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bloggers and influencers - Complete Controller

Businesses are consistently looking for ways to drive potential customers to their products and services. Using traditional routes such as print, tv, and sign ads are generally not done for small to mid-sized businesses. These businesses opt for more digital-based marketing strategies. One of the most popular strategies is using freelance bloggers and influencers to add relevant content to your site to boost search engines’ visibility. Here are the benefits of using bloggers and influencers in your marketing strategies. Check out America's Best Bookkeepers

Increase Site Traffic

Bloggers and influencers exist for the sole purpose of digital marketing. If you hire experienced writers and influencers, they will provide you with content that generates buzz and site traffic. The increase of traffic is due to the blogger or influencer using highly-searched keywords while providing well-written, relevant content that provides value to the reader. Good bloggers and influencers will also be aware of word counts as the volume of content is essential to register on popular search engines like Google. While word counts should be high, the blogger or influencer needs to keep the content readable and engaging and with the least amount of “fluff” possible to target the counts. Check with search engines to find out what the latest target word count is for an optimized blog.

Increase Customer Base

While bloggers tend to be more focused on exciting content that will land new potential customers on your site, influencers focus more on your products and services. Blog posts aim to use highly-searched keywords to boost your site on search engines than using ads and “about” sections of the blog to promote the company’s products and services.  Influencers will use social media platforms to highlight and promote your products using their influence specifically. Linking your business to someone who knows how to make their voice and opinions matter to large numbers of potential customers has huge returns on increasing your customer base. Check out America's Best Bookkeepers

Increase Credibility

Again bloggers are more about getting traffic to your site. Influencers, however, can boost your credibility, especially if you’re in a highly-competitive business. But both bloggers and influencers can have a hand in boosting credibility though in different ways. Bloggers lend credibility to your knowledge as a company. A potential customer will feel better about making a purchase or hiring a service if they feel like they are dealing with an expert. An influencer boosts your credibility by merely sharing your product and service with their social media audience and telling them they like it and why.

Generate Leads

Getting potential customer leads is one of the most challenging tasks to master for a business. Having an influencer or blogger driving traffic to your site will help with that if you have a call to action when the person enters your website. There are also the possibilities for the potential customer to sign up for new blog post notifications or to be on an emailing list that could be used as a lead to introduce them to your products or services. Check out America's Best Bookkeepers

Increase Social Media Exposure

Influencers are especially useful for generating more social media exposure since that is their primary platform of influence. Most business owners have difficulty keeping up with social media platforms. At the same time, an influencer will use their sphere of influence to promote your products or services. They can also use your social media to influence others and grab potential customers. Bloggers can also use their social media platforms to promote your blog and their posts.

Conclusion

Hiring bloggers and influencers to boost your business is a great way to increase site traffic and your customer base, strengthen your credibility, generate leads, and increase social media exposure. Ultimately, hiring good bloggers and influencers will increase your profits. Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers
advertise on social media - Complete Controller

Social media has become the primary focus of advertising and marketing campaigns. As more people are getting their entertainment from streaming platforms with little to no commercials, social media is receiving a larger share of advertising and marketing targets. Social media platforms are also implementing algorithms that will tailor ads to the individual user’s likes and posts. Here are popular social media networks and the most effective ways to advertise and market services and products. Check out America's Best Bookkeepers

  1. Facebook

Facebook is the largest social media platform currently in use and is worldwide in popularity and use. To date, it has approximately 2.7 billion active users and is expected to continue to grow year over year. With this amount of active users compared to other platforms, Facebook has the potential for the most benefit to advertisers and businesses. Where advertising on television or through print ads, limited products, and services to the locality, Facebook is a worldwide platform that allows some companies to expand their reach.

Facebook gives users the ability to have a business page as an extension of their profile. There is no limit to the number of business pages an individual can have; therefore, if a person has more than one business, they can make a business page for each product or business. Check out America's Best Bookkeepers

One of the best features Facebook provides to business pages is advertising through it. Using Facebook to advertise makes several options available with different pricing. It provides pages with a “post boosting” option, which allows the owner to choose target audience parameters.  It means that Facebook lets the business select their target audience, with just three to four clicks; the post reaches the specified audiences. Promotion or boosts slide according to the parameters set for the target audience. This gives the user control over how much they want to spend on advertising while having the business page is free.

