piping hot food to arrive at or before 1 pm. The logistics and delivery of the food should be precise.

Packaging

Invest in some attractive and relevant packaging. If it is a soup that has to be delivered, make sure the bowl is split-free. Nobody likes to split and half a bowl of soup. If it is some ice cream-based dessert in the order, make sure it does not melt away. For multiple orders, tag each container properly.

Invest in ingredients

Always invest in the raw material. Choosing the perfect ingredient is the key to consistency. Always choose wisely and then stick to it. Changing one ingredient with another will make a huge difference in the taste.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Accounting Software for Your Restaurant - Complete Controller

Whether your business is a restaurant or any other business, operations can be a challenge. Running a business is not for everyone, especially when owning and operating a restaurant. When running a restaurant, there are essential tasks such as hiring the right team, hiring and training good managers, providing the best quality food, training the staff, and running a profitable business.

These aspects of operations are time-consuming, and as a business owner, the temptation will be to do it all yourself. One important aspect of running a restaurant is accounting. It is as important as staffing and having great food. Because of the many moving parts of running a restaurant, hiring a professional accountant is in the company’s best interest. An accountant’s job is to keep track of finances and provide manageable plans for the future by creating and implementing a budget. Check out America's Best Bookkeepers

An accountant’s job is stressful and can be made even more stressful if a business is booming. Depending on its size and success, an owner will hire an individual accountant or an accounting firm. Apart from that, some restaurants use software that helps their accountant keep the business’s finances under control. Choosing an accounting software should be decided between the owner and the accountant using the software. Here are important things to consider when choosing the best accounting software for your restaurant.

Accounts Receivable and Accounts Payable

Every restaurant has incoming and outgoing payments that need to be paid and recorded. Accounts receivable and payable is why it is important to look for full-featured accounting software that fulfills and manages both sides of accounting needs. Check out America's Best Bookkeepers

The accountant needs to handle the daily accounts receivable and payable and track expenses, inventory, operating costs, and create and keep a budget. Therefore, choosing the right accounting software is essential to ensure the business is covered when it comes to finances. Having accounting software should enhance the business and make accounting and bookkeeping easier for whoever is handling the accounting for your restaurant.

Another important thing to look for in accounting software is that it has an efficient payroll system. Having a payroll system in a professional accountant’s hands removes responsibility from the owner and puts this important system in a financial expert’s hands. Adding a payroll system through software is easy, and it saves a lot of time and virtually eliminates errors. Because once the details have been added, there is nothing else to do after that except for ensuring payroll is funded and that the system works. Having software with a payroll system also becomes easier for the accountant to analyze labor and staff costs. Check out America's Best Bookkeepers

Connect Accounting Software to Bank Accounts

Linking bank accounts to your business accounting software is a necessity. Connecting the business bank accounts to the software helps to keep the budget accurate because the company bank balances will be in real-time. This linking of the accounts is also essential so that if there is a discrepancy, the accountant can quickly look through the details and data of the software and the bank account. The restaurant owner should let an accountant connect the business bank account with the software to ease both.

Besides being an advantage to the accountant, having the bank accounts linked to the software will make it simple for the owner to log into the software or bank accounts and know what is going on with the business’s finances. This access will ensure that the owner is always aware of the financial health of the business.

Conclusion

Whether you have a restaurant or any other business, you must have a strong accounting and payroll system in place. Regardless of the business’s size, if you don’t have a handle on the business’s financial aspects, it can be disastrous. Finding the right accountant and accounting software should be the priority of every business owner.  

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Non-Performing Asset - Complete Controller

When an asset generates some income or revenue, it is considered a Performing Asset (PA). When that asset stops generating income, it is considered a Non- Performing Assets (NPA).

A Non-Performing Asset is a loan asset that stops generating any income, either in fee commission, interest, or other costs. There is always a debate amongst economists that an ideally working financial process allows smooth regulation of investments and savings, leading to economic growth.   Check out America's Best Bookkeepers

What is a balanced financial system?

A well-maintained financial system helps to accomplish a well-organized distribution of resources over time by eliminating the inadequacies taking place due to other market resistances and socio-economic factors. In a well-operating financial system, managing Non-Performing Assets is a crucial part. Non-Performing Assets, after a certain point, are a cause of concern for every firm, as they affect the smooth flow of credit. Credit is the most important aspect for any business as it helps in the growth of the company.  

In the highly competitive banking world, daily customer service progress is the most helpful instrument for better growth.

