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bloggers and influencers - Complete Controller

Businesses are consistently looking for ways to drive potential customers to their products and services. Using traditional routes such as print, tv, and sign ads are generally not done for small to mid-sized businesses. These businesses opt for more digital-based marketing strategies. One of the most popular strategies is using freelance bloggers and influencers to add relevant content to your site to boost search engines’ visibility. Here are the benefits of using bloggers and influencers in your marketing strategies. Check out America's Best Bookkeepers

Increase Site Traffic

Bloggers and influencers exist for the sole purpose of digital marketing. If you hire experienced writers and influencers, they will provide you with content that generates buzz and site traffic. The increase of traffic is due to the blogger or influencer using highly-searched keywords while providing well-written, relevant content that provides value to the reader. Good bloggers and influencers will also be aware of word counts as the volume of content is essential to register on popular search engines like Google. While word counts should be high, the blogger or influencer needs to keep the content readable and engaging and with the least amount of “fluff” possible to target the counts. Check with search engines to find out what the latest target word count is for an optimized blog.

Increase Customer Base

While bloggers tend to be more focused on exciting content that will land new potential customers on your site, influencers focus more on your products and services. Blog posts aim to use highly-searched keywords to boost your site on search engines than using ads and “about” sections of the blog to promote the company’s products and services.  Influencers will use social media platforms to highlight and promote your products using their influence specifically. Linking your business to someone who knows how to make their voice and opinions matter to large numbers of potential customers has huge returns on increasing your customer base. Check out America's Best Bookkeepers

Increase Credibility

Again bloggers are more about getting traffic to your site. Influencers, however, can boost your credibility, especially if you’re in a highly-competitive business. But both bloggers and influencers can have a hand in boosting credibility though in different ways. Bloggers lend credibility to your knowledge as a company. A potential customer will feel better about making a purchase or hiring a service if they feel like they are dealing with an expert. An influencer boosts your credibility by merely sharing your product and service with their social media audience and telling them they like it and why.

Generate Leads

Getting potential customer leads is one of the most challenging tasks to master for a business. Having an influencer or blogger driving traffic to your site will help with that if you have a call to action when the person enters your website. There are also the possibilities for the potential customer to sign up for new blog post notifications or to be on an emailing list that could be used as a lead to introduce them to your products or services. Check out America's Best Bookkeepers

Increase Social Media Exposure

Influencers are especially useful for generating more social media exposure since that is their primary platform of influence. Most business owners have difficulty keeping up with social media platforms. At the same time, an influencer will use their sphere of influence to promote your products or services. They can also use your social media to influence others and grab potential customers. Bloggers can also use their social media platforms to promote your blog and their posts.

Conclusion

Hiring bloggers and influencers to boost your business is a great way to increase site traffic and your customer base, strengthen your credibility, generate leads, and increase social media exposure. Ultimately, hiring good bloggers and influencers will increase your profits. Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers

Fashion blogger taking picture and holding two clutch bags
Blogging is becoming one of the most effective and cost efficient ways for businesses to market their products and services. This is largely due to the fact that proficient bloggers already have a large following, meaning that anything they post is likely viewed by many potential customers. This influencer style marketing has gained immense popularity and is becoming one of the most effective ways of marketing products to desired target audiences.

Let’s dive into the different ways influencers and bloggers can help promote your business.

Generate Online Traffic

If you have a business that is largely dependent on online sales, then having bloggers writing about it becomes of essential importance. An effective blog mentioning your product or service can drive swarms of traffic to your website. This increased traffic is all organic which means it is extremely cost effective for the business. This also holds true for businesses that are retail based. Effective blogs can help these businesses get recognized and can lead to increased foot traffic. For example, a blog article for a boutique written by a popular blogger not only raises awareness but can also lead to increased sales. Blogging is the online version of word to mouth marketing and top blogger recommendations can be a huge advantage for businesses.

Generate Product Sales

Certain bloggers only write about certain topics and, thus, are considered experts in their field. For example, if a popular influencer who is well known in the food industry writes a blog about the virtues of using your product over competitors, this can be a huge endorsement and lead to increased product sales. Influencer marketing is extremely effective as a recommendation from someone you consider an expert is an opinion that people take under consideration when making a purchasing decision.

Blogs are Interactive

Another advantage of a blog is that it is often informal and set in a conversational style that urges readers to respond and comment on the material. These opinionated and often humorous blogs are an indirect way of marketing to your target audience, which is both informative and subtle. Comments left on blogs that include recommendations for your service or product can often shed light on how customers perceive your product. This market insight can lead to further understanding of customer behaviors and what can be done to improve customer satisfaction and experience.

Blogs are Easily Accessible and Free

One of the best attributes of a blog is that it is easily accessible to anyone who might be interested in the related topic. Blogs are also free to setup and extremely easy to use. Essentially, it is an online journal; all one has to do is write and post! Blogs have evolved from simple online journals to effective marketing tools for businesses.

Improves Customer Service

Blogs can also be used as a kind of interactive FAQ for your products and services. Since blogs are interactive, customers have the ability to directly submit their concerns or questions which can be answered promptly, greatly improving the customer’s experience.

Humanizes your Business

Most marketing material is either highly informative, which makes it dull, or short aimed towards a call to action. Blogs are a perfect blend of both. They are informative, but, since they are generally informal, information is not conveyed in a manner that is dry or dull. Talking about your business in an informal setting not only helps to humanize the business in the eyes of customers, but also shows that the business cares about its customer opinions and perspectives.

Establish Credibility

Generating appropriate, concise, and factual information on a regular basis helps in building credibility of the business. Customers begin to consider the business as leaders in the industry and this helps in building credibility and trust.

Conclusion

When used effectively, blogs can be one of the most effective ways to market to potential clients. Not only is it extremely cost effective, it is the perfect way to target a niche market. Influencer marketing and blogs are the word-of-mouth marketing tools of the future and, if you are not currently utilizing it for your business, you are losing out on potential sale opportunities.

Check out America's Best Bookkeepers
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual accounting, providing services to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks file and critical financial documents in an efficient and secure environment. Complete Controller’s team of  US based accounting professionals are certified QuickBooksTMProAdvisor’s providing bookkeeping and controller services including training, full or partial-service bookkeeping, cash-flow management, budgeting and forecasting, vendor and receivables management, process and controls advisement, and customized reporting. Offering flat rate pricing, Complete Controller is the most cost effective expert accounting solution for business, family office, trusts, and households of any size or complexity.