  1. Instagram

The second tool that can be used to advertise the business is Instagram. Instagram is also owned by Facebook and also has a large user base and broad audience. According to a study, only 6% of the total content is read by users on social media platforms, while it suggests that 80% of people remember what they see rather than what they read. Instagram allows businesses to use visual promotion.  Businesses can advertise through visuals using hashtags to gain new followers and interest in the business or product.

  1. Twitter Check out America's Best Bookkeepers

With almost 330 million active users per month, Twitter is the third-largest social media platform. Twitter limits the number of written characters, so it is recommended to use an image that describes the offer or product as accurately as words would. An average Twitter user spends $162 extra on shopping. A study found that half of the females using Twitter get to know about offers and products through the platform. You can drive traffic to your business or products through hashtags. Twitter costs nothing to advertise, so the potential to gain new customers with no cost is excellent. Since you can’t sell the products on Twitter, you must attach a link to your website or business page on other platforms to get more detail and make purchases.  

  1. Pinterest

Number four is Pinterest, with 175 million users using it each month. It is all images; as a result, it engages the audience as effectively as Instagram does. Pinterest is the best platform to boost online shopping stores related to women because it has 81%, female users. It is best suited for promoting blogs and websites through advertising at no cost. The key to success is the use of eye-catching and engaging content.

For businesses, advertising is essential to success. Social media has become the most effective advertising tool, often for little cost to free. The competition is high because of these factors, so use smart and eye-catching content and well-placed hashtags and setting parameters to capture your target audiences where you can.

Check out America's Best Bookkeepers About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing service to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks™️ file, critical financial documents, and back-office tools in an efficient and secure environment. Complete Controller’s team of certified US-based accounting professionals provide bookkeeping, record storage, performance reporting, and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay. With flat-rate service plans, Complete Controller is the most cost-effective expert accounting solution for business, family-office, trusts, and households of any size or complexity. Check out America's Best Bookkeepers

At a time when images, photographs and videos are the protagonists of the web, it is important to make use of the best of each tool to grow your business.

Although many companies have made elaborate efforts to publicize their brand on the internet and social networks, well-planned strategies are needed to make this a success. Not only is it important to reach the audience, but to connect with it. This does not mean that you need expensive strategies, but to make use of all the available tools to get the most benefit.

 

How to do it?

Develop the personality of your brand. Investing a little time in developing a personality, language, style and tone to your brand is what will differentiate you from others, and video can be the ideal means to make it known.

Video marketing is growing by leaps and bounds with good reasons. According to a study by Vidyard, more than 70% of marketers claim that video executions have a higher conversion rate than other types of content. Here we share 3 tips that will make your startup benefit from video advertising:

 

  1. Show your Brand Personality

To get the most benefit from the video, you need to know how to use it. The easiest way to achieve success is to make a personal connection with the camera. Impersonal images of beautiful landscapes or assembly lines are not going to catch the viewer’s attention in the same way a person would speak directly to the camera.

If you don’t have the production skills or resources to create a great video, don’t worry, you don’t need more than a few seconds to catch a viewer’s attention and show him what your company is about.

 

  1. Give Personality to your Product or Service

You don’t like going on camera? You do not necessarily need to be yourself or a representative in the picture, make your product or service the protagonist of the story.  Make use of music, shots and editing to give personality to what you are making known. Another good option is to make use of the animation through which you can give life to a product and let it be the one who tells the viewer what they should know.

 

  1. Use the Tools at your Fingertips

The video might seem expensive and out of reach for certain startups or SMEs, but in reality it can be an inexpensive and very effective tool. Today, if you have a smartphone, you can make an excellent marketing video. You don’t need it to extend beyond a few seconds or a minute, as long as the points that make your company unique stand out.