Categories of Non-Performing Assets

On knowing which assets are Non-Performing Assets, the banks should divide them into three categories depending on the period they stayed non-performing:

  1. Substandard Asset
  2. Doubtful Asset
  3. Loss Assets Check out America's Best Bookkeepers

Substandard Assets

A substandard asset is the one that has stayed Non-Performing Asset from less than or equal to 12 months. In this case, the security charge’s present value is not enough to guarantee full due recovery to the bank. In simple words, this type of asset will include the asset’s highly defined weaknesses, which threatens the debt’s liquidity. Furthermore, such assets are ranked according to the loss they will incur to the bank if the insufficiencies aren’t corrected.

Doubtful asset

Doubtful assets are the ones that have been in the substandard category for full 12 months. A loan becomes doubtful when it inherits all the qualities defined in substandard assets along with traits of lacking liquidity. Based on present known conditions, facts, and values, such assets get highly questionable.

Loss asset

Loss assets are the ones where internal or external auditors or banks notice a loss, but that amount is not stated completely. In simple words, an asset is thought unredeemable and of such little importance that it is not included as a bank’s asset. In such assets, the guarantee of getting back the value is so little that even with having a bit of hope of recovery, the banks don’t consider paying attention to them. Check out America's Best Bookkeepers

Why do Non-Performing Assets occur?

The reason behind the occurrence of Non-Performing Assets is bad loans. Generally, it is the failure to complete the financial commitments, state it as a non-ability to pay the loan. Such loans can come due to the given reasons:

  • General banking procedures, including bad lending systems
  • Overhang components usually occur due to natural disasters, environmental issues, diseases, business cycles, etc.
  • A banking crisis that recently occurred in Japan, South Asia, and the USA
  • Incremental components caused due to internal bank management, including terms of credit, credit policy, etc.

Non-Performing Assets are not restricted to bad impressions on account books only, but they have a massive effect on the national economy. Here are some of the impacts of Non-Performing Assets:

  • For the compensation of the Non-Performing Assets losses, banks increase interest rates on some of their products and services
  • Loss of uninsured deposits happen, thus the depositors don’t enjoy the complete returns
  • Bank shareholders get affected badly
  • Funds are redirected from good to bad projects that result in bad investments, which adversely impact the economy
  • No or low repayment of loan and interest lead to liquidity problems

 

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
COVID-19 on Business - Complete Controller

Before the COVID-19 crisis began, the United States enjoyed the longest period of economic growth in its history, with an annual growth rate of 2.3% in 2019. This growth was reflected in low unemployment and inflation rates and the solidity of trust. 

The arrival of COVID-19 has had a strong impact on the nation, although it has not affected businesses for every city or state. New York, New Jersey, and Connecticut account for almost half of the nation’s deaths. In general, the number of infections and hospitalizations is decreasing, but new hotspots are emerging daily or weekly.

Most states have already defined guidelines to follow for the reopening of the economy. The guidelines vary from a careful de-escalation in phases to a total return to normal. It is important to note that the United States is highly decentralized and has four government levels: federal, state, county, and city council. Because of this government breakdown, it is not surprising to see that two neighboring cities have different rules. Check out America's Best Bookkeepers

New York and New Jersey have been hit hard with the effects of COVID-19, and there are significant delays for all transportation. In other areas, such as the city of Houston (the largest port in the US), it seems that all transportation is operating as normally as possible. These variants are directly due to how the government in those cities and states are handling the issues created by COVID-19.

Government aid

The government has taken measures at three levels: for individuals, SMEs, and large companies. Government aid has been coming from the federal level when it has come. Further aid is expected going forward. However, this aid’s amount and availability are hotly debated by the federal government and slow to roll out to those who need it.

For individuals

The federal government has already distributed financial aid to each person making under a certain amount; for example, $3,400 for a family with two children. It also has extended unemployment benefits for an additional 13 weeks and adds another $600 per week to state benefits, which in many cases are scarce. The second wave of checks has gone out along with an extension of unemployment benefits. There are more funds expected within a few months. Check out America's Best Bookkeepers

For SMEs

Businesses with fewer than 500 employees are eligible for the Paycheck Protection Program (PPP), a loan designed to pay wages for two months. If the money received is used for that purpose, the loan is forgiven, and it will not need to be repaid. This program has generated a lot of controversies because it has become known that large companies have applied for loans and have been granted them even though many large companies have easily survived.

For large companies

The federal government grants billions of dollars of bailouts to selected industries to keep jobs and avoid bankruptcies: airlines, hospitals (which are private in the US), the automotive and aerospace sectors, tourism, etc.

All of these grants are for US companies, regardless of whether they are part of a foreign entity or not. Also, there are additional local measures and aid for all American companies in each state and even in large cities.

Economic forecasts

It is still early to understand all the implications of COVID-19 at the macroeconomic level. GDP will decline, the record economic growth the United States has enjoyed in recent years is over, and unemployment has exploded. Before the virus, the United States’ unemployment rate was 3.5%, the lowest in 50 years.  Check out America's Best Bookkeepers

However, it is important to note that most of the lost jobs are in the service industries such as restaurants, hotels, shops, etc. As the economy slowly reopens, these jobs are expected to return. When? No one knows, but the US has often shown its ability to bounce back quickly.

Business Opportunities in the United States

The United States will continue to be a very large and stable market for companies around the world. We do not expect this to change. As we adapt to the challenges posed by COVID-19, new ideas and new solutions are needed in the way we interact, shop, eat and travel, so business opportunities in the United States are in these sectors. The medical/health sector must also adapt, and new technologies in telemedicine, for example, are very interesting.

We will likely see the effects of Covid-19 for years to come in the way we work and go to school. Will people who can work from home prefer to continue like this instead of going to a crowded office and wasting time in traffic? Will children continue to go to traditional schools, or will we see the emergence of a new system that is more flexible? It will be interesting to follow these trends in the coming months and years to identify business opportunities.

Doing Business

The way we are doing business has already changed completely. Since we cannot meet in person, businesses have successfully used technology to continue to conduct business remotely. This will continue for the foreseeable future. Of course, this is not possible in all situations, so travel and personal meetings will eventually resume. We are used to working remotely in the US and will likely carry this way of doing business for years to come.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Types of Mortgages - Complete Controller

A mortgage allows a creditor, who is not paid within the agreed time, to obtain the building’s seizure. It subsists in full on all the buildings affected by it, on each portion of these buildings and their improvements, until the debt’s full repayment.

What is the best mortgage for me? Financial opportunities play an important role and the willingness to manage possible changes in expected interest rates. Often, the combination of different types of mortgages is the best solution. Check out America's Best Bookkeepers

Types of Mortgage

Valid for all three types of mortgage

In all types of mortgages, the interest rate level depends on the size of the credit and its duration, the rate of the market, and the credit health of the debtor. In general, the debtor should opt for a combination of the three types of mortgages. In this case, it is highly recommended to seek the advice of a specialist.

Fixed mortgage

The most popular variant is the fixed mortgage. In this type of mortgage, the rates and maturities are fixed at the time of the contract’s finalization and remain unchanged for a period ranging from one to 15 years.

For people who wish to predict their budget accurately without having to deal with fluctuations in interest rates, the best solution is a fixed mortgage. However, a fixed rate can also become a disadvantage: even if the interest plummets, one remains bound to the fixed interest rate. Check out America's Best Bookkeepers

The variable mortgage

Variable mortgages have no fixed maturity. Most of the time, they can be terminated within three or six months. The interest rate varies in relation to the general interest level, which makes the variable mortgage rather attractive when the interest drops and is freely adapted by the bank. However, banks are reluctant to pass on the benefits of falling interest rates.

A variable mortgage can also be a transitional solution for a homeowner, who may require short-term financing because he wishes to sell the property soon and needs the flexibility.

The money market or LIBOR mortgage

The money market mortgage exists for a fixed term of three to 12 months. The interest rates of these types of mortgages are subject to strong fluctuations. Against the excessive oscillations upward, it is possible to protect oneself via an upper limit of interest (cap); however, this has the disadvantage of not being free. It is also possible to define a minimum interest, which makes the mortgage cheaper. If you rely on lower rates but can manage any fluctuations, you should opt for the money market mortgage. Check out America's Best Bookkeepers

The legal effects of mortgages

Unless the sale of the mortgaged property continues in accordance with the terms of the civil enforcement laws by which the mortgage agreement may not derogate, the unpaid mortgage creditor may: claim that the immovable remains in payment to him, unless the immovable constitutes the principal residence of the debtor. In this case, the buyer may enter into a mortgage agreement in which he will become the mortgaged property owner unless the property is the principal residence of the debtor.