Check out America's Best Bookkeepers
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing services to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks file, critical financial documents and back office tools in an efficient and secure environment. Complete Controller’s team of US based accounting professionals are certified QuickBooks™️ ProAdvisor’s providing bookkeeping, record storage, performance reporting and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay services. With flat rate service plans, Complete Controller is the most cost effective expert accounting solution for business, family office, trusts, and households of any size or complexity.

In this first stop of the Social Media Advertising tour, we are going to talk about advertising on Facebook Ads. Facebook Ads is one of the most complete advertising platforms that exist, since they allow you to segment your campaign based on the audience you are targeting.

This functionality is super interesting. We only have to take into account the amount of data that many Facebook users fill in their profiles. That information is used for the segmentation of campaigns, of course.

 

Custom Audiences on Facebook Ads

One of the most interesting functionalities in terms of segmentation is the possibility of creating customized audiences.

You will see, when you have the possibility to obtain the emails of your users, either because your website has a registration option, or because they have left their email to download a resource, you can upload them to Facebook and this will find similar user profiles that you uploaded.

Only the mere possibility of doing this is impressive. We are talking about Facebook going to find and find users that have similar characteristics to users who have shown interest in what we offer or are currently customers.

 

Advertising formats in Facebook Ads

To run a campaign from scratch, we should have a business page on Facebook. But we are going to enter into matter and we are going to see the types of advertising formats that Facebook puts at our disposal.

That is, more and more the traffic comes from desktop computers, mobile phones, tablets, etc., so the formats have to adapt to it. We also show you in this seminar how to make a Facebook Ads campaign step by step. Facebook offers an advertising format for each story , depending on how we want to tell it. These are:

 

Ads with photo on Facebook Ads

These types of ads allow you to post an eye catching image and include text to gain the attention of the audience. 

 

Ads with video on Facebook Ads

In this case we go a step further and use a native audiovisual format. Facebook values ​​the use of videos directly uploaded to its platform, much more than a link to YouTube.

If each day more than 100 hours of video are uploaded to Facebook, the platform allows you to reach your audience in the most common way at this time.

 

Video ads presentation on Facebook Ads

To make a video requires certain resources that may not be available to anyone, so this format is very interesting for ordinary mortals.

 

What is it about?

The video presentation in Facebook Ads is a sequence of images with a duration of a few seconds each. It is very interesting since, even in places with limited connectivity, its visualization is possible since it does not require a very high connection speed.

It can serve to cover almost all the objectives that we may have, but it is really good to attract users to your website.

 

Collection Ads in Facebook Ads

It was the last advertising format added to date by Facebook – in March 2017-. As we have read on the Facebook website for companies, this collection format “makes it easier for people to discover, explore and buy products and services from their mobile devices in a visual and immersive way”.

Basically, what happens when you press any of the images is that a quick loading page opens where there is additional information and possibility of purchase without leaving the Facebook application.

 

How much does Facebook advertising cost?

Advertising on Facebook does not have a fixed payment system for making a campaign, but it will charge you based on your goals.

If your goal is to bring traffic to your website, you end up paying for each click that users make in your promoted publication.

Therefore, you will pay per click, per conversion or new follower, always depending on the objectives that you have marked at the beginning of the realization of the campaign.

 

 

 

Check out America's Best Bookkeepers
About Complete Controller® – America’s Bookkeeping Experts Complete Controller is the Nation’s Leader in virtual bookkeeping, providing services to businesses and households alike. Utilizing Complete Controller’s technology, clients gain access to a cloud-hosted desktop where their entire team and tax accountant may access the QuickBooks file, critical financial documents and back office tools in an efficient and secure environment. Complete Controller’s team of US based accounting professionals are certified QuickBooks™️ ProAdvisor’s providing bookkeeping, record storage, performance reporting and controller services including training, cash-flow management, budgeting and forecasting, process and controls advisement, and bill-pay services. With flat rate service plans, Complete Controller is the most cost effective expert accounting solution for business, family office, trusts, and households of any size or complexity.