In these two cases, the building must be estimated by an expert who is appointed amicably or judicially. If its value exceeds the amount of the secured debt, the creditor will owe the debtor an amount equal to the difference. If there are other mortgage creditors, he must then record it. The mortgage follows the property in the hands of which it passes, to be paid according to their claims or registrations’ order.

If the third-party holder does not fulfill the formalities established to purge his property, by the effect of registration alone as the holder, all the mortgage debts remain, and the owner enjoys the terms and deadlines originally granted to the debtor. In the same case, the third-party holder is obliged to pay all the interest and capital payable or abandon the mortgaged property without any reserve.

If the third-party holder fails to comply with one of these obligations, each creditor who holds a resale right in the immovable has the right to the seizure and sale of the immovable under the conditions legally provided for that purpose.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Quickly Find a Job - Complete Controller

Before the age of social networking and recruitment agencies, it was commonplace to secure a job right out of college and remain there for the rest of your career. People valued this security and were reluctant to switch their jobs or fields. Many professionals have vibrant careers in multiple workplaces in modern-day business and prefer to switch their jobs after two or three years.

Today, many frequently changing jobs is considered ideal by many because having work experience at multiple companies cultivates more work exposure. It is also thought that this allows for developing a more diverse skillset by experiencing different work environments and ethics. Check out America's Best Bookkeepers

 Additionally, professionals are becoming more conscious of their career choices these days and take care to conduct solid research before deciding on a career path. No one wishes to be forced into a career path that they are not fulfilled in. To avoid this, people begin contemplating their dream job at a very early age. Due to the ever-increasing competition, an individual entering the professional field must be proactive with their approach when looking for exciting new job opportunities.

Here are a few effective strategies that can help you quickly find your dream job and continue cultivating your career path.

Referrals

Many employers reward their existing employees with handsome incentives if they refer a quality hire to their company. Referrals are one of the best sources to provide people with relevant jobs. In fact, it is common among organizations to have internal employees advise their friends or relatives for a position at their office. However, great care should be taken to ensure that the person they are advising can adequately handle the job’s required duties.

Many employment vacancies are filled, and employers gain talented and competent employees for their offices due to the referral technique. Many potential candidates are connected with suitable jobs that complement their career interests and goals via this referral strategy. Check out America's Best Bookkeepers

Networking

With the increasingly competitive nature of the current job market, networking has become more important than ever before. Many people get jobs based on their connections and affiliations. Networking is a great way to learn about job vacancies and company culture.

Additionally, it is crucial to stay active on job searching portals by monitoring opportunities that best match your qualifications and goals. Checking these sites regularly will also allow you to stay current on market trends.

Another tip to keep in mind when networking is to give consideration to freelancing or contract/project-based opportunities, as these often lead to full-time opportunities.

Job fairs

Typically, there are two types of job fairs: ones that are focused on a particular industry and others that offer opportunities in a particular field. Job fairs provide an excellent platform for ambitious individuals to become connected with suitable jobs in any industry. Check out America's Best Bookkeepers

Career websites

Various career websites advertise job opportunities that are geared towards a target audience. These websites are another convenient way for candidates to secure the job of their dreams. Catering to a wide variety of industries and fields, career sites are an efficient way to narrow your search to find a job suitable to your desired career path.

Cold calling

Cold calling provides job opportunities to ambitious candidates. In this method, companies find profiles online and approach the potential hire via call or email to alert them of the vacancy. Cold calling is particularly effective when a company finds a promising and competitive profile.

Company websites

Many candidates consider company websites to be the best way of finding employment opportunities. Typically, organizations provide an online portal where candidates can apply for a vacant position.

There are many quick and effective ways to search and apply for a job. It is crucial to connect the right person to the right job vacancy to decrease turnover rates and improve company culture.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Financial Freedom - Complete Controller

If you find yourself struggling to make ends meet and are stressfully living paycheck to paycheck, it might be time to consider a new profession. When accepting a new position, consider these questions and learn how you can enjoy the advantages of having a stable job, experience financial freedom, and live life to the fullest. Check out America's Best Bookkeepers

Preparing for a stable job

Most people spend years in school and work hard to pursue a solid education. Understandably, they have a positive return on years and years of stressful studying. When moving to advanced education such as college or trade school, make sure you are researching the job market and the future of the career you are working towards. There are plenty of online resources and advisors who can help estimate certain jobs’ profitability in the future.

Does my salary align with my budget?

One of the first and most obvious ways to achieve financial freedom is to find a job so that you have a source of income. A stable job means a stable income. Before accepting the position, make sure that your take-home pay will be in line with your budget. Create a budget and look at your living expenses such as rent, mortgage, child care, electricity, phone, and groceries. Determine if your salary will cover these basic needs from day to day. Make sure to leave room for savings in case of emergency and leisure activities. Having a budget and allowing room for unforeseen expenses means you can have less stress and more fun. Check out America's Best Bookkeepers

Does my job provide benefits and professional growth?

Ensuring your job has good benefits and room for advancement can also ensure your chances for success. A stable company will always offer their valued employees benefits in return for their services. This may be in the form of compensation, such as a percentage of the company’s profits, a pay increase, or can include other things like medical insurance and vacation time. Your advanced skills, reliability, and enthusiasm should always be rewarded. 

A major benefit that a stable company will provide its employees is paid time off and job security. Is your company lenient, and is your boss understanding of days you may need to take off for being sick? And even better, are you still going to be compensated? Make sure to consider this when negotiating benefits.

Invest in your future

Being able to set aside money for the future is important and helpful to provide for your family and your children. Some jobs will contribute to an employee’s retirement fund or match a 401K. There are many ways to invest a percentage of your income into stocks or financial opportunities to create wealth. Short-term and long-term investment opportunities are available with calculated risks and a guarantee to create more income for yourself. Having enough disposable income to invest instead of living paycheck to paycheck is a good indicator that you have a stable job. Check out America's Best Bookkeepers

Is the stress worth it?

An unstable job is very stressful. Several studies show that financial strain can result in increased anxiety and depression at home and in the workplace. Typically those who are unhappy at work are less productive and less reliable because they are constantly worrying. So many people today are forced to work too many hours.

This combination can lead to overall health issues and ultimately lead to more expensive doctor bills.

A stable job allows you to balance work with your home life. Being satisfied with your purpose and time away from home is another great advantage of job stability. It will allow you to enjoy financial freedom, have memorable experiences with friends and family and live life to the fullest!

Bottom Line

Work Hard! Play Hard! Worry Less and Enjoy Success!

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Doing Business During Times of Crisis - Complete Controller

Businesses require constant effort to run smoothly. Whether they are regular advancements or new marketing strategies, entrepreneurs have to keep tuning their business strategies to stay competitive and save themselves from losses during a crisis.

Nonetheless, as the world recently witnessed a global pandemic, all business owners were met with challenges. There have been constant changes and some losses as the businesses are forced to reorganize at an accelerated pace. The outbreak of the COVID19 has served as a time of reflection for business owners to sit back, observe, and figure out how to adapt to the changes. Check out America's Best Bookkeepers

Spontaneity is effective, yes. But when going through challenging times like these, business owners need to align the with strategies to serve clients and save the business from completely shutting down.  Now that we can see that you can go from stability to tragedy in the blink of an eye, it is best to have strategies to handle both the good times and the bad. Here are seven strategies for doing business during times of crisis.

Show Compassion and Authenticity

When it comes to running a business, most business owners are more focused on their marketing, increased profits, and strategies to follow in the future. Now, who doesn’t want to boost revenues in their business? Everybody does. Putting your soul into your businesses and keeping clients first and profits second is a strategy that you should be implemented, whether in a crisis or business as usual.

Build A Crisis Plan with Your Team

It is always ideal to create guidelines for your business and incorporate them into a manual to help in operations. When a crisis strikes, it is always better to have things on your checklist that need to be addressed. When in business, teamwork is essential. Therefore, making a crisis plan with your team will aid in thinking clearly in case of emergency. Check out America's Best Bookkeepers

Allow Flexibility

When a business undergoes a disaster, a little flexibility is required to emerge from the ground. In most cases, crisis-driven reorganizations fail to deliver as planned. Companies that allow a certain amount of flexibility to recover the losses and get back on track get back up much faster than those who are stubborn about their checklist. It is always better to reason.

Hold Tight to Your Integrity

Newsjacking is one of the most common practices adopted by businesses these days. During Covid19, many clothing brands were seen taking advantage of the global lockdown, offering “lockdown sales.” Taking advantage of a disaster that has managed to take lives or completely turn the lives of individuals upside down is straight unethical. Unless there are real-time and relevant products or services for your business, newsjacking should never be a marketing tactic for your business.

Be Adaptable

In an entrepreneurship field, the first and foremost tip to remember is adapting to changing environments. Circumstances don’t always remain the same. Therefore, it is essential to be prepared to adapt to situations you earlier used to think of as “impossible.” Especially in times of crisis, adapting to challenging conditions will help you mentally as well as in terms of business incentives. Check out America's Best Bookkeepers

A Positive Feedback Loop

Crisis-driven reorganizations are more likely to be successful due to their formal mechanisms for feedback. Staff surveys and regular formal reviews are a few of the many beneficial channels that could be adopted. Without transparent processes for rising issues, it is tough for businesses to get back up on their own feet.

Take A Break from Pre-Scheduled Online Interventions

Automated emails for promotions, tweets, blogs, and article updates, and Facebook posts are some of the most used online activities utilized by businesses for their marketing purposes. It is always best to press the pause button during tragic times, take a break, and let people breathe for a while. In case you intervene during a crisis, it will not just be ethically incorrect but will also give a wrong impression for your company.

Living in a difficult time like this, nobody can ever claim when things will get better. As the pandemic completes its first year, it is safe to say that the power of a global crisis is immeasurable. As a result, the best way to run a business is always to remember the above-stated seven strategies that could help you minimalize the losses during crisis times.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
Modern Day Bookkeeping - Complete Controller

When digitization is rapidly taking over every industry in modern-day business, it is a challenging time for entrepreneurs to enter the market with a blooming business idea. In a successful business, every business sector works simultaneously and in coordination with one another. These sectors or departments contribute to the operation of the business. One major department that is responsible for a brand and its growth is the accounting or bookkeeping department. While sometimes underrated, bookkeeping is key in determining a business’s long-term success, security, and stability.

Recently, many entrepreneurs have ignored the importance of having a strong bookkeeping department.  With technological advances and digitization, traditional bookkeeping services have become outdated. For many business owners, bookkeeping is a medieval job duty. For the tech-savvy, anything that involves paperwork seemingly has no significance at all. Yes, bookkeeping can be a hassle if not done properly, which is exactly why it is important for business owners to implement the appropriate bookkeeping tools and techniques. The results are a simplified yet accurate financial department. Check out America's Best Bookkeepers

If you are an entrepreneur of a young business, you will need a functional bookkeeping strategy. Below we describe how the most effective bookkeeping tools can make your daily financial tasks quick and efficient and leave room for you to focus on developing your brand and expanding your business.

Good Bookkeeping Software Simplifies Accounts Payable

If you are a young entrepreneur, you probably worry, at least sometimes, about paying bills on time. At the very least, you understand the difficulty meeting your business’ deadlines. If your bookkeeping methods are outdated, you will likely come across problems. Having the proper tools and software makes paying the bills less stressful. The best programs eliminate the possibility of late payments altogether by handling online bills and accounts payable automatically. Some built-in features can simplify the bookkeeping tasks that would normally take a lot of time if done manually. An automated system can also be programmed to balance the business credit card and track the expense account.

Another feature of important software such as Quickbooks is that it can create a means for efficient payroll. Check out America's Best Bookkeepers

Good Bookkeeping Software Manages Accounts Receivable

Having an efficient accounts receivable department is equally important. Another valuable feature of modern-day bookkeeping software is its ability to create comprehensive, customizable invoices and reports for your enterprise. These reports allow a business owner to know what money is owed to the company. Having accurate invoices to keep track of sales made during a specific season helps a business owner manage income. With a record of previous financial gains and losses, they can manage and improve their income.

Good Bookkeeping Software Is Cost-Effective

Of course, during the early stages of managing a business, most entrepreneurs will have a minimal budget and may not be able to afford to hire skilled staff. Therefore, they will need to have resources in place to cover the bookkeeping tasks normally performed by a live accounting department. Streamlining these tasks will allow a company room to grow and allow you time to focus on expanding your business. Check out America's Best Bookkeepers

Good Bookkeeping Software Has Pre Built Reports

Good bookkeeping software already includes pre-built reports; so, you don’t have to put any effort in whatsoever. A bookkeeping tool simplifies and manages the cash flow activities for a business and records them as archived reports. All financial reports are pre-built in programs like Quickbooks,  so other resources or human effort must not formulate them.

Conclusion

Every successful business owner has the aim of creating wealth and the goal of expanding their business. By ensuring you consider the above, you can be well on your way to accomplish these goals and expand your financial horizons. If you want to update your financial department and streamline your bookkeeping procedures, make sure to use the appropriate software and consult with the appropriate experts!

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers